Dr. Michelle Mazur's Linkedin Analytics

My last launch kinda flopped. Wanna know why I’m glad it did? Because it exposed something I couldn’t ignore anymore: 👉 My messaging made me sound like a luxury. Not a necessity. In a shaky economy, that’s the kiss of death. People don’t buy “nice to have” when they’re worried about a mortgage and the ever-increasing price of food. So instead of freaking out, I did what resilient business owners do: I fixed my darn messaging. ✅ Got rid of vague promises ✅ Eliminated the buzzwords (anything that made me sound like anyone else) ✅ Made my offer feel essential, not extra And now I’m kicking off a brand new series to help you do the same. Because if your messaging is still chock-full of generalities or “next level” talk, the time is now to change. I’m breaking down the 3 big signs your messaging is too sloppy to survive a downturn—and exactly how to fix it. Read it below! 💬 Tell me what you're doing to prep your business for this uncertain time?

When the economy dips, your message has to be strong enough to make people buy even when they’re pulling back. That means crystal-clear problems. That means an ironclad promise. That means solving the right thing, not the thing you think they need. On May 27th, I’m hosting a live communication conversation: How to Fix Your Message in an Economic Downturn We’re going to dig into: → Why most business owners are solving the wrong problem and don’t even know it → The exact shift that turns your offer from “nice to have” to “I need this right now” → Live coaching to fix your messaging on the spot (yes, really) Because “throw more marketing at it” is not the solution—it’s just a waste of your time. 🔥 Reserve your seat here: https://lnkd.in/dG-WsTUJ And if you know a business bestie who needs this, send it their way. When your message is strong, marketing stops feeling so damn hard.

Ever wonder why “just pick a niche” feels like terrible advice? When I developed facial paralysis, I bounced from doctor to doctor. Everyone sort of knew what was going on. But no one had a clear plan. Until I found a specialist. A doctor who only works with Bell’s Palsy patients. He didn’t need me to overexplain my symptoms—he got it. He understood my experience, my pain, and the precise steps to help. My smile is still crooked but at least I have a plan! That’s when I realized: This is what it looks like to specialize. And it’s wildly different from “niching down.” 👉 Niching feels like cutting off opportunity. 👉 Specializing is going deeper into the person you want to serve. It’s how you speak their language. How you understand their real, lived problems. How your message becomes the only one they want to hear. That’s what we’re unpacking in the next Fix Your Message session on June 17th. ✔️ Why “niching” feels like a trap—and what to do instead ✔️ How to specialize without boxing yourself in ✔️ The one messaging tweak that gets the right people saying, “You’re talking to me” If picking a niche makes you freeze up—this is the reframe you’ve been waiting for. 🔗 https://lnkd.in/gXnb5N8F How do you feel about niching? Tell me below! #marketingstrategy #messaging #solobusinessowner #expertbusiness

Toilet paper? Essential. Fancy lip gloss? A treat. An app that teaches your cat to manifest abundance? …Expendable. (Sorry, Mr, Meowenstien.) Whether they realize it or not, your clients are playing this exact game with your offer. Essential, Treat, Postponable, Expendable. That’s the sorting system running in the back of every buyer’s brain—especially when budgets tighten. If your offer lands in the wrong bucket, you don’t get paid. So how do you go from “maybe someday” to “I need this now” in your client’s mind? I'm breaking it down in this week's newsletter: 🔹 The 4 buckets every buyer uses (backed by the Harvard Business Review) 🔹 How to audit your messaging to avoid the “expendable” zone 🔹 Simple tweaks that move your offer into must-have territory—without fake urgency If you sell anything online, you'll want to read this. It might explain why that brilliant offer of yours is getting crickets instead of clicks. 👇 Read it here and reposition your brilliance where it belongs—in the Essential bucket. #marketing #onlinebusiness #smallbusiness