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Your 40s will define — or destroy — your healthspan. Your prime earning years — filled with travel, food traps, and back-to-back meetings. It’s when most execs: ⚠️ Gain 20–50 lbs ⚠️ Lose strength, muscle, and mobility ⚠️ See blood pressure and cholesterol climb ⚠️ Start showing signs of low testosterone So what do you do? You try fasting, low-carb, “clean eating”… And it all falls apart the moment work ramps up. — That’s how Project 50 was born. After coaching 30+ execs 1-on-1, the pattern was clear: They don’t want to get shredded for Instagram. They want to enter their 50s: ✅ Pain-free, in a body they love ✅ Energized, with a healthy libido ✅ Dominating on the golf course, the trail, or the mat ✅ Reclaiming 10+ active years they lost to stress & poor habits All without: ❌ Tracking macros on vacation ❌ Meal-prepping like a fitness influencer ❌ Messing with fitness challenges from Navy SEAL wannabes — What you get with Project 50: 🌮 Any-Restaurant Eating Protocol ↳ Home-cooked recipes don’t make sense in your context. You’ll finally gain the freedom to eat with family & clients without ever worrying about sabotaging your goal. 🏋️ Busy Exec Training Protocol ↳ No more random workouts. You'll get lean & strong with a plan that fits in your schedule, and helps you excel in your favorite sport — whether it’s hiking, running, or golf. 🎥 On-Demand Form Fixing Protocol ↳ Forget generic exercise tips. You'll master exercises that fit your structure, avoid injuries, and maximize results with personalized video feedback. 🧠 Mindset Mastery Protocol ↳ No more out-of-context accountability. You’ll work with a coach who understands your reality, anticipates roadblocks, and finds solutions around your limitations. — But don’t just take my word for it: “Down 100 lbs — but with a plan that feels sustainable for the first time ever.” — Ryan, 48 y/o CEO, former D1 lineman “12% body fat after 20+ years of poor eating and nonstop travel.” — Adrian, 49 y/o CFO, former basketball player “I’ve rebuilt my body, my stress response, and my self-identity.” — Drew, 41 y/o entrepreneur, former soccer player — Want to operate at your highest level — in your 40s and beyond? Let’s talk. DM me “Project 50.”
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