Ekaterina (Sam) Howard's Linkedin Analytics

I’m a conversion copywriter working with B2B SaaS startups to convert more of their best customers once they find product-market fit. I’ve worked with growing tech startups in cybersecurity, sales enablement, fintech, event management and CRM space. Some of the problems I’ve helped my clients solve: ✅ “How do we explain what we do so that we attract more of our target ICPs?” ✅ “What do we need to change to on our website to get more demos?” ✅ “Is changing the way we talk about our product to talk to this new audience the right call?” ✅ “How can we improve our product and industry pages to increase signups?” ✅ “How do we get more conversions from our blog posts?” ✅ “What do we need to do change to have our landing pages convert better?” ✅ “How can we tell our brand story in a way that changes our audience’s mind?” ✅...and more My superpower is making sure that every page is optimized to align with ideal customers’ goals and JTBD. I do this by grounding copy decisions in customer research and conversion copy best practices. Some of the results I can share are: 🔥 16% higher free trial signups from a long-form blog post page 🔥 3x average industry conversion rate for a landing page 🔥 25% sales sequence conversions for warm subscribers With 7+ years of conversion copywriting work experience, I’ve shared my copy tips in presentations at events like Hotjar’s HOTSAUCE in NYC and MicroConf Remote, as well as contributed written guest blog posts for RevGenius and Indie Hackers. You can also hear me talking shop about B2B SaaS copy on podcasts like Marketing Spark and Better Done Than Perfect. “We were spending money on social ads that drove to the same general webpage and needed help developing lead gen pages to support ads. Ekaterina turned everything (and more) around quickly, and delivered lead generation copy that felt strategic and on-brand. From setting clear expectations to providing value beyond the specific ask, I really enjoyed working with Ekaterina and will certainly recommend Ekaterina to folks that ask me for copy help.” — David Annis, Founder at Parallax “When Ekaterina reached out, I didn’t even look at other freelancers. Although we haven’t used freelancers much, this was definitely worth it. Working with Ekaterina was very easy — she took responsibility for the whole process. Ekaterina is very competent and gets the job done to a high standard.” — Bowen Moody, CEO & Co-founder, Wonderway If you’re looking for help with optimizing your copy for higher conversions, reach out: https://calendly.com/ekaterina-howard-copy/30-minute-meeting