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Linda Goodman

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At the tender age of 8 I launched my first venture and quickly learned that influencing customer behavior had little to do with logic. This discovery began with a small metal loom and bags of colored rag loops. When my parents were away, I confiscated my mother’s address book and started calling her friends. “Hello Mrs. P I’m making custom-colored potholders for only 50¢. Would you like any?”. She agreed to buy 2. Then on to Mrs. T. When she also agreed to buy 2 I replied “only 2 Mrs. T? Mrs. P agreed to buy 4”. Mrs. T quickly increased her order. Even then I instinctively understood Mrs. T’s emotional need not to be outdone! My “manufacturing” empire grossed $19 before my mortified mother discovered what I’d been up to and hid her address book. But I never forgot the importance of focusing on what really motivates customers. Now, as an adult, innovating competitive marketing strategies that increase sales and drive bottom line results has become my life’s work. I know that YOU know the product you sell - or the service you provide - better than anyone. But is that all it really takes to succeed in today’s tough environment? Since I’ve always loved working with entrepreneurs ... I’m excited to introduce 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗖𝗠𝗢 𝗼𝗻 𝗧𝗮𝗽 that allows you affordable access to my Marketing expertise for your small and mid-size businesses. As a senior executive in marketing, sales, operations and general management my initiatives have increased sales up to 60%, been included in a Harvard Business School Case Study, and, received several awards. For 20+ years as a marketing consultant, I’ve helped Founders and CEO’s achieve breakthrough results in organizations ranging from entrepreneurial start-ups and venture-backed enterprises to family owned businesses and Fortune 500 companies. How? With marketing initiatives that have: • Boosted category sales over 50% by reaching a new customer base • Increased B2B close rates up to 30% • Realized double-digit sales growth • Launched a new venture that broke even within the first year • Achieved the successful turnaround of a troubled organization • Added market share through strategic alliances 𝗜𝗙 𝗬𝗢𝗨 𝗔𝗥𝗘 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗞𝗘 𝗬𝗢𝗨𝗥 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗧𝗢 𝗧𝗛𝗘 𝗡𝗘𝗫𝗧 𝗟𝗘𝗩𝗘𝗟, 𝗜’𝗗 𝗟𝗜𝗞𝗘 𝗧𝗢 𝗛𝗘𝗟𝗣. 𝗟𝗘𝗧’𝗦 𝗧𝗔𝗟𝗞. 𝗖𝗢𝗡𝗧𝗔𝗖𝗧 [email protected] (860) 677-7167

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