Craig Leslie's Linkedin Analytics

I don’t just enjoy strategy - I deconstruct it. I’ve always been drawn to how people think, how decisions are made, and the unseen forces that drive behaviour. I’ve built brands with no budget, with limited resources, and at global scale. Whether it’s been hustling to grow a startup with organic, high-leverage tactics or managing multi-million-pound marketing budgets at Amazon and BAT, I’ve learned that strategy always beats spend when done right. I’m an INFJ, known for being visionary, strategic, and deeply intuitive - the same as Nelson Mandela, which probably explains why I value insight, integrity, and meaningful impact over surface-level success. I’ve worked with CMOs, founders, billionaires, artists, investors, and creatives. I’ve shaped global brand strategies, negotiated high-impact partnerships, and launched campaigns that drive real-world impact. Beyond my work, I’ve been in the top 1% of all Spotify listeners worldwide, consuming over 5,800 artists in 2024 alone. Music is more than just a passion - it’s a way I experience the world, much like branding and consumer psychology. I don’t just want to build - I want to build things that matter.