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Secora Pickett's Linkedin Analytics

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Secora Pickett

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You most likely struggle with these, if you're a sales leader at a 1. Startup ➜ Knowing your ideal customers ➜ Competing with "the big guys" ➜ Getting ideal customers to pay attention to you 2. Mid-size company ➜ Knowing your ideal customer segments ➜ Showing how you differ from bigger and smaller competitors ➜ Getting ideal customers to come inbound 3. Enterprise company ➜ Knowing which customers you serve best ➜ Making potential customers feel special ➜ Getting ideal customers to come inbound You already know most buyers aren't ready to buy . . . Which is why your reps mostly hear "Not interested" "Send me an email" "Is this a cold call" The way to move past these common objections is to meet buyers sooner in their journey As you know, most buyers are typically ready to ↳ learn ↳ chat with peers ↳ be helped in their day-to-day Today, most companies leave this key part of the customer journey to ↳ Customer review sites (G2, Owler, etc) ↳ 3rd party communities (Slack, Discord, etc) ↳ 1:1 nurture sequences (that potential customers typically hate) Which means most potential customers don't get the full picture of working with you form trust with you and your sellers enjoy when they do finally hear from you Social selling eliminates these problems by meeting buyers where they are so that they ➜ learn ➜ grow ➜ connect with peers ➜ like and trust you more and more If you're ready to move past common objections. And hear conversation starters like these more often "Don't think we'll work well together because I'm focused on x and y-- not z" "Yeah, that sounds like me-- tell me more" "When should we hop on a call?" DM me "social selling"

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