TA Monroe Digital

We help B2B SaaS companies to build Marketing Revenue engines to meet and exceed revenue and growth goals in 6 months (or less) in a scalable, predictable, and sustainable way.

CEO & Founder

Host at Revenue Engine Podcast: Uncovering Insights in B2B SaaS with Top Business Leaders, Marketers, and Technologists.

Host Of Revenue Engine Podcast

Luxury Shopping Network

Principal

Adsimilate Marketing, Inc.

•	Develop and execute efficient and scalable SEM programs.
•	Manage and maintain daily/monthly PPC spends for about 30 clients to ensure each campaign meets the desired performance metrics.
•	Collaborate with the client senior management on aligning business objectives (e.g. increased profit, generate leads/sign ups, increase sales for key products etc.) with PPC and marketing strategy.

Digital Director

American Stock Transfer & Trust Co LLC

Investor Relations

Account Solutions Group

Account Representative

🚀 Building marketing revenue engines | 🎤 Host of Revenue Engine Podcast | CEO at TA Monroe

Why B2B SaaS marketing stalls

• Wrong channels → the right buyers never see you
• Generic messaging → pain points go unanswered
• Leaky funnel → traffic leaks before revenue

What we do:
For 15 years I’ve diagnosed and fixed those exact gaps for SaaS and tech teams. At T.A. Monroe we run a three-part diagnostic:

Channel ROI – Are we where the ICP actually is?

Message–market fit – Does copy hit exec-level pains?

Funnel friction – Where do prospects drop?

The result
• +47 % qualified leads
• –56 % CAC
• 18 % faster sales cycles

Ready to turn budget into a predictable pipeline?
alex@tamonroe.com | tamonroe.com | (646) 844-9480

Jeff Baker of smartShift says your real marketing starts after the deal closes.

▶️ Great onboarding is your brand's credibility
▶️ Customer spotlights > cold pitches
▶️ Happy users = the best marketers
▶️ Marketing should never stop at “Closed Won”

Powerful insights in the latest #RevenueEnginePodcast. Link in comments👇

#CustomerMarketing #RetentionStrategy #SaaSGrowth

Alex Gluz

CEO at TA Monroe | Predictable Paid Media & Demand Gen for B2B SaaS | 🎤 Host of Revenue Engine Podcast

The moment the pipeline dries up, you see how misaligned sales and marketing really are, because alignment has always been about accountability than collaboration. 

We’ve seen the breakdown too many times: marketing hits their MQL target, sales misses quota, and both sides point fingers.

The fix is structural. 
✅ Shared metrics tied to revenue. 
✅ Joint ownership of pipeline. 
✅ Clear feedback loops that connect lead quality to closed revenue.

If marketing isn’t held responsible for what closes, you don’t have alignment. 
You have parallel teams working toward different outcomes.

#B2BMarketing #MarketingAlignment ##RevenueEngine #DemandGen

B2B Attribution & Activation◾️ Dreamdata◾️ Sales director with a crush on marketing

Sales and Marketing alignment

Is not joint meetings
Is not matching clothes
Is not joint parties with both teams

Shared outcomes is the only way to alignment. 

Last week I spoke on a Linkedin panel with Jae O. discussing what brings Sales and Marketing closer together. Shared metrics is the only answer. 

CPC or CPA means nothing for a sales person.

Bring them quality leads that close, even a low amount of deals that convert well is so much better than a long list of deals that will not convert. 
Focus on shared metrics across your marketing initiatives.

Modern B2B buyers are doing 70% of the research before they talk to sales. 

Time to shift your strategy to brand, PLG, and community. 

#B2BMarketing #SaaSMarketing #SalesEnablement

B2B Buyers Journey

Today’s #RevenueEngineNewsletter: a case study with a B2B SaaS company in application experience management.

We dug into why clicks were rising but pipeline was flat. The fix wasn’t what we expected. Curious what it was? 

#B2BSaaS #MarketingAlignment #IdealCustomerProfile

View newsletter: The Revenue Engine Newsletter

The Revenue Engine Newsletter Hi there, Alex from T.A. Monroe here. If your ads feel busy but pipeline is thin, the issue is usually audience fit. Whe

Open article: When CAC Climbs and Nothing Changes  by Alex Gluz • 2 min read

Most marketing funnels are “too clean”.

Buyers don’t move in straight lines (and they don’t stop at the sale).

In today’s #RevenueEngineNewsletter, I break down key takeaways from our latest podcast with smartShift’s Jeff Baker:

▪️Design for non-linear journeys
▪️Post-sale is where brand earns trust
▪️Speak to the board in margin, not clicks

#SaaSMarketing #RevenueEngine #B2BMarketing

The Revenue Engine Newsletter Hi there, Alex from T.A. Monroe here. Most teams still map a neat funnel. Buyers do not move that way anymore. In our la

Open article:  Retention is Cheaper. So Why is Churn Rising? by Alex Gluz • 3 min read

Retention is Cheaper. So Why is Churn Rising?

A clear plan is the key to a successful product launch.

In today’s #RevenueEngineNewsletter, I walk you through every step of creating a go-to-market strategy that works, from audience targeting to growth after launch.

#B2BMarketing #GoToMarketPlan #SaaSMarketing

The Revenue Engine Newsletter Hi there, Alex from T.A. Monroe here. Launching a product is exhilarating, but let’s be real - it’s also incredibly stre

Open article: The Secret Weapon Behind Every Successful Launch by Alex Gluz • 3 min read

The Secret Weapon Behind Every Successful Launch

In today’s #RevenueEngineNewsletter, I cover the importance of focusing on high-value leads. 

Don’t miss Alex Tinsley's insights on account clustering and how refining lead generation efforts drives better results.

#LeadGeneration #RevenueGrowth #B2BMarketing

The Revenue Engine Newsletter Hi there, Alex from T.A. Monroe here. In the recent episode of the Revenue Engine Podcast, I sat down with Alex Tinsley,

Open article: Revenue Growth Starts with One Key Strategy by Alex Gluz • 2 min read

Revenue Growth Starts with One Key Strategy

Want to improve your LinkedIn ads but not sure where to start?

Check out today’s #RevenueEngineNewsletter where I share copy formulas that have been proven to improve ROI and lead quality.

#LinkedInAds #B2BMarketing #AdCopy #SaaSMarketing

The Revenue Engine Newsletter Hi there, Alex from T.A. Monroe here. LinkedIn Ads are powerful but brutal. Cost per click is high, competition is inten

Open article: What Separates LinkedIn Ads That Convert From Those That Don’t by Alex Gluz • 3 min read

What Separates LinkedIn Ads That Convert From Those That Don’t

Alex Tinsley, Director of North America Field Marketing at SUSE, discussed sales-marketing alignment on the #RevenueEnginePodcast:

"Sales and marketing forget they have the same goal. The only goal is revenue."

His key points for B2B teams:

▶️ Stop creating stories about what other teams do - ask directly
▶️ Start with account clusters, not broad markets
▶️ Partners multiply reach - they don't steal margin
▶️ Understand tools before using them - wrong input means wrong output

Full episode available. Link in the comments 👇

#B2BSales #MarketingStrategy #SalesAlignment

Too many SaaS companies waste valuable ad spend targeting the wrong audience. 

But what if the real issue is your targeting strategy? 

In today’s #RevenueEngineNewsletter, I break down a step-by-step guide on how to reach the right decision-makers, avoid wasted ad spend, and see measurable results with LinkedIn ads. 

✅ Precise audience targeting
✅ Real-time optimizations
✅ Cutting costs & boosting conversions

#B2BMarketing #LinkedInAds #RevenueEngine

The Revenue Engine Newsletter Hi there, Alex from T.A. Monroe here. LinkedIn has become every B2B marketer’s favorite place to generate leads, but als

Open article: Why LinkedIn Ads Aren’t Working for You by Alex Gluz • 2 min read

Why LinkedIn Ads Aren’t Working for You

Taplio

Alex Gluz's Linkedin Analytics

Alex Gluz

Performance ScoreAlex Gluz's LinkedIn Performance

What is Alex talking about?

Alex Gluz's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

Taplio

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Alex Gluz

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What is Alex talking about?

Alex Gluz's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Alex Gluz's Linkedin Analytics

Performance ScoreAlex Gluz's LinkedIn Performance

Alex Gluz's Best Posts (last 30 days)