Cris Guido's Linkedin Analytics

I used to think good copy was just... good writing. Man, was I wrong. Turns out there's this whole psychology thing happening in people's brains when they read your stuff ◊ and most of us are completely missing it. Your reader's brain is wired weird. I'm talking caveman-level weird. When someone lands on your page, their brain goes: "Should I pay attention?" "What's in it for me?" "Is this dangerous?" All in about 3 seconds. That's where ATTENTION comes in. You gotta interrupt their scroll. I learned this the hard way after watching my "amazing" content get zero engagement. Here's what actually works ◊ hit them with something unexpected: Something that makes them go "wait... what?" A bold hook that stops the scroll A story that's instantly relatable Without this, nothing else matters. Period. Then you feed their curiosity with INTEREST. This is where you prove you're not wasting their time. I used to dump everything upfront ◊ big mistake. Instead: Show them you get their pain Connect to what they're dealing with RIGHT NOW Promise something specific they can walk away with You're basically saying: "Hey, I see you. And I've got something good." DESIRE is where you actually make the sale. You're painting a picture they can step into. Show them what life looks like AFTER they take action: Their inbox isn't a nightmare anymore Their boss finally notices their work They stop feeling like an imposter Make it so real they can taste it. ACTION removes the "what now?" moment. Most people WANT to act but freeze up when there are too many choices. Make it brain-dead simple: One button One next step Zero confusion I learned this after watching my own perfectly good copy get ignored because people didn't know what to do next. AIDA works because it matches how we actually think. First something grabs us ◊ then we evaluate ◊ then we want it ◊ then we move. You're not manipulating anyone. You're just working with how people naturally think instead of against it. PS... Grab the AIDA Copy Converter AI Prompt. Drop in any underperforming copy. Fix it in 30 seconds. (in the comments)

I used to write copy that made people fall asleep. "Our program offers comprehensive leadership assessment and strategic development frameworks..." UGH. I sounded like a business school textbook. But here's what I figured out... People don't care about your fancy frameworks. They care about not feeling like a fraud. They care about their team actually respecting them. They care about making tough calls without losing sleep. I learned this the hard way when a client told me: She said: "Your copy sounds like a robot wrote it." Ouch. But true. So I stripped out all the fancy words. Instead of "comprehensive leadership development program" I wrote "stop second-guessing every decision you make." Instead of "360-degree feedback assessment" I wrote "finally know what your team really thinks about you." Response rates improved. Resonance got better. But what really mattered? My clients finally got the results they wanted. Because their prospects finally understood what they were buying. Look... Your product might be amazing. But if you can't explain how it changes someone's Tuesday, you're toast. People don't buy features. They buy a better version of tomorrow. PS... Make copywriting effortless. Try this 'Benefit Builder' AI prompt FREE for 24hrs! (in the comments)

Most coaches use emotional language with analytical minds - here's what actually works

Your worries might actually be your biggest green flags. Look... after 15+ strategy calls, I see the same pattern over and over. The coaches who stress THE MOST about content? The ones asking me a million questions before we even start? ◆ Those are EXACTLY the ones who crush it ◆ Meanwhile, the coaches who just say "yeah whatever, just make me some posts"? They're the ones with zero unique methodology to protect. ◆ Your overthinking = proof you've got something worth sharing ◆ The fact that you care this much about your brand message tells me everything. Your ideal clients NEED to see that level of thinking. Most just wing it with random motivational quotes. You're over here worried about authenticity and brand alignment. ◆ Stop seeing this as a weakness ◆ ◆ Start seeing it as your differentiator ◆

The typical coach spends 8-10 hours weekly on content creation. That's 40+ hours monthly. That's 480 hours annually. That's 12 FULL WORK WEEKS every year. Yet most of that content disappears into the algorithmic void, never converting to actual clients. After working with coaches on their authority positioning, I've found the problem isn't effort - it's approach. The key shift? Moving from a platform-centric content strategy to a value-centric one. Instead of: "What should I post on LinkedIn today?" Start with: "What's the most valuable insight I can share this week?" Then build a system to distribute that insight everywhere.

I bombed dozens of CTAs before a client meeting saved me. The conversation went like this: I'm presenting to a CMO. Showing them my "breakthrough" landing page framework. She stops me mid-sentence. "This sounds like gibberish. What does it actually DO?" OOF. Right in the gut. I was pitching "optimize your conversion systems" She said "I just want more leads. Can you do that?" Boom. That's when I realized I'd been treating CTAs like art. WRONG. It's pure psychology. Changed my pitch to "fix your lead problems." That failure forced me to rebuild my entire CTAs approach from scratch. Want the exact LIFT framework I built from that failure? https://lnkd.in/gsABUp4Z

I was working with this small coffee shop owner. She kept asking me to write about their "premium beans" and "artisanal process." Standard stuff. Boring stuff. I used to think my copywriting sucked because I wasn't clever enough. But that Tuesday afternoon in Maria's coffee shop taught me more about storytelling than any course ever could. The secret wasn't in my words - it was in whose story I was telling. I watched this regular customer - an older man - come in every Tuesday. Same order. Same corner table. Same worn-out notebook. Maria told me his story. He'd lost his wife six months ago. Every Tuesday, he'd sit in "their" spot and write. Maria never charged him for refills. She'd quietly leave a small cookie - his wife's favorite - next to his cup. THAT became our story. Not premium beans. Not artisanal anything. Just Connection. Comfort. Continuing love. This applies for anything. Your customers aren't buying your service. They're buying the feeling your service gives them. Find that feeling. Tell that story. PS... I've got the AI prompt that finds the stories hiding in your business and it's free for 24hrs - Get it in the comments!

I've reviewed 15+ coaching content strategies, and here's the brutal truth: The coaches who succeed aren't creating perfect content - they're creating consistent, valuable content that feeds their growth engine. Your content is the FUEL that attracts people into your world. 3 principles for audience growth: 1️⃣ One in-depth piece weekly (I use a newsletter as my foundation) 2️⃣ Strategic repurposing across 2-3 platforms where your ideal clients actually hang out (stop trying to be everywhere) 3️⃣ Content that demonstrates your distinctive approach, not just generic advice The moment I stopped obsessing over creating the "perfect" content and instead focused on showing up reliably with valuable insights, everything changed. Consistency beats perfection. Every. Single. Time. Which of these principles do you need to implement? Comment below 👇

I hit "publish" on an AI article without editing it. WORST. MISTAKE. EVER. Here's how this shortcut almost cost me a client: ◊ The disaster hit FAST My AI-written piece had two major errors. One statistic was completely made up. The writing sounded like a different person entirely. I got a few polite comments pointing out the errors. ◊ It felt embarrassing I had to post a correction the next day. A few regular readers mentioned they noticed something was off. It just made me realize I need to be more careful. ◊ My emergency fix I started treating AI like a rough draft. Every single piece gets human eyes now. I fact-check claims and adjust the voice. Those extra 15 minutes prevent disasters. ◊ I kept the client (barely) Had to send them a revised version the same day. They appreciated the quick fix and transparency. But it was a wake-up call about cutting corners. Here's what I realized: AI amplifies EVERYTHING... good processes AND bad ones. ◊ My new philosophy AI builds the foundation. Humans add the soul. Raw AI content is like unedited footage... it needs work. Technology doesn't replace judgment. Professional output needs professional oversight. I use AI as my writing partner, not my replacement. The best content mixes artificial smarts with human wisdom. Tell me... how do YOU check your AI content before it goes live?

I used to SUCK at handling objections. Like, embarrassingly bad. Here's the thing nobody tells you about objections - they're not really objections at all. They're just scared people wearing logic masks. And once I figured that out? Everything changed. Look, most people hear "your price is too high" and immediately start defending their pricing. That's amateur hour. What they're REALLY saying is: ◇ "I'm terrified of wasting money on something that won't work" ◇ "I got burned before and I'm still bleeding from it" ◇ "My boss will kill me if this doesn't deliver" See the difference? The words coming out of their mouth are surface-level. The FEAR behind those words? That's where the real conversation lives. Here's my 4-step system that turns any objection into a "yes": 𝐒𝐓𝐄𝐏 𝟏: 𝐃𝐞𝐜𝐨𝐝𝐞 𝐭𝐡𝐞 𝐅𝐞𝐚𝐫 Stop listening to their words. Start listening for their terror. When someone says "I need to think about it," they're not actually thinking. They're SCARED. Of making the wrong choice. Of looking stupid. Of getting fired. Your job isn't to overcome their objection. Your job is to calm their fear. 𝐒𝐓𝐄𝐏 𝟐: 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐞 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐄𝐝𝐮𝐜𝐚𝐭𝐞 This is where most people mess up BADLY. They hear an objection and immediately go into defense mode. "Actually, our pricing is very competitive because..." WRONG. First, you acknowledge their fear: ◇ "That's exactly what Liz said before we started working together" ◇ "I totally get that - you've been burned before" ◇ "I can see why you'd feel that way" This makes them feel HEARD. And people who feel heard stop being defensive. 𝐒𝐓𝐄𝐏 𝟑: 𝐒𝐭𝐨𝐫𝐲 𝐓𝐢𝐦𝐞, 𝐍𝐨𝐭 𝐅𝐚𝐜𝐭 𝐓𝐢𝐦𝐞 Here's what I learned the hard way: Facts are BORING. Stories are POWERFUL. Nobody cares about your features, benefits, or statistics. They care about people just like them who had the same fears and got amazing results. So instead of listing credentials, I tell them about: ◇ The startup founder scared of wasting money and ended up calling it "the best investment" ◇ The CEO who said the exact same thing and doubled revenue in 6 months ◇ The marketing director who got promoted because of the results Specific names. Real outcomes. Stories they can see themselves in. 𝐒𝐓𝐄𝐏 𝟒: 𝐁𝐫𝐢𝐝𝐠𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐂𝐥𝐨𝐬𝐞 Don't just tell your story and sit there like a deer in headlights. Keep the momentum going: ◇ "Sound like something that could work for your situation?" ◇ "Does that help address what you're worried about?" ◇ "What other concerns can I clear up for you?" The bridge keeps you in control of the conversation. Objections aren't roadblocks trying to stop you. They're INTEL telling you exactly what your prospect needs to hear to buy. Once you start seeing objections as opportunities instead of obstacles? Game over. You win. PS - The "Objection Assassin" AI prompt turns your prospects biggest obstacles into your biggest advantages. Get it in the comments ↓

I'm about to save you HOURS of content creation stress... Most coaches think they need to post 2x a day to build credibility. I used to think this too. Spent WEEKENDS batch creating content. Burning myself out trying to be "consistent." Then I realized something... The ones with the strongest credibility weren't posting the most. They were just DOCUMENTING better. Here's what I mean: After every client call, I spend 5-10 minutes writing down: ◆ What did they say that made me smile? ◆ What breakthrough happened today? ◆ What wall did we break through? ◆ What specific result did we hit? ◆ What number went up? I throw it all in a Google Doc. That's IT. No fancy systems. No complicated trackers. Just... 10 minutes of noting what actually happened. And here's the crazy part... Last week I had a client breakthrough. From that ONE session, I got: ◆ A LinkedIn post ◆ Newsletter story ◆ A case study snippet I bet you've created incredible transformations that are just... sitting in your memory. Those wins could be your credibility goldmine. If you actually wrote them down.

The final step in my content creation process is the hardest: Surrender. After you publish content, you must completely detach from its performance. This isn't just spiritual advice. It's practical psychology that prevents the common cycle of: Create → Obsess over metrics → Feel discouraged → Create less → Lose momentum The truth is, some of your best content will underperform. Some of your simplest content will unexpectedly resonate. The metrics rarely tell the full story of impact. When my coaching clients implemented this "surrender practice," they reported three major benefits: Greater creative freedom (less fear of judgment) More consistent production (no emotional rollercoaster) Improved quality over time (learning without attachment) The paradox: When you stop obsessing over content performance, your content often performs better. Could you benefit from detaching from your content metrics?