Strikethrough Digital Marketing Services 

Working as a CEO for Strikethrough DMS entails unlimited challenges, which I love to face and solve. Here, I have a team of content writers, copywriters, SEO experts, digital marketers, translators, and web developers, who love their work. Being in a responsible profile makes me explore more about myself and the professional world.

Founder, CEO

HIIMS Premier

At Strikethrough DMS, we handled the website of HIIMS Premier and the social media handles including LinkedIn account of the founder, Vidhika Batra. It was lovely working for Vidhika and HIIMS as they offer naturopathy solutions for cancer patients and those with chronic ailments.

Social Media Manager

NumroVani by Sidhharrth S Kumaar

Scope of Work: 
- Fix the issues related to Numrovani.com through a website audit. 
- Identify the keywords and phrases relevant to the client's business and have a high search volume.
- Develop an on-page optimization strategy
- Create a content plan
- Monitor, analyze, and report

Search Engine Optimization Consultant

Developed a premium website (https://sidhharrth.com) for Sidhharrth S Kumaar, who is India's Topmost Astro Numerologist, Life & Relationship Coach, 2X TEDx Speaker & Josh Talks.

We, at Strikethrough DMS, took care of branding, copywriting, website design, and paid attention to minute details to come up with a premium website for Sidhharrth S Kumar. 

It was pleasure working with him, for him.

Website Designer

Workologee

Developed a world-class website for Workologee while working closely with the Founders of the company.
We have written and rewritten the content for our dear clients until they are satisfied with it, and only after getting approval for the website copy, we make it live.

We contributed to the content and design of https://hiimspremier.com. HIIMS Premieris a reputed naturopathy hospital based in Gurugram, Haryana, and the founder Vidhika Batra is really pleasant to work with.

Website Developer

Jaan London

Jaan London is a premium clothing brand, and only a classy website could do justice to the company. Strikethrough delivered exactly what they wanted in a quick span of 20 days.

Web Designer

YOH TECH

We designed a website with superb content and brilliant graphics for YOH Tech. Our copywriter and website developer worked together with the team at YOH Tech to deliver a premium website and grow their business.

SOLUTIONAL

Branding Consultant

FirstLeaf

Designed a brilliant website for this homegrown brand, https://buyfirstleaf.com, and delivered this e-commerce website before the deadline.

LTI - Larsen & Toubro Infotech

At LTI, I had the wonderful opportunity to write about topics such as Snowflake Data Cloud Investment, Digital Transformation, Data Deluge, and many other topics.

Content Manager

Founder, Strikethrough Digital Marketing Services | Building Brands

As the founder and CEO of Strikethrough Digital Marketing Services, I have over five years of experience in leading a team of experts in providing a comprehensive suite of services to businesses across various industries:

💰LinkedIn Personal Branding  
💰Social Media Management 
💰Performance Marketing 
💰Digital Marketing  
💰Website Design  
💰Ad management 
💰Video Editing  
💰SEO

Our Actionable Results: 
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Our LinkedIn management clients have seen a growth of over 2000% in the first month and got their ready-to-leverage personal brand in just three months. 
Shraddha Aggarwal, got the Top Entrepreneurship Badge in just three months, and then got featured by LinkedIn News official page. 
There are countless other stories for the personal brands created for our clients.  

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The website designers in our team are a pros at website development and design. Our websites get Grade 'A' on GT Metrix, and rank 100% in structure and 100% in performance. 

I challenge you to have a coffee on the house if someone could deliver that for you. 

______________________________


We have countless other success stories for all our services. 

______________________________

We empower our clients to establish a strong online presence and achieve their digital marketing goals through strategic planning, data-driven optimization, and creative execution.

My passion for the ever-evolving digital landscape drives me to constantly update my skills and knowledge and to adapt to the latest industry trends, algorithms, and technologies. 

We, at StrikethroughDMS, have a proven track record of delivering measurable results, such as increasing website traffic, engagement, conversions, and ROI for our clients. 

We also have a flair for crafting visually stunning and user-friendly websites that capture the brand's essence and leave a lasting impression on the audience. 
 
Drop a DM to find out what works for your business.

LinkedIn growth hacks that helped me in building 500+ connections.

It’s all about being able to provide value through what you do.
Yes, that’s the LinkedIn Growth hack that I’ll explain in the next few lines. 

What did I exactly do to grow 500+ connections on LinkedIn within a week? 

Today, I’ll share those non-negotiables with you

Ready? Letttssss gooooooo

𝗦𝗼, 𝗳𝗶𝗿𝘀𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝗳𝗶𝗿𝘀𝘁, 𝗻𝗲𝘃𝗲𝗿 𝘁𝗿𝘆 𝘁𝗼 𝗰𝗼𝗽𝘆 𝗼𝘁𝗵𝗲𝗿𝘀…

1. 𝗕𝗲 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰: This is one of the easiest practices yet most of us fail to maintain it. 

75-80% of your audience connects with you if you’re authentic enough

Be genuine, maintain an authentic personality, 

& share your stories & experience for better networking
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𝗧𝗲𝗹𝗹 𝗺𝗲, 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝘂𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗲𝗲𝗻𝗮𝗴𝗲 𝗽𝗶𝗰𝘁𝘂𝗿𝗲𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹𝘀? 𝗡𝗼.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆….

2. 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Keep your LinkedIn profile updated and optimized.

Create a captivating & appealing profile that people connect with

Your headline, 
summary, 
profile picture, 
& The LinkedIn banner should be updated
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𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?

3. 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴: Networking is a two-way street and people connect with people

Network and nurture your audience by offering value & offers

Be genuinely interested in others’ success & celebrate it
_________________________________________

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁’𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂? 

4. 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Experimentation is one of the wisest ways to figure out what’s working for you

Keep playing around your content with different types, formats, & style

Continue with what works better on your profile

Make these your non-negotiable & use them for straight three months 

And, see the magic of Online Space😍


What are your milestones? Share with me in the comments

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PS: Strikethrough DMS offers a bunch of exciting solutions from LinkedIn Personal Branding to Website SEO to Website Design, 

DM to know the details📩

#businessbranding #linkedinhacks #digitalmarketing

Preety Auluck

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐡𝐚𝐝 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐭𝐫𝐚𝐯𝐞𝐥 𝐟𝐨𝐫 𝐰𝐨𝐫𝐤?

I've traveled to 25 𝐧𝐞𝐰 𝐜𝐢𝐭𝐢𝐞𝐬 in just one year.

Yes, it's true. I was shocked to learn this too.

We underestimate the power of meetings and travel when we work remotely. 

>>>Working as an employee restricts our movement, and I realised this after reading an email from Google Maps Timeline.

Working remotely has its perks, no doubt about that. 

But it wasn't until I embarked on this journey that I truly grasped the power of face-to-face interactions. 

You know what? There's something special about being in the same room, sharing ideas, and building connections that simply can't be replicated over video calls or emails.

👉Each city I visited had its own vibe, its own energy, and its own set of opportunities waiting to be explored. 

And movement sure does make creativity shine. Being on the move constantly kept my mind fresh and my ideas flowing. 

Whether it was jotting down notes on a way or brainstorming in a cafe, there was always something new to inspire me.

At Strikethrough DMS, we offer a range of services like Digital Marketing, Linkedin personal Branding, SEO, Website Design and many more. 

I've always been really confident in the quality of these services. That confidence is what makes my meetings go smoothly with clients or any of my connections.

When I met with a client in Noida for a deep dive into social media strategy, it was a fantastic discussion, but it never crossed my mind that Google was keeping track of my every move. 

It's a bit spooky, yet fascinating at the same time, don't you think?

In-person meetings leave a lasting impact that digital communication can't match. 

They create connections that stick around for a long time. Isn't it? 

The energy, rapport, and genuine connections formed during face-to-face interactions are irreplaceable.
___________________________________________
PS: How do you feel about travelling for work?

🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹

___________________________________________
PSS: I am going to Gurgaon next Monday. 

Would you like to catch up?

#travelling #networking #businessbranding

Are you feeling frustrated with your declining conversion rates?

Then this post is for you.

Ever noticed how sometimes it's not the flashy ad that stops you scrolling, but rather the video testimonials?

Sounds familiar, right?

According to Brightcove, video testimonials can increase conversion rates by up to 80%.

Mind-blowing, isn't it? 80% is huge!

And we all know, it's really hard to get a real video testimonial from a client.

But once you get one, it works wonders to attract more business.

Because video testimonials add another level of kick to your brand marketing.

Your customers are your best salespeople. I mean, who better to trust than someone who's actually used your product or service, right?

Their firsthand experience with your product or service in a personalized video resonates with potential customers on a deeper level.

And you know what? Sometimes, even the most satisfied clients shy away from giving a video testimonial.

On the other hand, the dissatisfied ones are quick to give a 1-star on Google and spread the bad word about a business.

Video testimonies are a game-changer. It allows you to:

👉Convey emotions
👉Showcase product features
👉Connect with your audience on a deeper level

And all in just a few seconds!

As a business owner, I realize the value of authentic testimonials.

We all, as humans, sometimes ignore the ratings and all, but true testimonials from someone can really work well.

I recently went back to my orders in the Ajio app and gave a shining testimonial to a clothing brand.

And I'm more than happy to do that because I believe good businesses do deserve a shoutout.

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PS: I'm a big believer in giving credit where it's due, even on LinkedIn. It's all about spreading positivity! And I think everyone should deserve the recognition they deserve. 

🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹
_________________________________________
PPS: At Strikethrough DMS, when I started I had very few clients, but now I can say that word of mouth from a satisfied client works really well.

Recently I've got last 4 recommendations for the awesome work done in the field of website design, LinkedIn management and SEO. 

You know why? Because we are not service providers, we're problem solvers.

We are so proud of having clients who value the services we bring to the table and provide honest recommendations.

#digitalmarketing #businessbranding #leadgeneration

This is one mistake you must avoid while building a Personal Brand on LinkedIn…

Being a part of LinkedIn Personal Branding for 2+ years

I came across thousands of profiles & engaged with hundreds of them

But, this one mistake always made my reach fall

~𝗡𝗼𝘁 𝗛𝗮𝘃𝗶𝗻𝗴 𝘁𝗼 𝗦𝗽𝗲𝗮𝗸 𝗖𝗹𝗲𝗮𝗿𝗹𝘆~

You know when it comes to delivering high-quality value,

You always need to speak clearly

👉 Like, what message do you wanna convey?

👉 What actions do you want your audience to take?

👉 How do you want your audience to perceive that message?

You must ask yourself these questions…

Always make sure, your content delivers an actionable plan for your audience

With that, you also must work on these things👇

➡️ Speak less but effectively
➡️ Collab with like-minded people 
➡️ Use simple & non-jargon language
➡️ Make others heard & participate in their conversations

What mistake did you make in your journey? Comment down below.
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PS: Do you want help with building a personal brand on LinkedIn? Hit me a DM to get a handhold support! 

#linkedinmanagement #personalbranding #businessbranding

Eid Mubarak to all my Muslim friends. 
Special wishes to Ateeb Sheikh, Mohd Fardeen, Mazhar Chaudhary, Akbar Ali Nandoliya, Sumaiya Nahid, and Murtuza Kutub.

“Making The Best Out Of Waste” is not an unknown phrase nowadays

This is what — PHOOL — a fastest growing incense manufacturing startup does

They not only work on saving the environment but also serving the environment 

With over 99.2K organic search traffic, SEO has played a vital role for Phool.co

Today, I’ll dissect ‘How SEO benefitted the Phool Startup?’ 

SEO (Search Engine Optimization) plays a pivotal role in this landscape and offers several benefits for startups like Phool:

📌Increased Online Visibility
📌Attracts Targeted Traffic
📌Builds Brand Credibility
📌Cost-Effective Marketing Strategy
📌Competitive Advantage

Here’s the dissection of what Phool must have done to achieve over 99.2K organic search traffic:

👉Keyword Optimization: With the help of thorough keyword research, Phool identified high-value keywords related to eco-friendly incense, sustainable living, and related topics. 

To improve their search engine results, they used these keywords in their website copies, product descriptions, blog posts, and meta tags.


👉Content Creation: With the idea of producing safe & sustainable products, Phool strategically leveraged content creation.

With the help of high-quality & value-packed content, the startup has attracted organic traffic by focusing on its core idea of saving the environment. 


👉On-page Optimization: On-page optimization is one of the finest ways to rank higher on search engines. 

Phool has implemented the best practices including optimizing title tags, meta descriptions, heading tags, etc. in their organic content strategy.


👉Backlinks: The startup focused on producing high-value backlinks from its industry that helped improve its website’s search engine ranking.

They invested in outreach efforts to collaborate with influencers, environmental organizations, etc. to earn valuable backlinks from other websites. 

What all this resulted in for Phool.co? Here’s what they got from such practices:

➡️They increased their website traffic with the help of keywords-optimization & on-page SEO
➡️They achieved higher search engine rankings by investing in high-value backlinks
➡️Gained brand recognition by leveraging high-quality content by delivering consistent value & education to their audience

Strikethrough DMS helps you with high-quality & value-packed SEO Optimization services

We have helped multiple businesses like the ones in Astro-tech, skincare, and Ayurveda in ranking their website & blogs using high-quality SEO practices 

If you enjoyed this information about the freshest startup in India — Phool — follow me for the Part 2 

Where I will be talking about the Lessons & best practices from the startup!

Right from 9 am every morning, I go into deep work mode. 
Something happened today and I found out that my office is closed. 

Since no cafes entertain workaholics at 9 am, I had to unwillingly convince myself to have McDonald's on a Tuesday morning. 

However, the experience turned out to be pleasant in a few minutes since the place is extremely nice and very few people come around in the morning. 

 Glad to change the workplace after months! 

PS: While writing this, I realized that there is no space between 'Mc' and 'Donald's' in McDonald's. 

Did you notice it before today?

What a Bold move, Rajat Jadhav, Rahul Krishnan and Ranveer Singh! 
While Ranveer is known for his boldness, I just loved discovering about a bold founders in the industry, Rajat and Rahul. 

This Moonshot advertisement for Bold Care goes through the roof! 

Watch it, if you haven't already! 

There has to be an innate funny bone in the body to write this kind of advertisement, execute it successfully, and make people watch it with (and without) their earphones on! 

Tanmay Bhat, You are a rockstar already!
Devaiah Bopanna, Nice to meet you! 
Puneet Chadha Ex-AIB, and nice to see you in the game! 
Vishal Dayama, do you seriously put pen to paper like this? Your paper must have got red cheeks! 
Deep Joshi, Well done, dude!

I can access your passwords in a snap. 
And so can ANYONE. 

Maintaining confidentiality isn't just about keeping secrets; it's about protecting trust and upholding accountability. 

In my journey as a CTO and business consultant, I've learned that success stories don't always require disclosing specific details or unique selling points. 

In fact, removing identifiers can enhance-
 Relatability 
And foster deeper connections

In the early 2000s, while helping a business, my employer tasked me with investigating a competitor's fund management practices, all before it hit the public eye. 

As I delved into the tech side of things, I stumbled upon a startling revelation: customer data was left vulnerable, with passwords lying unencrypted.

It was a wake-up call. Not only was I guilty of reusing passwords, but I realized the widespread nature of this security flaw.

With a handful of key individuals aware of my role, I navigated the delicate balance of disclosure and discretion.

Upon uncovering the truth, I didn't just sound the alarm; I took action. 

𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝘆 𝘁𝗲𝗮𝗺, 𝘄𝗲 𝗱𝗲𝘃𝗶𝘀𝗲𝗱 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝘀𝗮𝗳𝗲𝗴𝘂𝗮𝗿𝗱 𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝘁𝗿𝘂𝘀𝘁.

𝗔 𝗻𝗲𝘄 𝗽𝗮𝘀𝘀𝘄𝗼𝗿𝗱 𝗽𝗼𝗹𝗶𝗰𝘆 𝘄𝗮𝘀 𝗯𝗼𝗿𝗻, 𝘂𝗻𝗱𝗲𝗿 𝘁𝗵𝗲 𝗴𝘂𝗶𝘀𝗲 𝗼𝗳 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴, 𝗲𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗼𝘂𝗿 𝘂𝘀𝗲𝗿𝘀' 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝘄𝗵𝗶𝗹𝗲 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝗶𝘁𝘆.

To this day, our customers remain unaware of the underlying issue, yet the message resonated loud and clear. 

Let's prioritize security, one password change at a time. Your digital safety depends on it. 
If you are someone who keeps similar passwords to different platforms, or if you know someone like this, tag them below and let them know too! 

What did your career look like during the pandemic?

PS: Let's brainstorm such innovative ideas for your startup with me over a cup of coffee. 

#cybersecurity #BusinessStrategy #StartupAdvisor #CTO

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