Myles Saulibio

App Depths LLC

Founder and Digital Specialist

Transitioning to Contracts Administration Roles and Responsibilities

Manager

Kellogg Brown and Root (KBR Wyle)

-Established contract post award strategy and drove implementation of strategic contract opportunities
-Ensured logistical services performance and supported billing in compliance with terms 100% of the time
-Provided contractual guidance and leadership to cross-function business and project team members

Contract Team Lead

Al Taif Technical Services, PJSC

Planned, coordinated and executed fixed price  multi-million dollar life-cycle pre-award and post-award contracts, subcontracts, and purchasing functions of high strategic importance to a UAE government-owned company in support of vehicles MRO, supply chain management, maintenance training, and research and development activities.
-  Supervised the staff activities of entry to mid-level contracts and buyer professionals in the review, preparation, execution, closeout, and documentation management of forms, NDAs, Teaming Agreements, SLAs, and other documents in accordance with corporate policy and procedures 100% of the time.

Director of Contracts, Subcontracts, and Purchasing

Small Business Development Center-University of Central Florida

Business Development, Business Growth, Government Contracts, Purchasing, Marketing expertise

Small Business Counselor Volunteer

Transforming Neglected B2B Leads into Opportunities | Nurture Overlooked Prospects | Convert Missed Chances Into Growth Assets | Elevate your lead nurturing and seize every opportunity. Reach out: myles@digitalmfl.com.

Fractional CMO or B2B SaaS Leader?
The strongest pipelines aren’t built with automation or spam—they’re grown from visible, authentic conversations and strategic LinkedIn engagement. Want to see what’s actually working for leaders in our space? Read on.

———————————— ✅ Start your day with one LinkedIn tactic to win more client conversations. Tap ‘View my newsletter’ at the top of my profile and get tomorrow’s play sent straight to your inbox. ————————————


As today’s business climate evolves, the most dependable client pipelines belong to those who spark real, thoughtful conversations—especially fractional executives and corporate leaders.

After years in this space, I’ve found sustainable growth doesn’t come from chasing trends or relying on automation. It comes from manual, authentic engagement—showing up in industry conversations, adding insights, and building trust where decisions really happen.

My passion:

Helping top-level fractionals and established teams create consistent, high-value pipelines with a proven, comment-first, relationship-driven approach—always in step with platform best practices, focused on value, and built for the long haul.

I work seamlessly with marketing teams, leadership, and sales to ensure your pipeline system supports every stage of revenue growth.

My approach:

• Meaningful, manual engagement > automation

• Thoughtful commenting > endless posting

• Relationships > vanity metrics

Clients call this approach their secret edge in landing enterprise deals—all without the noise.

Clients gain:

✓ Increased visibility with decision-makers

✓ More qualified, consistent inbound opportunities

✓ A client attraction system that thrives on authenticity—not shortcuts

If you’re ready to become the go-to leader in your space—and attract opportunities without the overwhelm—let’s connect or set up a conversation.

Curious how this works for your business—without high-pressure tactics or hype?

Let’s explore if we’re a fit: https://calendly.com/mylessaulibio/client_getting_system

The One Thing You Should Know About Digital Carbon Footprint

Manual engagement = lower digital carbon footprint.
It’s the sustainability angle almost NOBODY in digital marketing talks about.

The Common Belief:
Many believe that more automation like mass messaging, bulk content scheduling, non-stop cloud workflows—equals efficiency, productivity, and even a “cleaner” digital operation.

The Problem:

This belief is everywhere, because “digital” feels invisible and green. But every automated action (AI bots posting, cloud scheduling, endless email follow-ups) BURNS electricity, spins up servers, and causes a sprawling carbon footprint. Most don’t realize just how much digital automation multiplies resource use.

What’s the result?

Mini-Case Study #1: Mass scheduled posts from bots = huge server load, 24/7 power draw.
Mini-Case Study #2: Engagement pods, automated DMs, and auto-scraping tools churn out duplicate content—wasted compute cycles.
Mini-Case Study #3: Cloud-heavy marketing stacks that “optimize” by brute force, not precision, spinning up whole data centers for one viral campaign.

Why This Belief is Flawed
Here’s the hidden cost:

MANUAL, intentional engagement—real comments, thoughtful replies, human-curated content—produces a fraction of the data transmission and server churn. A 2024 study found that REDUCING automation in large digital teams dropped cloud usage by 18% and cut per-campaign carbon impact by double digits.

My part: ONE carefully written comment on a B2B Newsletter Article with 10.9M followers got me 1,800 impressions—WITHOUT a blast, bot, or automation trigger behind it. Did I reduce digital carbon footprint and server load with one comment? Compare that to auto-blasting thousands of pointless DMs or recycled posts.

In my experience, switching from daily automation to “batch + manual” on LinkedIn and email didn’t just make my conversations stronger—it SHRANK my digital footprint substantially (and my cloud bill). The result: more focus, less noise, and actual sustainability.

How to Shift to “Digital Sustainability”

Action step: Before automating anything, pause and ask: “Would a manual comment or tailored reply work better here?”
Try one week of cutting back on scheduled outreach and focus on real, in-the-moment engagement.

What you’ll see:

Higher quality responses and connections
Less wasted cloud spend
A measurable drop in unnecessary digital “pollution”
A brand that stands out as both eco-conscious and human-first

Why the “Old Way” is Done

Automation isn’t going away, but hyper-automation is getting regulated, audited, and called out for its real-world costs. As ESG standards evolve, brands will have to prove their digital operations are as sustainable as their office recycling bins.

Join the next wave: More signal, less waste, and a cleaner digital footprint—one CONVERSATION at a time.
What’s one way you’re rethinking your digital footprint?
Share your own best ‘manual > automation’ wins for engagement.

Human-First Pipeline Growth for Founders & CMOs |Direct Response Copywriter & Content Marketing Strategist | Measurable Content ROI Metrics With Client Getter

Just saw something worth sharing.

Vivian Burgnon and team at SkillSignal launched the first AI actually BUILT for construction safety. Not adapted. Not "close enough." Built for it.

Here's why I'm paying attention:

• They didn't just slap AI on existing software
• It's for Pre-Task Plans & Job Hazard Analysis specifically
• Real construction expertise built in (not consultants guessing)

The bigger lesson? 

When you combine deep industry knowledge with focused AI... you get something competitors can't touch.

Met Vivian last night. She gets both what AI can do AND where it fails. That's rare.

Worth watching what happens next.

Co-Founder, Director of Client Operations at SkillSignal

Proud moment 🚀 We just launched our very first AI tool for Pre-Task Plans (PTP) and Job Hazard Analysis (JHA) at SkillSignal. This is a big step towards smarter, safer and more efficient jobsites and we’re extremely excited to see how this innovation will help transform construction safety. 

You can try our AI-powered JHA/PTP tool by going to SkillSignal.ai. Test it out for FREE and let us know what you think! 

#AI #ConstructionTech #Innovation #ConstructionSafety #Safety #EHS

Playbook Friday Exchange: What Closed Your Week Strong?

Before we all log off, let’s trade playbook moves. 

Here’s mine:

Blocking 30 minutes before lunch every day for pipeline clean-up—no distractions, just focused progress. Fewer surprises, one new deal in motion.

It’s simple, repeatable, and anyone here can try it next week with real results.

Too often we chase shiny wins, but most progress is built on habits like this—reset, review, and run a small play that keeps you ready for the next round.

What’s one small action or habit that helped you close out the week on a high note? 

Maybe it’s a calendar block, a Friday recap ritual, or even just reaching out to someone unexpected.

Drop it below so others can borrow (or remix) your best play.

P.S. Have a great weekend, and remember—sometimes one focused half-hour can change your whole week!

Imagine this:

You’re sipping coffee (out of your favorite chipped mug) when—woah—a CEO lands in your inbox.
No pitch. No “pls connect.”

They just want your actual brain.

Wild, right? But this is exactly how things flipped for me.
I stopped chasing and started attracting.

Most new fractionals do this:

Cold DM marathons until their keyboard gives up.
Broadcasting posts and praying for a miracle.
Awkward Zoom “networking” calls (“So…what do you do again?”)
Basically, chasing so much you need new shoes.

But here’s what cracked the code for me:

(Warren Buffett’s voice in my head helped)
He said:

“It takes 20 years to build a reputation and five minutes to ruin it.”
Read that again. Now, imagine building it in public—on this platform.

Nobody teaches strategic visibility in school. So, here’s my anti-invisible game plan (tested, no assistance required):

1. Be where the real talk happens.
Skip the ocean of “Monday motivation” posts. Drop into discussions about problems real execs are sweating over. It’s noisy elsewhere—solutions stand out.

2. Share the stuff you DON’T have locked down.
Nobody likes a know-it-all. When I started posting the messy, mid-project experiments (the “whoops, this blew up—but here’s what I learned” stories), engagement tripled. Authenticity, folks.

3. Help first. Sell… basically never.
Offer a solution, a resource, or even a laugh. Pitching is easy to spot (and dodge). Helping is sticky.

True story:
Since switching gears, the “hey, can we talk?” DMs started finding me—sometimes while my kid’s SpaghettiOs were still cooling.
CEOs, founders, even a board seat (and no, my head didn’t explode).

So here's my challenge for you (should you decide to accept this):

What’s ONE habit keeping you invisible to your perfect client?
Drop it below—I’ll cheer you on (or roast myself with you if I’ve done it too).

Pipeline Growth, Human-First | Why Top Fractionals Aren’t Automating

Turn off the tools. Watch deals grow.
I used to see things the way everyone else did.

More apps. More tools. More “follow-ups.” 
Chasing numbers, not conversations.
But then I tried the opposite—that quiet little move you only hear top operators talk about behind the scenes:

Turn the tools off. Show up. Be present in the moment.

I’m not exaggerating—a single comment last month led to a partnership that weeks of cold outreach never even got close to. 
The difference? It felt like two humans, not a transaction.

If you are a Fractional CMO (or manage a SaaS pipeline), try this:

-->Don't BS.
-->Don’t pitch. 
-->Don’t automate. 

Leave one honest insight or smart question on a post you actually value care about.

That is it.
That is your action takeaway today.

Watch what happens.

The $50K Deal That Could Be One Comment Away

2 AM. Can't sleep. I’m scrolling LinkedIn, half-awake.

A SaaS founder vents about burning $30K/month on marketing with zero pipeline to show for it.
Most would scroll by. But the biggest wins I see—my own and my clients’—almost always start like this:

A single, honest comment. No pitch. No link. Just experience, a lesson from a past “automation fail,” and a real offer to help.

I'm learning, again and again, that:

Timing matters less than authenticity.
Vulnerability beats a polished elevator pitch.
Offering ideas beats offering sympathy.

I've seen leaders go from the margins to the main stage—all from showing up at the right moment, being real about their failures, and opening a door for someone else.

The twist?
Most are busy perfecting automation, tweaking DMs, scheduling split-tests. But the real pipeline? It’s hiding in the unplanned, human moments—the “sleepless night, saw your post, thought I could help” kind of moments.

That’s the playbook I’m committed to:

-->Honest experience
-->No pitch, no plan
-->Just one real offer to listen or help

Is the $50K deal one comment away? I believe it is—for me, and probably for you.

Have you ever landed a business win—big or small—just by showing up the human way?

Drop your story below, or DM me. I want to hear the real ones.

Why the 99/1 Lever Outperforms 80/20 (And the Devil Is Always in the Data)

Everyone talks about the 80/20 rule, but in today’s B2B and SaaS world, results are even more lopsided. 

In reality, 1% of actions are driving 99% of business outcomes—if you know where to focus.

A quick story:

Last week, I joined the discussion on a newsletter with over 18 million subscribers and 1,000+ comments. Using a simple, value-driven engagement framework (no bots, no automation), I reached the #1 comment—and held that spot for over 5 days, with 2,000+ impressions (the real equivalent of a packed conference room, every single day).

That single, high-leverage, underated move sparked more pipeline conversation than any ad or batch of company posts I’ve run in months. Not from volume, but from precise timing and placement.

The science? 

It’s all about power laws and selective attention: in complex systems, a minuscule percentage of actions shape the vast majority of outcomes and visibility.

This week, here’s my challenge:

Before the weekend, grab a napkin. Make a quick list of your last 10 LinkedIn actions (posts, comments, outreach). Circle the one that created the most business impact or meaningful conversation.

What if you scaled that, instead of spreading energy thin everywhere else?

That’s the 99/1 lever—less busywork, more pipeline, backed by data.

What’s the smallest move that made the biggest difference for you this week? Drop it below—let’s build a 99/1 playbook together.

At 13, hiding in an attic,  she wrote something that stops me cold every time:

"The final forming of a person's character lies in their own hands."

Anne Frank.

Not her circumstances. Not her oppressors. Her own hands.

A teenager facing humanity's darkest hour understood what most CEOs miss:

Character isn't built in comfort. It's forged in constraints.

Anne chose hope over hate. 

Choose creation over complaint. 

Choose writing over waiting.

She couldn't control her world, but she controlled her response to her situation.

In business, it's convenient and we blame, then hide:

• The platform changed
• The market shifted
• The competition cheated

Anne's lesson? Your character—your response—is the only thing truly yours.

Every setback is a setup for an enduring character.

What (temporary) constraint today is secretly shaping your tomorrow?

Orange background image with a quote in that reads: 'The final forming of a person's character lies in their own hands - Anne Frank'. Text appears in black serif font centered on a warm orange backdrop, styled to look like old newspaper print."




Coffee's better when you're building something.

Even on Mondays.

Especially on Mondays.

What's one thing you're genuinely excited to work on this week?

(Mine: helping a founder simplify their story. Getting their manual messaging to the top of the comment thread of their top ICP. 

No theory. 
No tools. 

Complex → Clear wins every time.)

There’s an invisible force behind the world’s fastest-growing brands. 
A little off-topic, but something I’ve been watching closely—and thought might spark your curiosity, too.

Even outside my usual circles, I keep researching and running into one theme that’s tough to ignore: just how quickly affiliate marketing is redefining what “growth” looks like, not just for brands, but for anyone thinking about revenue and partnerships in a digital world. 

Maybe you’re not in this industry, but the numbers (and the trends behind them) are worth a look.

Here's a thought: affiliate marketing is making the leap from side hustle to industry main event. 

The numbers that reveal just how quietly—and quickly—this growth engine is redefining the game:

Look at How Fast It’s Growing

1. Affiliate marketing drives 16% of all online orders worldwide.  
That’s up there with email marketing and nearly on par with paid search at 20%. When I saw this, I thought, “Wasn’t affiliate just a hack for bloggers?” Clearly not anymore.

2. Over 80% of major brands run affiliate programs.  
We’re talking not just startups, but giants—Amazon, Walmart, SaaS leaders, you name it. Fun fact: Amazon rolled out its program before Google Ads even existed.

3. Companies spent $8.2 billion on affiliate marketing in the U.S. in 2022, with projections to double by 2027. That’s larger than the digital music industry, and if you told me that ten years ago, I’d say you were dreaming.

Dig deeper, and you see how fast this industry is moving:

1. 16% of all online transactions tied to affiliate marketing. 
What’s surprising: equal footing with email, and at times, ahead of banner ads and much of social media for pure conversions. Honestly, trust-based recommendations are making a comeback—maybe the digital age finally learned something from old-school word-of-mouth.

2. 80%+ of brands have affiliate programs.  
Last time I saw a channel hit this adoption level was the gold rush of paid search and early SEO. (I’m showing my age, but that “new” feeling is coming back fast.)

3. $8.2 billion spent—projected to climbing.  
Like stacking all the Black Friday electronics sales, or funding a private island, every year. If you think that’s an exaggeration, just wait until you see this trend line after 2025.

Final Prediction- Thoughts
Maybe I’m being bold, but at this trending rate, affiliate marketing will overtake display ad spend—just as digital display once overtook print. I wouldn’t be shocked to see the big leap by 2027.

What do you think—is affiliate quietly outpacing expectations, or is there a ceiling most of us don’t see yet? I might be missing a blind spot here…and would love to hear your story or your favorite stat.

**Ready to go deeper on this or want in on more digital marketing conversations? Comment or DM me. Happy to send it your way.**

How I Nearly Got Scammed, and Why Awareness (Not Automation) Saved Me

Not long ago, I had a moment that shook my confidence as a trusted connector online—I was almost fooled by a scammer that looked every bit the real deal.

It was late in the day, inbox buzzing, and I had just finished a string of honest DMs, commenting on posts, building real relationships. The new message came from someone with mutual connections, a talent recruiting profile as polished as any in my network, and a pitch tailored to my industry. I was tired—maybe a little too confident, thinking I could spot trouble from a mile away. The “too good to be true” offer almost slipped right past me.

I wanted to grow my network and close a meaningful deal, the kind where instinct and good faith lead the way.

I hoped I’d found someone who “got it”—a kindred spirit I could trust and build with.

I imagined a win-win collaboration, maybe even bragging about how relationships on LinkedIn (or anywhere online) still matter most. I wanted this to be one of those connection success case study stories.

What I actually found was that my gut awareness from US Army Rangers and Cyber Security training—not my optimism—saved me from a costly mistake.

As red flags crept in—small inconsistencies, evasion on basic details, interrogator style Q&As—I remembered to slow down, double-check, and trust not just the data, but my gut. The process reminded me that, yes, manual connecting is powerful, but only if it’s paired with awareness and empathy. I paused, asked questions, and eventually walked away, still positive but now a little wiser. The deal didn’t happen. But my reputation, integrity, and hard-won network stayed intact.

Now, I approach every new intro with curiosity and care. Instead of rushing, I lean into patience and pattern recognition. My network is better for it.

Moral of the Story:
Every genuine connection starts with trust, but it only lasts with awareness.

I’m sharing this because anyone building real business relationships today—especially offline, knows the rush to “automate” can blind us to the real risks and rewards. 

How have you learned to balance optimism with caution? Have you ever caught a scam before they could pull you in?

Why I Turned Down 3 Automation Tools This Week

"We can 10x your LinkedIn reach."
"Our AI writes better than humans."
"Set it and forget it — $497/month."

Three pitches this week. Three hard passes. You have seen them.

Not because I hate technology. I’ve engineered advanced systems—even built tanks using cutting-edge automation. But here’s what automation can’t do:

Last Tuesday, one thoughtful comment on a CEO’s post about pipeline struggles led directly to a real business conversation.
ROI? That single manual action was worth more than an entire month of bot-driven outreach.

Here’s what the “set-it-and-forget-it” crowd promises:
500 connections/week
AI-personalized messages
Automated follow-ups
“Hands-free pipeline building”

What actually happens:
Sudden drops in visibility or quiet flags on your account
Reputation takes a hit
Real opportunities missed
Prospects can sense it’s not genuine

I learned the $2,400 hard way.

What delivers reliable ROI:
Read three posts from real prospects—actually read, don’t skim
Drop an insight, not just a platitude
Build real relationships, not just contact lists
Show up human, not robotic

Time invested: 75 minutes a day.
Pipeline impact: Conversations that actually close.

Just last week:
2 CEO inbound inquiries
1 board advisor discussion
3 new partnership opportunities

All from manual, authentic comments.

Not from automation.

The irony? While everyone’s scrambling to automate “authenticity,” those of us staying manual are quietly winning.

The best relationship tool? The one between your ears.

What “time-saving” tool did you walk away from—and what did you notice next?

Why PayPal’s CEO Needs a Content Chief (and What That Should Tell You)

Here’s a sudden wild shift in the world of leadership branding: PayPal just advertised for a “Head of CEO Content”—not marketing, not PR. 
Seems like their CEO, Alex Chriss, is hiring someone full-time (with a salary pushing $236K) just to manage his personal brand. 
Over 100 people jumped at the chance, with the posting bringing in hundreds of likes, comments, and a flood of attention.

Why This Matters:

If you’ve ever wondered how important your visible, consistent leadership presence is—this is your wake up call. 
A Fortune 500 company is putting serious muscle and money behind one person’s reputation. 
Why? Because regular, strategic engagement on social platforms outperforms random, sporadic posting by over 20x. 

Showing up consistently is becoming non-negotiable for anyone aiming for influence and growth online.

Here’s the challenge (and the paradox): 

CEOs are no longer just symbols for their brand. They’re building personal brands—by design and with help. 
The game isn’t about going viral—it's about being visible to the right people, every single week, like clockwork. 
That's a huge mindset shift for anyone still skeptical about focusing on their professional presence.

Takeaway:

If PayPal’s board and C-suite think a $200K+ investment in “just content” moves the needle, what’s stopping us from putting even 10% of that focus into our own brand building?

Are you treating your professional story and presence with this kind of intention yet?

I’ve spent 1,000+ hours studying resilience.
During that time, I’ve read 22 books, 57 blogs, and watched 36 videos on adaptability and the art of bouncing back.

From these, I’ve collected over 200 quotes.
Here are 5 of my favorites (to help you reframe setbacks, unlock discipline, and keep moving even when progress is slow):

“Most great people have attained their greatest success just one step beyond their greatest failure.”

– Napoleon Hill
Hill reminds us that resilience is often about going one step further when most would call it quits. Breakthroughs often hide right behind the moment you want to give up.

“Being underestimated is the ultimate competitive advantage.”

– Gary Vaynerchuk

Gary Vee flips adversity into fuel; when others write you off or expect you to fold, resilience is about embracing the grind, outlasting the doubters, and letting your results do the talking.

“The goal is not to be perfect by the end, but to be better today.”

– Simon Sinek

This is resilience in action: progress, not perfection. Even small improvements compound into transformation if you keep showing up, regardless of setbacks.

“You don’t have to be great to start, but you’ve got to start to be great.”

– Zig Ziglar

Stalling for “the perfect moment” only delays growth. True resilience is built by accepting messy first steps and trusting that movement creates momentum.

“Rock bottom became the solid foundation on which I rebuilt my life.”

– J.K. Rowling

When all seems lost, resilience transforms defeat into the very platform for a new ascent. Sometimes, the lowest points are the only way up.

Do you have a favorite quote about resilience that keeps you going past a breaking point?

Share it below—let’s build a resource worth revisiting.

From Code to Architecture: The Real AI Transformation Nobody’s Discussing

That Business Insider piece on AI and software engineering?
It’s missing the most important story.

AI isn’t replacing coders.
It’s revealing who’s always been an architect.

The real split vibe happening now:
Some developers are panicking about AI writing code.
Others are realizing they were never just “coders.”

We’ve always been problem solvers. System thinkers. Bridge builders between human needs and digital solutions.
The developers thriving today?

They saw this early.
They leverage AI to handle routine work and aim higher:
Understanding why we’re building, not just what.
Designing systems that scale both humans and machines.
Tackling challenges AI can’t even comprehend—yet.

But here’s the future-ready edge: HOTL—Human-On-The-Loop.

In the most critical environments, the so called "Edge Cases"—medicine, law, aviation—it’s not full autonomy that wins, but humans overseeing and guiding AI, ready to intervene when judgment and experience matter most.

AI automates.

Architects orchestrate.

After seeing 2,000+ impressions on a single BI (MANUAL)comment, here’s what’s clear:

People are hungry for this new story. They’re tired of fear-mongering.

The real question isn’t “Will AI replace me?”
It’s “Where does the world still demand a human touch—especially when it counts?”

That’s where tomorrow’s value is built.
What’s your HOTL edge?

P.S. Before you automate every post, a final thought:

Manual, authentic content—real comments, live engagement, hands-on problem-solving—is rising fast again. I’ve built my edge as a creator, fractional executor, and branding strategist by showing up, not just scheduling.

Comment dominance and authority aren’t just algorithmic—they’re HUMAN-ON-THE-LOOP in action.

Curious how manual engagement is making a comeback and how you can engineer trust and inbound leads—one comment at a time?

Drop a “CURIOUS” below, or DM me to see the method behind the momentum.

54% of Your Team Is Struggling. They Just Won't Tell You.

$438 billion in lost productivity has a name: quiet cracking.
Not quitting. Not complaining. Just... fading.

I saw it up close this week.

— A guy who used to crack jokes in meetings now just nods.

— Another, always quick with ideas, barely unmutes anymore.

They’re both still there on Zoom, still uploading, still delivering. But their spark? Gone.
Nobody puts this in the playbook:

The antidote costs nothing.
A real “Hey, how’re you holding up?” not just “How’s work?”
Remembering their kid’s game the next day—then asking, “Did they score?”
Sticking around for the real answer, silent for a second instead of scrolling
A note—actual pen, paper—after a brutal week, left by the keyboard

Last month, thirty seconds changed everything.

I told a teammate, “I just noticed how strong you were with that difficult client.”

Next day? Found out he’d almost quit.

No bonus, no all-hands, no new “platform." Just a small, sincere moment.

That’s it. That’s the playbook.

We can drown in engagement software, spend fortunes on a dashboard. But people? They want to be noticed. For something real.

Manual, human-first relationships—not automation, not canned feedback—are what stop quiet cracking in its tracks.

It’s a handful of genuine, in-the-moment gestures. You see them. They feel seen. That’s it.

Question for you:

What’s the smallest thing someone ever did for you—a phrase, a favor, a pat on the back—that kept you from checking out at work?

Tell your story. Let’s build the quiet antidote—one reply at a time.

And that’s the exact HUMAN, manual touch I bring to every content comment and interaction—no bots, just real presence.

Because at the end of the day, it’s small, real moments from one person to another that keep us all from quietly cracking.

Last Night I Dreamed About Cracker Barrel—The Branding Horror Show (And the Napkin That Saved Me…)

I have to share this: After reading LinkedIn post after posts, the volcanic wild Cracker Barrel debate, my brain just wouldn’t quit.

Somehow, I found myself deep in a dream…

— News anchors on every channel: “Cracker Barrel New Logo Causes Outrage!”  Financial Markets respond in kind: $200M in valuation tanked. 

— Reddit memes: “Who ordered CB on the Wish App?”

— A panel of marketing gurus arguing over what “authenticity” means, live on LinkedIn audio.

— Loyal fans staging a sit-in, demanding the return of the old logo and “Barrel Guy.”

— Somewhere, a CB boardroom executive frantically prompting LLM with “How to un-launch a rebrand.”

In all the noise, Writers/Co-Authors Al Ries and Jack Trout were sitting in a diner booth, calmly remarking, “Rule #17: The law of unpredictability never sleeps, but nostalgia never dies.”

Suddenly, someone handed me a napkin sketch—Cracker Barrel’s quirky old sign, patched together with new colors but still true to itself.

Then I woke up. 

It really was just a dream.

But isn’t that the point? The things that stick with us aren’t the “polished, safe” updates. It’s the messy, human quirks that make a brand a living memory—not a museum piece.

Sunday’s thought for you:

The best brands—and the best leaders—embrace unpredictability, listen before they “fix,” and never lose their weird edges just to look current.

Ever had a brand or project nightmare, only to realize the best move was to wake up and return to what made it special in the first place?

It’s kind of funny: When you speak your truth on someone else’s post, people jump in with thoughts and reactions. But when you put that same energy into your own posts? 

Sometimes it’s crickets, or less than five responses.

Maybe it’s the comfort of the crowd, or just how the feed works… but it’s a reminder to keep going. Your truth doesn’t need instant applause to be worth sharing. Eventually, the right people tune in.

Anyone else notice this and keep posting anyway?

Before your first meeting today...
What’s the CEO Secret Behind Steady Scale Wins?

If there’s one thing founders, CMOs, and execs ask me most, it’s: “What’s the key process or mindset that actually gets a company from six figures to seven, and keeps the right momentum going—not just quick spikes?”

Here’s my take after years in the trenches and studying hundreds of deal cycles:

It’s not just about new tech, a viral brand push, or even sales headcount. It’s about clarity and discipline in human-to-human pipeline building—a relentless focus on consistent, meaningful conversations that lead to trust (and deals) over time.

What have you found is the ONE leadership principle or process that made the biggest difference scaling your team or company through the tough early years? Was it a new workflow, a communication shift, saying “no” more, or something else entirely?

Monday Challenge:
Share your own “from struggling to scaling” lesson—or tag someone who taught you that killer insight.

Let’s make this a thread of high-trust playbook pages, not just platitudes.

Talks about #adspend, #leadgeneration, #digitalmarketing, #mindsetmattersmost, and #socialmediamarketing

Ran 50,000 steps and ended up nowhere.

Noticing how much of my morning gets spent running mental marathons—imagining every “what if,” worrying about how it lands, or holding back for the picture perfect moment.

But hesitation adds up faster than failure ever could. Most things that matter only move after we do—even if it’s one small next step.

Breakthroughs rarely feel bold at first. They just feel like moving forward, even if nobody sees it yet.

So here’s my own 12 o’clock note for you: It’s okay if you’re not charging ahead. 

Just try the next thing. 
Small action often changes the whole day.

Quietly cheering for anyone ready to nudge something forward before the day’s half gone.

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