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I’m not just a marketer for coaches—I’m one of them at heart. With a background in mindset, psychology, and self-improvement, I understand what it means to want to serve quietly, but deeply. I help coaches and consultants feel seen, by making sure their content truly reflects their purpose—and reaches the people who need it most. Because when their message resonates, they don’t just grow a business—they create real change. That’s the kind of marketing I believe in.

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Chris Guido's Best Posts (last 30 days)

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How to transform your chaotic content strategy into a well-oiled machine: Simple. When I first started creating content, I had sticky notes EVERYWHERE. Random Google docs scattered across my desktop. I was constantly missing deadlines I set for myself. My content felt disconnected from what my audience actually needed. I fell victim to what I call "content chaos syndrome" – where planning content feels productive but actually moves you further from your goal. The solution? A Content Command Center. ♦️ This framework includes five essential components: • A status tracking system • A long-term planning system • A short-term editorial calendar • Clearly defined roles and responsibilities • Detailed metadata for each content piece Instead of struggling with disorganized ideas, you'll work with a structured system. Instead of wondering what's next, you'll follow a clear roadmap. Instead of hoping for results, you'll strategically align content with business goals. And the best part? You can set up your entire Command Center in minutes using just one simple AI prompt. PS - Want the exact "Command Center Creator" prompt? Click here: 👇


5

I've heard this debate a thousand times. Psychology in marketing = manipulation BUT THAT'S NOT THE WHOLE STORY. The difference isn't in the tools—it's in how we use them. When I leverage psychology in my marketing, I'm not pulling strings like some puppet master. I'm REVEALING insights that help people make better decisions. Manipulation HIDES the truth. Strategy ILLUMINATES it. Same psychological principles. Completely different intentions. Think about it: a doctor uses psychology to help patients follow treatment plans. Is that manipulation? Or is it strategic communication that serves their well-being? THE KEY IS TRANSPARENCY. When I use psychology in marketing, I'm not trying to trick anyone. I'm trying to connect. To understand. To serve. The moment your intention shifts from helping to controlling—THAT'S when you've crossed the line. Your customers aren't pawns. They're people seeking solutions. Understanding their psychology helps you deliver what they actually need, not just what they think they want. Marketing with psychology isn't about exploiting weaknesses. It's about bridging gaps in understanding. Your marketing can be both effective AND ethical when your intention is to guide, not manipulate. The tools of psychology are powerful—use them to elevate, not exploit. PS... Become A Content Creation Machine Without The Burnout (Even If You're Starting From Zero) Every week, you'll get one content creation secret and one AI prompt to implement it instantly. Watch 20+ hours of work shrink into minutes. Find the Prompt N Publish newsletter in my featured section.


3

You don’t need more content. You need a sharper message. A lot of creators sound the same - and it’s not their fault. It’s hard to explain what makes you you. This post shows you how to fix that with one dead-simple sentence (and a ChatGPT prompt to help you write it).


1

Having a business strategy isn't enough anymore. There is so much "strategic planning" already happening in every company. You have to "connect emotionally" with your audience somehow. You have to tell stories that others aren't telling. "But my business plan is solid" Great! The truth? 90% of your potential customers will SCROLL right past traditional marketing. They're TIRED of being sold to. They want to see the HUMAN behind the business. They want YOUR story. 💎 Here's how to transform your business with storytelling: 🔹IDENTIFY  ↳ Find your WHY beyond the money - what gets you out of bed when things get TOUGH? 🔹HUMANIZE  ↳ Share those messy moments and failures that made you who you are - people connect with REAL stories, not perfect ones. 🔹CONNECT  ↳ Talk directly to that pain point your audience feels in their BONES - show them you've been there too. 🔹SIMPLIFY  ↳ Break down your complex ideas into bite-sized stories a 10-year-old could understand and REMEMBER. 🔹INTEGRATE  ↳ Weave your story into EVERYTHING - your website, emails, customer calls, ALL of it. I've watched businesses completely transform their results with this approach. Your story isn't just nice to have - it's your SUPERPOWER in a world of forgettable businesses. Get the complete framework and AI prompt:


1

Your Content isn't disposable. The faster you figure this out? Your best content deserves to be seen MORE THAN ONCE Yet most creators treat their amazing work as one-and-done deals. You spend HOURS crafting that perfect blog, video, or podcast. Then you share it exactly ONCE before immediately stressing about what to create next. This is exactly how you leave 90% of your potential impact on the table. 💸 Most of us are sitting on absolute GOLDMINES of content we've already created. Look at any successful creator's social feeds right now. You'll notice they're constantly sharing ideas from their core work—not because they're lazy, but because they're STRATEGIC. When done right, your audience won't even realize they're consuming the same core ideas in different formats. They'll just keep coming back for more of your valuable insights. Start with your WINNERS. Pick content that already got good engagement or sparked conversations. These pieces resonated with your audience for a reason. ✨ Your content can work SO much harder for you. Want my complete Content Mixer AI prompt that transforms existing content into a content EMPIRE? Get it here: https://lnkd.in/gKb-n6iT


0

I noticed something about content creators the other day. We SAY we care about the audience's problems But we try so hard to sound impressive. ♦️ "Look at my expertise!" ♦️ It's like ordering coffee and getting a lecture on bean cultivation. Meanwhile, readers just want someone who gets their headache. The real flex isn't showing how smart we are. It's solving their problem so clearly they think THEY'RE the genius.


0

I just heard ChatGPT got a huge improvement on remember stuff. We're all excited like "This changes EVERYTHING for marketing!" While we still have 17 unused AI tools from last month's "game-changer" collecting digital dust. Let's be honest We want AI smart enough to write our emails but dumb enough we still have jobs. Every marketer right now is planning campaigns about how "human connection matters" while secretly hoping a robot can handle all their client calls.


1

Want to "supercharge" your email list? Create irresistible lead magnets.👇 Here are 5 ways I create lead magnets that convert: 1. I solve ONE specific problem my audience struggles with daily 2. I give it a benefit-driven title promising results 3. I keep it consumable in under 10 minutes 4. I design it with clear, actionable steps 5. I format it for easy scanning 👇 Why this works: Pre-qualifies subscribers who want your expertise Demonstrates value before asking for the sale Creates instant trust and credibility ✅ Problem-Solving Lead Magnets ❌ Generic Content Nobody Needs Create one high-value lead magnet. ↳ Grow your list with qualified subscribers. P.S. I've created a complete framework to make this repeatable. 😊 Get the complete framework and ChatGPT prompt: https://lnkd.in/g-zu8jE5


3

Creating "better content" is actually making you more forgettable. The "quality content" myth is keeping you invisible. Here's the strategic shift that actually makes you unforgettable.


2

THE TINY CONTENT HACK THAT MAKES YOUR AUDIENCE TRUST YOU 3X MORE (WHILE YOUR COMPETITORS GET IGNORED).


3

Once you understand how to share your expertise online, you'll never have to worry about being invisible again You see how many coaches are frantically posting random content online with no real strategy. They're shouting, "Look at me, I'm an expert!" But in reality, they're just adding to the noise... getting a few likes but not really connecting. They're all playing the same game, trying to be "seen" without a clear direction. Instead, your goal as a coach isn't to compete for attention in the crowded online space. Your goal is to establish YOUR unique expertise position. And then give your audience the exact language they need to: Recognize your unique value Understand how you can help them And why working with you matters right now So if you're not getting traction online as a coach, you don't have a content problem. You have a positioning problem You have a messaging problem You have a strategy problem Don't get lost forever in a sea of random posting. ✨ I've built a complete framework + ChatGPT prompt to help you position yourself uniquely. Grab it here: https://lnkd.in/gaeEGRKn


4

Stop Asking "How Do I Stand Out?" — Start Asking This Instead I see creators everywhere obsessing over standing out in crowded markets. They waste hours trying random tactics that lead nowhere. The REAL question isn't about standing out - it's about leaning into what ONLY YOU can offer. The Onlyness Framework flips your entire perspective. Instead of asking how to compete, ask: "What unique combination of experiences, skills and perspectives do I bring that NOBODY else can?" This shift changes everything. When you define your "onlyness" - that specific intersection of your knowledge, personality and worldview—you stop competing and start creating from a place no one else can touch. Your content becomes magnetic because it's authentically YOU. Not some watered-down version trying to please everyone. Your audience doesn't want another generic voice - they want YOUR specific lens on the world. The Onlyness Framework gives you a practical system to identify and leverage what makes you irreplaceable in your niche. Want to discover what makes YOU the only one who can do what you do? Dive into the complete Onlyness Framework at Prompt & Publish: https://lnkd.in/gByCk-3Z


3

Your audience doesn't need another ultimate guide. They need this instead. (It takes 10 seconds to implement) Small changes create massive results. The moment I understood this? Everything about my content strategy transformed overnight. And if you're struggling to engage your audience, this "Effortless Win" approach is the game-changer you need. So, don't be this creator: "Here's my comprehensive 27-step system to completely overhaul everything about your business..." Instead, be this creator: "The 10-second email template tweak that doubled my response rates last week." Give your audience those high-impact shortcuts they can implement TODAY. When they experience that quick win? They'll keep coming back for more of your content without you having to ask. Here's how to create "Effortless Win" content that your audience will love: 𝗜𝗗𝗘𝗡𝗧𝗜𝗙𝗬 𝗣𝗔𝗜𝗡 𝗣𝗢𝗜𝗡𝗧𝗦 Find what your audience is struggling with most right now. 𝗗𝗜𝗦𝗖𝗢𝗩𝗘𝗥 𝗦𝗛𝗢𝗥𝗧𝗖𝗨𝗧𝗦 Determine which small action creates the biggest impact on that problem. 𝗧𝗘𝗦𝗧 𝗜𝗧 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙 Apply the shortcut to verify the results before sharing. 𝗦𝗜𝗠𝗣𝗟𝗜𝗙𝗬 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗬 Make your explanation crystal clear and actionable in seconds. 𝗧𝗥𝗔𝗖𝗞 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 Notice which effortless wins get the most traction from your audience. The "Effortless Win" approach cuts through content noise by delivering immediate value. Your audience doesn't want complexity—they want results. PS... Become A Content Creation Machine Without The Burnout (Even If You're Starting From Zero) Every week, you'll get one content creation secret and one AI prompt to implement it instantly. Watch 20+ hours of work shrink into minutes. Find it on my profiles' featured section.


4

The One Question That Transforms Bland Brand Stories Into Customer Magnets Is your "About Us" page putting customers to sleep instead of inspiring sales? I've found that one simple shift turns forgettable copy into stories that actually convert - and it's all about emotional resonance. After helping businesses overhaul their brand stories, I discovered the key isn't listing achievements or company history. It's following a structured framework that forces you to articulate your "why" in a way that genuinely connects. When you frame your origin story around the problem that frustrated you enough to create a solution, customers immediately see themselves in your journey. PS - Want the exact Brand Storyteller framework I use with clients? I've created a step-by-step guide and AI prompt that transforms boring About pages into compelling narratives in under 10 minutes: https://lnkd.in/gSEfexCF


5

You don't need permission to start anymore. The world changed while everyone was busy making excuses. That 70% skill level you've been chasing? AI just handed it to you on a silver platter. Starting used to mean stumbling through darkness for years. Now it means having a guide from day one. Even free AI tools prevent 80-90% of the painful rookie mistakes we all used to make. The learning curve that once took years has collapsed into hours. ✨ Here's how complete beginners are skipping the struggle: 𝗜𝗗𝗘𝗔 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗜𝗢𝗡 Use AI to analyze Reddit, extract pain points from successful YC startups, and apply winning templates to new niches. 𝗦𝗞𝗜𝗟𝗟 𝗔𝗖𝗤𝗨𝗜𝗦𝗜𝗧𝗜𝗢𝗡 Transform from complete novice to "dangerous enough" in hours instead of years in marketing, sales, or product development. 𝗘𝗫𝗘𝗖𝗨𝗧𝗜𝗢𝗡 𝗔𝗦𝗦𝗜𝗦𝗧𝗔𝗡𝗖𝗘 Build landing pages, write marketing copy, and create basic MVPs with AI guidance at every step. 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗙𝗢𝗨𝗡𝗗𝗔𝗧𝗜𝗢𝗡 Set up proper accounting systems and draft legal documents without expensive consultants. 𝗩𝗔𝗟𝗜𝗗𝗔𝗧𝗜𝗢𝗡 𝗔𝗖𝗖𝗘𝗟𝗘𝗥𝗔𝗧𝗜𝗢𝗡 Test ideas faster by finding "viral-content-market fit" first - if people engage with content about a problem, there's likely a product opportunity. The excuses that held you back are officially dead. The permission slip was never coming because you never needed one - you just needed the right tools. PS... Become A Content Creation Machine Without The Burnout (Even If You're Starting From Zero) Every week, you'll get one content creation secret and one AI prompt to implement it instantly. Watch 20+ hours of work shrink into minutes. Find it on my profiles' featured section.


5

You can have the best product in the world… But if your audience can’t see themselves in it? They’re not buying. Not because it’s bad. But because there’s no *story* that helps them believe: “THIS is for me.” And no - features and benefits aren’t enough. You need a *Storyline*. Not a “once upon a time” kind of thing. But a *strategic* narrative that shows: - What your audience is struggling with   - Where they want to go   - And why your offer is the bridge to get them there  This works better than a new funnel.   Better than testimonials.   Better than rewriting your sales page for the 14th time. Because when you give people *meaning*, you give them a reason to act. So I put together a full breakdown + ChatGPT prompt on *how to craft your Storyline* from scratch… 👇


15

You can make your CTAs irresistible with one simple shift: use what already drives people. The problem? Most people rely on logic and clever phrasing instead of tapping into the primal instincts that actually move people to act. This piece shows you how to turn 8 universal human desires into high-converting CTAs using ChatGPT. The 8 Primal CTAs 👇


5

THE TINY CONTENT HACK THAT MAKES YOUR AUDIENCE TRUST YOU 3X MORE (WHILE YOUR COMPETITORS GET IGNORED). I discovered something weird about content that gets results. It's not about creating MORE content. It's about exposing the LIES your industry tells. Your audience is drowning in the same recycled advice while secretly believing industry myths that hold them back. This approach has DOUBLED engagement for clients after tackling just 3-4 myths. Here's the exact process I use: 𝗜𝗗𝗘𝗡𝗧𝗜𝗙𝗬 𝗧𝗛𝗘 𝗠𝗬𝗧𝗛𝗦. Grab your team for 30 minutes and list every misconception new customers bring to you. Rate each by how harmful it is. 𝗖𝗢𝗡𝗙𝗥𝗢𝗡𝗧 𝗪𝗜𝗧𝗛 𝗧𝗥𝗨𝗧𝗛. Create content that directly challenges these myths with honest, straightforward facts that your competitors are afraid to share. 𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡 𝗔𝗦 𝗔𝗨𝗧𝗛𝗢𝗥𝗜𝗧𝗬. By dismantling industry lies, you become the trusted voice while everyone else just adds to the noise. I've turned this framework into a simple process anyone can use. Stop creating content nobody cares about and start becoming the truth-teller in your space. Want my exact AI prompt that builds your complete myth-busting content strategy in minutes? Grab it here: https://lnkd.in/gViGutY2


6

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