Similarweb

Director of Product - Growth/Self serve

- Work as part of the demand generation efforts
- Optimize the user journey to drive user growth and revenue
- Data driven decision making by running many A/B tests
- Work at the intersection of product management, user growth and product analytics 
- Work with UX research / UX copy / UX designers
- Manage backlog and tasks for development team
- Core are of responsibility (but not only): Contact us funnels, Registration, Lead enrichment 
- Increase registration by 11% (30k monthly increase)
- Increased lead enrichment conversion by 28% (~5k new trial users and leads for touch sales)
- Ideated and defined product strategy revamping the product experience, focusing on growth, usage, and revenue.

Growth B2B Senior product manager

- Worked in a startup environment (even though it is part of a larger company)
- Led hands-on a multidisciplinary product on many platforms including web extensions, iOS and Android apps, website and a desktop app
- Ideated and defined product strategy revamping the product experience, focusing on growth, usage, and revenue.
- Led the product from $0 revenue to $2M in ARR
- Worked in a data driven environment 
- Conducted multiple A/B test 
- Worked daily with dev team, designer, support, customer success- Managed the support team
- Worked with the legal department on any issues the needed attention- As a "small startup" environment, I dealt a lot with the marketing aspects as well, mainly funnels and user journeys / PMM work 
- Led the marketing tracking funnels (from ad to product etc) on all platforms (web, mobile apps, web extensions)

B2C Senior Product Manager

Applied Materials

Manage a team of 13 engineers (system qualification and QA combined) in an agile work environment. Own and prioritize a backlog and every sprint for the team. 
Owned the qualification of the product to meet release standards and timeline
Managed crisis for system issues at customer site, wide matrix solution orientation
Continued to stay hands on with tasks on tool.
Managed the definition and implementation of processes/applications, to meet product road map

Product Owner and Manager - System Qualification

Owned the qualification of the product to meet release standards and timeline while working in an agile work environment using Jira.
Prepared test procedures and work plans for qualification. 
Identify issues in the system and provide solutions to the development team 
Developed analysis & debugging tools using Matlab and Java (object oriented) 
Provide risk assessment to ensure quality per defined specification.

Team Leader - System Qualification 

System Qualification Engineer

•	Identified problems and needs on costumer site & in Israel, worked throughout the work cycle until the implementation of the solution is complete
•	Managed the definition and implementation of processes/applications, to meet product road map
•	Responsible for communicating any hardware or software improvements to customer and local team including scheduling and arranging timetable for needed upgrades
•	Created new metrologies in order to optimized system performance for specific application
•	Lead customer demos both in Israel and at customer sites

Application Engineer

Kleveroo

Kleveroo is an e-commerce web platform that helps users find the best product for them using our matching algorithm, improves sales for the companies. 

*Owned the product and its roadmap (acting product manager) 
*Thousands of dollars in sales as an Amazon affiliate 
*Planned & developed from idea to final product including wireframe & mock-up creations 
*Characterized the product and led development in agile environment 
*Designed RESTful APIs 
*Led a Google AdWords campaign using Google Analytics with 20% affiliate conversion rate
*Formed a team from scratch– programmers, product manager and designer
*Conducted market & competitors research and analysis
*User Experience (UX)

CEO/Product Manager & Co-Founder

GuaridanEYE 

A band, worn by the parent or guardian, that wirelessly and automatically tracks your baby’s behavior – sleeping, feeding, diaper change etc. Analyzes and predicts the baby’s behavior patterns. 

Formed a team of developers and designer to develop an IoT device and application
Owned the product and its roadmap (acting product manager) 
Planned & developed from idea to final product including wireframe & mock-up creations
Characterized the product and led development in agile environment
Designed RESTful APIs
Conducted market & competitors research and analysis 
Defined and developed the detection algorithm 
Prepared and pitched in English to investors/VCs, accelerators and at conferences 
Created specification sheets and led work with contractor companies
Developed and created an Arduino based prototype

Co-Founder, CEO and PM at GuardianEYE

Experienced Growth Product Director with a proven track record in B2C and B2B product management. I specialize in driving product-led growth (PLG) strategies, monetization, and revenue optimization. My expertise spans:

- Leading products from concept to multi-million dollar ARR
- Implementing data-driven decision-making through A/B testing and analytics
- Managing cross-functional teams and collaborating with C-level executives
- Developing solutions across iOS, Android, web, Chrome extensions, and desktop platforms

At Similarweb, I've led the self-serve motion to a 59% MRR growth, increasing revenue from $600K to over $1M in MRR. Previously, I successfully scaled a B2C product from $0 to over $2M in ARR.

My entrepreneurial background includes founding two startups, giving me a unique perspective on product development and market fit. 
I'm passionate about mentoring in product management and productivity, and I've been recognized with two CEO awards at Similarweb for innovative revenue models and mobile collection methods.

I thrive on challenges that allow me to leverage my technical background in Electrical Engineering and my MBA in Information Systems to drive product success and business growth.

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