Rob van Gent's Linkedin Analytics

I'm Rob van Gent, founder of Nlockd, husband, father of three, avid sailor, runner, field hockey enthusiast, and passionate cook. “Fifteen” years ago I started in e-commerce. Back then, webshops were still at the core of online sales. Over time, marketplaces have come to dominate. What I’ve seen firsthand across multiple companies in recent years is the loss of control and oversight once they try to sell across multiple platforms at the same time. Much of it was — and still is — manual work. A patchwork of purchased systems gets tied together into an expensive, maintenance-heavy and inefficient setup. That’s a shame, because both the market and the technology are ready for the next step. Nlockd was built from that conviction and passion. It was never meant to be just another tool, but an integrated system that brings everything together: product data, campaigns, ads, settlements, and more. Not only to streamline processes, but to make growth on marketplaces possible — and more profitable. We’re not building this platform because it’s easy, but because it’s necessary. For every brand or business that wants more than just being present on one or two marketplaces, and that aims to reach tens of millions of additional consumers. For every agency that wants to guide their clients in this shift. For everyone who wants to help shape the next generation of e-commerce.