Ben Labay

Speero

CXL, and by extension Speero, is an inspired workplace, constantly pushing and questioning services and products and what works and what doesn't. The agency pushes on experimentation and customer experience research for SaaS, Ecommerce, and Lead Gen clients around the world. 

These organizations and teams have business and customer strategies, we test them. Ben works within Speero to scope research and test program strategy for companies like Proctor & Gamble, ADP, Codecademy, MongoDB, and Toast. https://speero.com

InkedAnimal

Artist, one of two. We print animals. See our work at Inkedanimal.com. This is an art project at the intersection of our scientific interests. InkedAnimal prints and techniques have been featured in Scientific America, the Smithsonian, and art sold through William Sonoma, Art Science Gallery, and Wendover Art Group.

Printer

Siglo Group

Siglo Group is an environmental design consultancy dedicated to linking conservation into land planning and design practices. The firm's work has contributed to land being set aside in perpetuity for conservation, the restoration of public and private properties, and the creation of sustainable land use policy.

Associate and Consultant

The University of Texas at Austin

Conservation science work for the Texas Biodiversity Center, focused on research and data modeling to assess and plan for imperiled species and natural resource conservation initiatives. See research work here https://www.researchgate.net/profile/Ben_Labay

Research Scientist - consultant

Zara Environmental LLC

Researcher

CEO at Speero | Experimentation & Research Program Leader

I'm Ben, the CEO of Speero, a global experimentation and customer experience agency that helps SaaS, Ecommerce, and Lead Gen clients grow their businesses. I have over 8 years of experience in leading and managing research and testing programs for companies like Miro, Decathlon, Proctor & Gamble, ADP, Codecademy, MongoDB, and Toast.

As an experimentation consultant and recovering research scientist/academic, I combine data and stats principles, UX and usability research, and digital marketing to create and execute evidence-based strategies that optimize customer journeys, increase conversions, and generate insights. 

You can follow me on Linkedin, Twitter @benjlabay, Researchgate @Ben_Labay, or email me at ben@speero.com.

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