Jed Mahrle's Linkedin Analytics

SDRs - If you're looking for a new role, I have several exciting companies looking to fill positions. Message me for more details. I'd love to make an introduction. #sales #hiring

Not every cold email campaign will work (shocker, right?!) The biggest mistake? Tweaking a dead campaign for too long. I follow a simple rule: If I’ve made 4-5 iterations at any stage (open rates, replies, positive replies, etc.) without hitting benchmarks, I move on. How do you know when to pivot? → Reply rates <2% (enterprise) or <4% (SMB) after 5 tests → Positive reply rate <25% after 5 tests → Lead-to-meeting rate too high to scale (e.g., 1 meeting per 2,000+ leads) At that point, I either: → Change my segment (target different industries, job titles, or signals) → Test new offers (e.g., free reports, video audits, product comparisons) → Switch to phone & LinkedIn for more direct feedback Not every campaign is fixable. But the faster you kill bad ones, the faster you find a winner. What’s your rule for knowing when to pivot? #sales #outbound #coldemail

If you've tried everything (and I mean EVERYTHING), and you're still not getting replies, try this CTA. It's my fall back when I need to see whether my messaging is truly not relevant or not a big enough priority. "I'm sure you've got a million other priorities right now so do mind if I check in from time to time in case this becomes a focus?" If that doesn't work... scrap the campaign lol. #sales

Most cold emails sell the tool instead of reframing the problem. Here’s a simple example... Bad message: “Save time using our AI-powered recruiting assistant.” Nobody bites on this if they don’t already think time spent on recruiting is a big enough issue to fix. But watch what happens when you reframe the problem: Better message: “Most hiring managers are still spending 5–8 hours a week manually screening resumes. We’ve found most of them don’t realize how much qualified talent they’re missing — because they simply don’t have time to review every applicant.” This changes the narrative. You’re not selling AI automation. You’re selling against talent loss. That’s a much harder problem to ignore. And it makes your product the natural next step. Good outbound doesn’t start with, “Here’s what we do.” It starts with, “Here’s what you might be missing.” #sales #outbound #coldemail

Open rates are increasingly unreliable due to bots and Apple’s Mail Privacy Protection. Focusing on them too much can actually hurt your deliverability. What I do instead: (1) Keep open tracking on for the first week to benchmark performance. (2) Aim for 40%+ open rate—if lower, troubleshoot: - Deliverability setup (SPF, DKIM, DMARC) - Subject lines (shorter, curiosity-driven, personalized) - Opening sentence (mention your research up front) - Verified data (bounce rate <5%) Once I hit 40%+, I turn off open tracking and move to the next metric: reply rates. #sales #ai #coldemail

Anyone can use company news as a trigger for outreach. But too many reps mention it like it's a checkbox: "Congrats on your Series B!" "Saw you launched a new product!" So did 50 other people in their inbox! Real personalization connects the news to your offer. Try this instead: “Noticed your new partnership with Shopify—have you run into [specific challenge] yet as you scale e-commerce integrations?” Relevance > Recognition. Start with the news. Land with the insight. That’s how you stand out. Thank you, Insightly CRM by Unbounce for having me on The Closing Time pod! Check out the full episode here: https://lnkd.in/gBtR6fB4 #sales #outbound #coldemail #prospecting

"Saw you're hiring a Data Engineer—thought I'd reach out." PLEASE. Stop sending these emails. Job postings are an awesome signal. But to do it right, you have to understand *why* they made the job post in the first place. Read the description: What tools are they currently using? What problems and projects do they want this person to take on? Then, tie that into your offer. Thank you, Insightly CRM by Unbounce for having me on The Closing Time pod! Check out the full episode here: https://lnkd.in/gms_6c_s #sales #outbound #prospecting #jobpostsignals

Anyone can use a job change as a signal for outreach. But most of these emails look like this: "Congrats on the new role!" "Excited to see what you build at [Company]!" Want to actually stand out? Connect their past experience to the new challenge. Try this instead: “I read on your LinkedIn that you rolled out [solution] at your last company—curious if [new company] is facing similar challenges or looking at similar plays?” Thank you, Insightly CRM by Unbounce for having me on The Closing Time pod! Check out the full episode here: https://lnkd.in/gBtR6fB4 #sales #outbound #coldemail #prospecting

A lot of people think email design or length makes or breaks reply rates. The reality? Only two things matter: 1️⃣ Who you’re targeting 2️⃣ What you’re saying If your reply rate is <2% (enterprise) or <4% (SMB), check: - Are you hitting the inbox? (Deliverability first!) - Are you personalizing the first line so it doesn’t look automated? - Are you speaking to a real pain point, not just listing features? Most people fail at cold email because they’re guessing what the prospect cares about. Instead, upload recent call transcripts into ChatGPT and ask: “What are the top 3 pain points my prospects mention in their own words?” Then test those in your next campaign #sales #outbound #coldemail

Hey network, I’ve got a great SDR job opp... Ventura Growth is hiring an SDR to help them grow their presence in the programmatic ad space. I’ve been working with their team and they’re the real deal—smart operators, good people, and partnered directly with The Trade Desk. This is a great role for someone who wants to grow their career in digital media and ad tech. You’d be qualifying leads, booking discovery calls, working closely with an Account Exec, and learning from a proven sales team. Bonus points if you’ve got experience with DSPs like StackAdapt, Simpli.fi, or Basis. Role is remote-friendly, or hybrid if you're in Denver. If someone in your network comes to mind, feel free to share! Here's the application: https://lnkd.in/gei9akxJ And DM me if you want the inside scoop! #hiring #salesjobs #sdr #adtech #programmatic #TheTradeDesk #salesdevelopment #digitalmedia #startupjobs

Getting a 4% reply rate is great… …but if most replies say “Not Interested”, your campaign isn’t scalable. Your positive reply rate should be 25% or higher. That means 1 in 4 replies shows real interest—"send info," "follow up later," or "let’s book a call." How to improve it? → Use low-friction CTAs: Instead of "Want to book a call?" Try... "Can I send over a quick resource?" "Mind if I share a short video?" "Would it be helpful if I stayed in touch?" → Test different offers: - A free audit, insights, or checklist - A data report based on their industry - A simple case study What’s your go-to CTA? Drop it below. #sales #outbound #coldemail

I've open-sourced our internal Campaign Troubleshooting Playbook. It’s what we use to find winning angles, fast — then scale them. Here’s what’s inside: → My favorite ChatGPT prompts to find unique campaign ideas →A video breakdown of how we test messaging at scale → A cold email troubleshooting flowchart to pinpoint what’s actually broken → The benchmarks we hold every campaign to before we call it scalable. We built this to help our team (and clients) know exactly what to do when campaigns fall flat — and how to turn them around. If you running cold email campaigns, this will save you a lot of guessing. Grab the full doc here: https://lnkd.in/gb-f4p5k If you find it helpful, I'd really appreciate a comment/share :) #sales #ai #coldemail #outbound

More people need to know about LeadMagic. It's the best bang for your buck if you don't want to pay for expensive data tools. I've tested their mobile and email data against all the major monthly priced data tools - it wins in quality AND quantity pretty much every time. I put together this short video to give more context on the additional features that I don't think most people even know exist. What's your favorite data tool?? Lmk! #sales #data #coldemail #ai #outbound

Cold emails should (almost) never pitch the product. Instead, they should plant the seed. Here are 3 examples: 1. The Comparison Bomb “Teams on Datadog are spending 20–30% more than those using PulseCore — and still missing key incident alerts. Want a side-by-side breakdown?” You’re not saying they’re wrong. You’re suggesting they might be missing something. Execs eat this up, because it gives them the one thing they’re always looking for: A competitive edge. 2. The Invisible Cost Angle “Most engineers spend 5–10 hours a week untangling legacy code and chasing undocumented dependencies — but that time never shows up on any report. It just quietly kills sprint velocity.” Some of the best problems to sell against aren’t the loud ones. They’re the quiet, nagging costs the team’s learned to live with. 3. The ‘Why Now?’ Trigger “With Google phasing out third-party cookies, we’re seeing weaker retargeting performance across the board. Teams without a first-party strategy are falling behind fast — especially this quarter.” You don’t have to sound alarmist to create urgency. Just show how the context is shifting — and how top performers are adapting. #sales #coldemail #outbound #ai

Sales reps should NOT be building their own lists. Not in 2025. Not with the tools we have now. It used to take real work to research accounts, dig up contact info, and build a clean list. You had to hustle for that data... Now? It’s all one click away. If your reps are still spending hours a week doing this manually, you don’t have a sales problem — you’ve got a systems problem. Outbound works way better when reps are focused on messaging, testing angles, and starting real convos — not copying data into a CSV. Fix the workflow. Free up the rep to focus on what they do best. S/o ZoomInfo Sell Better and Will Aitken for the editing on this vid! #sales #outbound #coldemail

This workflow sends me warm, ready-to-prospect leads every week. Completly automated. And it only takes 10-min to set up. Here's how... In ZoomInfo, you can set up "Workflows" based on high-intent signals. If you sell HR software, set up a signal-based workflow for companies hiring HR managers. If you sell sales engagement tools, set up a workflow for companies that just raised a Series A. If you sell compliance software, set up a workflow for companies hit with recent lawsuits or fines. You get the point :) Personally, I like these notifications to be sent directly to me on Slack. Then I can manually verify and begin outreach. But you can even have this push directly to a sequence - so it's fully automated. What other workflows would you like to see next? ZoomInfo is hosting their (free) 2025 GTM Summit. Learn cutting-edge tactics and strategies for building pipeline from the top speakers in the game. Sign up here: https://lnkd.in/e5magdRD #sales #zoominfopartner #coldemail #ai

My friends over at Mailshake just released their "State of Cold Email 2025" report. Loaded with tons of good data, examples, and recommendations from top cold emailers in the game. Thanks for including me!!! Check it out 👇 #sales #coldemail #ai #outbound

Building AI agents in Agent.ai is stupid simple. And it gives you a wild advantage. Think about every part of your sales process... You can build agents to automate all of it. What’s different from just using ChatGPT? Agents are persistent, customizable, and designed to follow workflows. It’s not just chatting with AI—it's building a teammate. AI won’t replace you. But reps who know how to use AI will. In the video below, I walk through an agent I built that: ✅ Automatically researches your target accounts ✅ Finds 10 relevant angles you can use ✅ Suggests a personalized message to send based on your value prop If you’re even a little curious about building AI Agents, I'm doing a 4-part (FREE) workshop with Sell Better on how to do it. You'll walk away having created your own agent. Sign up here: https://lnkd.in/eGTYpCT3 #sales #outbound #ai #prospecting #agentai #coldemail

Here's a stupid-simple way to know when a prospect signed with your competitor. That way, you can time your outreach right before their renewal. If you're in a market where prospects only take calls around contract renewals (think sticky products like CRM, HRIS, or marketing automation), this is a game-changer. In ZoomInfo, go to: Technologies > Advanced Search > Technology Added Date This lets you see when your ICP adopted a competitor’s tool—so you can anticipate when they’ll be evaluating new options. Example: If you sell CRM, find companies that onboarded HubSpot in 2023. They’re likely renewing (or switching) in 2025. Check out the video for more context. Anyone else using a different method to track this? LMK! #sales #coldemail #ai

This might be one of the best cold DMs I've received. What do you think? #sales