William Laurent 's Linkedin Analytics

𝐅𝐚𝐭𝐞 𝐡𝐚𝐬 𝐬𝐭𝐞𝐞𝐫𝐞𝐝 𝐲𝐨𝐮 𝐭𝐨 𝐦𝐲 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐚𝐠𝐞. To complete the circle of good karma, look deep within and ask yourself: ↳ 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐠𝐚𝐦𝐞? ↳ 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐯𝐞𝐫𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠? ↳ 𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐥𝐥𝐚𝐭𝐞𝐫𝐚𝐥 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐚𝐧𝐝 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞? If you answered "yes" to all three, there's no need to get in my DMs today. - But we can still be good friends - My suspicion, however, is that you have issues with branding — big ones! The root cause? Your organization's inability to consistently create written content that moves readers to action. 𝑻𝒉𝒆𝒓𝒆 𝒂𝒓𝒆 𝒔𝒆𝒗𝒆𝒓𝒂𝒍 𝒓𝒆𝒂𝒔𝒐𝒏𝒔 𝒘𝒉𝒚 𝒚𝒐𝒖𝒓 𝒘𝒓𝒊𝒕𝒕𝒆𝒏 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒊𝒔 𝒇𝒂𝒍𝒍𝒊𝒏𝒈 𝒇𝒍𝒂𝒕: ↳ Failure to audit marketing collateral ↳ Failure to hire the best content creators ↳ Failure to craft a meaningful content strategy ↳ Failure to apply marketing science and data analytics 𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐧𝐨𝐝𝐝𝐢𝐧𝐠 𝐚𝐥𝐨𝐧𝐠, 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐡𝐞𝐥𝐩... 𝑨𝒏 𝒆𝒙𝒑𝒆𝒓𝒕 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒆𝒏𝒈𝒊𝒏𝒆𝒆𝒓 𝒘𝒊𝒍𝒍 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖: ↳ Create data-driven content that drives decisive action ↳ Measure the effectiveness of your overall content portfolio ↳ Create a culture of positive storytelling and honest communication 𝑯𝒆𝒓𝒆 𝒊𝒔 𝒘𝒉𝒂𝒕 𝒘𝒆 𝒘𝒊𝒍𝒍 𝒅𝒐 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓: ↳ Massively improve your content and messaging ↳ Create a process and platform to measure effectiveness ↳ Perform a holistic audit of your content and communications ↳ Provide mentorship and editing for your organization’s content creators - My track record of building successful content factories has few equals - 𝐈𝐧 𝐭𝐡𝐞 𝐜𝐨𝐮𝐫𝐬𝐞 𝐨𝐟 𝐦𝐲 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐜𝐚𝐫𝐞𝐞𝐫, 𝐈 𝐡𝐚𝐯𝐞: ↳ Run three news desks with global reach — featured on Apple, Yahoo, and Google news ↳ Taught at three universities, where I architected entire educational programs ↳ Published books, white papers, and thousands of articles ↳ Lectured at conferences on four continents 𝗦𝗲𝗻𝗱𝗶𝗻𝗴 𝗺𝗲 𝗮 𝗗𝗠 𝘁𝗼𝗱𝗮𝘆 𝘄𝗶𝗹𝗹 𝗵𝗲𝗮𝗹 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀 𝗼𝗳 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄. P.S. Steal my secrets. ⤷ Download my 𝟐𝟎 𝐏𝐢𝐥𝐥𝐚𝐫𝐬 𝐨𝐟 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 (in the featured section of my profile) and use it to guide your next writing project.