Doug Weissman • Storyteller's Linkedin Analytics

As a Lead Travel Writer and Content Marketer at Zicasso, I leverage my MFA in Creative Writing and over 10 years of experience in the leisure, travel, and tourism industry to create engaging and informative content that connects travelers with authentic and personalized experiences. I have established hundreds of articles, sample itineraries, bulletins, emails, blogs, and social media posts that showcase the diversity and richness of global destinations and cultures, while also developing and implementing SEO and advertising strategies that drive traffic and conversions. I manage and mentor a team of writers, researchers, and editors, and collaborate with travel partners and stakeholders to ensure quality and consistency across all platforms and channels. My passion is to build connection and trust through storytelling, and to inspire others to explore the world with curiosity and wonder.