Redbrain

Managing Director

Redbrain, Google’s #1 shopping partner in Europe, delivers incremental sales for online retailers. We work closely with our partners to elevate their presence in Google Shopping. As your Performance Partner, we use our smart tech, AI and specialist team to achieve incremental online sales.

In 2022, we achieved £1.042 billion in incremental sales for our partners, and on any given day we generate 100 million impressions, driving 1.9 million clicks and £2.3 million in incremental e-commerce revenue.

Redbrain operates on a Cost-Per-Acquisition (CPA) basis, which means that you only ever pay for sales you receive. Our access to extensive data sets and analysis means that working with Redbrain saves you time, maximises spend and increases your exposure to customers looking for your products.

Chief Revenue Officer

30M Ltd

Our owned and operated network of sites doing over 250 million impressions per month of entertaining viral content.

We create content that users want to read and then share with their friends. 

We also run a number of niche communities with over 2 million likes for Harleys, Campers, French Bulldogs and many more..

http://www.30m.com

At 37X we drive increased ROI for online publishers by giving them access to their real-time revenues from Header Bidding.

Not all traffic was created equally. Publishers can now use 37X to see real-time revenue per session from your header bidding partners, maximise your highest performing sources and fix the ones that aren't delivering the results you want.

* Real Time Session Tracking: Maximise traffic to your higher performing content, increasing your yield and ROI.

* In-depth Insights: 37x offers an insane amount of metrics and filters provide deep actionable data for your websites.

* Analyze User Impact: Quickly find the biggest opportunities for maximising revenue and ROI from your content.

CEO & Co-Founder 

Blackburn Hawks

Led the team to it's first league championship in it's 25 year history during the 2014/15 season.  Finished the season unbeaten with a record of Games played: 24, Wins: 21, Draws: 3, Losses: 0.

Also won the playoff title during the 2014/15 season to complete the double.

Won the clubs first major trophy in 2013 winning the playoffs.

Made the playoff finals 4 years in a row from 2012-2015.

Head Coach of Blackburn Hawks Ice Hockey Team

Potential.co.uk

Working on a number of brands and websites to increase clickthroughs, clickouts and conversion rates. http://www.potential.co.uk

Conversion & User Experience Specialist

Mobell Communications Ltd

International Telecommunications company offering sales and rental solutions for American, Japanese and Worldwide leisure and business travellers needing GSM handsets or Satellite Phones.

www.mobal.com
www.mobell.co.uk
www.mobell.co.jp
www.mobalfreedom.com
www.eurobuzz.com

Marketing & Digital Manager

Telford & Wrekin Council

Brought into the organisation to manage Tourism memberships for business tourism and leisure tourism after previous year had seen a 30% decrease in membership. Role required recruitment and growth of membership base, improving relationships with managers and creating a service that led to new members joining and increasing retention rate of current members. Project managed creation of new www.visitironbridge.co.uk website to increase traffic coming through site and return on investment for members through enquiries and sales. Role expanded to include work within Shropshire & Telford Destination Management projects through Advantage West Midlands Funding. Currently leading on new business tourism website and e-marketing campaign.

Key Achievements included
- Implementing online booking into Shropshire, first organisation to make destination bookable online Increase of membership by 20% in first year
- Project managing new design and build of Visit Ironbridge website, led to 30% increase in unique visits to website
- Piloting new Near Field Communication technology into tourism market, first tourism company to adapt technology to visitors.

Online Membership Marketing Manager

Mobilers Insurance

Marketing Manager

London Knights

Worked in local community schools in inner city London teaching them about Ice Hockey, and running PE classes playing Street Hockey to increase the awareness of the sport at grass roots level.  Also worked with the sponsorship and marketing teams to create proposals, write match day programme articles and marketing literature for both print and web.

Uni Placement - Marketing & Community Relations Assistant

£1.042 billion in incremental sales for the worlds biggest e-commerce brands last year | By generating 100 million impressions and 1.9 million clicks daily

Interested in a marketing strategy with the lowest risk as well as the highest return?

Want to be kept up to date with the latest insights around intelligent shopping and how targeting your untapped customers can scale up your incremental sales?

DM me now.

I work with the world’s biggest e-com brands to scale their incremental sales. They work with me and Redbrain because it’s low risk, but also delivers the highest return! An absolute win:win situation!

What’s at the centre of your business?

At the heart of everything I do is performance and we’ve pioneered the paid-on results model; all of our channels operate on a pure commission basis. 

Therefore, we only get paid when we deliver a sale! 

Our fabulous team is made up of mathematicians, scientists, AI engineers, and data-obsessed boffins, so there’s a diverse range of expertise, but with the shared goal of extracting maximum value from every penny spent advertising online.

Yes, it’s a huge task matching up consumers, at the precise time they want to make a purchase, with the precise retailer that can give them the best experience, but I love a challenge!

We send over 100 million ad impressions and 9 million clicks every day to our clients. Using artificial intelligence in Google Shopping and an expansive product discovery network, our impression reach far outweighs the competition.

How about maximising your clickthrough rates and traffic quality using our intelligent shopping campaigns, designed to get the best return on investment? 

Missguided boosted their online sales by £500,000, at a greater ROI than previous campaigns, by partnering with Redbrain. 

Using Google Comparison Shopping and product discovery networks, we can also reach new clients from networks that you were not previously tapping into.

So, what’s your sales approach? 

Does it involve identifying the less obvious to target for incremental sales?

Fancy giving a low risk, high reward solution a go? Or just be kept up to date with the latest insights in this exciting and rapidly evolving field? Send me a message now 😊

Why Flexible Payment Infrastructure Is the New Security 🔐

The lack of trust associated with sharing credit card information (a staggering 19% cart abandonment rate) demands modern, secured payment infrastructure. As the payment landscape fragments and real-time systems proliferate, retailers must view payment flexibility as a critical security measure.

Here's the strategic shift required for 2025:

- Address The Trust Gap: Consumers are adopting biometric and passkey authentication for accounts and digital wallets. This push toward passwordless systems, driven by updated guidelines from bodies like NIST and PCI DSS, provides a high-security, low-friction solution that directly tackles payment mistrust.

- Mitigate Fraud Risk: Organizations must adopt advanced fraud prevention measures through enhanced authentication systems. This secure environment is foundational for mitigating fraud risk and achieving cross-border success.

- Orchestrate The Complexity: Retailers must leverage payment orchestration platforms to efficiently manage global transactions and the proliferation of different real-time payment systems worldwide.

Adopting these technologies ensures a secure environment for digital transactions, directly tackling consumer anxiety and converting mistrust into confident cross-border sales.

Jared Owen

£1.2 billion in incremental sales for the worlds biggest e-commerce brands last year | By generating 100 million impressions and 1.9 million clicks daily

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