Legon Ventures

Legon Ventures is my holding company which involves:

M&A advisory work
Public Speaking 
Consulting

Founder 

Penguin Publishing Group

Forthcoming book tentatively called "CheatCodes" decoding the mental frameworks and hacks to win at life & business.

I call it Cheatcodes because life is a game and understanding different ways to think about challenges and opportunities will get you to your end goal faster and better.

Slated as one of Penguin's Flagship books in 2025.

Author

This Is Money

Currently write a column for the Daily Mail's business title "This is Money" which is read by millions every month.
Mostly talking about business trends and sharing insights i've learnt from building and selling companies

Business Columnist

Fanbytes by Brainlabs

Co-Founder

- Started this as a 21 year old in university with two cofounders.
- Grew the team to 80 people within 5 years working with the world's biggest brands like Nike, Samsung and U.K. Government.
- Acquired by global marketing company Brainlabs in May 2022 in a multi-8 figure deal.

Failed businesses

Tried a bunch of businesses which didn't work.

Giverr - a social commerce business. Raised money from investors. Failed because I wasn't techy enough.

Bandzie - a way for artists to monetise their fans. Raised money from investors. Failed because wasn't really solving a problem.

Doodlar - an easy way for non profits to raise money. Failed because I didn't know how to sell properly.

Chief Failure Officer

Bar Pass Limited

-- In an attempt to learn more about how startups work from an employee perspective I joined Bar Pass a mobile ordering app.
--Worked closely with the small team and did everything from marketing to competitive analysis and was part of the team getting on to the Microsoft Ventures Accelerator.
--Great team and especially great founders.

Left due to having raised investment for a startup.

Business Development

EntrepreneurExpress

My first company acquired at 17.  Acquired by Horizon Media.

An online business publication introducing me to the world of advertising and how to drive traffic.

Interviewed people like Richard Branson, Alan Sugar and James Caan on the content side and struck large ad deals with programmatic ad networks to monetise.

Pretty much did everything from writing to sales to marketing.

Sold company after 11 months in a small 6 figure deal. 

Taught me that you could just create your own reality. I was hooked.

A crash course to the wonderful world of advertising and social media.

Co-Founder/Editor in Chief

Alpha Tutoring

Started this to win a bet at 14. Grew the company to 65 tutors in 6 weeks with a clientele in all corners of London. 

A great experience!

Founder

Sold biz for 8 figures at 27 | Global Speaker | Entrepreneur | Sharing lessons learned

At 21 years old, I started Fanbytes to help brands reach a young audience on social media.

Within 5 years, it grew to a team of 75 people working with brands like Estee Lauder, Deliveroo, Samsung and even the UK Government.

In May 2022, at 27 years old I announced that Fanbytes was acquired by global digital powerhouse Brainlabs in a landmark 8 figure deal for the industry.

Been a hell of a ride!

90% of people don’t believe they CAN do something until the opportunity has gone. 

Truth is, the remaining 10% aren’t typically the smartest. 

Often your own intelligence obstructs your ability to take chances, risks, and seize opportunities. 

I’ve said this before in a number of interviews but, naivety is one of the greatest competitive advantages an ambitious person can have.

It essentially blinds you from overthinking and focuses your brain on action, instead of analysis. 

So, next time you’re faced with an opportunity to earn more, learn more, or improve your situation - embrace your naivety. 

It might just be the jumpstart you needed. 💡

Timothy Armoo

Arafat Haider

If you were a world class footballer, would you give over $1m to your home country? 

This is exactly what Ex-Liverpool footballer, Sadio Mane has done, giving $1 million of his $14 million salary to his home village in Senegal.

He’s built hospitals; petrol stations; schools; post offices; and has even give his entire village laptops & 4G connection. 

But it doesn’t stop there.

He also gives $75 a month to everyone from the Bambali region, one of the poorest regions in Senegal, where the average salary is only $160 a month. 

During the pandemic, Mane also donated over $50,000 to the Senegalese government to help assist in COVID relief, again, out of his own salary. 

In a country where 75% of the population live in poverty, Sadio Mane’s donations go an incredibly long way and he alone is drastically improving the lives of thousands of Senegalese people.

Mane summed up his philanthropy in 2019 by saying:

"Why would I want 10 Ferraris, 20 diamond watches, or two planes? I do not need to display luxury cars, luxury homes, trips and even planes. I prefer that my people receive a little of what life has given me.””

He’s an incredible example for all footballers, showing exactly how the incredibly privileged position can be used to improve society for all - especially back home at their roots.

Sadio is a role model for all of us. We can all learn a little from him.

A winner is just a loser who tried one more time. 

There is no secret formula. 

Try again…

…and again….

…and again….

…and again. 

Success is a numbers game. 

You always score with enough shots on goal.

This guy donates £2.1m PER DAY and is officially “The UK’s Most Generous Man.”

He’s also Rishi Sunak’s ex-boss…

This is the incredible story of Sir Chris Hohn. 

Born in humble beginnings, Sir Chris Hohn had a very normal upbringing. 

His Jamaican Father worked tirelessly as a car mechanic, while his mother worked as a legal secretary, in order to put their son through University. 

He excelled in his undergrad degree and was encouraged to pursue an MBA at Harvard - which he did. 

After graduation, Sir Chris Hohn began working in private equity, before switching to Perry Capital - a Wall Street based hedge fund. 

It’s here where Sir Chris Hohn began to make his fortune, amassing £75m before setting up his own hedge fund in 2003 - eventually employing now Prime Minister, Rishi Sunak.

Except this hedge fund was different. 

They donated 0.5% of the funds value to their charity “The Children’s Investment Fund Foundation (CIFF), with an extra 0.5% being donated if the fund made more than 11% gain. 

This sounds small, but when you’re working in billions - like Sir Chris is - it adds up quick. 

Today, Sir Chris Hohn donates:

- £2.1m per day
- £86,000 per hour
- £1433 per minute
- £23.88 per second.

All of this money goes straight to helping the CIFF eliminate child poverty and tackle climate change. 

An incredibly noble goal from one of the world’s elites. 

Do you think all billionaires should do this?

Entrepreneurship has no age limit, so just start. 

There’s no better day than today.

If you want to be successful, follow this playbook. 

I’ve seen it repeated by hundreds of people, and it works every time. 

💾 Save this for later so you don’t forget it 💾

You are not “behind.” 
You just need more action.

You are not “worse” than your competitors. 
You just need more action.

You are not “a failure” because you haven’t reached your goal. 
You just need more action. 

Everything can be cured by action. 

So start today.

A gangster saved my life.

Growing up on Old Kent Road in South London, I witnessed a lot of gang violence as a kid.

It was a time when even crossing into neighbouring areas like Peckham was a risk. If you know, you know.

Being young and naive meant there was a natural desire to fit in. Whilst I never got involved with anything too untoward, I was spending time with the wrong people.

I’ll never forget being told by a gangster that I somewhat looked up to: “this life ain’t for you”.

Ironically, the same people that lived a lifestyle where you either end up dead or in jail, were the same people rooting for me to make it out.

I knew deep down that a life of crime was not the circumstances I was destined for. I knew I’d go onto bigger and better things.

That was what sparked my big ambitions from an early age.

Fast forward to today, I feel incredibly proud of what I’ve achieved so far - especially because I know that I came from nothing.

Even with Fanbytes,

Ambrose Cooke and I took pride in knowing we started from zero.

Whilst many other founders have had things handed to them on a silver platter — we had to work twice as hard.

There’s no limit to what we can achieve as people with the right amount of ambition, hard work and a willingness to learn new things.

We are all a product of our environment. You can either allow it to dictate the future, or you can take control of your destiny and strive for better.

I chose the latter.

Spoke at Oxford University to a group of entrepreneurs about building an entrepreneurial career. 

Here are 5 main takeaways from the talk 👇

👉 Everyone who started a business didn’t know what they were doing initially.  

So if you’re uncertain about the next step, this is normal. Lean into it.

👉 Don’t compare someone’s Day 10 to your Day 1.  

Don’t be disheartened seeing someone do well whilst you’re at the beginning.

You’re not behind, you’re just early.

👉 Don’t subscribe to the VC hype you see online. 

People will tell you you need investors to start your business.

Build a business the old-fashioned way...with customer money!!

👉 What you work on is more important than how hard you work. 

If your aim is to get rich in business, make sure you’re picking a rapidly growing market where you can surf the wave.

I've seen relatively average people (me) do very well because they chose the right market.

👉 Enjoy the journey ( I know this sounds so corny!!)

When my company hit £10k a month, all I wanted was to hit £100k.

When my company hit £100k a month, all I wanted was to hit £500k.

When my company hit £500k a month, all I wanted was to hit £1m.

When my company hit £1m a month, all I wanted was to hit  £2m.

And it just goes on and on and on.

The goalposts always move so you have to enjoy the journey rather than the destination.

Many thanks to University of Oxford for having me and helping spread the word of predictable entrepreneurship.

If you have these 6 traits, you’re a high performer. 

Having hired 100+ people in my life, I know what a high performer does, and doesn’t, look like. 

Every high performer I hired shared these 6 traits. 

Do you have them all? 

Comment how many traits you have below! 👇

6 rare traits of high performers

This is the email that started Airbnb. 

Today, Airbnb is worth $93 Billion. 

The lesson: 

Start small. 

Don’t be put off by the huge tasks of the future, or the mountain of things you have to do. 

Just start small and focus on action. 

An action-first mindset will get you far, far further than you ever realised.

These 9 books took me from a broke South London kid to a multi millionaire at 27…and I want to give them to you…oh and also $10,000 :)

I’m giving away $10,000 to an aspiring entrepreneur + mentorship from myself.

Submit your business idea to Skys The Limit and I’ll send you my personal summaries from these books as well as a chance to win $10,000 for your ideas.

Link is in my bio and the comments below 🔗

How to win in your 20’s 🥇

All of these answers are from successful 20-somethings in my network. 

This is a literal cheat sheet to early success. 

I highly suggest you save this post for later 💾

10 things you shouldn’t do as a first time entrepreneur.

I made all these mistakes in the hope that you don’t.

1. Don’t assume wealthy people are smarter than you.

2. Don’t take on business partners with no skin in the game.

3. Do not make a decision when you’re emotional.

4. Do not think 1 big hire will solve everything. 

5. Do not assume most of business will be exciting. It’s often boring optimising work.

6. Do not assume your competitors are doing THAT well.  Most of it is optics.

7. Do not assume your idea is going to sell itself. You must go out and sell.

8. Do not assume it gets easier as you grow. You just get better.

9. Do not assume investors know more than you. 

10. Do not play by someone else’s idea of success. Win on your own terms.

♻️ Repost this to help your network ♻️

5 tips to be luckier in life: 

1. Focus on action, not intelligence. 

2. Prepare your skills for the right opportunity. Do the reps when no one is looking. 
 
3. Swallow your self-doubt and anxiety and start more conversations. You never know who you’re speaking to. 
 
4. Fail fast. A lot. Luck doesn’t come without hardship, so get yours out of the way early. 
 
5. Be intentional about the rooms you’re in, and the people you associate with. Some people are just “luckier” than others and present more opportunities. Associate with them. 


P.S. These are not just 5 random tips I pulled from a Wikipedia article. 

These are genuine tips I have used myself to become “luckier” in life and succeed off the back. 

They work. 

Now please steal them and use them for yourself.

_ _ 

I share Cheatcodes to success, such as the 5 you just read, every Sunday in my newsletter “CheatCodes.” 

To subscribe, click the link in the comments 🔗

How to make your 20’s your greatest decade ever:

This is a tactical guide you should definitely save for later! 💾

♻️ Repost this to help your network! ♻️

How to make your 20s

Now THIS is a crazy entrepreneurial story. 

Iyinoluwa Aboyeji (Iyin) is the founder of 2 BILLION DOLLAR companies, yet he started by selling cheese on the street to support his family. 

The more I read about Iyin’s story, the more and more impressed I became. 

The hustle, ability to overcome obstacles, the ingenuity behind the ideas - it’s all a literal playbook for new entrepreneurs.

Incredible work Iyin - you’re an inspiration to many!

_ _ 

Every week I share frameworks and lessons to help you find the shortcuts to success in my newsletter - “Cheatcodes.” 

It’s a collection of frameworks, lessons, and books that help you find the shortcuts to success and reach the levels you always wanted to. 

and it’s 100% free. 

Link in comments to sign up 🔗

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