Grenaway Digital

With experience scaling annual revenues ranging from $10M to over $1B, our boutique approach coupled with enterprise-level performance marketing experience sets us apart. We build partnerships founded on trust, transparency, and innovation. We're not just a service provider, we are an extension of your team.

Founder

ACLU OF UTAH

Member Board of Directors

Yahoo

Coverage of US SEM for Yahoo Finance, Yahoo Mail, AOL, Yahoo Fantasy, and Yahoo Home

Performance Marketing - Paid Search & Video

Indeed

Performance Marketing - Paid Search

Right Side Up

Marketing Strategist - Consultant

The New York Times

Contributor

Freelance paid media expert managing efforts across Google, Meta, TikTok, CTV, Bing, and LinkedIn

Paid Media Freelancer

Western Governors University

Media Consultant

Beddy's

Led strategy for Beddy’s marketing and creative efforts

Spearheaded brand re-fresh and led all brand building efforts

Created data-driven revenue forecasts for company and marketing department budget based on performance KPIs and projected opportunity.

Improved mobile site speed by 30% (3 seconds to 1.95), improving conversion rate by 13.5%

Rebuilt media strategy with focus on efficiency and scale via multi-touch attribution  optimization and 
creative refresh

Implemented SEO-based content strategy to better capitalize on organic search opportunity

Led creative efforts, including overseeing and planning photoshoots

Led strategy to research, develop, and leverage persona based insights

Director of Growth

Carlsbad Manufacturing Corporation

Responsible for leading all strategy related to CMC marketing (parent company of 11 b2b and d2c high-end decor brands) to drive competitive advantage and bottom-line growth with a focus on lead generation and e-commerce tactics. 

Led strategy for team efforts across all of marketing, including full-funnel paid search, paid social, display, email, SEO, conversion rate optimization, print media, and emerging initiatives.

Fostered long-lasting relationships with various agencies through collaborative leadership style to achieve strategic business objectives.

• Propelled company growth by 30% through the implementation of robust marketing strategies.
• Served as key leader in ongoing rebrand, moving 11 brands to 2.
• Led Salesforce integration; effectively leading the marketing, sales, and customer service departments.
• Utilized Klaviyo and Hubspot to rebuild email program for all brands resulting in increasing historical marketing revenue mix for residential brands from 2% to 15% within a year.
• Built a team of data-driven marketers with keen focus on ensuring operational and service excellence.
• Developed complex and highly predictable estimated revenue for lead gen to better compare e-commerce and lead generation efforts.

Performance Marketing Director

As the founder of Grenaway Digital, I lead a performance marketing agency dedicated to driving growth, brand visibility, and customer engagement for our partners. Our services span across paid social, paid search, and video, seamlessly merging Fortune 500 level ad buying expertise with the agility of a boutique agency.

Throughout my professional journey, I have scaled growth across platforms such as Google Ads, Facebook, Instagram, Pinterest, YouTube, and more. This has consistently resulted in positive ROI, amplifying campaigns to touch millions of potential customers. My knack for analytics and branding, combined with a passion for innovation, ensures that every campaign resonates authentically with target audiences.

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