I build AI products from zero to one, and I teach others how to do the same.Over 12+ years, I've taken AI/ML products from proof-of-concept to launch at Amazon, Nike, T-Mobile, and Disney. The work I love most is early-stage: validating ideas, getting executive greenlight, and shipping MVPs that prove value before scaling. At Nike, that approach drove a $100M annual reduction in product returns.I also teach what I build. I co-created and lead the AI Product Management Certificate at the University of Washington, where experienced PMs ship real GenAI products complete with evaluation plans and GTM strategies. Previously, I trained 4 cohorts at Product School.What I bring: the ability to translate messy AI capabilities into clear product value, align technical and business stakeholders, and move fast without breaking trust. I write about AI PM craft at aipmguru.substack.com.I'm currently exploring opportunities to lead 0→1 AI product work at companies solving meaningful problems. I'm especially energized by AI in healthcare and education, though I'm open to any domain where the product can genuinely improve lives. 

This message made my morning ☀️

A reader just shared that they landed an AI Product Manager role, and mentioned my content helped along the way.

Here's the thing though: I'm glad the content helped, but they put in the work.

The learning. The interviewing. The career pivot. That's all them.

Moments like this remind me why I write. Not to have all the answers, but to make the path a little clearer for folks navigating the transition.

If you're in the middle of your own AI PM journey right now, keep going. It's working.

Shaili Guru

AI Product Leader | 0→1 Builder & Educator | Ex-Nike, Ex-Amazon, Ex-Disney

My kids got Harry Potter Guess Who for Christmas, and watching them play gave me an idea. What if I built a digital version with our 46 family members? They could learn their relatives the same way they're learning about Hogwarts. I opened Bolt and started building. 34 versions later, I had a working game. But the real lesson wasn't about AI coding tools.

It was seeing PM fundamentals play out in real-time, compressed into one afternoon. Clear requirements prevented wrong interpretations. Defining the data model upfront avoided rewrites to the architecture. Thinking through edge cases early meant fewer fixes later. AI doesn't ask clarifying questions or push back on ambiguity. It just builds exactly what you describe.

Vibe coding is a mirror for PM discipline. It validated what I've learned across teams: clear requirements, defined data models, explicit acceptance criteria. The 4 patterns that made this work 👇

I teach my students to ask: Do I need ML, GenAI, both, or neither?

This post answers that for chatbots.

"What are your hours?" → Cache it. No model needed.
"I want a refund" → ML classifier. Route to a workflow.
"Help me decide between plans" → Now you need GenAI.

The pattern: default to the smallest capability that works. Only escalate when you need to.

Link in comments 👇 

#AIProductManagement #Chatbots #AI

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Read more here: https://aipmguru.substack.com/p/the-ai-moat-pyramid


bluenox-ai

DeepLearning.AI

Generative AI for Everyone

LinkedIn

What Is Generative AI?

Coursera

AI Product Management

Human Factors in AI

Managing Machine Learning Projects

Product School

Product Leader Certification

Machine Learning Foundations for Product Managers

Technical Product Management

Prosci

Prosci Change Management Certification

University of Washington

Software Product Management

Scrum Alliance

Certified ScrumMaster

Project Management Certificate

Anatomy and physiology

UW Foster School of Business

Baldwin Wallace University

English

Gujarati

Hindi

Spanish

Bluenox.ai

Amazon

T-Mobile

To The SHE Power

Nike

The Walt Disney Company

LaunchBoard.io

WeSolv

Customer Validation, Business Development, Marketing

Startup Weekend Seattle EDU

Cooperated with team members to create an Android application with a simple interface that listens to kids’ questions and speaks answers, with other education content. Chosen as the Best Hackathon Overall App.

Talking Teddy - an educational app that talks and listens to children

AI/ML Product Leader | Driving Innovation with AI | PM Mentor and Advisor

As a forward-thinking AI/ML Product Leader, I drive innovation at the intersection of technology and business strategy. Throughout my career at Fortune 500 companies, I've delivered AI solutions that significantly impact bottom lines.

I share my expertise as an instructor for the AI Product Management specialization at the University of Washington and through my newsletter at aipmguru.substack.com, where I translate complex AI concepts into actionable insights.

My strength lies in collaborating across functions—from data scientists to executives—creating AI-driven products that align with business goals while exceeding user expectations. I thrive on transforming technical capabilities into clear value propositions that resonate with all stakeholders.

As AI reshapes industries, I remain passionate about its possibilities. Connect with me to explore how we can push boundaries in AI product management and create meaningful impact.

The Product Management Center at UW

The goal of the Inclusive Product Management Accelerator program is for mid-career professionals from historically marginalized communities to get hired into their first product management role.

Advise a UW student consultant team in an accelerated 6-week business consulting project with a local small-business client.

Les Lilas - French Bilingual Community School

The Fundraising Chair is responsible for overseeing the organization's overall fundraising and, in particular, the fundraising done by the board. 

To accomplish this, responsibilities are:
- To work with staff to establish a fundraising plan that incorporates a series of special events, direct mail, product sales, etc.
- To work with fundraising staff in their efforts to raise money


Thrive-WiSE

•	Goals: Education through workshops/tech talks and speaker series, Networking, Mentoring and creating local and personal communities for female developers.
•	Organize for Hacking sessions, Seminars, Tech Talks and Hands-on Workshops.
•	Responsible for all aspects of getting sponsors, funding, marketing/sales, management.
•	Active participation and partnering in local technical events and representation of CodeChix – Seattle Area.
•	Chief fundraiser and evangelist.

If I were teaching someone about AI product lifecycles for the first time, I'd start with POCs.
Not because they're the first step in a framework diagram.

Because they're where most AI products quietly die.

It reminds me of my research days working with Zebrafish embryos. You don't scale up a staining protocol before you've proven it works on a handful of samples.

Same logic applies to AI.

But here's what most teams get wrong: they run AI POCs like traditional software spikes. Build it, demo it, ship it.

AI doesn't work that way.

Your POC might hit 85% accuracy. Looks great in a demo. But what happens to the 15% that fails? Who handles those cases? What's the cost of being wrong?

These are the questions traditional PMs aren't trained to ask.

In my latest post, I break down:
→ Why POCs are the critical gate (not just another phase)
→ Three types of AI products and how they change what you're validating
→ The question most teams forget to ask before calling a POC "successful."

Link in comments 👇

Building your personal brand is hard. On LinkedIn, off LinkedIn—doesn't matter. It's just hard.

I have been at it for about a year now, and honestly? Still figuring it out.

I'm part of PDMA Seattle's committee, and our next session is with Leslie on how to make LinkedIn work for your PM career.

📅 Jan 14, 12-1 PM PST 🔗 https://luma.com/wno7fylk

Our last session on PM hiring trends had a great turnout, and everyone walked away with something useful. Expecting this one to be just as good.

Come through if you're trying to figure out the brand thing too.

Product Development and Management Association Seattle team - Anna Bigornia Sako Eaton Harmony Crawford Prabina B. Matt Foster Sahit G.  Banu R.

#productmanagement #linkedin #personalbrand

Open article: Stand Out With Your Brand Out. How Product Managers can grow their career using LinkedIn. · Zoom · Luma by luma.com

Stand Out With Your Brand Out. How Product Managers can grow their career using LinkedIn. · Zoom · Luma

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