Alex Gluz's Linkedin Analytics

Your tools might be working perfectly, on their own. But what happens when they can’t talk to each other? SaaS teams often stack best-in-class tools across departments. The problem? Those systems rarely integrate well. The result is data silos that block the view of customer health, product usage, and performance. Manual workarounds just make it worse: ▪️ Slower reporting ▪️ Incomplete insights ▪️ Delayed decision-making Yesterday’s #RevenueEngineNewsletter breaks down what happens when your systems don’t sync, and how to fix it. If your team is still stitching together spreadsheets, this one’s worth a read. Full newsletter link in the comments. #SaaSMarketing #DataOps #B2BMarketing

Tight budget. Long sales cycles. Zero room for waste. That’s the reality for most B2B SaaS marketing time right now. Today’s #RevenueEngineNewsletter breaks down how to: ▪️ Stretch limited spend without killing performance ▪️ Cut what’s not working (and know for sure) ▪️ Prove ROI when the pressure’s on If you're being asked to do more with less, this issue is the one to read. #B2BMarketing #SaaSMarketing #DemandGen

AI is reshaping how B2B SaaS marketers operate. This article breaks down where it’s making the biggest impact: ▪ Hyper-personalized campaigns that adapt in real time ▪ Content workflows that go from idea to output in minutes ▪ Predictive insights that help sales teams prioritize the right leads ▪ No-code tools making advanced automation accessible to lean teams The takeaway? AI isn’t the future of B2B marketing. It’s already here and quietly changing the rules. https://lnkd.in/dUvmwGPr #B2BMarketing #AIinMarketing #SaaSMarketing #DemandGen

Too often I see companies chase AI as a cost-cutting tool for what they already do. That’s missing the point. AI’s real advantage is creating capacity for work you never had the bandwidth or budget to tackle before. It’s about unlocking new growth, not just trimming expenses. The question leadership should ask is not “How do we reduce cost?” but “What can we finally do because AI made it accessible?” If you’re not reshaping your workflows and business models around that, you’re leaving the biggest value on the table. And when cost savings do come, how you handle those gains, like adopting “keep what you kill”, will determine whether AI adoption accelerates or stalls. #AIStartupGrowth #SaaSGrowth #B2BSaaS #AIinMarketing

On the latest episode of #RevenueEnginePodcast, Mark Stiltner of Rapyd shares how to build an AI-driven content engine without losing your creative edge. We broke down how to integrate AI tools into content workflows, optimize for AI-first discovery (not just SEO), and train your team to think like AI-native marketers. Full episode link in the comments. #B2BMarketing #ContentMarketing #AIinMarketing #Fintech

If your SaaS website looks good but isn’t converting, it’s not doing its job. We’re seeing common issues: slow load times, unclear messaging, weak CTAs. All of it adds up to lost leads and wasted spend. Today’s #RevenueEngineNewsletter breaks down what’s going wrong and how to fix it. #B2BMarketing #SaaSMarketing #DemandGen

If you can’t trust the data, you can’t trust the decisions. Today’s #RevenueEngineNewsletter covers: ▶️ Hidden costs of poor data ▶️ Why AI fails without clean inputs ▶️ How SaaS teams can fix it You’ll want your ops lead to read this one. #SaaSMarketing #DemandGen #B2BMarketing

Is your marketing strategy too reliant on outbound sales? In today’s #RevenueEngineNewsletter, I outline how combining inbound and paid marketing can help generate more qualified leads. ▪️Create content that speaks to your audience's needs ▪️Optimize your SEO to support your paid campaigns ▪️Position your brand as a leader through consistent thought leadership If you're looking for practical ways to improve both your inbound and paid efforts, read the full breakdown. #B2BMarketing #LeadGeneration #InboundMarketing #PaidMedia #SEO

In this episode of the #RevenueEnginePodcast, I spoke with Patrick M. Ferdig, Founder of The Power of Partnering about why most agencies are missing out on a huge growth lever. We cover: ▶️ Why focusing on trust-based partnerships beats chasing dozens of surface-level deals ▶️ How internal alignment is crucial before bringing a partner on board ▶️ The surprising role AI and data tools play in scaling authentic outreach ▶️ What warm, strategic engagement really looks like Want to rethink your approach to partnerships? Link to the episode in the comments. #Partnerships #AgencyGrowth #B2BMarketing

The most impactful AI features don’t announce themselves, they disappear into the workflow. That only happens when teams stop asking “what can this model do?” And start asking “what problem are we actually solving?” It’s not about the tech. It’s about the experience. #AI #ProductDesign #B2B #SaaS #DemandGen