Optimist. Community Builder. Dedicated. Gritty. Determined leader of people and processes. 

Supporter of good humans.  Operations wizard. 

I identify problems and solve them with creativity, strategic analysis, tactical output, and team collaboration. 


Focused on relationships first in business development OR operations. 

Strategic analysis, GTM planning and operations. 

Develop processes using innovative tech stack, automations, KPI development, all backed by data-driven decisions. 

Passionate about training, and enablement.

Customer focused always 

17+ years in digital healthcare managing competitive intelligence, sales enablement/operations, directing M&A activities, go-to-market strategies, growth development, product marketing, and building internal and customer facing teams that support business development and sales efforts.

Accomplishments: 

•	Increased distribution channels in MA market by 80%. 

•	Increased client partnerships by 300%

•       Increased revenue by 200% year over year 

•	Designed play books, Win/Loss analysis, and sales process for 200+ sales users

•	Developed Customer Success programs, increasing customer sat scores by 92%

•	Designed Sales coaching curriculum, with an average satisfaction score of 4.85/5

•	Designed an automated Whitespace report which uncovered $40M in missed revenue opportunities.  

•	Built a competitive and market intelligence program from infancy; hiring 10 team members

•	Project managed a multi-million dollar large-scale CRM migration effort to Salesforce.com

•	Led 10+ mergers and acquisitions, saving over $4M annually in duplicative programs and technology.

•	Dedicated writer with content featured on Good Morning America, ABC News, 

Leader Sales Enablement | Vice President Sales Operations | Sales | |Digital Health | Strategy and Operations | Business Development | Go-To-Market Planning |  Product Marketing | Sales Coaching | Sales Automation & Technology | Sales Process| | Writer |Team Leadership | Healthcare Information Technology Industry | CRM | Training | Learning and Development | Content | Communication |

📩 Want to chat? 

I can be reached directly at sherri.carpineto1@gmail.com

Received as a thank you for assistance with Whitespace analysis for upcoming quarterly business reviews. 

CHEER awards

Part of an elite cross-functional team of high level professionals and Salesforce.com super users within the company. The team is responsible for discussing system-wide changes and governing new policies that affect thousands of users both internally and through client portals. Responsible for communicating all of these changes down to the sales operations team and the entire sales organization 

Circle of Excellence Team

LinkedIn

Sales Operations

Advanced Excel

Market Research Strategy

Salesforce.com Administrator Essentials

Strategy in Sales and Marketing

Boston University

Syracuse University

HIMSS Analytics

Strategic and Competitive Intelligence Professionals

AposHealth

Responsible for go-to-market strategies, operations, account management and all business development for New England Region. 

Responsible for creating and increasing operational efficiencies and sales training company-wide

Develop operational strategies for overall company growth

Manage and develop go-to-market strategy.

Lead development and roll-out of new telehealth model 

Responsible for sales training for account managers company-wide

Responsible for all account management functions across 9 sites.

Accomplishments: 

Increased partner distribution in Massachusetts by 150%

Increased sales by 200% YoY

Developed strategy and marketing outreach for commercial, government, and employer markets

Created new operations workflows and efficiencies to increase patient acquisition by 150%

Developed workflow and referral process to build account management partnerships

Director, Director New England

Allscripts

Accomplished leader who earned 5 internal employee recognition awards for strategic leadership of sales and marketing tool development, and transformative sales automation initiatives.

•	Partnered with Sales, Product Marketing, and marketing to create key sales tools and play books to help drive revenue and increase forecast visibility. 

•	Recruited, built, and led a high-performing team in India and US tasked with generating sales reports for quarterly business reviews, designing sales dashboards, and developing creative tools for sales teams to better understand the market landscape.

•	Responsible for content development, planning, logistics and delivery for sales training curriculum.

•	Created marketing campaigns and worked with SaaS marketing team on new lead gen outreach

•	Devised and executed sales systems and sales process integration strategies for 15+ mergers and acquisitions

Key Achievements: 

•	Introduced automated Whitespace application for Sales & Product Development that highlighted over $25 million in missed revenue opportunities, and transformed quota attainments, budget management, product roadmaps, and market penetration reports. 

•	Established strategic win/loss process to help increase RFP success rate by 70%

•	Developed data optimization team that cleansed and reported on 3000 records in Salesforce, allowing for accurate reporting, forecast visibility, pipeline visualization

•	Created standardized processes, play books, and best practices for sales and marketing teams resulting in 10 new sales training courses.

•	Developed new marketing campaigns with marketing teams based on advancement into new markets

Director level - Sales Operations and Business Strategy

Directed team of 10 US-based and offshore of business analysts integrating sales processes, go-to-market strategy, operational efficiencies, and CRMs/ sales tools of 2 merged companies into 1 cohesive team.

•       Developed interactive library of sales tools collateral, competitive intelligence briefings and product marketing content for sales teams with on-demand access.

•	Increased forecast accuracy by 50% with development of new sales tools and operational efficiencies

•	Project manager for an 8-month long intensive cross-functional project to bring two sales systems, CRM's and processes into one cohesive unit.  Migrated over 23,000 records and pieces of data into one process and system, saving the company over $2m annually in expenditures. 

•	Devised intensive sales training for over 200 sales people

•	Developed comprehensive analysis of win/loss analysis, market sizing and whitespace data to help drive strategic planning and budgeting

•	Development of lead generation campaigns working closely with CMO and CRO as we moved into new markets

•	Owned strategic planning and recommendations of new markets based on CI, research, and client data

Director of Sales Operations

Recruited to spearhead the development of a new Market Research and product marketing team. Became one of the first leaders to build and manage a top-talent offshore team.
 
•	Established cohesive team processes and culture, and created a robust library of cutting-edge market research, interactive data, and competitive intelligence tools still in place today 
•	Managed healthcare analyst relationship program with third-party healthcare analysts to increase brand awareness in the industry
•	Created battle cards, win/loss surveys, sales play books, and briefing documents for C-Suite to drive product and strategy decisions in conjunction with Marketing, development, product teams, and Sales.

 Market Research and Go to Market Manager

McKesson Health Solutions

Responsible for all market research, competitive intelligence, and customer satisfaction initiatives. 

Created win/loss analysis program. 

Created strategy for new market penetration including competitor profiles collateral for sales teams on product positioning.

Managed yearly strategic planning process.

Managed yearly customer satisfaction survey including presentation and suggested best practices for senior leadership team

Manager, Competitive Intelligence and Market Strategy

Operations Leader | Strategy and Growth | Sales Operations | Go-to-Market | Business Development | Digital Healthcare Strategis

Habitat for Humanity International

Local Food Bank 

Working with local food banks to secure donations through social media fundraising and education efforts

JDRF International

Working with JDRF to raise funds to help research to find treatments and cures for those living with Type 1 Diabetes

Self- Employed 

Help impact the lives of others using my past experience writing resumes, and my experiences and education in marketing, public relations, and sales operations, I have helped numerous jobseekers revise their resumes, cover letters, and branding statements. 

I also have created a community of jobseekers on Linkedin matching jobseekers with peers who can review resumes and set up mock interviews.

In addition, I have met with numerous job seekers and students looking to get into the fields of data, sales operations, healthcare and product marketing to offer advice, help, and networking. 

Coach on interviewing strategies.

Taplio

The 100 Best Linkedin Influencers about confidence

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Linkedin Analytics

Taplio

The 100 Best Linkedin Influencers about confidence

Looking for accounts sharing the most valuable insight on LinkedIn? You're in the right place.

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