Adam P. Boyd's Linkedin Analytics

You’re paying for leads. . . And they’re NOT converting like you know they should. Maybe you’re spending money. Buying ads or billboards. Perhaps it’s “just” your time, going to networking events, drinks after work, or Zoom calls during the day. But the results aren’t coming in, and you’re stuck BOTH selling AND delivering. The results aren’t there, though, and you feel stuck. Right now, you FEEL you have two options: ⚫️ Accept the status quo. This is what it is. Potential clients claim they have no money, or you tell yourself, “they’re just not qualified.” ⚫️ Spend MORE to get MORE leads. The belief here is that MORE money and MORE work will get MORE results. If it doesn’t lead to burnout. Here’s what attorneys (and sometimes, founders of B2B companies) come to me for: 👉 A process to run discovery calls or consults 👉 A new set of skills to “sell” they didn’t get in law school, or in their prior career. 👉 A way to talk about money that delivers. They know potential clients have money (see consumer debt levels), but they don’t know how to ask for it. 👉 Improved meeting rates. Leads come in, and meetings “book,” but those people don’t show. It’s wasted money and time, and they know there’s a better way to do it. 👉 Differentiation. They know they’re not significantly different from other options their clients have, but they know they HAVE to look, sound and feel different to win clients. I help law firms win more of the clients they want to win. They want to have a business, not just a job. I deliver: 🥊 the right approach to winning business, one that’s different from simply logically presenting the history of the firm. 🥊 A structure for running consults (or discovery calls) that works with the potential client’s psychology. This is the blueprint. 🥊 The skills needed to effectively manage those consults. These are the tools to execute on the blueprint. These can be used with clients, opposing counsel, and in negotiations. Clients I’ve helped: ✅A 12 attorney firm saw a 65% increase YOY in new cases ✅A solo attorney saw a 3x increase in weekly new cases won ✅A bookkeeper quadrupled her prices within 5 months ✅A commercial finance company charged 50% more than their peers and kept clients 2x longer I’ve learned this over 17 years of working with hundreds of companies and thousands of people, including running 2 middle market companies' sales teams. Ready to convert your leads to paying clients? DM for a strategy call.