Empower Solutions

Directed a team driving lead generation and pipeline growth for public sector clients.

Collaborated with OEMs (e.g., Armis) and distributors (e.g., Carahsoft) to execute co-branded campaigns, mandate-driven outreach, and competitive displacement strategies.

Leveraged GovWin and market research tools to identify decision-makers and refine targeting strategies, enhancing outreach effectiveness.

Introduced ChatGPT to streamline proposal creation and market research, tripling RFP submissions and improving content quality.

Developed unsolicited proposals and custom slick sheets to address government procurement priorities and compliance needs.

Manager, Sales Development - Federal

Umbrella Digital

Led a team targeting SLED accounts, developing multi-channel campaigns that increased pipeline volume by 40%.

Established and managed the RFP process, creating tailored proposals that secured pivotal wins and expanded market presence.

Utilized LinkedIn Sales Navigator and Close.io to engage decision-makers and optimize outreach, driving lead generation success.

Introduced ChatGPT to streamline proposal drafting, account mapping, and content creation, improving efficiency and submission rates.

Conducted discovery meetings with prospects to align solutions with institutional goals and secure buy-in.

Manager, Sales Development - SLED

Dutchie

Built and led a 10-member SDR team, achieving an average of 125% quota attainment.

Optimized tools like Salesloft, Gong, and Salesforce, improving workflows and team performance.

Designed and executed onboarding programs, reducing ramp-up time by 30% and boosting team readiness.

Partnered with marketing to align messaging and campaigns, increasing engagement and lead-to-SQL conversion rates.

Hosted weekly cold call coaching sessions, fostering a collaborative environment and improving objection-handling skills.

Manager, Sales Development 

Directed a hybrid team of Account Executives and SDRs, implementing territory management strategies that increased deal velocity and pipeline health.

Created scalable hiring processes, including crafting JDs, interview panels, and onboarding frameworks to support team growth.

Collaborated with marketing and product teams to design personalized campaigns that enhanced pipeline velocity and client engagement.

Sales Manager

Led the migration from HubSpot to Salesforce, automating workflows and improving CRM accuracy and reporting.

Conducted a large-scale data cleanup initiative, optimizing account segmentation and lead scoring processes.

Built reporting dashboards that improved pipeline tracking and provided actionable insights for leadership.

Sales Operations

toptender

At Toptender, I managed the full sales cycle, from prospecting to closing, for our corporate learning management systems. I was proactive in generating new opportunities through a blend of cold calling, email campaigns, and social outreach, which contributed to a significant increase in our sales pipeline. I also took the initiative to develop a highly effective sales playbook and marketing funnel, which improved lead conversion rates and streamlined our sales processes. Additionally, I played a key role in managing our social media channels and representing the company at industry events, which helped enhance our brand presence and attract new clients. My efforts in maintaining strong client relationships were pivotal in driving retention and achieving all sales quotas during my tenure.

Account Executive

TILT Holdings

During my time at TILT Holdings, I played a key role in expanding our SaaS client base by securing 250 new accounts and generating over $500k in net new annual revenue. My efforts were focused on lead generation across a 20-state territory, where I successfully expanded our CRM product into 8 new states, significantly increasing our market share. I worked closely with marketing, product, and development teams to ensure a strong product-market fit, which resulted in higher customer satisfaction and adoption rates. My ability to forge effective collaborations and drive targeted sales efforts contributed to our overall growth and solidified TILT’s position in a competitive market.

Sales Development Representative

Medical Jane

At Medical Jane, I drove sponsorship sales for our blog, which connected brands with medical patients. In addition to selling sponsorships, I collaborated on creating content focused on alternative medicinal treatments, ensuring that the blog provided valuable insights to our audience. I also took the initiative to generate leads for the CEO, identifying prospective advertising clients through cold outreach via social media, email, and calls.

Business Development Consultant

Tigerlily Foundation

I began my journey with the Tigerlily Breast Cancer Foundation as a dedicated volunteer, where my passion for the cause led me to be awarded Volunteer of the Year. This recognition was a testament to my commitment, as I played a key role in organizing events like a 5K race and supporting programs for young women with terminal breast cancer. My volunteer efforts transitioned into a formal role, where I took on fundraising and project management responsibilities. I excelled in grant writing, securing vital partnerships with donors and corporations, and organizing impactful events. I also led initiatives such as a podcast and blog focused on terminally ill women, and had the opportunity to speak on Capitol Hill and on television, advocating for our mission.

Program and Fundraising Manager

Cancer Treatment Centers of America

At Cancer Treatment Centers of America (CTCA), I served as a Business Development Representative, supporting prospective patients by coordinating treatment options. My responsibilities focused on following up with inbound leads and re-engaging older cold leads. I primarily connected with patients through phone calls, with some email communication, to ensure they received the information and support needed to make informed decisions about their care. This role allowed me to develop strong communication skills and a compassionate approach to helping individuals navigate their healthcare options.

Sales and Business Development Consultant

Sales & Digital Marketing Manager at Empower Solutions - WOSB Value Added Reseller

Sales and Business Development leader with over 7 years of experience across B2B tech and public sector markets, including Federal and SLED sectors.

I geek out on all things SDR—from optimizing tools like Salesforce and HubSpot to spending quality time with my team doing role plays, reviewing emails, and checking in to see where I can support.

Aligning with my team, strategizing on operations, and ensuring everything is tied to driving revenue growth have proven to be K E Y.

& I’m currently open to new opportunities! Let’s connect!

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