Ivan Torlakovic's Linkedin Analytics

Do you need fresh ideas for your SEO content but you're short on time? In just 10 minutes, you can find at least 10 ideas from your own data. First, open Google Search Console. Look at your top 20 queries. Focus on what you are ranking for now. Find queries you haven't covered in detail yet. Are there topics you just briefly mentioned? Think about them as new blog or web page topics. Create a list of these potential topics. Are you recognizing anything surprising? Imagine a potential client searching with these terms. How can you better give them the info they need? Write down these ideas. You have now found valuable content topics quickly. Remember, your data hides great ideas. Just look closely and take action based on what you find.

Picture walking into a room buzzing with people. Every conversation blends into a dull hum. Now, imagine one voice breaking through with a story that grabs your attention. Why does this happen? Because that voice is different, not louder. Brands work the same way. People remember stories that break the pattern. Look at Apple, how they stand apart with simple designs and clear messages. It's not just about being bold; it's about being memorable. The same product told differently catches the eye. Ask yourself: Do you want your brand to be a whisper or the voice that they can't ignore? Blend in, and you get lost. Stand out, and you become the story they tell others.

Many believe organic growth is free. But isn't time more valuable than money? Imagine spending years building followers without a strategy. It's like planting seeds and hoping for rain. What if your audience doesn't care? This is why you need strategy. You must know your audience. Consistency? That’s another cost. Posting regularly can feel like a full-time job. Some entrepreneurs burn out trying to keep up. If you don’t show up, you might as well be invisible. Choosing not to pay with money means paying with time. You need to think: where can my efforts make the biggest impact? Bet your time wisely. Only then does organic growth become truly valuable. Rethink what "free" really means for your business.

Marketing is shifting. It's less about the big, flashy ads now. People want evidence. They want to see results. It's not just promises anymore. For brands, showing proof means everything. Think data and real case studies. Look at how it worked for others. Testimonials offer real insight. This isn't just a snack. It's the main course for decision-makers. People listen to stories now. But not just any stories. They want true, reliable stories. Rand Fishkin talks about sharp storytelling. You can see this in practice now. All these provide solid ground. Nobody wants empty words anymore. Just put your proof out there. Your proof is now your advertisement. It speaks louder than any ad.

Many founders worry about not having enough leads. They think the answer is more traffic. But let's step back. A crowd of visitors means nothing if none truly connect with you. The real issue often hides in plain sight: positioning. Positioning is how people see your business. It's not about fancy words; it's about honest clarity. Imagine selling jackets in the desert, endless visitors won't help. But when your message fits like a snug jacket in winter, it makes sense. When positioning aligns with people's needs, connections spark. It's like tuning a radio, clear the static to find the right station. No extra traffic can beat a message that truly resonates. Sometimes less noise means more understanding. Position smartly, not louder.

Many think Google’s job is to rank websites. In reality, it's protecting its name. Picture this: you search for “best pizza.” Would you like a bad result? No, and neither does Google. It wants to show the best. Why? To keep you coming back. Google’s brand depends on trust. So, if your site isn’t up to snuff, it’s not about your effort. It’s about Google’s reputation. Think of it like a shop owner recommending products. They choose the best to keep customers happy. Google’s algorithm is doing just that. The lesson? Your online brand should be trustworthy. Focus on value and great content. That’s what Google is looking for. Not just ranking, but reputation. If you protect yours, Google may reward you. Remember, reputation is a form of currency online. And Google is the strict banker.

In just 5 months, we helped DP Dental become a digital authority in the dental space using a high-performance SEO strategy. Here's what changed: ✅ PageSpeed score improved from 16 → 90 ✅ 3 blog posts hit the top results ✅ Referring domains (backlinks) grew from 561 → 742 ✅ Site authority score jumped from 15 → 22 ✅ +71% increase in organic visibility From almost invisible online… To one of the most recognized dental clinics in Singapore. This is what happens when execution meets clarity. We don’t just optimize. We position brands to lead.

Many business owners dream about scaling. They see bigger teams, more sales, and new markets. But before scaling, let's talk numbers. Do you truly know your profit margin? If you don't, you're flying blind. Imagine a plane with no fuel gauge—is scaling any different? Without clear margins, costs can eat your profits. And the bigger you scale, the harder it is to catch up. Real margin is more than revenue minus costs. It’s understanding every penny spent and earned. Consider: Are your suppliers' costs stable? Will your marketing spend outpace returns? Scaling isn't just about dreaming big. It's about knowing the ground you're standing on. Before you dream, know your numbers. With clear margins, scaling isn’t guessing. It’s smart, calculated growth.

Ranking your service page without backlinks might seem tough, but it's doable with a clear plan. Start with a catchy H1 that includes your main keyword. Say you offer "Dog Walking Services," then your H1 should be "Affordable Dog Walking Services." In the first part of your text, tell what makes your service valuable. For internal links, connect this page with other blog posts on related topics like "How to Train Your Dog." Add an FAQ section that addresses common customer questions. Make sure to use schema, so Google understands your content better. Remember to update your page often, and add a "last updated" date. Google likes content that stays fresh and organized, and rewarding that effort by improving rankings is possible.

Understanding Google's Knowledge Graph can be a game-changer for your brand. This isn't just tech talk, it's about making sure Google knows who you are. If your brand is not there, you may be invisible online. This matters because it affects how your brand is seen and found online. If Google recognizes your brand as an entity, it boosts your visibility. So, what should businesses do? First, define your brand identity clearly, so both people and Google understand who you are. Second, use proper schema markup to give Google all the details it needs. Third, make smart connections. These can be through directories, social media, or industry events. By focusing on these steps, smart businesses can increase their online presence and build authority. Stay ahead by making Google your best ally.

Imagine running an ad campaign. It gets lots of clicks, but not many customers. Here’s a way to change that: pre-qualify your clicks. First, add your pricing in the ad headline. For example, write "Plans start at $500." Now, people who can't afford it won't click. Next, define who your product is for. If you sell software for accountants, say, "For Accountants" in the first line. This way, only accountants are interested. Finally, create urgency by showing offer limits. You can add, "Only 3 spots left this month." People will know they need to act fast. By doing this, your clicks become more valuable. And your ROI goes up. Try these steps in your next campaign. Watch for better results and more focused leads.

Are you finding it hard to organize your content for better SEO? Let’s me explain topic clusters as simple as possible. These are collections of content linked to a main "pillar" page. Why does this matter? By using topic clusters, you build authority and rank better on search. It also simplifies navigation for users and search engines, improving your site’s performance. Who does this affect? Businesses looking to rank higher and boost conversions. What should smart businesses do? Choose a broad topic as your pillar, find related subtopics, and create a strategy that includes various content formats. Analyze gaps where competitors excel to find new opportunities. Start building clusters now to become a true authority in your industry while offering a smoother user journey.

Scaling local SEO without backlinks is possible. Start by building out city pages. If you have five locations, make a page for each city. Use city-specific keywords naturally on these pages. Add local photos. Take pictures of landmarks near you or your storefront. These give Google location signals. Include local phone numbers and real testimonials. Ask happy customers from each city to share their experiences. Next, list your business in hyper-niche directories. Whether it's a local bakery list or a plumbing site, go specific. Remember: backlinks aren't everything for local SEO. Proximity and relevance are key. Focus on being the most relevant choice in your area. It's about showing you're truly local, not just saying it.

When users stay on your site longer, it shows they trust you. Trust can help you rank better in search results. Here’s how to keep users around. First, make sure your site loads fast. People don’t like waiting. Next, check if your content is easy to read. Use short sentences and clear words. Try adding videos or interactive polls. These keep users engaged. Break up long pages with subheaders. This makes content easier to scan. Also, remove anything that clutters the page. Too many ads or pop-ups can send users away. Finally, ask real users for feedback. They might point out things you missed. When users trust your site and stay longer, search engines take notice. This can help improve your rankings.

Start with Google Ads for tough keywords. These are words you find hard to rank for now. Why compete when you can show up right there at the top? Next, dive into SEO for easier keywords. Find those words with less competition. Create good content that naturally uses these words. You're building trust with people who would find your content this way. Don't forget to retarget visitors. Use display ads to stay in your visitors' minds. Think of it like a reminder: "We're still here!" By doing this, you catch interest with ads and build trust with SEO. One lets you meet people fast. The other builds a lasting relationship. Together, they give you the full stage to perform on.

Big news for those in the SEO world - MozCon 2025 is returning with its exciting speaker lineup. Mark your calendars for August 12 in London and November 6 in New York. Top industry experts like Andy Chadwick, Helen Pollitt, and Lily Ray are leading the charge. They're bringing fresh insights into smarter SEO, data-driven strategies, and community building. But why does this matter? As search engines constantly evolve, keeping informed is key for staying competitive. This event is crucial for marketers and business owners who want to harness the latest SEO strategies. Smart businesses should listen and adapt these strategies. This event is a prime opportunity to not just learn, but to gain a real edge in digital marketing.

Optimizing a page doesn't mean starting from scratch. First, tweak your title and meta description. Make them catchy, but honest. Imagine if someone saw them in a search result, would they click it? Next, look for opportunities to add internal links. Find other pages on your site related to this page. Link between them to help users and search engines. Images matter too. Add alt text to your images. Describe what's in them so search engines understand. Finally, add an FAQ section. Include a common question and answer. Use FAQ schema to help search engines spot it. Remember, improving isn't always about more content—it's about better content. You don’t need to write more, just refine smarter.

Strategy is more about what you choose to ignore than what you choose to do. In our agency, our best decisions came from saying no. We turned away wrong clients, avoided low-value projects, and skipped the latest flashy marketing trends. This wasn't easy. Every "no" felt like closing a door, but it freed us up for what truly mattered. By ignoring what didn't fit, we had more time and energy for real opportunities. This approach led to more significant outcomes and stronger relationships. It felt like pruning a tree; cut the weak branches for the fruit to grow better. What you ignore defines what you can grow and scale successfully. Stay focused on your vision by being clear about what doesn't belong.

If people can’t summarize your offer in one sentence, it means they can’t share it clearly. If they can’t share it, fewer people will remember it. Simplicity is your friend, not your enemy. Ask yourself, can your mom or kid understand what you’re selling? If they can, your offer has a fighting chance. If they need a lot of details, it might be time to rethink. This isn't about dumbing down, but about clarity. Even if your product is complex, your message shouldn't be. Clear messaging drives word of mouth, which drives growth. Don’t overbuild, complicate, or fancy up your message. Start with one simple question: What is the core benefit of your offer? Boiling it down is harder than it looks, but it’s worth it. Simplicity wins.

Ranking fast with zero domain authority starts with the right keywords. Focus on long-tail phrases like “how to fix a leaky faucet” or “best way to organize a garage.” These phrases have less competition and are easier to rank for. Answer the main question right away to engage readers quickly. Use visuals to make your answer clear. Include images, infographics, or videos that support your points. Link to other useful pages on your site to keep readers around longer. Once your content is ready, share it on forums like Quora and Reddit. These platforms can drive traffic and increase your page's visibility. Building authority takes time, but starting with low-competition phrases is a good first step.