Arsam Homayounfar

Blen

Working with multi-million dollar founders, advisors, and investors on creating their 
social presence online.

DM me "Content" for more info about our services.

Founder

Helping Founders Grow on LinkedIn | Check About Section for Client Results

Helping Founders Build Their Personal Brand on LinkedIn

Case Study 1:

- 1.2M+ impressions in 180 days  
- Major networking opportunities with $B companies  
- Fully booked for 2024 on 5-figure monthly retainers  

Case Study 2:

- 1.5M+ impressions in 90 days  
- Ranked within UK's top 200 LinkedIn creators
- 9 leads per month (AVG) with a 27% closing rate  

P.S. If you're interested in similar results...

Message me

Our systems take 4 hours of your time (per month) to create content that delivers results like the ones above.

Content won’t grow your profile

 or at least not on its own 

Here’s why 

There are 5 pillars that actually drive LinkedIn growth:

1) An optimized profile that quickly shows people what you’re about 

2) Real relationships built in the DMs 

3) Comments that add value to other people’s posts 

4) A strong network of connections aligned with your goals 

5) Consistent, relevant content that helps others 

If you’re only posting and not doing the rest, growth will be slow. 

The best creators treat all five like part of the same system. They show up with intention across every touchpoint, profile, comments, content, and conversations. 

P.S. Which one of the 5 pillars do you struggle most with

Share it in the comments and I will make a post on it 

And follow me Arsam so you don't miss it.

Content wont grow your profile

Lara Acosta went from 0–100,000 LinkedIn followers in 12 months.

Here’s a 7-step breakdown of how she did it:

Step 1: Digital Detox

Before growing, she removed what was holding her back:

→ Old connections filling her feed with noise
→ Self-comparison stopping her from posting
→ Fears of trying something new

Step 2: Build Your Dream 100 List

She listed 100 key people she wanted to connect with.

Instead of cold DMs to leads, she also connected with those around the lead,  team members, co-founders, and colleagues.

Step 3: Optimize Your Profile

Focus on three things:

• Professional headshot
• Clear, value-driven copy
• Minimalist, brand-consistent banner

Step 4: Invest in First Impressions

She gained visibility by:

• Getting 500+ connections fast (social proof)
• Commenting strategically on big creators’ posts

Step 5: Nail Your Content Strategy

She followed The Rule of One →

🎯 One problem
🎯 One solution
🎯 One focus

Step 6: Post Content That Grows

She structured her content as:

📝 80% Educational, actionable, tactical advice

💬 20% Inspirational, personal stories, behind-the-scenes

Step 7: Build Your Network

She engaged in real conversations, not just posts.

• Coffee chats
• Zoom calls
• Authentic connections

This is how Lara grew to 100K followers in a year.

(Shoutout to her for sharing her strategy on YouTube.)

P.S. Which creator strategy should we talk about next? 👇

Helping Founders Build Their Personal Brand Online | Check About Section for Client Results

Lara Acosta went from 0 to 100k+ followers in 12 months

2 weeks ago, I saw a reel on Instagram about a 20-year-old making $700K per month.

And, yes, it did make me jealous.  

But I also got curious (so I wanted to know her secret).

Turns out she owns a personal branding agency on Instagram… similar to me, but on LinkedIn.

And she’s taking accounts from 0–200K+ in less than a year.

I wanted to know how she’s doing it.

So, after watching a dozen of her videos… I finally got it.

Full breakdown in the carousel below.

P.S. Should I do more content like this?

Comment content to get my content system

My career journey:

15yo: Started learning music production  
16yo: Got good at it, wanted to be an artist  
17yo: Damaged my vocal cords and stopped  
18yo: Learned branding and marketing and got a job  
19yo: Quit my 9–5 job to start my own agency  

20yo: My first client went viral with post No. 1  
21yo: I spoke at the Netherlands’ biggest LinkedIn event  
22yo: Have a team of 5, worked with 20+ founders  
23yo: Made enough money to move to Dubai  

To be honest, I’m now working 12-hour days  

And sometimes I ask myself if I can even make it

But when I can look at where I was and where I am now

I think It’s safe to say that it’s not impossible :)

2020: I had no idea what LinkedIn was  

2021: A co-worker told me about it at my 9-5 job  

2022: I quit that job and got my first client doing LinkedIn  

2023: I spoke at the Netherlands’ biggest LinkedIn marketing event  

2024: I worked with clients from America, Canada, Switzerland, etc...  

2025: I moved to Dubai thanks to the success we’ve seen in my agency 

Now, honestly, I’m just getting started

But to get to this point, it was all thanks to LinkedIn.

It connects us.  

It brings opportunities.  

And sometimes it rolls out weird updates ;)  

But overall, I wouldn’t know where we’d be without it 💙

LinkedIn is NOT a job finding site

How I know if a hook will work before posting.

(After writing way over 1700 posts for clients).

Every hook I write needs to do 1 thing: Provoke Emotion 

Here are 10 hook types to do exactly that.

Empathetic 
↳ “Most 27-32 year olds can’t buy a house anymore”

Story-driven 
↳ “My Uber driver harassed me today”

Controversial / Polarizing 
↳ “Content won’t grow your profile”

Makes readers feel special 
↳ “8 signs of highly smart people”

Transformation-focused 
↳ “From broke to $5M exit, here’s how”

Number-driven
↳ “We booked 220 leads in 30 days”

Relevant to your audience
↳ “How my client got 200 leads in 30 days”

Short
↳ “This 20-year-old makes $7M/year”

Authority-building 
↳ “We grew 2,087 followers in 24 days”

Pain-point solving 
↳ “My client lost 20 kg in 6 months”

Before I hit publish, I ask:

Does this make someone feel something?  

And is it instantly digestible?

If the answer’s no, I rework it. Or I don’t post it.

Because a hook isn’t about being clever.

It’s about being felt.

How I know if a hook will work before posting

“I don't know how to do LinkedIn”

After 4 years of doing LinkedIn Marketing...

I've heard that quite often. 

Here's a simple breakdown on how to do LinkedIn:
(Organically)

From someone who's grown multiple client profiles by 10,000+ followers in less than 120 days

(While booking them for months' worth of clients)

Here's the simple breakdown: 
(Applicable to any goal)

There are 3 main organic ways to get seen on LinkedIn

1. Content
2. Comments
3. Connections

After people see you, they have 2 options

1. Check your profile (They're curious)
2. Ignore (They're not curious)

When they check your profile, they have 2 options

1. Follow/Connect (They're interested) 
2. Ignore (Not interested yet)

Once they follow, you have 3 options

1. DM them, engage with interested leads
2. Nurture them with more content 
3. A combination of both

I suggest a combination of both: 

From here your strategy differs depending on your goal

1) If you're looking for leads:

Promote lead magnets in your content and DMs. 
(Alex Hormozi's $100M Leads is a great book to do this)

2) If you're looking for brand awareness: 

Go for top/middle-of-the-funnel content / DM your audience, and support them

3) If you're looking for top talent: 

Promote company culture, and start conversations in the DMs

4) If you're looking for investors: 

Promote team, track record, success stories, and be a bit more to the point in the DMs

P.S. Now that you know the process, you can do it yourself. 

Or comment “Audit” for a free personalized Loom video on how I can grow your brand on LinkedIn. (See what I did there 😉)

Day 51 of building a business in Dubai,  

Closed 1 new client, added video to services, found an excellent burger shop.  

And learned 3 key lessons so far:  

1. Talk to as many people as you can.  

Two things happen when you do this:  

A) New opportunities open up for you (at least here in Dubai).  

B) You get to connect different people together and create new opportunities for them (which gives back in the long term).  

2. Don’t always try to figure things out yourself (please).  

Don’t know how to scale a business? Read a book, or ask a founder who already did.  

Don’t know how to act in certain situations? Watch a video, or ask someone who knows.

Not that figuring things out is bad, but you move way faster using others’ experiences.  

3. Build in public.  

Learned something new → share it.  

Got a win → share it.  

Something in progress → share it.  

You end up really organizing your thoughts and start to think better…  

Not to mention that you get more opportunities, trust, business, and also stay top of mind with your future clients.  

See you in the next progress update.  

And I love the post I scheduled for tomorrow; it’s about an issue that 99% of people have on LinkedIn when posting.

Just by doing this 1 thing, you’re going to dramatically change your LinkedIn results.  

It will dramatically change the way your content performs.  

And it’s the same method I’ve used to get clients 1M+ impressions in less than 110 days on LinkedIn.  

It’s called: (Pick, Choose, Plan, Make, Post)  

—--

First Step: (Pick)  

Pick a series of high-performing posts on LinkedIn, Instagram, or TikTok.  

Grab the hook, written text, idea, etc…  

And put it all in a database.  

(Tip: Instead of grabbing stuff from big creators, go for smaller ones that had a good-performing post here and there.)  

—--

Second Step: (Choose)  

Now go to your idea database, and choose the ones you think you could remake with your own expertise and in your own niche.  

We want to copy/improve their tested hook, but bring our own expertise to the rest of the content.  

(Tip: Don’t have time to make a database? Comment “Hooks,” and I’ll share mine.)  

—--

Third Step: (Plan)  

After you choose your posts, plan them in your calendar.  

(I use Notion for this.)  

—--

Fourth Step: (Make)  

Use the hook of the post you chose to grab people.  

But add your own expertise after the hook (in a structured format).  

Example:  

Viral Hook: This 1 thing will make you a better speaker.  

My Version: This 1 thing will save you hours when writing content.  

—--

Last Step: (Post)  

Post and see what lands.  

Some will, but others won’t.  

If it did land, go all in, repeat the hook and format in different ways/topics.  

—--

Found this helpful? My name is Arsam, and I post content like this every day.  

Repost ♻️ to help others grow as well.

These 7 hooks brought my clients 526,000 impressions.

And when we repeated them…

We ended up getting the same results back-to-back.

So, we broke them down and studied what made them work.

Check the carousel below for the templates and examples on how you can use them.

P.S. Wait till next week for part 2.  

Or 𝗹𝗶𝗸𝗲, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 “𝗛𝗼𝗼𝗸” to get my hook template database.

7 Hook templates that brought my clients 526K impressions

4 lessons from growing multiple clients to 1M+ views in under 120 days

1. Use proven hooks  

We didn’t reinvent the wheel on every post. 

Instead, we checked what was already working and reused it:

For example:  

- “X is not Y”  
- “How I went from X to Y in [Timeframe]”  

These hooks worked because an audience had already shown that these patterns pulled them in.

2. Value-first mindset:  

We shared tactical, implement-now advice.

We treated every post like it should be the most useful thing someone reads that day.

3. Community accelerates growth  

Clients who actively responded to DMs, left comments, and participated in conversations performed better.  

Their content didn’t live in a vacuum; it was part of a network.

4. Systems, Systems, Systems  

Without a structured process for ideation, writing, and planning…

You either burn out or post inconsistently.

And both kill growth.

So if you’re wondering why your content isn't landing,  

It's probably not the algorithm.  

It's your system.

1st of May: I started working with a client

15th of May: His first post went viral.  

153,000 impressions & 17 inbound leads…

How? 

Simple:

1) Find what hook/content is already working…

And repeat it with your own spin.

2) Make a brand that’s not boring…

Boring Brand = No Emotion = No Engagement.

3) Make a community,

DM everyone; Make friends with everyone.

4) Optimize your profile for conversion rates

Add clarity, social proof, story, CTA’s to links… 

5) Work with a professional

You need someone who has done it before, and has the numbers to back it up.

Comment “5” and I’ll share with you a case study on how this client got 1.2M impressions in 90 days + fully booked for month’s in advance.

I’ve written 1700+ posts in the last 2 years, 

Some of them brought clients 100,000+ impressions, 

Others, not so much. 

One of the key reasons some of them flopped? 

The CTA was terrible. 

So I had to learn this the hard way. 

If your CTA is doing these 4 things, you’re better off not adding it in: 

1) It’s generic and everyone is using it. 
 
Example: Follow for more content like this.  

2) It’s asking them for something hard.  

Example: DM me to learn more about {X}.  

3) You have multiple CTAs back to back.  

Example: Like, comment, and check the link in my featured section.  

4) It’s not giving them a specific reason for the CTA.  

Example: The CTA of the post that you are reading now 👇  

P.S. I’m sharing 20 effective CTA templates in the next 30 days.  

Wait until then, or comment “CTA” to get them now.

$100 CTAs vs $1M CTAs

5 Days of Content (for CEOs & Founders)

—-------

1. Monday: Company Goal + Roadmap

Detail one ambitious goal + your plan to reach it. 

Example:  

“I want to grow our client base from 5 to 15 in the next 90 days.  

Here’s how we’re going to do it in 5 steps.”

—-------

2. Tuesday: Tools You're Using + Wins

Drop your current tech stack and tether it to a real result.

Example:  

“We’re generating 50 leads per week with organic content.  

Here’s our complete tech stack for marketing, sales, and management…”

—-------

3. Wednesday: Specific Playbook

Get tactical and explain how you did something step-by-step.

Example:  

“4 of our startups got a $5M+ exit in the last 10 years.  

And it’s funny because…”

—-------

4. Thursday: Founder Story

Let people in. Tell them where you started and where it’s going.

Example:  

“3 years ago I started Lucid to help people with disabled children.  

Today that same idea is responsible for…”

—-------

5. Friday: Internal Progress Report

Use your OKRs to ship internal progress as public content.

Example:  

“This week we missed 2 key results within our OKRs:

Hiring a new head of content 
 
Creating an employee-generated content program…”

—-------
 
P.S. Wait till next week for part 2

Or comment “Hooks” and I’ll DM you a full month’s system.

5 days of LinkedIn content done for you

How to steal content on LinkedIn.

There’s a wrong way and a right way.

Wrong way: Copy someone’s post word for word. 

Maybe you swap the visuals. Maybe you rephrase a sentence or two. But it’s still a copy.

That kills your credibility, ruins your personal brand and loses audience trust.

Right way: See what’s working, deconstruct the format, and rebuild it for your own industry.

For example: “Old X vs New X” is a structure that gets engagement.

You adapt it :

If you’re in SEO → Old keyword research vs New keyword research  
If you’re in finance → Old private equity vs New private equity  
If you’re a founder→ Old leadership vs. New leadership

The hook stays, the context changes.
  
This is how we helped clients grow by 10,000+ followers in under 120 days.  

This is how we are Consistently reaching 100,000+ impressions per post for our clients

And it works consistently.

Steal structure.  
Add your voice and insights.  
Stay original.

That’s how creators grow, without copying.

For more breakdowns like this, follow Arsam

There are 2 ways to “steal” content

If you read this 10-slide carousel till the end…

you know what to do,

copy the prompt below for your next post:

—-----

Instructions: 

Based on the explanation below

Give me 20 more original authority hooks

Provide a template and then an example

Explanation:

This ONE HOOK STYLE WORKS TIME AND TIME AGAIN

AND MOST PEOPLE STILL AREN'T USING IT to get clients...

It’s called the authority hook

And it's where instead of saying something like:

Here’s how to get leads from Facebook ads

You try this:

We’ve booked 1700+ leads in the last 50 days

One of them is boring and generic,

The other builds trust and authority

Try these 3 authority hook templates:

1. If I had to go from {X} to {Y} again, here’s what I’d do:

Example: If I had to go from $0 to a $5M exit again, here’s what I’d do:

2. 60-second {Your Expertise} Masterclass (From someone who's {Achievement})

Example:

60-second hiring Masterclass (From someone who's recruited over 300+ people)

3. I'm {Bad adjective}. {Bad adjective}. And a little {Bad adjective}.

But I {achievement} with ONE skill:

Example: I’m inconsistent. Bad with details. And a little lazy.

But I made $31M with ONE skill:

—----

𝗣.𝗦. 𝗜𝗳 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝘀 𝘄𝗲𝗹𝗹, 𝗜’𝗹𝗹 𝘀𝘁𝗮𝗿𝘁 𝗮 𝘀𝗲𝗿𝗶𝗲𝘀 𝗼𝗻 𝗽𝗿𝗼𝗺𝗽𝘁𝘀 𝗳𝗼𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 

(The same ones our own team has used to take clients to millions of impressions in less than 120 days)

This ONE HOOK STYLE WORKS TIME AND TIME AGAIN

How to Plan 30 Days of Content in Just 45 Minutes

Step 1: Choose your pace  

Pick something sustainable.  

2x/week? Great.  
Daily? Also great.  

You can always adjust later.

Step 2: Pick your days  

Like: Mon-Wed-Fri or every weekday.

Step 3: 

Define your main niche and 3–7 sub-niches  

Think of your main niche as the core.  

Your sub-niches are themes that support it.

Example:  

Main: Content Strategy  
Subs: Hooks, Storytelling, Content Systems, Psychology

Step 4: Choose content types  

Example: How-To, Mistakes, Story, POV, List

Step 5: Create a grid, and ideate

List sub-niches down the left  
Content types across the top

Then combine them to come up with content ideas

(Example in the carousel)  

Step 6: Plug it into your calendar  

Spread your ideas throughout the month

And that’s a month’s worth of content in 45 minutes

Comment “hooks” and I’ll DM a month’s worth of content formats + a calendar to plan it in.

How to Plan a month’s worth of content in 45 minutes

Justin Welsh went from 2k to 725k+ followers on LinkedIn:

Here’s what I found on how he did it… 

(it’s surprisingly simple).

1. He found a gap. Twitter was saturated, but no one was sharing similar content on LinkedIn.

So he brought Twitter-style writing to LinkedIn and filled that void.

2. He built a routine.

Every Wednesday: One hour for ideation → Creates an “idea bank”  

Then: Gathers quotes, tweets, links that support his ideas

3. He follows a repeatable formula:

- Outline the problem
- Explain what people get wrong
- Present his alternative solution

4. His posts follow 6 content types:

Story, Observation, Contrarian take, List, Present-vs-Future, Framework

5. He repurposes:

Newsletter → Twitter thread  
Thread → LinkedIn carousel  
Schedules it all out across the week

6. He studies viral templates constantly.

He saves them, rewrites them with his voice, and turns them into his own style

The structure, the consistency, the system, it’s all intentional.

And that’s how he grows.

For more case studies like this, follow me Arsam

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