The Go! Agency

The Go! Agency is a full service marketing company focused on helping you grow your business, and visibility, online. What sets our agency apart from our competition is our distinctively client-focused approach. Our team of designers, digital marketers, account managers, writers and support staff work together to deliver cutting-edge social media marketing campaigns, SEO, PPC, social media advertising, website design, graphic design, video production, custom written blogs, eye-catching articles and press releases, email marketing campaigns, blog site design, and much more.

CEO and Head Strategist

The Bulletproof Marketer

The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth! 

Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more! 

Like the content of the show?  Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com

Host

Entrepreneur Media

Contributor

Newsweek Expert Forum

Forbes Agency Council

Thought Leader

Fast Company Executive Board

Executive Board Member

Tampa Bay Business Journal Leadership Trust

Official Member

OneValley

Mentor

SEED SPOT

I mentor early-stage impact-driven entrepreneurs from SEED SPOT's network on the personal and professional challenges of running a business including strategy, goal setting, time management, business development, and work-life balance.

National Mentor

Social Media Chef

This radio show ran live each week from 2009 - 20012.

Got a passion for cooking? Love learning new ways to market your business? Want more out of your social media efforts? If you answered yes, then it is time for you to tune into a radio show unlike any other - The Social Media Chef!

Join me every week on this online radio show as I pull no punches with the proven and newest social networking tips to help grow your business while also sharing some of his favorite recipes and techniques to rustle up some top notch grub after you log-off for the day. 

This show is me throwing all of my passions into a food processor and hitting pulse repeatedly. I love food and I love social media marketing, so I figured why not mix them together.

Every show has a little bit of everything, so make sure that you tune in every Wednesday at 1pm Eastern Standard Time.

Host and Head Social Media Strategist

CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor

Christopher Tompkins is the CEO and founder of The Go! Agency and an internationally renowned expert on digital marketing. With more than two decades of experience, Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, top 25 digital marketing agencies, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.

If your team isn’t measuring engagement, conversion, and revenue, you’re not marketing.
You’re checking boxes.

We use a framework that tracks visibility, engagement, conversion, and actual revenue. That’s how one client moved from content chaos to 14 ROAS.

Systems turn marketing into data. Without them, it’s just guesswork.

#ContentROI #SystemFirst #CampaignSuccess #BulletproofMarketing #MarketingLeadership

Christopher Tompkins

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Smart marketing doesn’t just sell, it scales.

This feature on Entrepreneur highlights how one brand leveraged a dialed-in strategy to turn emails into $47,000 in revenue. No fluff, just results.

Marketing is a system, not a shot in the dark. And when every element,  email, social, automation, targeting  works together, ROI isn’t luck. It’s math.

Grateful to be featured again on Entrepreneur Media. Let’s keep showing what a smart strategy can really do.

Read it here: https://lnkd.in/eX94Z5Aa


#digitalmarketing #emailmarketing #entrepreneur #marketingstrategy #clientresults

We Need Content” Isn’t the Real Problem

Every agency hears this one: “We need more content.”
But that usually isn’t the real issue.

In my experience, when someone says this, what they actually mean is:
 – We don’t know what to say
 – We’re not aligned on our buyer
 – We’re unsure how to measure success

So we start by stepping back.
Not into production—but into clarity.

That always pays off faster than jumping straight into output.

#contentstrategy #b2bmarketing #marketingclarity #buyeralignment #strategicfocus

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Most companies treat conferences like a box to check. Show up, post a picture, call it visibility.
That doesn’t convert.

The teams that win are already running email sequences. Their sales team is warming leads. Their content strategy aligns with session themes and panels.

Conferences aren’t about booths. They’re about pre-event systems that build momentum before the doors even open.

#ConferenceStrategy #SystemFirst #PreEventContent #LinkedInPro #Q4Ready

Every quarter someone declares email dead. Every quarter, the numbers say otherwise. The reason is not nostalgia. It is systems. Email performance doe

Why Email Still Wins When Q4 Gets Expensive

Let’s stop pretending customers are emotionally invested in your brand.
They’re not loyal to your product.
They’re loyal to the experience of interacting with people they trust.
And right now, those people aren’t in your ads.

They’re in your comments section, Discord server, Reddit thread, and TikTok replies.
Recent stats tell the story:
• 62% of B2B buyers interact with employees before brand pages
• 71% of consumers say community engagement drives their decisions
• Gen Z is more likely to join a niche forum about your product than follow your official Instagram

So no, "brand loyalty" isn’t the play.
Today’s strategy is:
• Employee-forward
• Built on interaction
• Fueled by unpolished, unfiltered, unbranded moments that spark trust

If you’re still chasing loyalty through content alone, you’re speaking to a crowd that stopped listening.

Every Q4 feels like a sprint to the finish line. But the brands that thrive don’t just run harder, they run smarter.

What I’m seeing work:
 • Prioritizing customer retention over pure acquisition
 • Testing campaigns early to scale what clicks
 • Letting AI and automation lighten the load

It’s not about doing more. It’s about doing what matters most before the year closes.

I was recently featured in Entrepreneur Media where I shared strategies top marketers are using right now: https://lnkd.in/e5nNRbSh

#marketingstrategy #q4 #leadership

When people say LinkedIn is oversaturated, they’re usually just scrolling past the same content over and over.

Most posts don’t offer a clear point of view. They don’t show proof. And they definitely don’t follow a system.

Originality and consistency still win here. The bar isn’t saturation. The bar is structure.

#LinkedInAuthority #SystemFirst #BulletproofMarketing #ContentDifferentiation #B2BLeadership

There’s a pattern in digital marketing that’s easy to spot: every 6–12 months, a familiar tactic gets a rebrand.

We dress up old playbooks in new language, slap a buzzword on it, and call it innovation.

I’ve seen this cycle enough times to know most so-called “trends” aren’t new; they’re familiar ideas repackaged with urgency. 

AI is one of the latest. 

However, if a team hasn’t established consistent campaign execution or clean segmentation, automation won’t solve the problem.

Same story with influencer platforms. Authenticity doesn’t come from a dashboard; it comes from strategic alignment and execution.

Progress doesn’t require chasing noise. It needs better fundamentals.

What’s one overhyped tool or trend you’ve quietly backed away from?

There’s a pattern I’ve noticed at this time of year. Marketing teams go into overdrive. More campaigns. More content. More spend. More meetings. And w

Open article: More Marketing Isn’t the Answer, Better Allocation Is by Christopher Tompkins • 2 min read

More Marketing Isn’t the Answer, Better Allocation Is

When “Branding” Becomes a Bottleneck

I’ve seen internal teams block great content because “it’s not on brand.”

But here’s the thing:
Your brand should serve your business, not stall it.

If your guidelines are so rigid they keep you from responding to the market or showing up authentically—
That’s not branding.
That’s inertia.

Branding should support clarity.
Not limit it.

#brandguidelines #b2bpositioning #marketingflexibility #contentclarity #messagingtruth

I’ve seen too many marketers blame tech when timing was the real issue.
One client rebuilt their nurture strategy around a single industry event. 

Engagement jumped 61 percent. Leads were stronger. Deals closed before the event even started.

The difference wasn’t the platform. It was the system and timing.
Most tools can work. But only if your timing is working first.

#SystemFirst #ConversionFrameworks #LinkedInPro #Q4Marketing #B2BStrategy

People keep asking how long content should be.

Here’s a better question. Does the content solve a real problem? Does it offer proof? Does it clearly position your brand?

If yes, your audience will read it. If not, they won’t.
Word count isn’t the issue. Lack of value and lack of systems are.

#ContentStrategy #SystemFirst #LinkedInPro #ContentWithPurpose #B2BMarketing

AI doesn’t replace strategy. It scales what already exists.
If you don’t have structure, AI just makes the chaos faster.

We use AI to support delivery inside defined workflows. It helps with velocity, but it doesn’t dictate execution.
When people confuse tools with systems, they burn out fast.

#AIMarketing #SystemFirst #MarketingBalance #CampaignExecution #OpsDrivenStrategy

AI didn’t break your messaging. Your broken system did.

If your marketing feels disconnected, the issue isn’t the tools. It’s the lack of a repeatable system to manage cadence, tone, and performance.
AI doesn’t ruin strategy. Lack of structure does.

Systems scale. Excuses stall.

#ExecutionMatters #SystemFirst #LinkedInPro #MarketingLeadership #CampaignClarity

Instagram rolled out expanded keyword search in nearly every market.
Yes, that changes everything.

Here’s what matters now:
• Hashtags alone won’t get you discovered. Captions and alt text do.
• Reels and carousels with natural-language captions are ranking higher.
•Comments packed with real language and questions boost reach.

Why does this matter?
Instagram’s internal data shows that 73% of 25 to 40-year-olds now search for answers on the app, not just scroll for entertainment.
Discovery has become intent-driven.

That means your Instagram strategy has to be built like content marketing. Not just social content.
What you need to do now:
• Write captions like you're solving a problem.
• Treat alt text like metadata. Add it.
• Create posts that drive searchable conversations in the comments.

If you’re still posting to be seen, you’re missing the opportunity to be found.

Ownership Before Strategy

I’ve worked with teams that had all the right ingredients—creative talent, goals, and even budget.
But the results were inconsistent.

Why?
Because no one really owned the outcomes.

We assume strategy will carry us. But without clear ownership, even the best strategies stall.
The turning point for most clients is simple:
Someone steps up and says, “This part’s mine. I’ll make sure it works.”

That shift changes everything.

#marketingleadership #teamaccountability #b2bstrategy #executionclarity #ownershipculture

“LinkedIn ROI isn’t a mystery. It’s a strategy problem.”
If you think posting more will magically bring in leads, it won’t.
If you’re treating LinkedIn like Instagram, stop.

And if your content has no point? Your audience has no reason to care.
Here’s how we help clients consistently turn posts into pipelines and what most marketers are still getting dead wrong.

 Read it now: https://lnkd.in/epmDxyaB

 #LinkedInMarketing #ContentStrategy #DemandGen #B2BMarketing

B2B brands rarely struggle with tone. They struggle with follow through.

You can have a bold voice and still publish inconsistently. You can write clever messages and still ghost your leads.

We’ve doubled reply rates for clients just by fixing cadence and message clarity.
Voice without systems dies in silence.

#SystemFirst #BrandVoice #ScaleSmart #B2BMarketing #ContentCadence

The trade show floor is one of the great illusions of B2B marketing. Booths look busy, swag disappears, and sales teams walk away saying they “made gr

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