Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

I had a new biz call yesterday from someone who found us via ChatGPT. 

He asked Chat who to work with for a LinkedIn profile revamp—we came up as the premium option.

Chat gave him 2 other choices and also suggested what not to look for.

(See the full chat in the carousel below - it was really nice of him to share it with me!)

He scheduled the call and we had a great talk. I'm confident this will close.

How'd we do this? LLM results are always a bit of a black box, but the following were referenced in source links:

1) Our website is up to date and fully SEO-optimized for the Executive LinkedIn work we do
2) We specifically published a couple dozen optimized blog posts about LinkedIn on our site 
3) I write about Executive LinkedIn all the time here on LinkedIn
4) Chat also pulled content about us from Clutch and GlassDoor

We've now gotten some additional clues from the chat transcript the client shared with where to do some 3rd party content seeding to further improve our visibility.

This LLM stuff works, folks. Keep at it.

Founder and CEO @ Crackerjack Marketing | Working with B2B leaders to turn their LinkedIn presence into their most powerful sales and hiring tool | xPwC | Professor of digital marketing | Chicagoan in Barcelona

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