Similarweb

Director of Product - Growth/Self serve

- Work as part of the demand generation efforts
- Optimize the user journey to drive user growth and revenue
- Data driven decision making by running many A/B tests
- Work at the intersection of product management, user growth and product analytics 
- Work with UX research / UX copy / UX designers
- Manage backlog and tasks for development team
- Core are of responsibility (but not only): Contact us funnels, Registration, Lead enrichment 
- Increase registration by 11% (30k monthly increase)
- Increased lead enrichment conversion by 28% (~5k new trial users and leads for touch sales)
- Ideated and defined product strategy revamping the product experience, focusing on growth, usage, and revenue.

Growth B2B Senior product manager

- Worked in a startup environment (even though it is part of a larger company)
- Led hands-on a multidisciplinary product on many platforms including web extensions, iOS and Android apps, website and a desktop app
- Ideated and defined product strategy revamping the product experience, focusing on growth, usage, and revenue.
- Led the product from $0 revenue to $2M in ARR
- Worked in a data driven environment 
- Conducted multiple A/B test 
- Worked daily with dev team, designer, support, customer success- Managed the support team
- Worked with the legal department on any issues the needed attention- As a "small startup" environment, I dealt a lot with the marketing aspects as well, mainly funnels and user journeys / PMM work 
- Led the marketing tracking funnels (from ad to product etc) on all platforms (web, mobile apps, web extensions)

B2C Senior Product Manager

Applied Materials

Manage a team of 13 engineers (system qualification and QA combined) in an agile work environment. Own and prioritize a backlog and every sprint for the team. 
Owned the qualification of the product to meet release standards and timeline
Managed crisis for system issues at customer site, wide matrix solution orientation
Continued to stay hands on with tasks on tool.
Managed the definition and implementation of processes/applications, to meet product road map

Product Owner and Manager - System Qualification

Owned the qualification of the product to meet release standards and timeline while working in an agile work environment using Jira.
Prepared test procedures and work plans for qualification. 
Identify issues in the system and provide solutions to the development team 
Developed analysis & debugging tools using Matlab and Java (object oriented) 
Provide risk assessment to ensure quality per defined specification.

Team Leader - System Qualification 

System Qualification Engineer

•	Identified problems and needs on costumer site & in Israel, worked throughout the work cycle until the implementation of the solution is complete
•	Managed the definition and implementation of processes/applications, to meet product road map
•	Responsible for communicating any hardware or software improvements to customer and local team including scheduling and arranging timetable for needed upgrades
•	Created new metrologies in order to optimized system performance for specific application
•	Lead customer demos both in Israel and at customer sites

Application Engineer

Kleveroo

Kleveroo is an e-commerce web platform that helps users find the best product for them using our matching algorithm, improves sales for the companies. 

*Owned the product and its roadmap (acting product manager) 
*Thousands of dollars in sales as an Amazon affiliate 
*Planned & developed from idea to final product including wireframe & mock-up creations 
*Characterized the product and led development in agile environment 
*Designed RESTful APIs 
*Led a Google AdWords campaign using Google Analytics with 20% affiliate conversion rate
*Formed a team from scratch– programmers, product manager and designer
*Conducted market & competitors research and analysis
*User Experience (UX)

CEO/Product Manager & Co-Founder

GuaridanEYE 

A band, worn by the parent or guardian, that wirelessly and automatically tracks your baby’s behavior – sleeping, feeding, diaper change etc. Analyzes and predicts the baby’s behavior patterns. 

Formed a team of developers and designer to develop an IoT device and application
Owned the product and its roadmap (acting product manager) 
Planned & developed from idea to final product including wireframe & mock-up creations
Characterized the product and led development in agile environment
Designed RESTful APIs
Conducted market & competitors research and analysis 
Defined and developed the detection algorithm 
Prepared and pitched in English to investors/VCs, accelerators and at conferences 
Created specification sheets and led work with contractor companies
Developed and created an Arduino based prototype

Co-Founder, CEO and PM at GuardianEYE

Entrepreneur at heart I love to get things going and make sure everything runs smooth. I have extensive work experience with R&D, project management and design and leading as a product manager.
While I has a good overview of projects, where and how to lead them I also have a strong technical background allowing me to bridge the worlds.

🌟 Huge Thanks for an Amazing Meetup! 🌟

Just wrapped up an incredible meetup at our office, co-hosted by Amplitude and Lenny's community, and I'm overwhelmed with gratitude!

Big shoutout to Similarweb for graciously hosting us in the UK office, and special thanks to Martina Maddaloni, our office superstar 🚀, for going above and beyond to make it a memorable experience!

Kudos to Esther Kim Trapadoux for flawless organization and to 📈 Bhavik Patel for delivering an inspiring talk. Your contributions made all the difference!

#productmanagement #similarweb

Yoav Achiam

Growth Product manager | Entrepreneur | Web, Extensions & Mobile Applications | Innovator

Amazon  has a unique streaming service unused with Prime. You get SOME shows and movies as part of you package, and you can buy/rent others.

Today I saw an ad for their service in the tube while waiting. I noticed something I have never seen before. 
Their ad included titles with a blue tick, which they offer as part of the basic package, and some with the Amazon gold, which as Elena Verna mentioned in a recent post of hers, is very much associated with purchase for us by now. 

#marketing #productmarketing #growth

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🛫 Time to head to the boarding gate...
Who can relate to the airport shuffle? 🙋‍♂️ It's that age-old dilemma – you want to relax with a cold one or dive into a juicy magazine, but instead, you find yourself playing a never-ending game of "gate-check roulette" with the departure screens. 😅

Enter Flighty, the app that turned my airport game around, all thanks to Roy Latke's solid recommendation. At first, I was like, "What's the big fuss?" 🤔 But Roy said, "Just wait until your flight day, trust me." And trust him, I did!

Now, I won't lie; I had my doubts about whether it'd be a long journey to an 'aha' moment. 🧐 But let me tell you, it was worth every minute since I hit that download button. ✨

Two standout features that have me sold:
1️⃣ Early gate updates before takeoff (no more gate-check marathon! 🏃‍♂️)
2️⃣ Direct intel on the baggage carousel for a smooth luggage pickup (bye-bye baggage claim confusion! 👋)

If I were in Flighty's shoes, here's my two cents: maybe start users with a 'reverse trial' until after their first flight and then charge for these game-changer features (fingers crossed they don't take my advice on this one). 🤞

Big shoutout to the incredible Flighty team – you're making travel a breeze! ✈️🌟
#ProductManagement #Growth #Holidays

I'm not the biggest believer in "old school" offline marketing. It's difficult to measure well the effect and impact to assess ROI.

However Notion really took over my tube station on the way to work. So maybe it does work as here I am helping with their brand awareness and word of mouth. 🤔

#marketing #productmanagement #growth

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