Niklas van Husen's Linkedin Analytics

𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗳𝗼𝗿 𝘁𝗶𝗽𝘀 𝗼𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆! Data-driven marketing leader with 8+ years of experience in Product Marketing / Brand Management, Growth Marketing, and eCommerce / D2C. Leveraging customer insights, trends, and data to develop successful go-to-market strategies and drive profitable growth. Combining the best of both worlds – corporate experience and professional process know-how from multi-billion dollar brands (Henkel, Vodafone) paired with an entrepreneurial spirit, growing an eCommerce start-up from $0 to $10MM with small budgets and lean cross-functional teams. Some examples of my results: ■ Directed global product innovation pipeline for a $385MM hair care brand, launching 10 new products end-to-end, including market research, concept / product development, and media execution, managing internal stakeholders and external agencies. ■ Built an eCommerce brand from $0 to $10MM in annual sales on Amazon, managing a cross-functional team of 10 to develop SOPs and in-house software solutions – improving product listing quality, pricing competitiveness, and sales volume by 200% and reach product bestseller status in key categories. ■ Developed the product marketing strategy for a DTC tech start-up achieving €1.5MM in monthly sales, identifying user insights and needs to create product positioning, go-to-market strategy, and marketing goals. ■ Designed and implemented integrated marketing campaigns using paid social, display advertising, email, and search engine marketing in various industries from CPG, technology, and education to reduce customer acquisition costs by up to 50%. ■ Co-author of “Digital Bootcamp" – a strategic guide for digital marketing, media and sales – published by Campus and currently ranked in the top 20 marketing books on Amazon.de. I get excited about opportunities in fast-paced, entrepreneurial environments, where I’m able to work with innovative products and creative people to challenge the status quo.