Hero Rev

Founder

Merkle

Merkle is a marketing agency that excels at creating stellar customer experiences for Fortune 1000 companies.

- As a Digital Media Supervisor, I managed the content syndication department responsible for lead generation for our clients.  This role includes creating marketing plans, building/maintaining relationships with publishers, client presentations, data analysis, and reporting directly to senior executives.

- During my time with Merkle I've managed more than $8MM in quarterly spending across our entire publisher network.  This spend led to over 130k leads per quarter.

Digital Media Supervisor

InvestPub, LLC

In this role, I designed and implemented brand strategies in alignment with the company's values and goals while formulating style guides and long- and short-term value propositions. Additionally, I coordinated budget management for promotional activities and review forecasts as well as product sales data to devise multi-channel content marketing plans. 

Some key achievements include: 

• Yielding over $350K in revenue through drafting creative and engaging copy for acquisition with titles, including Profit Cycles, Profit Rich Playbook, The GDP Report, and The Next Frontier of Wealth.

• Steering lead generation by adding 44K prospective clients into the internal databases resulting in the growth of the sales pipeline.

• Boosting brand revenue by over 500% year-over-year by executing robust strategies and supporting product development and launch efforts.

Senior Marketing Manager

Bobbibands

BobiBands is revolutionizing the way your food is being packaged and delivered. This tamper-evident seal provides an extra layer of protection and security keeping your food safely sealed inside the containers while keeping unwanted contaminants (and hungry hands) out. Our patent-pending design has been carefully constructed to fix virtually all to-go containers ranging from hot to cold, damp or dry.

Co-Founder / CEO

Agora Financial/Saint Paul Research

In this role, I created and executed media campaigns by identifying the target audience, negotiating rates and contract terms with vendors, and formulating schedules. This involved spearheading the copywriting for all promotional activities, including Facebook and Native ads as well as order forms. 

Some key achievements include: 

• Generating over $50K in revenue by developing a tripwire offer of $5 producing over 3.5K orders.

• Achieving 179 orders, which was 99 more than the runner-up's, to win Agora's first ever media buyer bootcamp competition.

• Bolstering Rich Retirement Letter’s brand awareness by leveraging enhanced SEO and social media marketing techniques to achieve 5.4K Instagram and 10K Pinterest followers in 2019 while ranking 757 KWs within seven months.

Self Employed

Marketing Consultant

Best Mattress

In this role I supervised, appraised, and trained the sales teams while conducting market research and reviewing consumer insights to design and implement data-driven sales and marketing strategies. 

Some key achievements include: 

• Increasing sales by coaching the Sales Representatives on augmented selling techniques, including upselling and cross-selling.

• Being lauded for consistently delivering excellent performance resulting in being recognized as part of the Top 3 Luxury Brand Salespersons.

Sales Manager

Nutryst LLC

In this role, I cultivated strategic partnerships with top producing affiliates to introduce and negotiate mutually beneficial initiatives to increase profits while outlining research-based marketing plans to drive brand awareness and sales. 

A key achievement includes: 

• Growing the company revenue from less than $1K per day to over $400K monthly within six months.

Affiliate Sales Manager

EPC Empire

In this role, I coordinated account management for key clients with ad spends totaling $20K daily and performed competitor and trend analyses to identify the target market and main consumer touchpoints. 

A key achievement includes: 

• Yielding over $1.1M in revenue by executing data-driven social media marketing strategies to expand brand awareness and to reach the target audience.

Social Media Manager

Amica Mutual Insurance

Account Manager

Are you still searching for ways to boost your revenue without sacrificing your integrity?

During my career, I've interacted with thousands of customers face-to-face, impacted hundreds of thousands more through digital marketing, and generated millions in revenue with effective copywriting.

Having dedicated nearly 20 years to studying sales, marketing, psychology, and business - I’ve Learned one BIG truth...

… Every customer interaction NEEDS to provide a high-value experience, while also creating win-win scenarios for everyone involved.

That’s why my mission is to help companies improve their customer acquisition through high-value experiences resulting in higher revenue.

Follow me on LinkedIn and DM me to see how I can help you.

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