Adriaan Dekker

Dertien11

SEO & SEA | Google Ads | LinkedIn marketing

Google Ads specialist

Co-Founder

Scale companies with Google Ads | Top 50 PPC Expert

My name is Adriaan Dekker and I help companies scale with Google Ads 

How can I help you:

- Google Ads Audits 
- Google Analytics 4 installations
- Google Tag Manager installations
- Google Ads training
- Google Ads campaign management
- Google Ads creating campaigns

Want to know more check my website: www.adriaan-dekker.nl

Freelance

🚨 BREAKING: Google Ads are coming to AI Mode 🚨 

A leaked internal doc shows Google is preparing to roll out ads directly inside its AI-powered search experience with a major push ahead of Q4.

This is not just a new placement. It’s a full shift in how paid visibility works.

Unlike classic keyword search, AI Mode ads will be selected based on full conversation context not just the user’s initial query.

If your brand is running Performance Max or AI Max for Search, you’re eligible to appear in these new placements. 

Found by: Glenn Gabe, Ad Age & Barry Schwartz

#PPC #SEA #Ads

Stop wasting hours uploading Meta Ads one by one.

This Google Sheet does it in minutes:

- Bulk upload multiple ads at once
- Add images & videos in one go
- Customize placements (Feed, Story, Right Column)
- Test multiple headlines & primary texts
- Set CTAs + UTMs with ease

All directly inside Google Sheets.

And you can even plug in AI to generate the creatives for you.

👉 Want the automation?

Comment Meta Ad, and I’ll send it your way.

7 High‑Impact Google Ads Scripts to Automate, Scale & Save Hours

Francesco put together his best, battle‑tested code snippets + step‑by‑step set‑up guides (as a senior PPC operator) in a single pdf, and I'm giving it away to you, 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲.

𝗪𝗵𝘆 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗼𝘃𝗲 𝗶𝘁

If you manage more campaigns than you have hours in the day, Google Ads Scripts can be your secret growth lever. 

Francesco hand‑picked the seven pieces of code he relies on most - across €2 M in managed spend - to monitor hidden issues, surface opportunities and cut brain‑numbing spreadsheet work.

𝗧𝗵𝗲 𝘀𝗰𝗿𝗶𝗽𝘁𝘀:
 💰 Budget Adjust Report 
 🚨 Conversions Issue Detector 
 🧑‍🧑‍🧒‍🧒 Pmax Assets & Groups Performance Tracker 
 📱 Pmax Device Distribution 
 ‼️ High CPC Search Terms Monitor 
 🚀 RSA Booster 
 📋 Account Audit Helper 

𝗬𝗼𝘂’𝗹𝗹 𝗴𝗲𝘁:
 • A plain‑English explainer of what each script does and why it matters
 • Copy‑paste code + a ready‑made Google Sheets dashboard link
 • “Run frequency” and “Alert threshold” defaults so you can start in <15 minutes

𝗪𝗵𝗼 𝗶𝘁’𝘀 𝗳𝗼𝗿:
 • In‑house marketers tired of manual checks
 • Agency pros who need repeatable client audits
 • Founders who’d rather build than babysit ad accounts

Add Francesco Cifardi & me, 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲" 👇 (make sure we're connected) and I'll DM you a link to the 𝗳𝗿𝗲𝗲 𝗣𝗗𝗙 with his 7 best scripts!

Repost for priority.

Grab the scripts, automate the grunt work, and get back to the high‑value thinking

What happens when you turn brand marketing on (or off)?

I posted about it a few weeks ago. But Dale W. Harrison added some context to it!

So to begin, it’s not instant. The effects play out over time.

When you start brand marketing, you impact the 5% of buyers who are in-market now.
 
The other 95%? You’re building awareness that might pay off months later—if the memory lasts.

Brand memories decay.

You either refresh them consistently, or they fade.

This creates a cycle: build → decay → refresh.

Eventually, you hit a steady-state: a fixed level of awareness among people entering the market.

That level depends on:

- How much and how fast you spend
- Your market share (which affects budget)
- Memory decay rates (slower in B2B)
- How often you reach each buyer

Stop brand marketing, and that awareness starts to fade.

Not overnight but over weeks and months, demand dries up.

This isn’t vague “mental availability” theory.

It’s a measurable process that requires dynamic modeling not static frameworks like NBD-Dirichlet.

Brand growth is predictable. You just need the right model.

For the full post read: https://lnkd.in/ehFfmQx4

With this prompt, you can generate a CRO audit.

And it only takes 15 minutes...

We use the new "Deep Research" feature for this.

The prompt is powered by:
→ UX research from the Baymard Institute 
→ The 50 most impactful tips from our CRO checklists 
→ Cialdini’s persuasion principles 

My previous custom CRO GPT has already been requested over 6,000 times. But this is a whole different level.

Want to get this prompt? 💫

- Like this post
- 𝗦𝗲𝗻𝗱 𝗮 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗲𝘀𝘁 to me and Joost Bakker 🟢(otherwise I can’t message you!) 
- Comment “CRO"

#CRO

🚨 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝟰 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 𝗜𝘀 𝗛𝗲𝗿𝗲

Built for serious advertisers, marketers, agencies, and eCommerce teams who need clarity, not complexity. A complete plug-and-play GA4 dashboard built for marketers, business owners, analysts, SEO audits, and e-commerce teams.

This dashboard includes 9 full pages across 4 core sections to help you monitor traffic, engagement, conversions, and eCommerce performance all in one place.

📊 It includes:
Track metrics like sessions, bounce rate, new users, conversions, event values, revenue, and product sales. Whether you're analyzing content performance or eCommerce funnels, this template shows what’s working, what’s breaking, and where to take action.

🧩 Dashboard Sections:

1. Overview – Traffic, sessions, bounce rate, and top device performance

2. Acquisition – Channel performance across paid, organic, direct, and more

3. Engagements – Events like scroll, sign-up, view_item, add_to_cart, etc.

4. Custom Events Conversions – High-value custom event tracking

5. Campaigns – Campaign-level insights on sessions, transactions, and revenue

6. Conversions – Page-level performance and conversion rate breakdown

7. E-Commerce Overview – Revenue, AOV, transactions, purchaser behavior

8. Shopping Funnel – Drop-off rates from view to purchase

9. Products – Top-selling products with detailed revenue metrics

✅ This helps you:
→ Save hours of GA4 navigation
→ Make faster, data-backed decisions
→ Track user journeys from visit to purchase
→ Improve conversion rates and ROAS
→ Understand top content, pages, products, and users in one place

🎁 How to Get the Dashboard:
↳ 𝗟𝗶𝗸𝗲 this post
↳ 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "Google Analytics 4"
↳ Connect with me and Sheik Shahul M
↳ 𝗥𝗲𝗽𝗼𝘀𝘁 for priority access

We’ll send the dashboard link directly to your inbox.

This is the last Google Analytics dashboard you’ll need. Built for performance. Designed to scale. Ready to use.

#GA4

The Ultimate n8n Guide.

25,000+ words. One Notion doc.

Built for people who want to automate, not just talk about it.

What do you get:

✅ Step-by-step tutorials (great for beginners)
✅ 20 ready-to-use n8n templates you can implement today
✅ Automation recipes that actually save time
✅ System blueprints for any business size
✅ Advanced AI integrations to scale faster and smarter

These are the exact workflows in real businesses to replace manual work with agents that never sleep.

Want access?

Make sure we are connected

👇 Comment NOTION 
- Add Robin van Veen

And I’ll send you the full Notion doc.

#PPC

Big news for data enthusiasts: an open-source MCP server is now live, letting Large Language Models (like Gemini) connect directly to your Google Analytics data.

With this, you can:
- Run advanced e-commerce reports instantly
- Refine results through conversational follow-ups
- Build complete, data-driven marketing strategies in seconds

OpenAI declared war on the consulting industry.

This isn’t about APIs anymore.

It’s about armies of engineers, embedded inside companies, building AI systems from the ground up.

OpenAI has launched a $10M+ consulting arm and it’s already landing deals:

- A reported $200M contract with the U.S. Department of Defense
- Grab in Southeast Asia, using GPT-4o Vision to map entire road networks from 360° images

Here’s why this is seismic:

- Outcome over product: APIs don’t transform businesses. Embedded engineers do.
- Cutting out the middlemen: Why hire Accenture or Palantir when OpenAI brings its own strike team?
- Margin power: Consulting can mean 40–60% margins far more than API sales.

This is not just an expansion. It’s an invasion of an industry that thought it was safe from disruption.

Palantir. McKinsey. Accenture. Deloitte.

They’re all in the crosshairs now.

AI is no longer a tool you buy.

It’s becoming a force you deploy.

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