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YouTube Strategist that has accumulated over half a billion views on the platform. I help creators and brands excel to new heights by sheer determination and knowledge about YouTube. 2023: 376.000.000 total organic views. 2024: ?
Check out Leroy ter Braak's verified LinkedIn stats (last 30 days)
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Stop working on your next YouTube video NOW If you are purely relying on Adsense. Let me explain why Adsense shouldn't be the goal, but a part of a bigger puzzle. 🧵 Creators grind for months to hit 1,000 subs and 4,000 hours… Then they celebrate like they’ve made it. Do you know what that milestone actually is? 📉 A $4 - $8 RPM reality check. At 100,000 views a month, you’re making ~$800. Try paying rent with that. AdSense is great for validation. But it’s not how you scale. 📈 The creators making real money? They monetize beyond the platform. 💰 Courses 💰 Coaching 💰 Brand deals 💰 Affiliate offers 💰 Digital/physical products 💰 Community memberships That’s where the money is. The smartest creators don’t treat YouTube Adsense like their business engine. They treat it like: 🔁 A top-of-funnel machine 🔁 A trust builder 🔁 A brand engine Your videos create attention. Your backend turns that attention into income. Mr Beast > Feastables and Lunchly Logan Paul > PRIME SypherPK > OniStudios, merch line Charlie Morgan > Imperium Acquisition Point made, right? Besides my normal ''bigger channels'', I have clients doing: ✅ 300K views/month ✅ <$10 RPM ✅ But making $50K–$80K/month in profit Why? They: Solve real problems Sell offers that align with their content Convert viewers into customers 100 true fans > 100,000 passive viewers So, what should you do instead? (If you want to make even more money) 🚀 Build your channel as a launchpad for a larger business venture 🚀 Create offers that solve problems for your audience 🚀 Use content as the on-ramp to your ecosystem 🚀 Capture your audience, build community, go off-platform, OWN your audience. Stop obsessing over AdSense. Start thinking like an entrepreneur. 📈 You don’t need 1 million subs to quit your job. You need a system that turns attention into revenue.
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