Sven Muchow

Muchow Marketing

Making DTC Brands blow up with TikTok Ads and custom UGC.

Check our portfolio of brands and case studies.

Founder

Your TikTok and Facebook ads

😔could do better
🛑are focused on testing audiences
⏰ FB ads used to perform much better
❌you don’t have resources to test and create content and at scale

It’s a slump we can get you out of

91% of Gen Z prefer short form video and other demographics aren’t far behind.

That’s why Muchow Marketing helps you with 

✅a new creative strategy
✅unique attention grabbing hooks 
✅high converting UGC from trained creators
✅media buying and creative testing 
✅offer optimization & CRO

To turn your TikTok Ads around

And repurpose for FB to create top performers

🔥 We cut a client’s CPA from $512 to $105 on TikTok and repurposed top ads to Facebook for a 7x ROAS🔥

We have:
🏆 50+ ads in the TikTok Top Ads Section
🚀helped a client make an extra 180k through CRO
🔥Created multiple top ads for other agencies as well

Ready to dance for the Tok? (Just kidding)

Shoot me a message or schedule a call

https://svenmuchow.com/ads-management

Making DTC Brands blow up with TikTok Ads and custom UGC.

Check our portfolio of brands and case studies.


3 fatal mistakes I’ve seen destroy brands’ TikTok Ads

I found these in over 20 brand 
 ad accounts from 7&8-figure brands

Which carried over to a worse FB performance

1. The wrong naming system

On FB there’s somewhat of a chance to get away with it

On TikTok you need to know immediately why and what works

I like to include things like
-hook type
-actual hook
-angle we use
-structure of the ad (from an assigned number system)

Overall 12 naming pieces for each ad

2. Your UGC creators

I’ve seen either influencer footage only or paid creators with mediocre training

You need a mix of actual reviews and scripted ads from trained creators

We work with ~40 creators consistently who all received training

3. Focusing on too many things in one ad

Your video needs ONE main theme

Don’t try to spend 15s on each of your 4 benefits

Focus on the main one to test and go over others in just one sentence or so

You should be clearly able to see the Mai message in each video


Still struggling to figure it out?

Check out the comment section. Case study to a few things we changed with a client linked there

#ecommerce #tiktokads #ecommerce

I started doing something for my birthday I never thought I would...

It seriously changed my life

Okay, here it is:

Have a crazy story to tell for each birthday (no clubbing ever again😅)

Last year summarized: I had the craziest 24 hours of my life in Asia

• Gym
• Headed out on scooter to a waterfall
• Drive around without data
• Hike some random paths into the jungle/woods
• Find my way back, eat 50 rolls of sushi
• Go to sleep, 2AM active volcano hike for sunrise
• Visit a coffee plantation after
  
This year (next weekend) I’m upping that

• Go on THE mother of all scrambles in the Alps
• Jump into ice-cold mountain lake 
• Not sure yet what comes after that

Many just know the TikTok business side of mine, but this is me LIVING

How do you celebrate? Anything special or with family?

P.S. A picture of the final 100m (300ft) in elevation. Will be going with the yellow route

#tiktokads 

From losing $15k in 2 weeks to $21,000 in profit using a new creative strategy

Here's how Muchow Marketing - TikTok Ads & Meta changed the fate of this E-Comm brand

They spent $22,000 at a 0.27 ROAS in a desparate try to find a profitable channel since FB wasn't working

Here are fatal mistakes made before on their creatives:

-All testimonials hyping up the product
-Mostly female creators
-Touching on all 3 benefits in each ad
-No post-editing of creator footage (yikes)
-Showing only one use case

Regular UGC can be made by anybody and won't cut it these days

If 99% of ads feel the same there won't be any success

Here's what we did:

-Use split-screen, comments response and other hooks
-Use more male creators from different demographics
-ONE main theme to be remembered for per ad
-Add a few more cuts and unique BRoll
-Have ads with different use cases -> user sees multiple ads and realizes all use cases

Without changing anything on FB FB CPA dropped by 18% too!

Pair that with a solid testing structure we use and you can turn any channel around

Next is optimizing their FB media buying and launching our TikTok winners

#ecommerce #tiktokads #metaads 

Here are the shocking results a client with $1m rev /month discovered from their post purchase survey

It changed their entire business and scaling

They couldn’t figure out how to scale more efficiently with their ads

Stuck at low numbers especially for discovery channels

So we had them set up a post-purchase survey

Here’s what happened:

1. We found channels like TikTok got 1.5x more purchases than the platform (and TW) showed

Facebook was overattributing a lot, but still important for last touch

So we pushed both in spend

2. Their target audience was husbands instead of wives

Completely different angle when husbands buy it for themselves instead of wives gifting it

So we changed quite a bit of their messaging

Higher efficiency at a higher spend and a higher % of ads now turns into winners

Post Purchase surveys are NOT optional anymore

If you want top 3 questions to ask for your brand (other than where did you hear from us) drop a link to your website


Looking for a Copywriter to work with‼️

For our CRO projects with clients (e-commerce)

So here’s what I’m looking for:
-someone (freelancer or agency) that can take care of the copy for clients landing pages
-design already in place we need copy only!
-we work with 7&8-figure e-commerce brands
-quality is important to us


My agency recently increased a client’s revenue by 10% and we’re looking to get all that done in less time

So I’m looking to add somebody to my “referral roster”

If that’s you let me know in the comments (don’t DM me)

#ecommerce

What I learned over the last 24 hours that made ~50% of people lose my referral business

I've been looking for a copywriter to refer to clients/use for landing page projects

I specifically asked NOT to Dm me

If you fail to respect that/can't pay attention to detail like that, what makes me think I should trust you with my reputation and clients?

I make an exception if we messaged each other a bunch before and you're not just a complete stranger to me (call me a hypocrite)

Let's say sorting out the majority has been really easy with this

Am I too picky with this?

#ecommerce

For my birthday this past weekend I hiked 26 miles, summited 3 peaks, over 10,000ft elevation

Finished with 30min sauna and a cold tub

All within 24 hours

And to top it off I climbed this bad boy down below (up left side)

I try to make every birthday a crazy story

I’ve been thinking about organizing entrepreneur mountain trips (or just mountain trips/hiking)

Mainly cause I want likeminded people to hike with

would anybody be down? Could be any country or US

I've made a huge mistake when I started TikTok Ads that cost an early client 20% extra revenue

and SO MANY brand and agency owners will advice you to make the same mistake

Giving your creators a ton of freedom and here's why it's wrong

(Except for one use case, more later)

You use multiple creators and want to test specific elements, hooks etc

If you tell a UGC creator "Make us an ad in whatever style you think"

Guess what?

Tons of angles will be untested and you might get very similar ads from different creators

Here's when to give creators freedom:

On influencer marketing

People know their audience/following best

but you know YOUR audience best when it comes to paid ads

We have a roster of about 40 creators
-trained on delivery
-different demographics
-very experienced accross different niches

and we STILL provide scripts

Don't just get random UGC

Run high quality tests with a purpose

Best case you find winners and just repurpose that for Meta Ads

P.s find some inspiration for hooks and structures in the comments

#tiktokads #metads #ecommerce  


Steal our strategy we used to convert cold traffic from TikTok Ads at 5% for a client

Here are 4 steps that made this possible

*note: we managed to increase CVR by 15% (~70k extra monthly revenue) since starting

1. They had a great basis already

I could claim we did all the lifting, but their CVR was great already

What we did do is thorough research on pain points and drive them down in our ads

2. Looked at what's still improvable, starting with small changes

Don't try to fix something that's not broken and be careful with changes

3. Implement CRO changes

-Ease of checkout (+ capturing more emails from abandoned carts)

-Creating more visual and stronger proof with UGC on landing page

-Pointing out the pain point more

-Testing some copy

4. Test offer to increase AOV

We don't change pricing, but the offer for buying multiple items

They used to offer 40% off for 2 (hard to add that offer to your cart)

Now we try 20% off + small free product + free shipping

And make it possible to add with one click

Bonus underrated tip 5:

We test different headlines and images based on post-purchase survey responses

The "other" section where people leave custom responses is GOLD

Now we'll push budget with Meta and TikTok Ads


In summary the brand gets ~$70k extra EVERY month without spending more money

And maybe we're stupid for this, but we don't charge extra if you implement the suggested changes yourself... talk about 10x value

Which step out of 4 is easiest to implement?

P.s. I put a link to a CRO checklist in the comments, no email needed (more resources on my website)

#ecommerce #tiktokads #facebookads 

I've done something I should have never done!

I used to put "~The TikTok Ads Guy~" at the end of every post and want to bring that back

and then retired it...

The problem is my agency now does so much more

-we lifted a client's conversion rate by 58%
-scaled a client from $10k close to $100k with Meta Ads
-AND scale all clients with TikTok Ads

is there any similar "sign-off" I can bring back?

I don't want to limit myself to "The TikTok Ads Guy"

We grow brands with more than that.

But no doubt the creative and TikTok part is what attracts most clients and I'm known for

Any ideas?

#ecommerce 

Almost every brand runs into ONE BIG problem with TikTok Ads & UGC

One client lost $20k because of it before signing with us

Mediocre UGC - but like everybody else you think yours is different

Which then leads to “channel x doesn’t work” or “why is our performance mediocre”

All because you use generic swipe file hooks without thinking

Which ultimately means
-you don’t stand out
-you don’t actually think about how to make users curious
-you don’t customize the approach

Instead my team looks at each ad script (and visual) and asks

-do users ask how, why, what happens next?
-would this get me excited?
-does this make us stand out from competition?
-what’s something ridiculous we could try?

Which allows us to stand out & get much better returns than the average

Unique scripts and our experienced and trained creators build a deadly combo

Ultimately that just means better returns for you like our client who we saved $20k!

Check out our case study in the comments

And if you’re tired of cookie cutter ads without optimizing the whole funnel

Hit me up in the dms

#tiktokads #facebookads #ecommerce

Brands struggling in bad economy vs. $15m+ profitable - the difference?

Spoiler: It’s not your ads

And “the economy” is just an excuse for bad results

After talking to over 50 brands one or more of the following is always missing

1. Offer too basic

You can improve it in creative ways

Free item when buying 2, guarantees, etc.

2. Landing page

I’m still in awe how little brands invest in CRO

It’s THE EASIEST way to improve results

3. Margins

You can’t scale if you can’t spend a good amount to get a customer

4. Your ads itself

Most brands switch agencies to start with this but miss the other points

Have trained UGC creators ready

Be able to repurpose TONS of content

Make sure to test different statics too

And most of all be creative when it comes to your ads. Basic stuff doesn’t cut it anymore


When we onboarded a client he suffered 3 out of 4 so we went to work

You cannot expect results working with only a creative agency or worse only media buying agency

And all that without CRO? Good luck

Which one has been the most difficult for you?

#ecommerce #tiktok #metaads

WORLD CHAMPION 🏀🇩🇪

That’s all

This ad format has been CRUSHING it on TikTok & FB

You need to try this deadly 2 punch combo

Negative angle + Joker Voice

Great retention just from the negative angle (top-performer) and then making it even more organic by using the joker voice

Some might find it annoying but it feels VERY native

Want us to scale ads like this for you? Let's up your brand's ad game

*and check out the hook examples in the comments

#ecommerce #tiktokads #facebookads

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