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I am a Senior UI/UX Designer at Toptal, a network of the world's top 3% of software engineering, design, and finance talent. With over 10 years of experience in the design industry, I have a proven track record of creating visually engaging and user-friendly interfaces for in-car navigation systems, SaaS apps, and marketing websites. My background in business and economics gives me a unique perspective on how to design UX and UI that are not only aesthetically pleasing, but also functional, efficient, and user-friendly. I am passionate about solving complex problems, collaborating with diverse teams, and learning new skills. I am also Adwords Search Certified, which demonstrates my ability to optimize the online presence and performance of my clients. My goal is to help tech companies increase their revenue by improving the user experience of their products.

Check out Pavle Lucic's verified LinkedIn stats (last 30 days)

Followers
27,311
Posts
20
Engagements
25,189
Likes
21,440

What is Pavle talking about?

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Pavle Lucic's Best Posts (last 30 days)

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I used to think that dark mode was just a "cool option." Until I met the user who made me cry. She had epilepsy. One bright flash. One careless detail. One wrong animation. And her brain paid the price. She didn’t yell. She simply said: “It would mean a lot if I could use your app safely.” That moment stayed with me. That moment haunted me for weeks. That moment made me rethink design. She made me realize: → We don’t just design for users → We design for the unseen pain behind their eyes Design isn’t about what we add. It’s about what we protect people from. (Repost if you make time for better design ♻️) P.S. Do you test your designs in dark mode? Be honest.


1k

People from wealthy countries… Can ask premium rates. Can post mediocre work. Can get referrals just from proximity. But you? Need 3x better portfolio. 10x more testimonials. And 200% perfection. Not because you’re worse. But because the world expects less of you. Your career will not be an easy climb. But it will be YOUR climb. No one can take that away from you. (Repost if you agree ♻️) P.S. What's the biggest bias you ever faced working internationally?


1k

I once saw a user quit a signup flow because of a font. They had to enter an invite code. But one letter looked off. Was it a capital “I”? Or a lowercase “l”? They guessed. It didn’t work. They gave up. The team spent 3 weeks hunting for a bug. Backend? Fine. Frontend? Fine. UX? Looked good. The real problem? The font. Bad typography does damage like this. It creates doubt. That leads to mistakes. That breaks trust completely. All in seconds. All without warning. Typography is not just what users see. It’s how they understand what they see. (Repost this ♻️) P.S. Ever had to guess a letter in a code or password?


309

This “hack” made my career 10x better: I stopped trying to be the best designer in the room. And I started being the best teammate. See, I’ve worked with: Incredible designers nobody wants to hire again. Mid-level designers who get referred nonstop. Junior designers who clients love working with. “Great design” is expected. But great collaboration? Rare. Do you want: More trust? More job invites? More repeat clients? Try: 1. Responding on time 2. Communicating clearly 3. Making others feel smart 4. Being kind during feedback 5. Asking thoughtful questions Your attitude scales your talent. Repost this reminder others ♻️ P.S. What’s a soft skill you wish more designers had?


293

“You can’t leave yet!” That’s how most cancel pages sound. Big “Keep Plan” button. Small “Cancel Anyway” link. Emotional messaging everywhere. Stop it. If they want to leave, let them. And if they feel respected? They might come back. ♻️ Repost if you’ve ever stayed because of good UX. P.S. Seen a clean cancel flow recently? Tag the product.


263

Figma isn't step one. It’s step five. Maybe six... But too many designers start there. They’re not designing. They’re decorating. No user research. No user pain points. No user mental model. No user journey mapping. ( Just cool fonts and colors ) The best designers? They begin with the user. They map the user journey. They design to solve, not to impress. Because great design starts with empathy, not aesthetics. (Repost ♻️ if you design to solve, not just to ship) P.S. What’s one thing you always do before opening Figma?


248

Designers spend hours making things perfect. Users spend 3 seconds choosing what to click. That’s why I blur my designs. Every time. Here’s the test: What fades away? What do you see first? Does the right thing stand out? Because… Good design guides the eye. Bad design fights for it. Blurring shows the truth. Before you hit "deliver," blur it. If the CTA or headline doesn’t stand out... Your user won’t see it either. Blur = clarity. (Repost if valuable ♻️) P.S. Do you blur your design? Be honest.


232

The first time I shared my work publicly… My hands were shaking. My brain said, “Don’t do it.” My heart said, “It’s not ready.” But I clicked “post” anyway. It got 3 likes. Zero comments. And a flood of self-doubt. But then… Someone DMed me to say, “Hey, I really like how you structured that screen.” It changed everything. Because I realized this: You don’t need everyone to like it. You just need to be seen by the right person. (Repost if you hesitated to share your work as I did ♻️)


257

One tip made every product better: Only one button should shout. The others? Whisper. Most clients want everything to feel important. But if everything stands out, nothing does. My rule: 1 main action per screen. 1 bold button per decision. 0 confusion about what to do next. That’s clear design. That’s good UX. Clients often asks me: “But what if users want something else?” I say: “Then we guide them. Not distract them.” Don’t just build buttons. Build intentions. That’s hierarchy. Hope this helps. ♻️ P.S. How many buttons is too many on one screen?


272

I got promoted 3 years in a row. Because of one skill: Proper alignment. No design school. Just basics, done right. Most juniors align randomly. Users notice. Clients notice. Seniors notice. Here’s the fix: 1. Use a grid. Always. 2. Left-align text. It’s safest. 3. Right-align numbers and stats. 4. Use alignment to guide the eye. 5. Pick one alignment. Stick to it. 6. Align text to the same baseline. 7. Center-align CTAs (not everything). When alignment is off, your design feels amateur. When alignment is right, it feels intentional. And users feel it instantly. (Repost ♻️ if valuable) P.S. Most of my redesign projects start with fixing alignment. No fancy tricks.


305

Feeling slow as a junior designer? Good. That means you're thinking. That means you're learning. Growth isn’t obvious. There’s no level-up screen. No XP bar. No badge. But here’s how you know: You stop rushing. You stop mimicking Dribbble shots. You stop asking, “Is this okay?” every 10 minutes. Instead: You start making decisions. You start explaining your work. You start designing with purpose. Go slow. Ask “dumb” questions. Build ugly wireframes. You’ll get faster. And better. (Repost this for someone who needs to hear it today ♻️) P.S. What helped you grow the most in your early design days?


1k

Which UI/UX is better? Tell me in the comments.


384

Pro design tip: Always know who your PRIMARY USER is. Happy designing. ♻️


332

Designers don’t quit because the design is hard. They quit because they: 1. Being invisible 2. Zero recognition 3. Constant rework 4. Chaotic handoffs 5. No feedback from anyone 6. Too many “can you just…” tasks The issue isn’t the skills. It’s the company culture. (Repost if you agree ♻️)


1k

UI is the look. UX is the logic. They’re both important. But only one makes people come back. (Repost this ♻️ if this message clicked for you) P.S. Which one are you? Be honest.


1k

RGB and CMYK are not the same. (But many designers still treat them like they are) Here’s the simple version: RGB = Red, Green, Blue = for screens CMYK = Cyan, Magenta, Yellow, Black = for print RGB mixes light. CMYK mixes ink. Wrong color model = wrong final product. Your neon pink in RGB? Might look like dusty salmon in CMYK. Know where your design will live. Pick the model accordingly ( ♻️ ). P.S. Have you ever had a color disaster because of wrong color settings?


1k

I designed an entire UI for a client. (in 2 minutes) No late nights. No wireframes. No Figma stress. The client thought it took me hours. It didn’t. It took AI. (Shoutout Motiff) I didn’t plan to ship it that fast. But the client? Impressed. I refined it. Polished it. Delivered it. Was it perfect? No. Was it a strong start? Absolutely. AI tools don’t take away your skill. They just take away what slows you down. (Repost if you’ve ever felt stuck staring at a blank canvas ♻️) P.S. Try Motiff and let me know do you like it. https://lnkd.in/dxiSnt9e P.S. Have you tried designing with AI yet? What’s your verdict?


1k

I found a gem for every motion designer. (And every UI/UX designer, too) 10 principles of motion design → beautifully explained. The visual examples? Wow. The breakdown? Crystal clear. No fluff, just what actually makes motion feel good. 1. Arcs 2. Appeal 3. Ease in/out 4. Anticipation 5. Exaggeration 6. Mass & weight 7. Squash & stretch 8. Secondary motion 9. Overlapping action 10. Timing, spacing & rhythm I've seen principles like these scattered across articles. But never this clear in one place. I’ll be referencing this post for years. (Repost to spread this to other designers ♻️) Thanks to Jorge R. Canedo E.


3k

Design rule: If it works, don’t touch it. If it converts. If users love it. If it’s clear and fast. Why change it? Don’t redesign to impress. Design to serve. Function is the foundation. Don’t rip it up just to “refresh.” (Repost if you’ve ever saved a working design from a “rebrand” ♻️)


9k

5 reasons some designers stay junior too long: You over-design simple things. You say “I’m just here to design”. You never ask “why this matters”. You never bring data into reviews. You think research is someone else’s job. Senior designers ask questions early: They challenge the brief. They speak up before the mockup exists. What helped me grow? Building relationships, not just portfolios. Asking about metrics, not just margins. Staying in the room after delivery. Want to be seen like a senior? Start showing your thinking. P.S. Are you still waiting?


2k

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