Career Insights Consulting, LLC

•	Partner with clients to deliver insightful, impactful, and empowering strategies that fuel personal growth and professional development.
•	Build and nurture relationships by building custom solutions and personalized MAPs (massive action plans) to achieve targeted goals based on a deep understanding of each client’s needs.
•	Combine research, education, and content marketing strategies to deliver innovative omnichannel thought leadership focused on collaboration, communication, confidence, conflict resolution, engagement, leadership, mindset development, and positive habit formation.
•	Provide distanced (via Zoom, Google Meet, and Skype) career services including job search and interview strategy (virtual and in-person), skill mapping, career design, expectation management, and the ethical use of AI and other new technologies.
•	Combine the Positive Intelligence framework with Human Design and my exclusive RAM Thinking modality to teach individuals, teams, and business leaders to harness the power of self-command to reduce stress, improve performance, and create opportunity.

𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗘:
➡️https://gretchenskalka.carrd.co/

Career Strategist I Leadership Development Consultant | Owner

Gretchen Skalka

•	Specialized in creating and nurturing strong partnerships among cross-functional teams to improve collaboration, reduce conflict, and streamline productivity.
•	Delivered job search and interview strategy, confidence coaching, skill mapping, career design, documentation, LinkedIn profile content optimization, and offer and salary negotiation.

Fractional Career Strategist | Talent & Professional Development Consultant

TBC Corporation

•	Reduced in-team turnover, and increased Marketing department productivity per brand campaign by 13% YOY from 2016-2019 through coaching others in accountability, collaboration, communication, conflict resolution, relationship building, performance, and team development.
•	Mentored department leaders and new managers in communication, conflict resolution, discrimination and hidden bias, engagement strategy, recruitment, succession planning, and team development.
•	Created emergency staffing and production protocols to support business and brand needs in response to a 46% mandatory reduction in staffing during the COVID-19 pandemic.
•	Collaborated across marketing department teams (social media, analytics, digital, UX) to deliver unified marketing strategies and content creation and implementation across brand portfolios.
•	Applied project management and leadership skills to streamline departmental expenditures and optimize returns on capital expenses through budgeting, content planning, content creation, resource management, and production strategies.
•	Wrote Requests for Production (RFP) and Statements of Work (SOW), and provided vendor selection and project management for the Sumitomo brand story animation and explainer video series with The SparkHouse.
•	Led content creation efforts and conducted regular content audits to identify gaps, update calendars, and ensure consistency across Retail and Franchise brands.

Marketing Director

•	Oversaw selection and implementation of enterprise InMotion Now (now Lytho) Content Management System and managed Adobe Experience Manager (AEM) relationship.
•	Provided creative direction for brand refresh campaign proposal for SpeeDee Oil Change and silent brand character introduction for Tire Kingdom.
•	Designed and oversaw the build of a 3,600 sq ft production studio to support scalable photo and video production for all lines of business.
•	Introduced budgeting process to Marketing (CER creation, defining capitalizable and operational tasks, SLA workflows, timesheet management, monthly/quarterly actuals to budget reporting).
•	Grew product marketing portfolios for 3 national brands (Midas, Big O Tires, Tire Kingdom) by 20% YOY by establishing consistent visual standards, photography processes, implementation schedules, and SOPs for 85 product lines with more than 6k SKUs.
•	Designed a comprehensive engagement strategy to address high annual turnover and reduce financial losses by an estimated 35% over 3 years for a $6B, 10k+ person corporation.

Examples:
Creative Direction:
o	SpeeDee Brand Refresh: https://www.youtube.com/watch?v=dtRrQyhnxGI&feature=youtu.be
o	Tire Kingdom Character Development: https://www.youtube.com/watch?v=v1NZfMiX37c&feature=youtu.be B2C Projects (vendor management / creative direction):
o	Sumitomo Brand Overview
	Vendor Selection: The Sparkhouse
•	Result (example): https://www.youtube.com/watch?v=pv-K62kMHfY 
Sumitomo Brand Animation
	Vendor Selection: The Sparkhouse
•	Result (example): https://www.youtube.com/watch?v=KKYIseCjo4A 
NTB Consumer Tire Education Videos
	Vendor Selection: Vibrant Media Productions
•	Result (example): https://www.youtube.com/watch?v=47lS1QodU-4
NTB Consumer Tire Education Videos
•	Operational Process:
o	Product Photography: https://www.youtube.com/watch?v=AAxR0zSh9Ro&feature=youtu.b

Sr. Marketing Manager | Content Strategy

•	Oversaw the implementation of Clarity enterprise-level project intake, job tracking, and workflow management system to provide efficient processing of creative marketing requests from across TBC's portfolio of Retail, Franchise, and Wholesale brands.
•	Expanded brand footprint of 3 regional tire brands from a transactional, print-only model to a customer-centric omnichannel model, unifying the customer experience throughout the buying journey.
•	Extended brand reach to new markets by creating a custom product photography process and introducing original video concepts, product photography, and updated brand positioning through new social media channels across 4 platforms.
•	Recruited, onboarded, and coached the first fully digital creative services team in company history.

Examples:
Creative Direction: You Work Hard Original Video Series:
o	Small Business: https://youtu.be/0icdlX4P1Uk
o	Workin' Hard: https://youtu.be/VZBtYp3Htvc
o	Expecting: https://youtu.be/Kemr2i3zDl4
o	Toughest Job: https://youtu.be/66sWdWebqfA

Digital Marketing Manager | Content & Brand Strategy

Tropical Shipping

•	Developed and maintained the project plan for the company’s first transactional website, including key website development milestones and metrics, content plans, and production calendars.
•	Optimized all digital content for Search Engine Optimization (SEO), and wrote original offline marketing content (copywriting for print, customer brochures, training, marketing presentations, and executive communications).
•	Monitored and analyzed content metrics and performance using Omniture’s Site Catalyst (now Adobe Analytics).
•	Developed training procedures to ease the transition of all documentation functions to overseas vendor WNS Global Services.
•	Coached incoming/outgoing Documentation Department cohort through a 12-month employment transition from a local to an offshore resource pool.

Digital Marketing Strategist | Project Management | Content Creator

CBS SportsLine

● Designed and managed specialty features and products for the CBS Sports and NFL Today arenas, including the SportsLine Superstar websites and playfootball.com (now Play60.com).

Senior Digital Content Producer | Writer | Editor

The Palm Beach Post

● Designed 1A and Features section fronts and edited all sections as part of the Universal desk editing team.

Digital Content Designer | Editor | Writer

Montgomery Advertiser - Part of the USA Today Network

● K-12, Higher Education and General Assignment writer and reporter; special section on-call editor.

News Reporter | Feature Writer | Editor

The Plight Attendant: With perspective and a strategic approach, the sky's no limit ⁕ Career, Confidence & Mindset Development - I've got plans for you! ⁕ 🐶 Mom (HI Newman!)

I have worn many hats in my career - Marketing Director, Corporate Leader, Career Strategist, Hiring Manager, Writer, Editor - but Coach is where I believe I am most impactful.

Helping people positively navigate challenging situations and create mutually beneficial outcomes is the hallmark of my professional impact.

And, as a lifelong learner, I am passionate about evolving my skills and demonstrated abilities to guide others in the areas of stress and crisis management, professional growth and developing healthy relationships.

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Get in touch right here👉 https://gretchenskalka.carrd.co/

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