No-BS advice on digital presence, web design & AI for coaches and personal brands | Founder, BrandLauncher.co & Icebreaker.Agency

I build digital brands for coaches, consultants, and personal brand businesses.

The path:
- Started freelancing 2016 (self-taught web design/dev)
- Dropped out junior year to run my own agency
- Traveled 35+ countries as a digital nomad
- Launched Icebreaker Agency 2021 → 300+ projects across industries
- Launched BrandLauncher 2025 → focused exclusively on personal brands

Why personal brands?
Kept seeing the same pattern: incredible coaches with weak digital presence leaving money on the table.

What I focus on:
→ Web design that actually converts (not just looks nice)
→ AI & automation that saves time without feeling robotic
→ Brand positioning that justifies premium pricing
→ What works vs what's trendy

Share what I learn here - no BS, just practical insights.

📍 Currently based in Valencia, Spain
🌍 Digital nomad, 35+ countries
👨‍👩‍👧 Father, husband
🥋 Lifelong martial artist
🧬 Into biohacking & optimization
💻 Self-taught since 2016

Icebreaker.Agency = full-service
BrandLauncher = personal brands only

My research with founders revealed a big blind spot.
(Explains why productized websites often fail independently)

I’ve seen this happen over and over in coaching, consulting 
and service businesses:

A founder launches a “perfect” website package.
They’ve nailed the design process.
They’ve built frameworks, templates, and tools.

And… almost no one buys.

Here’s the truth:
The solution isn’t the problem.
The starting point is.

People don’t buy frameworks or templates.
They buy relief from expensive headaches.

So instead of leading with what you’ve built, try this:

a) Find a problem worth solving
↳ Before packaging anything, ensure 
it’s a problem people actually want fixed.

b) Follow the money
↳ You can’t charge $5,000 to solve a $500 problem.
↳ Look for pain points that cost clients real money.

c) Build around the pain, not your process
↳ Once you understand the problem deeply, 
your solution becomes the obvious bridge to relief.

The frameworks, templates, and systems you’ve built?

Still valuable.
They just need context.

Stop leading with your solution.

Start by becoming the go-to expert for an expensive, urgent problem.

p.s.
Which part of this resonates most with you?

Dmitry Bilchenko

Founder, Icebreaker.Agency & BrandLauncher.co | UX/UI & Web Design for B2B Software & Tech and Personal Brands

I traded my gym membership for a rowing machine. 
Best decision I ever made.

For years, I had a membership I barely used. 
I'd tell myself I'd go after work. 

Or after dinner. Once my son was asleep.

But those promises rarely survived real life. 
I was tired. 
The gym felt far. 
And my routine kept breaking.

Then I asked a different question: 
What if I make fitness so easy that skipping becomes harder than doing?

So, I bought a €250 rowing machine.

The first morning, 
I got on at 7:40 twenty minutes before the house woke up. 

Quiet. Cold air. No distractions.

Something clicked. 
For the first time, fitness felt doable. 
Not dramatic. Just a small daily win that stacked.

Now I row every morning - 20 minutes, 500-600 reps. 
Full body. Cardio, strength, endurance. 
Daily except weekends when I train martial arts.

Never felt better. 
No more gym fatigue. 
No more skipping. 

Hands down the best investment in my health.

The truth: 
Sustainable habits aren't born from motivation. 
They grow from design.

Build the system around your life, not the other way around.

Portfolio update alert! 🌍

Corporate Retreat Company Website Redesign

Why do retreat companies offer world-class experiences, 
but force clients to navigate websites that feel like mazes?

Wepleia Offsites was stuck in that exact problem.
They run corporate offsites, leadership workshops, 
and destination retreats across Europe. 

But their old website made it hard for B2B 
clients to find what they needed.

The challenges:
- Dense catalog of activities, destinations, workshops, wine tastings, hiking
- Broken filtering system - old provider wouldn't fix it
- Visual identity that didn't reflect their premium positioning
- Backend their team couldn't manage independently
- Unclear booking flows for B2B buyers

So we rebuilt everything around clarity, control, and scalability.

What we built:

- WordPress + Elementor: 
Team updates retreats and activities in real-time. No developer needed.

- Smart Filtering: 
various filters for better user experience.

- Mobile-First UX: 
Streamlined forms, faster navigation, simplified request flows.

- B2B Content Architecture: 
Clear paths for offsites, packages, workshops, experiences.

- Visual Identity Refresh: 
Premium, experience-driven aesthetic.

The result:
- Website now functions as primary sales and management tool
- Retreats publish instantly
- Clients decide faster with clear navigation
- Brand reflects the innovation of their service

🌐 Visit wepleia.com

Corporate Retreat Company Website Redesign

Which of these 3 homepage mistakes is silently costing you clients?

Most websites fail quietly.
Visitors come.
They leave.

You never know why.

Here are the 3 silent killers I see most often:

1. Confusing messaging
- If someone can’t tell who you help and how in 5 seconds, they leave.

2. No trust signals
- Testimonials, client logos, or real results build confidence.
- Without them, visitors doubt your credibility.

3. Hidden CTA
- If the next step isn’t obvious, nothing happens.
- Visitors leave without taking action.

The good news?

Fixing these doesn’t require a full redesign.
It’s about clarity, trust, and a visible path.

Small changes here = big impact on bookings and conversions.

P.S.
Which of these 3 do you think is silently hurting your website today?

taplio

Dmitry Bilchenko's Linkedin Analytics