Phil Herridge

SemperParatus.Group

Semper Paratus Group assists companies to grow exponentially by automating the sales process and leveraging new opportunities using Sales Automation and then delivering the results directly into your calendar, allowing you to win more new business than ever before.
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We have redefined the traditional automated lead generation process and given it a human touch, which has seen prospect engagement rates of 63% from decision-makers, meaning opportunities are closing much faster than those from within standard sales methods.
 
Want to experience the expertise of Semper Paratus Group for yourself? Schedule a demo by clicking the link - calendly.com/spgroup

Founder, CEO and Sales Automation Specialist

Meta3

As Co-Founder of Meta3, I’m focused on helping companies across multiple sectors harness the power of the Metaverse and Web3 technologies, not just to visualise the future, but to shape it.

Our platform is used by property developers to accelerate off-plan sales, by planning consultants to gain stakeholder buy-in, and by forward-thinking organisations looking to create truly interactive, customisable digital experiences. From real-time design personalisation and sunlight simulation to mapped local amenities and built-in upsell features, Meta3 goes far beyond the limitations of traditional virtual tours.

With a background that spans a variety of sales strategy, prop-tech and media, Meta3 thrives in spaces where innovation, communication, and commercial results come together. We are passionate about using technology not as a gimmick, but as a tool to drive real value for businesses, communities, and end users.

If you're exploring how the Metaverse and immersive tech can transform the way your business presents, sells, or engages, let’s connect.

Co-Founder

Legacy Property Investment Group

At Legacy Property Investment Group, we are committed to helping investors achieve superior returns on their savings through strategic property investments. As experienced professionals, we offer deep market insights, personalised investment strategies, and comprehensive support to help you meet your financial goals.

Whether you're a seasoned investor or just starting, we provide the expertise and guidance needed to navigate the real estate market effectively. Trust Legacy Property Investment Group to be your reliable partner in building a prosperous financial future.

Founder

Semper Paratus Headhunting

Semper Paratus Headhunting operates on a truly one to one bases. We do not harvest thousands of CV’s to send out speculatively. Instead we hunt out the very best candidates on behalf of our clients and then place them to provide the next step in their career progression.

DigiMedia360

DigiMedia360 was formed to assist start-ups and small businesses create a customer base and then retaining these customers for ongoing repeat business via real-time and highly targeted marketing campaigns using SMS, email and social media.

As technology has changed, DigiMedia360 has made sure that we’ve adapted the solutions we offer to meet the requirements of our clients. 

At DigiMedia360, the needs of our clients come first – we want to hear about your business, about what you do and the processes in place; this allows us to introduce the correct strategies and solutions for you to achieve your goals, which always includes enhancing the customer experience, increasing productivity and becoming more profitable as an organisation.

Through our sister company, we have effectively used Sales Automation and targeted sales & marketing strategies to engage with our target audience.

Director and Sales Automation Specialist

My Hidden Salon

The Hair & Beauty Spa is the ultimate salon environment for all to come and enjoy. Our stylish, welcoming spa is situated just outside Chester city centre and provides guests with exclusive treatments. 

Our ethos is to give our customers the most luxurious experience we can, by providing a salon spa environment different to anything else in Chester, a personal one-on-one service where you have our full and undivided attention.

You can enjoy your treatments with a selection of herbal teas, fresh coffee selection or chilled organic juices. With tranquil music, relaxed surroundings and a warm and friendly atmosphere, we become your own personal spa.

Through our sister company, we have effectively used Sales Automation and targeted sales & marketing strategies to engage with our target audience.

Training Strategies Ltd

Training Strategies are one of the UK’s leading providers of Government and European-funded diplomas; delivering vocational training, apprenticeships and employability programmes.   

All our vocational coaches have worked in the sector in which they teach and we are dedicated to delivering the very best results, something that is supported by our ‘Good’ Ofsted rating.   

Training is provided at the place of work, with vocational coaches coming to your business every month to support learners and set further work to complete the course. We deliver training on a wide range of subjects, including Business Administration, Sales, Customer Services, Contact Centre Operation, Warehouse Operation, Performing Manufacturing Operations, Team Leading, Management and Leadership (levels 3, 4, and 5) to name just a few.   

98.6% of pre-employment programme learners passed their qualification, with 76.4% of those learners progressing into employment with our help. 
80.2% of our apprenticeship learners achieve their qualification, which is significantly above the national average of 63%, all of which explains why we have a learner satisfaction rate of 97.6%.   

Through our sister company, we have effectively used Sales Automation and targeted sales & marketing strategies to engage with our target audience.

Sales Director and Sales Automation Specialist

The Engage Hub

Engage Hub is a global technology provider of data-driven customer engagement solutions. By harnessing the power of cloud technology, we help enterprise organisations deliver highly personalised, connected experiences across multiple channels, including SMS, web, email, voice, push notifications and Facebook Messenger.

Our innovative logic building technology triggers intelligent conversations using real-time data. This, combined with our dedicated industry consultants, is what sets us apart. We have over 30 years of experience delivering successful projects to help businesses strengthen customer engagement and improve operational efficiency.

Headquartered in London and with offices throughout Europe, Asia and South America, Engage Hub provides intelligent customer engagement solutions to some of the world’s most successful enterprises, such as Sainsbury’s, MBNA, Hermes, Singtel and Telefonica.

I introduced the effective use of Sales Automation and targeted sales & marketing strategies to engage with our target audience.

BDM & Sales Automation Specialist

Esendex

As BDM, it was my role to effectively use Sales Automation to target our ideal prospects and create effective sales & marketing strategies.

Textlocal Ltd

I was TextLocal's first salesperson when there was just a handful of us working out of a small Regus office on Chester Business Park and introduced large brands such as Pizza Hut, Optical Express, Castrol, UniBet, P&O Ferries and Tessuti to name just a few.

As Head of New Business Development, it was my role to effectively use Sales Automation to target our ideal prospects and create effective sales & marketing strategies.

Head of Business Development & Sales Automation Specialist

🤖 Our clients learn how to use neurolinguistic messaging to control sales conversations and attract more of their target clients to where they want them to be in the sales cycle, ready to buy! 🤖

I help business just like yours to increase their productivity and annual turnover by automating their sales process and generating new business faster than ever before!

Semper Paratus Group has deconstructed the traditional sales process and automated it using AI so that there is no more cold calling or emailing prospects; just a continuous and predictable flow of high-quality leads from your target audience who self-book themselves into your diary.

Technology continues to move at an unprecedented rate, but the sales process hasn’t really changed for decades – until now! 🚀

Another classic case of big promises paired with lazy execution. Proof that attention to detail still matters more than bold claims 🤦🏻‍♂️

Can you spot the biggest mistake in this email? 👀

Someone’s selling “accurate B2B contact lists”, claiming they can perfectly target your ideal clients across industries, roles, and regions. Except… they sent this email to Emma and addressed it to Michael.

If your own outreach can’t get the recipient’s name right, how “verified” is the data you’re selling?
It’s a perfect reminder of why buying contact lists rarely ends well. Good data is built, not bought.

Have you ever received a cold email or message that made you instantly lose trust? What happened? 👇

Founder, CEO and Sales Automation Specialist @ SemperParatus.Group | LinkedIn Expert | Great British Entrepreneur Awards 2024 Winner for AI | CEO of the year

I really enjoyed listening this one - great insight into Sally Marshall, founder of Steer Your Business Limited.

Sally’s journey from working in the House of Commons to building a supportive platform for small businesses is nothing short of inspiring. Through her magazine, podcast, and community events, she’s created a genuine space for entrepreneurs to connect, learn, and grow together.

If you run a small business, or simply believe in the power of collaboration and visibility, this 10-minute episode is well worth a listen.

👉 The link is in the original post below
#TheBusinessReviewPodcast #SteerYourBusiness #SallyMarshall #SmallBusiness #EntrepreneurCommunity #BusinessGrowth

In this uplifting 10-minute episode of The Business Review Podcast, hosts Amy and Max explore how Sally Marshall, founder of Steer Your Business, has built an empowering platform for small and medium-sized enterprises.

From her beginnings in the House of Commons to launching a thriving magazine, podcast, and community hub in Ashford, Kent, Sally’s mission is to make business visibility accessible to all.

Discover how her £10 directory, friendly editorial voice, and networking events are helping entrepreneurs connect, collaborate, and grow - proving that community truly drives success.

https://lnkd.in/eerG-apS

What’s actually moving the needle for you on LinkedIn at the moment?

#Sales #LinkedIn #SDR

While others wind down during Q4, smart business owners are reconnecting, sharing new ideas for 2026 and lining up Q1 wins.

We’ve updated our 2025 Prospecting Guide to help you:
 • Book more meetings before Christmas
 • Fill your Q1 pipeline
 • Use that “new year, fresh start” mindset

Let others go quiet. You stay visible.

https://lnkd.in/e654Wzva

🚀 B2B Sales Leaders: Don’t Switch Off in Q4 - November and December aren’t dead months for outreach, they’re your secret weapon.

While others wind down, decision-makers are: Reflecting on what didn’t work, Open to new ideas for 2026 and Eager to start stronger in Q1

We’ve just updated our 2025 Prospecting Guide that shows you how to: Book more meetings before Christmas, Fill your Q1 pipeline and Tap into that powerful “new year, fresh start” mindset

Let the others go quiet. You stay top of mind.

💬 Client Spotlight: Richard used our system to reach the right prospects, with guidance when it mattered. If you want simpler, faster outreach, I can help.

#LinkedInTips #LeadGeneration #Sales #B2B

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