Boson Protocol

Head of Marketing

West Midlands Business Network

• Founded an online business network, implementing social capital theory to rapidly expand the network, attracting 2,000 members within just three months
• As a result of these efforts, the group now boasts over 19,000 members and is ranked 4th out of 256,000 groups on LinkedIn for business
• Grew an online business network from 0 - 19,000 members, demonstrating strong entrepreneurial skills and a deep understanding of the needs of the business community
• Achieved impressive results, with the group ranking 4th out of 256,000 groups for business on LinkedIn
• Executed targeted marketing strategies on LinkedIn, successfully reaching the desired audience and steadily expanding the online business network over time

Founder and CEO

English Spanish Language Exchange, Spain

• Founded and grew an events organisation to a significant size, boasting 11,000+ members
• Delivered exceptional customer service, earning a 4.5/5 rating from 2,200+ reviews and ensuring positive event experiences for all attendees
• Organised 1,000+ face-to-face and online events, attended by people from Europe, the US and Latin America
• Successfully founded and launched a language exchange organisation in a foreign country, Spain, showcasing strong entrepreneurship skills
• Overcame language-barrier challenges and adapted to cultural differences, showing cross-cultural competency
• Expanded the language exchange organisation internationally with a second group in Birmingham, UK, which has over 4,000 members, in addition to the group in Sevilla, Spain, with over 7,000 members, demonstrating strong growth and outreach skills

ssv.network

I lead SSV's online events and partner marketing.

I have led the launch and hosted numerous online events with industry partners, including Consensys, P2P, Huobi, Ankr. 

I founded and host SSV's weekly podcast Chain Reactions, where I interview leaders in the Ethereum Staking industry. I then commentate, with my co-host, on the latest news in the space.

I have led several campaigns that have resulted in onboarding key industry partners into SSV's Mainnet Rollout.

I also presented our first and second Galxe OAT campaigns during SSV's Mainnet Calls, resulting in 10,000+ mints and thousands of new followers on Twitter, Discord and Galxe.

Core Team (Marketing Lead)

Cointelegraph

• Generated exceptional engagement rates by producing and posting social media content that increased performance by 50x, reaching over 1.3M Twitter views
• Drove engagement by collaborating with designers and videographers to produce high-quality interactive content, resulting in a 40% increase in click-through rates and a 20% increase in website traffic
• Implemented interactive content strategies that effectively captured the attention of the target audience, resulting in posts with 500,000+ views on Twitter
• Managed and led a team of 10 content writers, designers, and videographers to produce engaging and creative social media content
• Established an A/B testing programme to make data-driven decisions for optimisation
• Developed a comprehensive copywriting guide tailored to the brand voice and messaging of the company

Head of Community

BanklessDAO

• Engineered and executed a comprehensive social media content strategy that captivated the target audience, driving a 103.57% growth rate in Twitter followers within six months
• Demonstrated strong skills in creative ideation and execution by leading several viral social media campaigns that generated 100,000+ views
• Frequently spoke at weekly DAO-wide AMAs, with 500+ attendees, to present marketing updates to the DAO
• Directed a diverse team of 15 people, including writers, designers, videographers, and community moderators, showcasing strong leadership and management skills
• Optimised onboarding processes for new DAO members by implementing signposting, planning and organising weekly guild AMA sessions, hosting workshops, and incorporating feedback into strategy development
• Wrote several articles that were featured in the BanklesDAO newsletter, which has over 200,000 readers
• Crafted and implemented highly effective email campaigns for BanklessDAO, boosting open rates by 25% and click-through rates by 15%, while strictly adhering to GDPR regulations.

Social Media Manager and Community Manager

Koinly

• Demonstrated strong remote management and communication skills by successfully recruiting and managing a geographically dispersed team of 8 social media marketers
• Designed and executed a weekly training program for the social media marketing team, elevating the quality of their output by 50%
• Strategically leveraged Reddit to generate 1,210 new signups for the company, an increase of 251.4% YOY
• Demonstrated strong skills in social media content creation and audience targeting to produce successful Twitter campaigns that resulted in 1,340 new signups for the company, while increasing Twitter followers from 35k to 51k+ followers
• Leveraged real-world events and crypto tribalism to create engaging and shareable content that resonated with the target audience, resulting in a significant increase in engagement rates
• Conducted comprehensive market research and developed an innovative ambassador program that leveraged grass-roots marketing strategies to drive growth for the company

DAO Heat

DAO Heat organised writing and design contests and transformed the winning entries into NFTs. We rewarded the writers and artists with ETH prizes and a percentage share of the NFT sales. I led the development of DAO Heat from inception with a team of six people.

Founder

EMCC UK

I was responsible for managing all of EMCC UK's digital assets, which included a monthly newsletter, social media channels and their website. I implemented a social media schedule, and I spearheaded the development of a digital marketing strategy. 

Responsibilities included:

• Providing digital marketing expertise and support to the EMCC UK directorate
• Responsible for SEO and maintaining EMCC UK website
• Management of social media channels
• Management of EMCC UK marketing collateral
• Providing the Membership Engagement Director with monthly updates on marketing activity and membership engagement statistics

Digital Marketing Lead

Artful Sentences

• Improved website visibility and increased organic traffic through keyword research, link building, and content development techniques, resulting in 50%+ increases in web traffic and 25%+ increases in lead generation
• Maintained up-to-date knowledge of emerging trends and best practices in SEO to continuously improve SEO strategies and drive growth for the company and its clients
• Boosted clients' sales by over 30% by creating highly effective landing pages, email newsletters, and website copy that powerfully resonated with the target audience
• Successfully utilised networking strategies on LinkedIn and other social media platforms to identify and secure new clients as a self-employed copywriter
• Effectively organised professional finances and taxes, ensuring compliance with local and national regulations while minimising tax liability and maximising deductions
• Demonstrated strong project management skills, effectively coordinating with multiple clients and team members to successfully complete projects on time and within budget

Founder and Marketing Consultant

As a seasoned 10X Marketer with over 15 years of experience navigating the digital landscape, I've mastered the art of community building, social media management, and driving engagement online. My journey has taken me through the evolving realms of blockchain and cryptocurrency, where I've passionately explored DeFi, Ethereum, NFTs, and Web3 technologies. But my expertise doesn't stop there—I'm a fervent advocate for unleashing the power of marketing automation, AI, and data science to catalyze growth and elevate brands to unprecedented heights.

My approach is data-driven and results-oriented, leveraging A/B testing and analytics to make informed decisions that skyrocket your online presence. Leadership and communication are at the core of my strategy; I've successfully built and managed remote teams of content writers, designers, and moderators, ensuring seamless collaboration and stakeholder satisfaction.

Let's harness the power of marketing automation, AI, and data science together, transforming your brand into a dynamic force in the digital world. Ready to embark on a journey of exponential growth and community engagement? I'm here to lead the way. Let's get to work and make your brand the next big wave online.

taplio

Shaun Gurmin's Linkedin Analytics

Shaun Gurmin

Performance Score

What is Shaun talking about?

Who is engaging with Shaun

Ready to grow your LinkedIn presence?