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Highly dedicated, CXL-certified experimentation professional with a passion for solving customer problems using the power of data and research. My creativity and analytical thinking skills are my greatest assets alongside an unrelenting focus on why actual humans behave the way they do in the digital realm. Equally passionate about data-driven experimentation as a decision-making tool in a variety of digital contexts, from e-commerce to software development and everywhere in between. I have a background in business studies and hold a postgraduate degree in Management, Organizations and Governance from the London School of Economics and Political Science. I am a lifelong learner with an unquenchable thirst for knowledge as my primary driving force. "Rerum Cognoscere Causas" /// "To Know the Causes of Things"
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