Neal O'Grady 🍉

Demand Curve

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 97,000 founders and marketers.

Co-Founder

Bell Curve

Bell Curve is a strategic growth agency. We identify the key areas companies should focus to grow their companies, then help them execute on them through a network of senior talent.

We've worked with companies like Invoice2Go, Pilot, Segment, Microsoft, Framer, Perfect Keto, Feedly, Stacker, Techcrunch, 1build, and Ancestry.

Un-ignorable

It's 2023. People wanna buy from people—not faceless brands. Un-ignorable is a 4-week group challenge designed to help you build an audience of future buyers.

Founder + Instructor

Segment

Demand Curve and Segment had a deep partnership. We collaborated on projects where our intersection of growth and tracking expertise can help companies grow revenue.

Growth Advisor

Webflow, Inc.

- Ideated blog post topics on topics most relevant and interesting to web designers 
- Produced high-quality blog posts each week that were engaging, educational, and got people excited about web design and Webflow 
- Sourced images and supplementary material and references - Work with the founders, CMO, designer, and editor

Copywriter/Content Marketer

Lighthouse Labs

The job of a TA at a early-stage web development bootcamp was 3 main things:

1. Developing curriculum.
2. Helping students with their coding challenges.
3. Providing emotional support to extremely stressed students wondering if they've made a horrible decision dropping $10k on a career change.

Demand Curve | 93,000 founders get 3 startup growth tactics in their inbox each week. Join the Growth Newsletter below.

I'm 34 years old. I've never had a full-time job.

Not once.

No, I did not grow up rich without needing to.

My dad passed when I was 13, my mom made $26,000 CAD, and he left her with an invalid life insurance policy. He had changed it to void unless he was 65 years old or older

He did that 2 days before local laws changed where your spouse needed to approve life insurance policy changes. 

He also left her with tons of debt on credit cards she didn't know about.

So she was forced to file for bankruptcy.

We were real poor.

I managed to go to university only because she moved to Vancouver with me.

And I paid for it by aggressively applying for scholarships. 75% of it was covered.

Yet, I've never used that degree.

Since then I've:

- Taught myself programming
- Worked as a freelance developer
- Worked as a freelance copywriter
- Lived out of a backpack for 3.5 years as a digital nomad
- Started two 7-figure revenue businesses in the marketing industry

At no point was I hungry, broke, or homeless.

People think that forging your own path is risky.

What I think is risky is taking out a mortgage based on a full-time job that can be taken away from you at any moment

Ask people who were earning 1%-er incomes at Amazon, Meta, Peloton, Stripe, Wayfair... the list goes on.

As a freelancer, you have numerous income streams—losing one isn't existential.

As a business owner, your job can't be taken from you. You make more if you hustle harder and smarter.

This is why I've dedicated my life to helping people start, build, and grow companies. I share my journey, and what I'm learning along the way.

My growth agency, Bell Curve (www.bellcurve.com), helps companies create the growth and brand strategies, and execute on the highest leverage ways to grow their companies.

My marketing education company, Demand Curve (www.demandcurve.com) creates courses, content, and events that help founders and marketers grow their companies and passion projects. We were accepted into Y Combinator's summer of 2019 batch.

My goal is to make entrepreneurship easier and more approachable. Because we all benefit when we each build the future we want.

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 60,000 founders and marketers.

Aug 1st: 1,000 followers
Aug 17th: 22,000 followers
Today: 64,000 followers

This post put Alex on the map.

It's funny, I remember celebrating with him on a call as he cracked 100 likes on a post.

Now, I can't seem to go on social without seeing him appearing on podcasts or partnering with brands like Pip Decks.

The LinkedIn algorithm is funny. 

It boosts your next few posts after you've had one really pop off. 

This post caused Alex to build momentum and consistently get 100s to 1000s of engagements on his posts for weeks.

–––

Alex is one of the 1,764 ambitious entrepreneurs we've trained since 2021 on how to build an audience.

Including Eric Partaker, Zain Kahn, Nathan Baugh, Dave Kline, Amanda Natividad, Blake Burge, Aadit Sheth, and more.

Alex went for our VIP tier. Katelyn and I worked directly with him to help him narrow in on his own strategy.

Apparently, it helped. 

He went from < 1,000 followers to 22,000 just a few months after consistent effort.

The next (and best) cohort starts Apr 22nd.

Enrollment opens next week.

Our 50-seat pre-sale sold out in 10 minutes.

Join the waitlist for priority enrollment (a day early).

The earlier you enroll, the better the deal.

Join the waitlist: https://lnkd.in/gYcVDnDB



How I actually write a strategy document

I never wanted kids. 

My example of family was not great:

1. My dad died suddenly when I was 13 after years of being distant. He stayed late at work and then watched TV in the living room with a beer while we were with Mom in the kitchen.

2. My extended family has racists, meth heads, prisoners, people who stab their husbands, people who jump out of moving cars, and various alcoholics.

We moved provinces to escape them.

3. My brother and I are very different people

My mom is the only family that I'm truly close with. I don't speak to 100+ relatives for my own sanity.

I notice people with bad family experiences typically go one of two ways:

1. They want their own to make up for it

2. They don't want one because it wasn't a great experience the first time

I was #2.

It wasn't until I became close with my friend's family a few years ago that I started to imagine what it could be like.

"No" was becoming "I don't know."

Then, I met my girlfriend online 2.5 years ago. She lived on an island nearby.

A few hours into our unintentional 25.5-hour first date, she told me she had kids.

My reaction was:

"Oh, really? What are their names? How old are they?"

I surprised myself. 

My immediate reaction was curiosity about them and her life with them.

I would have thought it was a dealbreaker.

2 months later, I moved to the island. 2 years later, we moved in together.

My friends and colleagues have repeatedly asked me how I feel about stepping into the stepdad role.

But, at no point in the past 2.5 years have I ever questioned it.

My gf has 3 brothers and sisters. The whole family gets together weekly. When I see 3 generations all dancing and laughing together, I finally understand why people want to create families.

When I see the boys learn to speak, write, reason, and giggle uncontrollably. When they hug me because they just want to. When they ask me to read them books because they like how I do it. When I see them struggle with a bad daycare and thrive in a new one.

I get it. 

I understand why people do it.

It has and never will matter to me that they're not biologically "mine."

Now, I have no reason to share this other than to share my experience for anyone like me who had a less-than-ideal family life. 

Or writes someone off because they're a single parent. Like I thought I would have.

I never thought I'd be where I am. But I've never been happier in my personal life.

And I can't wait to watch them grow up and explore the depths of the world.

I hope to instill the curiosity, determination, and independence of entrepreneurship. To encourage them to travel the world like I had the chance to for 3.5 years.

But if that's not their path, that's okay, too.

What truly matters is that they live fulfilling and happy lives.

I hope this resonated :)

At 18:
• No real friends
• ~300 pounds
• Socially anxious
• Addicted to video games
• Thought I'd be poor forever
• Doing a degree I hated

At 33:
• Friends around the world
• 180 pounds
• Rarely get nervous
• Addicted to rock climbing
• 2x founder
• Happiest I’ve ever been

When I was 13, my dad passed away suddenly because of poor life choices.

He left behind tens of thousands of dollars of debts my mom didn't know about.

He also had changed his life insurance policy to void unless he was 65 or older.

At the time, my mom made $27,000 per year. She was forced to file for bankruptcy. We only made it because my dad's former employer gave us money to help us get by.

I retreated inwards. I went from being the kid who would not shut up in class to sitting quietly in the corner. 

I played video games like World of Warcraft, racking up 200 days of time played in just two years.

I rarely exercised, and I ate a lot of junk.

These 24 rules changed my life. 

Maybe they can help you too.

And now that I'm a stepdad to two young boys, I hope to be a much better role model for them.

–––

Did this resonate?

I'm Neal O'Grady 🍉. I mostly write about how to become unignorable.

24 Rules That Changed My Life

Eric Partaker gets 3,000+ likes per post.
He has 528,816 followers.
But this was his first post to go big 👇

He posted it just 14 months ago.

Some crazy stats:

1️⃣ His first 20 posts averaged 15-20 likes.

2️⃣  His ~30th post cracked 100 likes.

3️⃣ His 35th post (this one) got 2,551 likes.

Just one month into posting daily.

And it was during his final week of our first UNIGNORABLE cohort.

It's been insane to watch him grow so fast.

Props to him, this is how he grew:

1. He's very knowledgeable and credible in his field. Ranked CEO of the Year and has coached 100+ CEOs like Ali Abdaal.

2. He put in the work. He worked late nights several days a week to reverse engineer amazing content.

3. He networks better than anyone I know. He befriended almost all the top creators.

4. He invested in top-tier design when everything else was thrown together.

5. He obsessed for hours over tiny details in his posts.

6. He knew exactly who he was writing for, what their problems were, and what he could help them with.

–––

Eric's a beast.

If you're interested in joining the next cohort of UNIGNORABLE, Eric will be doing a Q&A session with us.

The cohort starts April 22nd.

Enrollment starts next week. People on the waitlist get early access and the best deals.

Join 3,166 waitlisters here: https://lnkd.in/gYcVDnDB

(Seriously, waitlisters will get it for upwards of $400 less)

Why I Never Use a To Do List

My student, Eric Partaker hit:
↳ 100k followers after 6 months
↳ 548k after 15 months (today)

Last month, he got: 
– 80,000+ new followers
– 15,000 new newsletter subscribers

His average post gets over 3,000 likes.

It's honestly insane.

Yet, his first 30 posts all had <100 likes.

I remember celebrating with him when his 35th post skyrocketed to 2,500 likes.

He used the same 11-step framework we give all our students in @beunignorable

Eric just did it at a really high level (and has a ton of experience and credibility to back it all up).

Here’s a breakdown so you can build an unignorable personal brand too.

At a high level, the steps are:

1. Get f*ckin' going
2. Discover “Your Oneness”
3. Know your buyer
4. Pick a topic/channel
5. Get inspired
6. Build your network
7. Revamp your profile
8. Master psychology
9. Build intention
10. Systematize
11. Audit + double down

Dive into the carousel for a breakdown of each step in the process.

———

If you want to become unignorable, enrollment is open for UNIGNORABLE's 4th and best cohort.

We've trained 1000+ students, like Eric, to build their personal audience to help grow their business.

Check the link on my profile to enroll. Or DM me!

11 Step Framework to Become UNIGNORABLE

I'll teach you more in 9 slides than a $69,000,000 MBA from Harvard

Just kidding. 

The non-troll version of this hook is obviously not possible. 

It's clickbait.

And sadly, it often "works" because it hacks our psychology: it promises a ton of value in a short amount of time.

We all WANT it to be true because putting in the work sucks.

As a result, there's a common pattern with consistent content creators:

1. They start with nuanced opinions

2. They notice other creators post broad "edutainment" with mildly cringe hooks

3. They do one

4. It crushes

5. They do it more often

6. Eventually, it's all they post. They grow fast as more and more new people get pulled into the clickbait.

7. People who catch onto this mock them behind their backs. They lose trust with the most savvy and tuned-in people.

8. They launch a product, and no one buys it because memes and AI tool lists don't build trust or cement you as an expert.

9. They sell packs of comments/likes/reposts at $10-50 each. Hacking the system is more appealing to people than putting in the work.

–––

I actively fight myself from getting addicted to this dopamine cycle because all my favorite creators do. 

They play a longer-term game.

They focus on creating high-quality, nuanced content they're proud of.

Yes, it's hard to do, but it's how you build trust over time. 

And trust is the ultimate currency.

––

This is the ethos we've used to create our audience-building course @beunignorable.

We've trained 1764 entrepreneurs to build unignorable personal brands.

The next cohort starts on April 22nd. 

We sold out 50 seats in our pre-sale in less than 10 minutes.

The price starts at $600 and increases by $50 for every 25 spots sold until we hit the regular price of $1k.

Priority waitlisters get to enroll a day before everyone else. 

Join 3,232 on the waitlist: 
https://lnkd.in/gYcVDnDB

6 Posts That Crush on LinkedIn

7 years ago, I started my 4th business

We raised $450k in a crowdfunding campaign for our first client.

Within 2 years, we worked with Microsoft, Segment, Envoy, Perfect Keto, and dozens of other clients.

We wrote for Techcrunch.
We gave talks at YC and Google.
We even got accepted into YC in 2019.

In a few years, we had created two 7-figure brands, Bell Curve and Demand Curve.

But nobody knew who I was.

I hid behind the brands—and let my cofounder, Julian, be the face. He leveraged his writing to reach millions of people while working together.

The result?

- My network was small
- I was never asked to be an advisor
- I was never asked to speak on podcasts
- I only got DMs from recruiters and SDRs
- I relied on Julian to meet other cool founders

2 years ago, Julian moved on to start an investment fund. 

I decided to stop hiding behind the brand.

I started posting on LinkedIn multiple times per week.

I didn’t expect to:

1. Hit 50k followers in the first year.
2. Be asked to be an advisor frequently.
3. Get invited to speak at conferences.
4. Get DM'd by some of my startup heroes.

Nor did I expect to create UNIGNORABLE, which earned $500k+ in its first few months—part-time.

I just hoped it would help grow our newsletter, attract more agency clients, and reduce my reliance on Julian to make connections.

(Which it has.)

My follower count is great for my ego.

But what I care about are the knock-on effects.

I know, I know. These transformation stories on LinkedIn are cringe and contrived.

But I swear this is the truth.

Every week, I reflect on how different my life looks today. A lot of the people I interact with daily are a direct result of writing.

And how my entire business was bootstrapped off my cofounder's personal audience.

If you’re an entrepreneur ready to stop hiding behind your brand, enrollment is open for the Apr 22nd cohort of the UNIGNORABLE Challenge.

In 5-weeks, you’ll learn how to build an audience of future buyers.

To become the go-to expert in your space.

To become UNIGNORABLE.

252 people have already enrolled. And this is the last cohort for ~6 months.

Learn more and enroll here: https://lnkd.in/gYcVDnDB

(This photo was taken in Australia a few months into running an agency—before various stages of burnout 😂 )

Writing is f'ing hard.
Writing persuasively is even harder.
These copywriting frameworks help a ton:

1. PAS(P)
2. The 4 P's
3. AIDA
4. BAB
5. PRUNE
6. PASTOR

They simplify the process of tapping into the psychological principles of persuasion.

They can also be applied in all formats (email, posts, videos), & copy lengths.

For example:

The first 3 lines of this post are a mini PAS:

1️⃣ Problem: "Writing is f'ing hard."

2️⃣ Agitation: "Writing persuasively is even harder."

3️⃣ Solution: "These copywriting frameworks help a ton."

I didn't intend to use it.

But after years of copywriting, I instinctively used it.

Save this cheat sheet to reference the next time you're writing.

And eventually, you won't need to.

———

And if you like cheatsheets like this:

Follow me Neal O'Grady 🍉

I dive into how to build an un-ignorable startup and personal brand.

52% of the Fortune 500 companies in 2000 went out of business by 2020.

The world's largest companies with the biggest budgets.

And most died in just two decades.

Companies have two options to stay or become relevant:

1️⃣ Sustaining Innovation.

Making iteratively better products allows you to charge more money from your current customers/market.

2️⃣ Disruptive Innovation.

Making products cheaper and more accessible for people outside your current market. Or changing the technology or form factor to drastically improve the product. This typically undercuts your current products.

–––

Examples of this playing out:

🏎 While all the gas car companies were fighting over marginal cost, fuel consumption, size, and "sexiness," Tesla built electric, futuristic cars and became worth more than all gas car companies.

🔎 Google focused on making more money from Search. Despite having the most data to train AI, OpenAI creates ChatGPT and replaces many Google searches.

🚀 Lockheed Martin & Boeing made insanely expensive rockets. SpaceX emerged and made them way cheaper and reusable. It has already launched more satellites than all other companies combined (while also disrupting Internet Service Providers with Starlinq).

If a company doesn't do #2, someone else will and kill them over time.

–––

Most companies focus on #1 for a simple reason:

👉 They’re made up of individuals trying to accumulate short-term evidence of achievement: more money, promotions, and awards.

And avoid evidence of incompetency: demotions, firings, or failure.

Employees and executives are often compensated with annual bonuses. Companies don't retroactively take back the money if the company fails 10 years later.

To maximize bonuses, they focus on improving current products for current customers and charging more money.

An example of this is the iPhone:

The iPhone 4 cost $199 to $299. The iPhone 15 costs $899 to $1599. We're happy paying that because the iPhone 15 is so much better.

However, many companies neglect to invest in long-term, risky bets that could make their products cheaper and more accessible, or completely different.

–––

Startups are different.

Hungry, young founders are often driven by longer-term big payouts rather than short-term marginal gains.

Startups also typically can’t compete with incumbents on the best. But they can compete on different.

Startups are run by ambitious founders.
Massive corporations are run by committees.

It’s unlikely Apple will choose to disrupt the iPhone. iPhone sales are 52% of Apple’s revenue.

Disruption will kill the $199B/yr cash cow. 

A startup will unless Apple maintains a culture of disruptive innovation, even if it hurts in the short term. But that's unlikely now that a committee runs Apple.

–––

You need both:

Sustaining Innovation to sustain or increase profit and keep customers happy.

Disruptive Innovation to stay or get ahead, and wow new or existing customers.

Another reason why I ❤️ startups

A LinkedIn hack not often talked about that's saved my neck a few times. 
 
There have been SO many times where: 
 
– It's impossible to contact support 
– I get terrible responses from support 
– They respond slowly when it's urgent 
 
The hack? 
 
Send a connection request + message to their Head of Support, a founder, a senior support rep, or anyone in a support role. 
 
➡️ Here are the steps: 
 
1. Search the term "head of support" 
 
2. Filter by People 
 
3. Change "Current Company" to the one you're having trouble with 
 
4. Ctrl/cmd+F and type "support" since LinkedIn will pull up random people. 
 
5. Open up the profile of a few possible folks (assuming it's a big company) 
 
6. Check the Activity section, have they posted or commented recently? That means they check LinkedIn more often. 
 
7. Hit the "Connect" and then "Add a note" and flag that you're having a bad support experience and need their help 
 
8. Perhaps repeat it for a few people if it is urgent and if people don't seem active. 
 
⚠️ One thing to note: 
 
I hate to say it, but the more followers you have, the better here.  
 
They don't want to ignore an upset customer with a big following. 
 
But this can work at any level since you're getting in front of someone senior who's job is to ensure the support team is doing a good job,  
 
Not a low-level rep watching Love Is Blind while doing templated responses. 
 
Try it out.  
 
It's saved my neck a few times.

"The trouble with market research is that: 
1️⃣ People don’t think what they feel.  
2️⃣ They don’t say what they think.  
3️⃣ And they don’t do what they say. " 
– David Ogilvy 
 
That's why "jobs-to-be-done" is one of the most important frameworks. 
 
Your customers “hire” your product to do certain “jobs” for them. 
 
Often, they’re not consciously aware of what the real job is. 
 
So let's ask a quirky question: 
 
👉 What job do you hire a milkshake to do? 
 
Harvard prof Clayton Christensen had a fast food client. 
 
To sell more milkshakes, the client polled customers to see what attributes of the milkshake they liked best and what could be improved.  
 
They listed things like: 
 
- Variety of flavors 
- Chocolateiness  
- Thickness 
- Taste 
- Cost 
 
All obvious ways to improve a milkshake. 
 
The client improved all of the most common answers. Yet, nothing happened to sales. 
 
Unsurprisingly, customers didn’t have insight into their purchase preferences. 
 
Instead, the answer was much deeper. 
 
––– 
 
So, Clayton’s team dove into: 
 
1️⃣ WHO the customers are 
2️⃣ WHEN they’re buying milkshakes  
3️⃣ HOW they use them 
 
Here’s what they found: 
 
50% of milkshakes sold before 8 AM to solo customers who drove off in their cars.  
 
Odd. 
 
Turns out they used the milkshake as breakfast during a long commute. 
 
The milkshake optimally achieved that because it: 
 
1️⃣ Fit in the car’s cup holder 
2️⃣ Required only one hand 
3️⃣ Was clean 
4️⃣ Lasted throughout the commute 
 
So compared to most other breakfast items like bagels, muffins, fruit, cereal, a plate of eggs, and doughnuts, milkshakes (and likely smoothies) performed that job best. 
 
Knowing what customers were actually trying to achieve made improving the product and marketing it easier. 
 
Now, they could improve the product for the job in a variety of ways: 
 
- Fit in most cup holders 
- Be viscous enough to last a 30m commute 
- Have a secure lid with a straw 
 
Non-obvious ways to improve a milkshake. 
 
Customers aren't liars.  
 
They don't know the job they're trying to solve with your product. 
 
Check the video below for the original talk from Clay :)

"Hiring too fast is by far the biggest killer of startups that raise money." – PG 
 
I see this way too often: 
 
"We're a team of 15. We're launching the product in a few months." 
 
They're probably going to fail. 
 
They got excited and used growth numbers and credibility to raise a bunch of money. 
 
Then, they hired a gaggle of engineers, a marketer, and an ops person and gave equity to 5 big-name advisors. 
 
Yeesh. 
 
This rarely leads to anything but failure. 
 
One reason this happens is the subconscious way we measure entrepreneurial success. 
 
As a founder, whenever someone asks about your business, they usually ask: 
 
❓: "How big is the team?" 
 
It's a way they can suss out your success and status without getting "too personal." 
 
If they're a bit braver, they'll ask: 
 
❓: "What's your revenue?" 
 
––– 
 
But let's be honest, what actually matters? 
 
1️⃣ Profit. Does the business make money? 
 
Or, would it if you weren't reinvesting in 👇 
 
2️⃣ Growth. Is it trending up or down? 
 
3️⃣ Lifestyle. Are you happy or miserable? 
 
Instead, we subconsciously train ourselves to measure our success with vanity metrics: 
 
👉 Team size and revenue. 
 
Remember that Instagram was less than 10 people when Facebook acquired it. 
 
And as Paul Graham pointed out: 
 
"Airbnb waited 4 months after raising money at the end of Y Combinator before they hired their first employee.  
 
In the meantime, the founders were terribly overworked. But they were overworked evolving Airbnb into the astonishingly successful organism it is now." 
 
Always bet on a small team doing big things 
 
And resist the urge to hire fast

Why audience building is so  f*ing hard:

– "I don't want to be judged:" 
Imposter syndrome is real

– "I don't know what to write about:" 
Choosing a topic that excites you, stands out, and cements you as an expert is hard.

– "I won't stay consistent:" 
You need motivation, encouragement, confidence, and a community of people to keep you going.

– "I'll be shouting into the void:" 
You need a community of early supporters to get you over the hump.

– "I'm not a good writer:" 
Not only do you need compelling ideas, you need to write compelling copy.

– "I'll run out of content ideas:" 
You need a system for coming up with great ideas again and again.

– Dopamine addiction: 
It's very common for people to start chasing likes and forgetting that you're trying to build trust and demonstrate credibility with your target buyer.

👉 We've designed UNIGNORABLE to help tackle all of these problems.

–––

Now, onto the positives:

Why audience building is worth it

– Leads: 
Demonstrate credibility every week. You attract people who want to work with you.

– Credibility: 
A large audience is built-in social proof and credibility. People cannot help but take you more seriously. 

– Opportunities: 
Random opportunities come your way, such as podcast invites, speaking engagements, partnership deals, and whatever else you can think of.

– Optionality: 
If I stopped working on Demand Curve or UNIGNORABLE today, I could easily spin up something else to replace my salary because of my audience.

– Access: 
When you have a big audience and DM someone, they're likely to read & respond. 

– Personal network: 
Two weeks ago, I flew 5,000km to Miami.  I had a place to stay and met up with 4 entrepreneurs all because of posting online.

This is honestly one of the best perks.

–––

Building an audience is one of the highest-leverage activities.

One of the best ways to get ahead is to increase your "luck surface area."

Continually showing up in people's feeds and providing value is the best way to attract opportunities to you.

You have to become UNIGNORABLE

But, be conscious about creating intention rather than just getting attention.

It's where a lot of people go wrong.

Demand Curve | I help founders and startups become UNIGNORABLE. Also write a marketing newsletter for 97,000 founders and marketers.

53 spots and $30,500 in 10 minutes
925 visited the product page
681 visited checkout that day (for only 50 spots)
50% off ($500 to join)

The 50-spot pre-sale for the Apr 22nd cohort of UNIGNORABLE cohort sold so fast it made ThriveCart bug out and sell 3 too many.

Now we're gonna do something a bit funky for the actual enrollment period:

We're doing Fast Action Pricing.

Here are the details:

1️⃣ Apr 15th – Waitlist only
1 bonus worth $150

- First 25 sold: $600 ($400 off)
- Next 25: $650
- Next 25: $700
- Next 25: $750
- Rest of day: $800 ($200 off)

Ends at Midnight Pacific. You must have the special waitlist-only link sent out via email.

2️⃣ Apr 16th – Open enrollment
1 bonus worth $150
Time: 9 AM Pacific

- First 25: $800
- Next 25: $850
- Next 25: $900
- Next 25: $950
- Rest of enrollment: $1k

3️⃣ Apr 17th – Open enrollment
1 bonus worth $150

Price continues from the previous day.

4️⃣ Apr 18th – Last call

Enrollment ends at Midnight Pacific.

–––

We have 3,419 people on the waitlist. 

Combined Katelyn Bourgoin 🧠 and I have 250k followers and 165k subscribers.

Given:

1. We sold 53 seats in < 10 minutes, 
2. 1,000 people were interested in the sale
3. We've added 700 new people to the waitlist in last 30 days
4. There's a lot of built-in urgency here

It might be a little crazy.

Both excited and nervous tbh 😅

If you're interested in building an UNIGNORABLE personal brand, join the priority waitlist here: https://lnkd.in/gYcVDnDB

We've trained 1764 ambitious founders so far, and this is gonna be the best cohort yet.

Terrible thumbnails, titles, and production.

But the tide is turning. We're getting sick of the corny, attention-grabbing hacks that have worked on YouTube for so long.

We're just begging for someone to be real.

To not be so damn performative.

It's why Huberman does so well. 

He isn't claiming to teach you more than a medical school degree.

He talks for hours.
He doesn't dumb it down. 
He uses the weird medical jargon. 
He looks really good with his shirt off.

Sam Sulek, a college kid, has embraced the same ethos.

He films slow, dark, grainy vlogs of him driving to the gym and talking about muscle. And working out at the gym talking about muscle. And driving back from the gym talking about muscle.

The thumbnail is just a random shot from the video of him on a leg press.

And the title is "Spring Cut Day 22 - Legs"

And it's 55 minutes long and unscripted.

It's breaking every "trick" in the marketer's playbook to get and keep your attention.

Yet, his videos have been watched 172,277,836 times.

It's real. 
He just lives and breathes this. 
And you're just hanging out with him.

You don't have to do the cringy stuff everyone else is doing. 

In fact, it's probably better you don't.

2,880,000 subs in 10 months

Great insights, Neal O'Grady 🍉! I completely agree that hiring too fast can be detrimental to startups, especially ones that have recently raised money. It's easy to get caught up in the excitement of growth numbers and credibility, leading to a rush in hiring without considering the long-term implications.

You hit the nail on the head with what actually matters: profit, growth, and lifestyle. These are the key indicators of success that should be prioritized over vanity metrics like team size and revenue. It's important for founders to focus on building a sustainable business model that generates profit and ensures growth.

Your mention of Instagram and Airbnb is spot-on. Both companies started with small teams but achieved remarkable success by focusing on their core offering and gradually scaling their operations. This approach allows for better control, adaptability, and quality output.

Instead of succumbing to external pressure and rushing into hiring, founders should take their time to strategically build a strong foundation with a small team. This enables them to intimately understand their business and make informed

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