Sazerac Company

- Collaborate with Talent Acquisition and Marketing Teams on social strategy
- Develop, maintain, and own the content strategy and calendar for all Sazerac Employment Brand platforms 
- Plan, schedule and publish organic social content 
- Write paid and organic copy for all major social media platforms
- Monitor and moderate all social mentions across social channels to maintain engagement with followers (team members and future team members) 
- Support Talent Acquisition with recruitment marketing and media requests related to sourcing candidates and overall recruitment advertising needs 
- Work as a liaison between Talent Acquisition and Marketing teams to understand recruitment goals, design appropriate materials/content and place asset requests when necessary

Employer Brand Social Media Contractor

Hotel Northampton

Since 2016 I have worked with Hotel Northampton on social media strategy, community management, content creation and curation, media relations, influencer campaigns, social sweepstakes, and other related activities.

Social Media Marketing Consultant

Pop! Marketing Communications

Influencer collaborations, media relations, social media strategy, social media content, social media community management, media experiences, and writing 

Client Work 

Hotel Northampton	Feb 2016 - present
Social Media/PR Consultant
●	Oversee social media management and media/influencer relations

HB Real Estate	Feb 2021 - present
Social Media Consultant
●	Spearheads all aspects of social media community management, including content calendar and paid social media for busy real estate brokerage

Sonesta International Hotels Corporation	Feb 2016 - April 2022
Corporate Social Media & Blog Content Lead
●	Provided support and created training for social media content strategy/content for close to 300 US hotels.
●	Led corporate social media brand accounts for up to 4 brands for growing hotel company.
●	Created and managed blog content calendar, wrote content for blog.sonesta.com.
●	Worked with marketing team on content for newsletter and corporate campaigns, supported by blog and social media.
●	Represented the company on social media for customer service issues, liaised with customer care for resolution
●	Partnered with influencers and field marketing teams on collaborations.
●	Created and revised corporate social standards, worked with legal team to maintain adherence to laws and regulations.


Self Employed	June 2015 - present
Marketing Communications/PR Consultant
●      Full service social media management for Sonesta Hotels
●	Media relations, media tours, social media content, and destination marketing for Hampshire County Regional Tourism Council.
●	Social media community management, web + email content for Olive Connection 
●	Social media strategy, content, community management for Nautical Gin.
●	Social media strategy and content for Wines of Alentejo US.
●	Social media strategy, content, and PR for Sonoma Wine Country Weekend.
●	Social media strategy, content, and influencer relations for Nova Star Cruises.

Integrated Marketing Communications Consultant

Sonesta Hotels

Corporate Social Media & Blog Content Lead
● Provided support and created training for social media content strategy/content for close to 300 US hotels.
● Led corporate social media brand accounts for up to 4 brands for growing hotel company.
● Created and managed blog content calendar, wrote content for blog.sonesta.com.
● Worked with marketing team on content for newsletter and corporate campaigns, supported by blog and social media.
● Represented the company on social media for customer service issues, liaised with customer care for resolution
● Partnered with influencers and field marketing teams on collaborations.
● Created and revised corporate social standards, worked with legal team to maintain adherence to laws and regulations.

Travel, Wine, Dine

My blog, Travel, Wine, and Dine, which I  maintained as a creative and networking outlet for over nine years, expanded my knowledge of the food and beverage and hospitality industries. 
In addition, it has immersed me in Social Media, becoming a great asset to my career in the field. As my own social reach grows so does that of clients I am working with. 

My writing has been featured in a variety of places, most recently on Stay.com, a guide for Boston wine lovers: http://www.stay.com/boston/guides/555460-baac37b9/boston-for-wine-lovers/


http://www.boston.com/lifestyle/blogs/thenextgreatgeneration/2012/05/bostons_top_7_young_pinterest.html

It was also recognized as an account to follow and a must-read local food blog by BostInno: 

http://bostinno.com/2012/08/21/10-drool-worthy-local-foodie-accounts-to-follow-on-pinterest/

http://bostinno.com/2012/08/08/boston-food-bloggers/#ss__198643_1_0__ss

I am a Stay.com local expert.

Blogging has provided me with countless opportunities for writing, creating content strategy and editorial calendars, and networking with other bloggers and media outlets. The experience I have as a result of my blog has been an asset to my Marketing, Social Media, and PR work and the clients that I work with.

Travel and Food Blogger, Content Creator

Hampshire County Regional Tourism Council

In  this consulting role, I supported domestic and international public relations for a Massachusetts-based tourism office. I created pitches and press releases, conducted media and influencer outreach, planned media tours and itineraries, and followed up on coverage. 

In this role I worked closely with team members to support marketing and social media efforts and to develop ideas to drive tourism to the region.

Public Relations Communications Consultant

●	Developed content strategy and managed engagement on all social media channels.
●	Created media lists and relationships with relevant media to secure ongoing coverage of hotel renovation re-launch, special events, packages, and promotions.
●	Designed and wrote all communications, including press releases and email pitches.
●	Oversaw agency relationships, including search, creative, and media.
●	Managed marketing initiatives including website, emails, and collateral, as well as internal hotel guest and employee communications, signage, coupons, and more.
●	Promoted public events to drive traffic to and awareness about the hotel and restaurant.
●	Developed robust packages and event ideas with the Director of Sales & Marketing.
●	Coordinated media opportunities including television and photo shoots.

Communications and Media Relations Manager, Royal Sonesta Hotel Boston

Connelly Partners

• Coordinated and facilitated international and domestic media and trade visits to promote Massachusetts as a premier travel destination; manage every aspect of journalists' experiences, from airline reservations to hotels, meals, activities, and more
• Drafted press releases, leads, and various other communications
• Developed media lists and media relationships
• Actively sought opportunities to secure press coverage for clients
• Tracked, clipped, and reported on press coverage on a monthly basis
• Developed social media strategy and content recommendations, drafted social media content
• Planned and executed media events and follow up partnership opportunities

Public Relations and Social Media Manager

Vista Higher Learning

Managed all print and web communications, copywriting, and creative direction
Participated on a team that managed website redesign
Developed various marketing campaigns and promotions

Marketing Communications Manager

Boston Partners in Education

Responsible for all print and web communications 
Planned fundraising gala for 400 attendees in addition to a variety of other events
Managed 2008 Boston Marathon team selection, training, fundraising, and promotions
Volunteered with Boston Public School students in the Power Lunch reading program

Communications and Events Manager

I have over 15 years of experience in the fields of PR, social media, and marketing. I help brands tell their stories, connect with their audiences, and achieve their goals through integrated and strategic communications.

My core competencies include social media strategy, content, and community management, influencer and media relations, copywriting projects, and paid social media campaigns. I have worked with clients across various industries, such as hospitality, real estate, education, and wine and spirits. I am passionate about creating engaging and authentic content, building strong and lasting relationships, and delivering results that exceed expectations.

Happy Wednesday from NYC, where today, I appear with an announcement.

I had a journalism professor at Boston University who once told me to "be brilliant at the basics." He was right. He's still right. The basics are what matter. The fancy things are all fine and good, but if you don't get the basics right, or worse, if you replace the basics with things people never asked for, that's where you run into trouble.

After I posted last week about the death of HARO at the hands of Cision, I received well over 2,000 replies asking me if I'd consider building a new version. Not connected to the old one, but rather, one that went back to basics. A simple email sent out every day, using my connections, that could help both journalists and sources connect around the world.

In other words, could I be brilliant at the basics once again?

Originally, I didn't want to. But you'd be amazed what 2,000 emails all asking the same thing can do, so, in classic ADHD fashion, I thought... "Why not?"

Introducing ​Help Every Reporter Out​ - HERO. It's exactly what it sounds like. You sign up, you get (for now) an email each day with queries from journalists around the world. If you can help the journalist, do it. As it was originally, it will ALWAYS BE FREE. I'm not going to charge for it. I never did.

The one thing I do ask of you? Tell friends. Send the ​link​ around. Tell your journalist friends. As before, the more people who use it, the better it will be for everyone.

One cool new thing - There are tons of things I can do with HERO that I wasn't able to do before - Better tracking, AI integration... Depending on what works and what doesn't, we'll see what happens.

But for now, let's go back to the basics. What do you say? Want to join me?

Go on. ​Be a HERO​. 😀

https://lnkd.in/eJ3723kJ

#journalism #sources #publicrelations #pr #media #publicity #entrepreneurship #dontcallitacomeback 

Meghan Malloy

helpeveryreporter.com • 3 min read

Home - Help Every Reporter Out

Hands on, guided tours help you to experience all that Buffalo Trace Distillery has to offer. Learn about visiting this bourbon destination: https://bit.ly/3UDTCj7 


**UPDATE POSTED BELOW on the process, see comments**

A bit of a personal post today.

A special someone, with the biggest heart I know, is in desperate need of white blood cells as she battles cancer. While I figure out my own blood type and if I qualify (I know, I know, I should know what my blood type is!!), do I know anyone who fits this requirement? Ages 18-70 with blood type O+ or O- that would be willing to donate? 

The catch is you must be in #Houston and they are willing to pay for travel if you are a match. I truly hope I qualify, but if I don't, I am hoping someone else I know may be willing.

If you can help, please contact the WBC Coordinator at 832-748-6790 to schedule an appointment for a platelet screen. 
 
You may also direct questions to:
Yiana Arceneaux RN, BSN
White Blood Cell Coordinator
Donor Operations 
Cell: 832-748-6790
Ymarceneaux@mdanderson.org (mailto:Ymarceneaux@mdanderson.org)

#blooddonation #cancer #Houston #MDAnderson 

Trust is the difference between having a job in social media and have an AMAZING job in social media.

There's the trust they give to you:
Trust that you can post without a complex approval process.
Trust in your strategic guidance and direction.
Trust in your expertise.

There's the trust you give them:
Trust that you can be honest and be heard.
Trust in that they'll back up your decisions if something goes sideways.
Trust that they'll respect your boundaries.

#SocialMedia #SocialMediaManager

I often share posts related to my days as a food, travel, and wine blogger. While I haven’t actively blogged in years, the experience offered me so much value professionally and personally that those days regularly tie into experiences and opportunities I have today. 

It was through a press FAM tour that I took my first trip to the North Fork of Long Island to write about the wine and food scene there, and through multiple press trips that followed, it became one of my favorite places. 

I got to celebrate spring there once again earlier this week, with a quick but relaxing getaway that included a stop at Jamesport Vineyards and a glass of their sparkling Albariño.

For the #OpentoWork friends in my network, I found this article refreshing and potentially helpful. We had a months-long job search in our household this year, and the process can be exhausting, demoralizing, and leave one feeling defeated. 

This article shares ways to reset, refresh, and reenergize job search efforts. 

#JobSearch #Employment #JobSearchTips 

https://lnkd.in/eDr9JkMU

Jenn Walker Wall on LinkedIn • 2 min read

If you've been pushing and pushing in your job search- maybe it's time to pull.

Sazerac Company is hiring! 


The Government Affairs Events Associate plays a vital role in supporting and coordinating events and activities at the Sazerac House working closely with the Government Affairs team to ensure successful execution of events that enhance the organization's relationships with government officials, policymakers, and key stakeholders.


social.icims.com • 2 min read

Events Associate - Sazerac House DC

#UMassGives 2024 - Help UMass Women into Leadership celebrate 10 years by supporting their leadership training and professional development program that prepares students from the state’s flagship, public university for public leadership. ⬇️ 


https://lnkd.in/eNCT6wUA 


#Leadership #WomeninLeadership #UMass #PublicEducation

Team Doc Wayne has race bibs available for the ASICS America Corporation Falmouth Road Race, Inc.! Help us to spread the word about Doc Wayne's youth mental health programs while fundraising and training for this fun summer race. 

https://lnkd.in/ekDs4pyc 

Over the years, R Michelson Galleries  has featured many works of art by local artist John Gnatek. We can’t help but love this watercolor called “Hotel Northampton at Night”. 
You can find this piece and many others on rmichelson.com.

👽 Meta AI is officially creepy (and super annoying). 

I was on a phone call yesterday, and throughout the call both parties mentioned a name (let’s just call them ABC) as part of the conversation. 

When I ended the call, I received a notification that ABC had accepted my Facebook friend request, a request I definitely didn’t send. The person named ABC simply shares a name with the person mentioned on the call.  

Funny enough, when I actually used Meta AI to search for a business page, the results said that it doesn’t exist. It does. 

How to opt out of Meta AI was my next search. 🤣

A blast from the past in today’s Timehop roundup . . . I loved the years I spent managing PR for the Hampshire County Regional Tourism Council, and Boston Spirit Magazine and their annual networking event (where this photo was taken) were a supportive, collaborative part of that work. 

There are so many reasons to love the “Other Side of Massachusetts” and getting to tell that story was a very special part of my career. 



#TravelMarketing #TourismMarketing #PR #Hospitality #Storytelling

Today as we celebrate the incredible athletes from around the world who have come to Boston for our beloved marathon, we also remember the tragic events of this day 11 years ago and hold in our hearts those who were lost or whose lives changed forever that day. 

Take some time to be extra kind today. 
💙💛💙💛

📸: City of Boston

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