Stratega Content

Founder

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Acadium

I helped writing LinkedIn posts tailored to Acadium's target audience.

Acadium Plus Member 

I’m not just a marketer for coaches—I’m one of them at heart.

With a background in mindset, psychology, and self-improvement, I understand what it means to want to serve quietly, but deeply.

I help coaches and consultants feel seen, by making sure their content truly reflects their purpose—and reaches the people who need it most.

Because when their message resonates, they don’t just grow a business—they create real change.
That’s the kind of marketing I believe in.

The best designs don’t start with wireframes.

They start with listening.

That’s what hit me during the Start the UX Design Process: Empathize, Define, and Ideate course.

Because empathy isn’t fluffy. It’s not some “nice-to-have.”

It’s the difference between solving the right problem… or wasting time polishing the wrong one.

I learned how to dig into pain points, build personas, and actually see patterns in what people struggle with.

And once you see it you can’t unsee it.

For me, this is the bridge between UX + marketing.

Marketing shouts.
But empathy listens.
And that’s where connection happens.

That’s the future I’m building toward:
Designing experiences that feel human.

Cris Guido

UX Design & Digital Marketing | Helping Brands Drive Engagement & Growth

Open article: Completion Certificate for Start the UX Design Process: Empathize, Define, and Ideate by coursera.org

Completion Certificate for Start the UX Design Process: Empathize, Define, and Ideate

I didn’t go to design school.
I didn’t work at a fancy agency.
I just opened Figma and started.

3 months ago, I told myself, “F*ck it, I’m gonna learn UX.”

I became obsessed with the basics.
Wireframes. Prototypes. Flows.

Studying those ahead of me.
Sharing what I was learning with those a few steps behind.

At first, it was rough.
Messy sketches. Broken flows.
But even ugly work moved me forward.

Then I built my first prototype.
The Beginner Journey flow for my boxing app.

4 connected screens.
Forward + backward navigation.
Clear cue when the workout ends.

It wasn’t much.
But it was real enough to test.
Real enough to learn.

And the more consistent I was, the sharper my UX toolkit got.

I went from “random sketches” → “clickable flows” → “prototypes”

And here’s the thing:
It only worked because I adopted the mindset of a scientist.

Try. Break. Fix. Repeat.

Prototypes aren’t about polish.
They’re about experiments.

And if you’re consistent, the results compound.

P.S.
If you’re just starting in UX → stop chasing polish.
Start chasing feedback.

Open article: Completion Certificate for Build Wireframes and Low-Fidelity Prototypes by coursera.org

Completion Certificate for Build Wireframes and Low-Fidelity Prototypes

I don’t want to design products. I want to design moments that feel human. Just wrapped up the Foundations of UX Design certificate. Here’s my takeaway:

I used to look at “design” like it was just… pixels on a screen.
Pretty buttons. Clean layouts. Smooth colors.

But finishing the Foundations of UX Design certificate flipped that for me.

Now I see it’s about people.
The small frustrations.
The hidden needs.

The moments where a product either feels like a brick wall… or feels like it gets you.

That’s the part that lights me up.
Because I don’t just come from design—I come from marketing.

And marketing loves to sell.
But here’s the thing…
If the experience isn’t human, the “sale” never sticks.

So my direction is clear:

Blend UX + marketing to design experiences that actually feel good.
Not manipulative. Not pushy.
Just real. Human. Natural.

That’s where I’m heading next. ♦️

Open article: Completion Certificate for Foundations of User Experience (UX) Design by coursera.org

Completion Certificate for Foundations of User Experience (UX) Design

Jelly Saavedra is #hiring. Know anyone who might be interested?

Social Media and Graphic / Video Marketing Intern  

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