Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin

Navigating the complexities of Professional Employer Organizations (PEOs) is a daunting task for anyone. That’s where I come in. As a PEO Expert and CEO at Dinsmore Steele, I’ve dedicated my career to simplifying this process, saving businesses both time and money. 

Over the last 16 years, our team has saved over 3,000 companies a staggering $592 million. On average, our clients save $2,016.78 per employee each year—savings that directly impact their bottom line.

What sets us apart? 

I’ve developed the easiest method for comparing the nation's largest PEOs all in one place. With our unbiased expertise and comprehensive approach, we offer unparalleled insights that empower businesses to make informed decisions quickly. Instead of spending over a month researching and negotiating on your own, we streamline the entire process—at no cost to you.

Our mission is simple: to make your life easier. We handle the heavy lifting so you can focus on what truly matters—growing your business. As the largest PEO brokerage in the country, we bring unmatched expertise and a commitment to transparency that you won’t find anywhere else. 

Ready to save time, reduce costs, and optimize your HR strategy? Let’s connect and see how we can make a difference for your company.

Doctor’s orders. Wife’s orders. 

And my 10.5-year-old husky’s orders (he says 11, but let’s not rush it, bud).

Apparently, the key to recovery isn’t just pretending you’re fine—it’s hydration, journaling, and going outside (three things I usually associate with wellness influencers and people who run for fun). 

So, like a responsible adult, I’ve been chugging water like my life depends on it (because apparently, it does), jotting down my most profound thoughts (Why does Jefe (my dog) keep inflating his age?), and stepping outside just long enough to avoid a wellness check from my neighbors.

But here’s the weird thing about being sick—you start thinking. 

A lot. 

And somewhere between my 73rd sip of water and realizing my dog has been ordering PPVs, it hit me.

ExtensisHR offers free recruiting. And not just that—they actually have top-tier service. 

Like, real concierge-level, “we actually care about your business” kind of service.

Oh, and they’re an IRS Certified PEO provider—so they’re legit. 

You know, the kind of company that keeps your business running smoothly instead of making things more complicated.

Anyway, I’m on the mend, Jefe is upset I got him booted off his Uber Eats Gold, and I’ve learned some valuable lessons.

Big thanks to Dan Myron, Marlana Bunn, Andrew Widholm SHRM-CP, and the whole ExtensisHR family for my care package. 

Hydration, swag, and unsolicited canine financial audits—I feel the love.

Now, if you’ll excuse me, I need to change my passwords before Jefe starts booking all-inclusive resort stays.

✅ Helping CEOs, CFOs & CHROs Reduce HR Costs & Scale with PEO | Avg. Savings: $2,016+/Employee

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If your PEO rhymes with ABC, your renewal is coming—are you overpaying? 

🔴 If your renewal is coming up, you only have a short window to compare your options before you’re locked in for another year.

Here’s what you should do before you renew:

✅ Do you actually know what you’re paying?

PEOs bundle fees, making it hard to see the real costs. 

Break it down:

• Admin fees – What’s your true cost per employee?

• Workers’ comp rates – Are you overpaying?

• Payroll taxes – Could tax caps be saving you money?

✅ How does your renewal compare to the best PEOs?

Most businesses assume their pricing is fair—but until you compare, you don’t know. We stack your renewal up against the nation’s top IRS-certified PEOs.

✅ Are you still on the best benefits plan?

If you’re stuck on expensive small-business health plans, there may be better options through national carriers (Aetna, Blue Cross, Cigna, UHC).

✅ Are you getting the service you deserve?

• Do they actually support your team—or just process payroll?

•  Do you feel like your business is a priority or just another account?

• Are you getting compliance and HR help or just paying for the name?

How We Can Help:

We do this analysis for businesses every day. We’ll break down your true costs, benchmark them against the nation’s best PEOs, and give you a clear answer:

🔹 You’re overpaying, here’s a better option.
🔹 You’ve got a great deal, no need to switch.

Either way, you win.

💡 Your PEO renewal is your ONE chance to check if you’re overpaying. 

If your renewal is coming up, DM me “RENEW” and I’ll help you break down the numbers and compare the best options.

Valentine’s Day: A Tale of Two Loves (and a Few Business Lessons)

I have two Valentines.

One is my wife—brilliant, beautiful, and the undisputed CEO of our household.

The other is my dog—loyal, judgment-free, and the only one who actually listens to me.

One keeps me grounded. The other thinks I’m the greatest human alive just for existing.

Between the two of them, I’ve learned more about business, leadership, and life than any book, seminar, or overpriced business coach ever could.

💖 My wife: The master negotiator, CFO, and daily reminder that I should really drink more water.

🐶 My dog: The VP of Enthusiasm, Chief Snack Tester, and the only creature in my house who doesn’t question my life choices.

And from them, I’ve learned some hard-hitting business and life lessons:

✅ Commitment matters. Relationships and businesses don’t thrive on autopilot. Effort wins.

✅ Listening beats talking. My wife proves this daily. My dog? He just stares at me until I get the hint.

✅ Trust is built over time. In love, in leadership, and in business, you can’t fake it.

✅ Celebrate the little things. A good meal, a small win, or a midday nap—it all adds up.

✅ Loyalty is everything. Take care of the people (and pets) who trust you, and they’ll take care of you.

At the end of the day, business and relationships aren’t all that different.

The ones that last aren’t built on grand gestures—they’re built on consistency, effort, and knowing when to just shut up and listen.

So whether you’re celebrating a partner, a pet, or just the fact that you survived another workweek without rage-quitting—Happy Valentine’s Day.

If your Valentine had to write an honest review of you, what would it say? 

Be kind. Jefe (my dog) might read the comments.

Everything I Know About Business, I Learned in My Mom’s Salon

Most kids spent their childhood at the playground. 

I spent mine in a salon, watching my mom build an empire—one client at a time.

I didn’t realize it at the time, but I was getting a front-row education on how to run a business the right way.

A salon is more than just hair and beauty. 

It’s customer service, marketing, leadership, finance, conflict resolution, and community building—all under one roof.

I’d watch her mix color like an artist, handle difficult clients like a therapist, and balance the books like a CFO—all in the same hour.

And from my mom, I learned the most important business lessons of my life:

✂ Fix people’s problems – Whether it was a bad haircut or a bad day, she knew how to make people feel better.

👂 Listen to your clients – The best business owners don’t just sell; they understand.

💰 Make more than you spend – Simple, but somehow the hardest rule to follow.

🤝 Help others – She built a business, but she also built people up.

🎉 Have fun – If you don’t love what you do, it shows.

🏗 Build something that lasts – A great business isn’t just about today; it’s about legacy.

👥 Treat your team well – Your people are everything. Respect them, support them, and they’ll show up for you.

Today, whether I’m helping clients, leading a team, or growing a business, I hear my mom’s voice in the back of my head:

“Listen. Solve problems. Take care of people.”

She didn’t just run a salon—she ran a masterclass in leadership, service, and heart. 

And I was lucky enough to be her student.

Happy Birthday, Mom. 

You built more than a business—you built a legacy that lives on through everyone you helped.

I Love you.

ADP TotalSource clients: Your PEO renewal is coming up.

Before you sign, ask yourself: Are you paying too much?

Many businesses automatically renew their PEO contract without questioning the costs.

But here’s what we’ve seen:

❌ ADP increases rates every year
❌ Hidden fees and bundled admin fees
❌ You could be paying for services you don’t even use

If you’re not comparing your options, you could be leaving thousands on the table.

Before you renew, get an estimate of what we can save you.

✅ Benchmark your PEO costs against industry standards
✅ Identify potential savings on HR, payroll, and benefits
✅ Make an informed decision before committing to another year

💰 Want to see how much we can save you?

🔹 Click below to use our Estimated Savings Calculator (it takes less than 2 minutes!).

🔗 https://hubs.li/Q037KWBs0

📅 Ready to discuss your options? 

Book a quick chat, and let us help you find the best solution.

Open article: Dinsmore/Steele — Estimated Savings Calculator by hubs.li

Dinsmore/Steele — Estimated Savings Calculator

Most PEO Brokers Shouldn’t Be in Business.

Harsh? Maybe. 

True? Absolutely.

If you’ve ever shopped for a PEO, you’ve probably run into one of these characters:

🚩 The 5 Types of PEO Brokers You Should Avoid

1️⃣ The New Kid on the Block

Started last month, never worked at a PEO, but suddenly an “expert.” Their pitch? A mix of Google searches and blind confidence.

Last month they were selling cell phones.

2️⃣ The Middleman Extraordinaire

Doesn’t put together their own proposals—just forwards emails and prays for a commission. If their strategy is “I know a guy who knows a guy,” run.

They use a guy who used another guy and no one knows what they are doing.

3️⃣ The One-Size-Fits-All Guru

Only offers three PEOs and insists one of them has to work for you. Because, apparently, your business is no different from the last 50 they pitched.

Met 3 PEOs and uses them only because they don’t know there are any others.

4️⃣ The Jack of All Trades, Master of None

Sells PEO… and insurance, payroll, HR consulting, real estate, and maybe NFTs. Great at networking, not great at actually solving problems.

In order to be the best you have to one thing and do it better than anyone else.

5️⃣ The Insurance Pro Turned PEO Broker

Knows a guy who knows a guy at a PEO and figured, “Why not add this to my product list?” News flash: understanding insurance ≠ understanding PEOs.

They sold against PEO for years and now they
are forced to sell it and don’t know it.

🚨 Just like you wouldn’t hire a kids’ birthday magician to paint your house, don’t work with these clowns.

✅ Instead, work with a broker who:

✔️ Has a proven track record in PEO
✔️ Can customize solutions instead of pushing what pays them the most
✔️ Actually understands HR, compliance, and payroll at a deep level

Thinking About a PEO Broker? 

Ask Them These 3 Questions:

1️⃣ How many PEOs do you work with, and how do you match them to clients?
2️⃣ Can you walk me through the proposal process—start to finish?
3️⃣ What’s your experience with my industry’s specific HR, compliance, and payroll needs?

🚀 Want to avoid these headaches? Let’s talk.

Cassandra Anderson Barbara Pailley Alicia Mole Jessica Bertram

We recently got a call from a large PEO that was very concerned that one of their clients had received some marketing from us.

📌 They wanted to know why.

📌 They also wanted us to inform them if one of their clients ever contacted us in the future.

I’ll give you a second to process that.

Now, I’m sharing this not just because it’s funny, ridiculous, and stupid all at once, but because it highlights something every small business deals with:

🚨 The arrogance of big companies.
🚨 The entitlement to “own” their clients.
🚨 The belief that competition shouldn’t exist.

That’s one of the main reasons I created Dinsmore Steele 15 years ago—because PEOs spoke in jargon and buzzwords, moved money from one bucket to another, and no one really knew what they were paying.

So in that same spirit, today, we continue helping companies. 

And to the PEOs who don’t treat their clients fairly?

We will find them. And we will help them.

Oh, and to the PEO who called—we have a pipeline of your clients. They send their best. 😉


Ever had a sales experience so absurd you just had to laugh? 


Drop your best one in the comments. 👇

Cassandra Anderson Barbara Pailley Jessica Bertram Alicia Mole

Ever had someone badmouth you behind your back?

It happened to a young guy I was mentoring.

Him: “I just found out he’s been talking bad about me.”
Me: “And what did you say?”
Him: “Nothing yet… but I’m thinking of setting the record straight.”
Me: “Here’s what you say: ‘He must not know all of my other faults.’ Then get back to work.”

Remember that success is the only argument that needs no defense.

Because the truth is:

🔹 The ones who talk rarely act.
🔹 The ones who win don’t waste time talking.

You focus on your work. Your goals. Your growth.

Let them focus on you—because that’s all they’ve got.

Eventually, they’ll do one of two things:

1️⃣ Evaporate before they can do any real damage.
2️⃣ Get drowned out by your success.

Either way, they don’t matter. Your results do.

Your work should be louder than their words.

Ever dealt with this? How did you handle it? Drop your best advice below. 👇

When I first started in PEO, I set a meeting with a CFO who was a friend of mine. 

The sales manager insisted I bring the number one sales guy in the company.

So I did.

The meeting was scheduled for an hour and a half. We were there for two hours—while the number one sales guy talked. 

And talked. 

And talked.

When we finally left, my friend pulled me aside and said:

“I’ll do anything you want… as long as he doesn’t come back.”

We weren’t so lucky.

Three meetings later—and hours of listening to him talk—we finally helped them.

After it all, I knew this guy was #1 for one of two reasons:

1️⃣ Either he literally talked them into it.

2️⃣ Or… because every new rep was forced to bring him along.

Most people think sales is about talking. It’s not.
It’s about listening.

The best salespeople don’t push. They pull.

✅ They ask great questions—then actually wait for the answer.

✅ They listen for real objections instead of rushing to close.

✅ They make prospects feel heard, not pitched.

Every deal you lose is a conversation you didn’t listen to well enough.

Want to sell more? Start by talking less.

Have you ever lost a deal because you talked too much—or watched someone else do it? 

Be honest. Let’s hear those stories.

🚨 Small businesses lose $1M+ in fines every year because of this HR mistake 🚨

Last year, a small business owner we worked with was hit with a $30,000 fine.

Why? 

A simple misclassification error they didn’t even realize they made.

The 3 most common mistakes we see:

❌ Hiring a 1099 contractor when they should be a W-2 employee

❌ Not following overtime laws correctly

❌ Miscalculating payroll taxes

⚠️ The IRS doesn’t care if you didn’t know the rules. You’ll still pay.

But here’s the good news: Businesses that use a PEO avoid these mistakes altogether.

Our clients never worry about misclassification because they have HR & compliance experts handling it for them.

Are you 100% sure your employee classifications are correct?

Drop a ‘❓’ in the comments, or DM me “HR HELP” and I’ll send you a quick guide to check your risks.

People love to call success luck—until they see what it really takes.

15 years ago, I started Dinsmore Steele with a vision.

But in 2012? I didn’t feel lucky at all.

❄️ The heat in my house went out.
💸 We needed marketing money.
🔥 So, I bought space heaters and kept pushing forward.

Because when you’re building something real, you sacrifice.

I’ve failed more times than I can count:

❌ Lost deals I thought were locked in.
❌ Made the wrong hires.
❌ Had months where revenue barely covered expenses.

But every failure was a lesson.

And every lesson made me sharper, more resilient, and more determined.

Today, Dinsmore Steele is thriving—not because of luck, but because of:

✅ Relentless problem-solving.
✅ Unwavering commitment to clients.
✅ Learning from every setback and pushing forward.

So when people say, “You’re lucky you built this,” I just smile.

Because the truth is… I just failed more times than they tried.

💡 What’s one moment that could’ve broken you—but made you stronger instead?

Don’t Fall for the Fire Drill.

It’s Monday. You check your email.

And there it is—your ADP TotalSource renewal, waiting for you like another meeting request from IT department on printer etiquette you don’t want to open.

And just like clockwork, the imaginary fire drill begins.

🔥 “We need this signed ASAP.”
🔥 “Your deadline is coming up.”
🔥 “Let’s get this locked in right away.”

🚨 Reality check: There is no actual timeline for when you have to sign.

❌ Your PEO will make it sound like you have no choice.

❌ They’ll push you to “lock it in” fast—before you realize there are better options.

❌ They’re betting on you signing without questioning.

📢 We’ve seen this before. The companies that compare their options now end up with better deals, better terms, and lower costs.

The ones that wait? They’re the ones who get stuck overpaying by 20-40%.

What To Do Instead:

✅ Review your ADP TotalSource renewal early.
✅ Compare pricing against other PEOs.
✅ Negotiate to get a better deal.

🔥 If your ADP TotalSource renewal is in your inbox, let’s talk NOW. 


Drop a ‘PEO’ in the comments or DM me—I’ll show you what’s out there.

Because rushing to sign? That’s exactly what ADP is hoping you’ll do.

TL;DR Version:

🚨 Your ADP TotalSource renewal is in your inbox.

And here comes the imaginary fire drill:

🔥 “We need this signed ASAP.”
🔥 “Your deadline is approaching.”

🚨 Reality check: There is no actual deadline. It’s designed to rush you into signing without reviewing your options.

📢 We’ve helped businesses renegotiate ADP renewals and save 20-40%.

🔥 If your renewal just landed, let’s talk NOW. Drop a ‘PEO’ in the comments or DM me—I’ll help you find the best deal.

Because waiting = overpaying.

🚀 15 years. Countless lessons.

When I started this company, I had no idea what I was in for.

I thought success was about working hard and making money. 

Turns out, it’s about solving the right problems, building the right relationships, and knowing when to get out of your own way.

Here are 15 lessons I’ve learned over 15 years in business. 

If I had known these earlier, I would have saved a lot of time, money, and stress.

1️⃣ If people don’t understand what you do, they’ll never buy from you.

Make it simple. Confused people don’t buy.

2️⃣ Almost anything is possible if you focus on solutions, not obstacles.

Stop saying “we can’t” and start asking “how can we?”

3️⃣ Your best opportunities often aren’t where you first expect them to be.

Be willing to adjust your plan. The right path is rarely the one you first imagined.

4️⃣ The most expensive mistakes in business are the ones you don’t see coming.

Get ahead of compliance, hiring, and competition—or they’ll get ahead of you.

5️⃣ A PEO doesn’t take over your business—it gives you the tools to run it better.

You stay in control. We just make sure things don’t fall apart.

6️⃣ Focus on what moves the needle—everything else is a distraction.

(Or as I like to say: If it doesn’t make money, make sense, or make life easier—why are you doing it?)

7️⃣ Build the company you wish someone had built for you.

Solve problems the right way, not the easy way.

8️⃣ Success isn’t just about making money—it’s about owning your time.

Work for time freedom, not just revenue.

9️⃣ Trust your gut—you’ll never regret it.

Every bad decision started with me thinking, “Eh, let’s see what happens.”

🔟 Business is just problem-solving—get better at solving bigger problems.

That’s how you grow.

1️⃣1️⃣ The wrong partners can slow you down more than no partners at all.

Choose carefully. A bad partnership is a second job you don’t want.

1️⃣2️⃣ Making a business thrive is hard—accept it and keep moving forward.

Grit beats talent every time.

1️⃣3️⃣ Invert the problem—figure out what you DON’T want and do the opposite.

The best way to avoid mistakes is to see them before they happen.

1️⃣4️⃣ You can only build with people you trust.

If you wouldn’t want to work with them for 10 years, don’t start at all.

1️⃣5️⃣ Hire professionals so you can focus on what you do best.

Don’t waste time on things that don’t drive growth.

15 years in, and here’s what I know for sure:

✅ Business is hard, but the right decisions make it easier.

✅ Mistakes are inevitable—learning from them isn’t.

✅ Surround yourself with the right people, and everything changes.

And most importantly: We’re just getting started.

What’s the biggest business lesson you have learned? 

Drop it in the comments! ⬇️

For years, I’ve made Saturdays non-negotiable.

> No emails.
> No meetings.
> No productivity hacks.

Just me, doing whatever the hell I want.

Because here’s the thing—entrepreneurship is a marathon, not a sprint. 

If you never stop running, you burn out before you ever cross the finish line.

Saturdays are for:

✅ Waking up when I feel like it
✅ Spending time with people I actually enjoy
✅ Hobbies, movies, or absolutely nothing at all
✅ A great meal, preferably one I don’t make.

And you know what? Taking one full day to reset makes me better at everything else.

Come Monday, I’m sharper, clearer, and ready to go—not because I outworked everyone over the weekend, but because I actually recharged.

So if you’re feeling guilty about taking a day off, don’t. High performance isn’t about grinding 24/7. 

It’s about knowing when to push and when to pause.

💬 How do you spend your Saturdays? Drop your weekend rituals in the comments.

Some people aren’t meant to stay in your life forever …

The sooner you accept that, the freer you become.

I remember the exact moment it clicked.

I was on a call, completely drained, thinking: This is a huge waste of my time.

That’s when I knew—I was done.

For too long …

I carried relationships out of obligation.
I stayed in rooms I had outgrown.
I kept giving energy to people who only took.

Why?

Because I thought walking away made me selfish.

Because I told myself that loyalty meant sticking it out, even when it drained me.

But here’s the truth:

If people don’t benefit you, move on.

The cost of keeping people around out of guilt is far higher than the cost of cutting them loose.

The day I let go was the day I finally felt free.

✅ Free to invest my energy into things that actually mattered.
✅ Free to surround myself with people who fueled me instead of drained me.
✅ Free to build a life on my terms.

Few people ever experience this kind of freedom—not because they can’t, but because they won’t choose it.

So here’s my challenge to you:

• Audit your circle. Who’s adding value? Who’s only taking?
• If a name popped into your head while reading this, you already know what to do.
• And if you’ve been waiting for permission to walk away, this is it.

What’s one relationship, commitment, or habit you knew you had to let go of?

Your ADP TotalSource renewal just hit your inbox—and here’s what they hope you don’t know:

💰 Your renewal is negotiable—but they won’t tell you that.

📈 Other PEOs might offer the same benefits for less—but they don’t want you to check.

🚨 Bundled pricing keeps you from knowing what you’re actually paying—but that’s the point.

Why? Because the less you know, the more you
pay. 

Most businesses assume renewal pricing is set in stone.

It’s not.

They just hope you don’t realize how much leverage you actually have.

📢 Last year, we helped a company negotiate their ADP renewal—and saved them 28%. 

They almost signed without question.

If your ADP renewal is in your inbox, don’t sign anything yet.

🔥 Before you commit to higher costs, let’s see if you’re overpaying.

Their PEO renewal jumped 32%, and they almost signed it without a second thought.

A company came to us last year, moments before signing their PEO renewal.

They asked, “Can you help us negotiate?”

💡 Smart question. 

But here’s the truth—you can’t negotiate effectively without knowing the market.

So, before negotiating, we ran the numbers and compared their options. And what we found?

📊 They were overpaying—big time.

🔎 Other PEOs offered better pricing, with more transparency.

💰 Health insurance savings were only possible by switching carriers.

When we presented the findings to the CFO and CEO, they realized:

❌ Negotiating with ADP didn’t even make sense.

✅ Moving to another PEO with transparent billing was the smarter choice.

✅ Switching health insurance carriers unlocked even bigger savings.

Why They Almost Got Stuck Overpaying

Most businesses don’t realize parity rules prevent them from getting a significant discount on health insurance from the same carrier they currently have.

🚨 Translation: If you’re with Aetna, you’re not getting a massive discount from… Aetna.

To get the biggest savings, you need to look at:

➡️ Blue Cross
➡️ UHC
➡️ Cigna
➡️ Other alternative carriers

That’s exactly how we saved this client 32% on their renewal.

🚨 If your ADP TotalSource renewal is in your inbox, don’t just sign it.

🔥 Drop a ‘PEO’ in the comments or DM me—I’ll help you break it down.

Because assuming you have no options is how companies overpay every year.

Love ADP Workforce Now? Cool. 

But You Might Be Overpaying Big Time.

We recently quoted a company using ADP Workforce Now and asked if they had ever explored ADP TotalSource.

They hadn’t.

So, we went to market for them.

Their Controller and HR Director loved Workforce Now—and hey, who are we to argue?

But here’s what happened next:

🔎 Turns out, ADP TotalSource was the best option.

💰 It saved them money.

⚡ And the transition? Easy. Because it’s the same platform.

The crazy part? They almost didn’t even consider it—because they assumed staying put was the safer choice.

How many companies are doing the same thing right now?

Why This Matters for You

If you’re using ADP Workforce Now and have under 500 employees, chances are you’re leaving money on the table by not considering ADP TotalSource.

But here’s the thing—don’t just compare one or two PEOs.

Compare all of them.

At Dinsmore Steele, we help companies:

✅ Compare ADP TotalSource vs. Every Other PEO—so you know if you’re getting the best deal.

✅ Analyze the true cost vs. benefits—because what looks cheaper upfront isn’t always cheaper in the long run.

✅ Make the transition seamless—so you don’t lose sleep (or hair) over switching.

🔥 If you’re using ADP Workforce Now, let’s find out if you’re overpaying. 

Drop a ‘PEO’ in the comments or DM me, and I’ll personally show you what ADP TotalSource (or another PEO) could save you.

Because guessing if you’re getting the best deal is not a business strategy. Knowing is. 

🚀

Open article: Dinsmore/Steele — ADP Total Source PEO by hubs.li

Your Broker Should Solve Problems, Not Create Them.

Here’s the hard truth:

If your broker isn’t fixing what’s broken, they’re just creating more headaches—and costing you money.

Here’s how we’ve helped businesses stop managing chaos and start solving problems:

1️⃣ A 185-person company with $3,800/month family benefits rates.

• The leadership was frustrated. Their benefits costs were sky-high, and only 20 employees could afford them.

• Worse, compliance issues were creeping in due to low participation rates.

✅ What we did:

• Found better plans that made family coverage affordable.

• Fixed compliance issues.

• Secured national plans employees actually wanted.


Now, their team is covered, compliance is locked in, and their leadership can finally exhale.

2️⃣ A 5-person therapy office planning to grow to 50 employees.

• They wanted to offer healthcare, 401(k), and more—but the complexity was overwhelming.

• Growth felt like a risk because they didn’t have a scalable solution.

✅ What we did:

• Placed them in a PEO that solved today’s problems and scaled with their vision.

• Now, they’re ready for growth without the growing pains.

3️⃣ An overwhelmed business with HR challenges.

• Their internal HR staff couldn’t keep up with the demands of a growing company.

• Leadership felt stuck and didn’t know how to fix it.

✅ What we did:

• Brought in Fractional HR to evaluate the situation.

• Addressed the issues, created a roadmap, and aligned everything with their PEO.

They went from “stuck” to seamless. HR is no longer the problem—it’s the solution.

Here’s the truth:

If your broker isn’t solving these types of problems, they’re not a partner. They’re just a middleman.

💡 Great partners don’t just provide services—they solve problems, plan for growth, and make your life easier.

Who’s solving your problems? 

If the answer isn’t obvious, it’s time for a change.

When Your LinkedIn Post Feels Like a Termination Letter…

Got an email last week from an HR person at a PEO scolding me for a post that got a lot of engagement.

It was like 10 paragraphs long—for a moment, I thought I had been fired. (Which was confusing, since I don’t work there.)

Apparently, my post about PEOs freeing up HR teams to focus on high-impact work came across as patronizing—like I was reducing HR to party planners with a compliance side hustle.

Oof. Not my intention.

But here’s the thing—I actually agree with them. 

Sort of.

✅ HR isn’t just compliance—it’s a strategic powerhouse.

✅ PEOs don’t replace HR; they make them unstoppable.

✅ Messaging matters—because apparently, so do words.

The irony? 

We were actually on the same side—I just had the storytelling finesse of a malfunctioning copier that day.

So, let’s hear it—Have you ever posted something you thought was brilliant, only to have it completely backfire? 

Also… if I’ve been written up, do I have to sign something? 

Asking for a friend.

Taplio

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