Nico Trofim-Bancila's Linkedin Analytics

Hi! I'm Nico a strategic and tactical Senior Product Marketing Manager with +10 years of local and international B2B and B2C experience within SAAS, Ed Tech, FMCG, and Healthcare industries. Known primarily for my problem-solving and combining creativity with analytical skills. Am passionate about coaching team members, implementing scalable processes and a bias towards customer-centric approach. What can I do for you? My curiosity and desire for impact have been key motivators in my professional upbringing taking me on various Marketing paths. That's why, I can at any point wear a different marketing and operations hat to co-create with Marketing peers and beyond such as Leadership, Sales, Customer Support and Product. Can easily switch from creative-focused conversations to strategic or data-driven ones and bring a unique flavor to my Product Marketing role. Past examples: Strategic initiatives, innovation, customer insights, sales enablement, go to market and market differentiation are the cornerstones of Product Marketing from my point of view so check some examples below. A few achievements: 💰 Launched differentiated products leading to new revenue streaming of ±15% ARR for one company and a 24% profit margin for another 🧲 Crafted dedicated product marketing campaigns leading to a 65% increase in ICP leads based on customer insights 💡Used sales enablement across Sales, CS and ultimately enabled +500 internal stakeholders to do own (competitive) research + extract insights and prioritise experiments 🎯 Defined a new Product-Asissted Sales go to market motion, a hybrid motion between PLG and SLG to increase hand-raisers, increase sales scalability and reduce sales cycles 📌 Leveraged 3rd party data and voice of customers on multiple products, deliverables and projects 🫂 Biggest achievements have been learning from everyone around me and helping colleagues believe in their potential, support them and share growth resources with them A few failures: - Had to close my own concept-events consultancy - Stopped learning dutch beyond A2 level - General tendency to most-of-the-times fail at baking self-rising cakes Thanks for reading so far and if you're a talent acquisition manager, founder, CMO at a start-up or scale-up, send me a connection or DM me and let's position your business as the go to business for your ideal ICP!