Penguin Publishing Group

My first book is finally here! It’s called "𝘞𝘩𝘢𝘵’𝘴 𝘚𝘵𝘰𝘱𝘱𝘪𝘯𝘨 𝘠𝘰𝘶?".
 
We all have a version of ourselves that’s more confident, more capable, and more successful.
 
But most of us never reach it. Not because we lack skill, but because we keep getting in our own way.
 
I did too. For years.
 
"𝘞𝘩𝘢𝘵’𝘴 𝘚𝘵𝘰𝘱𝘱𝘪𝘯𝘨 𝘠𝘰𝘶? 11 𝘊𝘩𝘦𝘢𝘵𝘤𝘰𝘥𝘦𝘴 𝘛𝘰 𝘜𝘯𝘭𝘰𝘤𝘬 𝘛𝘩𝘦 𝘓𝘪𝘧𝘦 𝘠𝘰𝘶 𝘞𝘢𝘯𝘵" is the book I needed back then. It shares the mental frameworks and principles to help you win at the game of life and business.
 
Coming out Jan 2026 as one of Penguin's Flagship Books.

Pre-order here: www.whatsstoppingyoubook.com/li



P.S. Pre-order before December 31st 2025 to get all pre-order bonuses

Author

Legon Ventures

Own a portfolio of niche companies led by incredible teams.

We partner with companies that we believe we can supercharge and eventually sell.

So far so good.

Founder 

Fanbytes by Brainlabs

Started Fanbytes at 21 while still at university with two cofounders.
 
In five years, we scaled to 80 people and worked with brands like Nike, Samsung, and the UK Government.
 
In May 2022, Fanbytes was acquired by global marketing group Brainlabs in a multi–8 figure deal.

CEO + Cofounder

Failed businesses

Tried a bunch of businesses which didn't work.

Giverr
↳ This was supposed to be a social commerce business. Raised money from investors. Failed because I wasn't techy enough.

Bandzie
↳ I wanted this to be a way for artists to monetise their fans. Raised money from investors. Failed because wasn't really solving a problem.

Doodlar
↳ I wanted to create an easy way for non profits to raise money. Failed because I didn't know how to sell properly.

Chief Failure Officer

Bar Pass Limited

When I was 19, I knew nothing about start-ups. 

I joined Bar Pass as an an attempt to learn more about how startups work from an employee perspective. It was a mobile ordering app, and the experience was great.

Worked closely with the small team and did everything from marketing to competitive analysis and was part of the team getting on to the Microsoft Ventures Accelerator.

The biggest lesson it left me with: success depends on a great team, and especially on having great founders.

Ultimately I left because I raised investment for a startup.

Business Development

EntrepreneurExpress

This was my first company that got acquired. I was only 17. 

Acquired by Horizon Media. An online business publication introducing me to the world of advertising and how to drive traffic.

Interviewed people like Richard Branson, Alan Sugar and James Caan on the content side and struck large ad deals with programmatic ad networks to monetise.

- Pretty much did everything from writing to sales to marketing.
- Sold company after 11 months in a small 6 figure deal. 

This experience taught me that you could just create your own reality. I was hooked.

A crash course to the wonderful world of advertising and social media.

Co-Founder/Editor in Chief

Alpha Tutoring

Started this to win a bet at 14. Grew the company to 65 tutors in 6 weeks with a clientele in all corners of London. 

Ultimately it failed because tutors and clientele started booking appointments without my intermediating.

After this, I was hooked on entrepreneurship.

Founder

I Build Companies That Sell For Millions And Teach Founders How to Do the Same

Pre-order my new book here: www.whatsstoppingyoubook.com/li

1994:  Born in London and sent to live in Ghana.
Age 11: Came back to South London living on a 4th floor council estate.
Age 14: Started tutoring biz. Made £500 (woop).
Age 17: Started EntrepreneurXpress (sold for £110,000 wooop).
Age 21: Started Fanbytes with my friends in uni.
Age 21 - 27: A blur. Grew the team to 80 people, raised $2m in funding. Won clients like Deliveroo, Samsung and the UK Government.
Age 27: Sold the company to independent agency Brainlabs in a multi 8 figure deal (wooooop).
Age 29: Brokered two more business exits.
Age 30:  Building more sellable companies with great founders.

_

Two years ago, I started writing the book I wish I had when I was 18. 

Growing up I had big dream but also bigger doubts.

→ I didn’t know how to start. I didn’t know who to call,
→ I didn’t know if I was even capable.

That’s why I wrote 𝘞𝘩𝘢𝘵’𝘴 𝘚𝘵𝘰𝘱𝘱𝘪𝘯𝘨 𝘠𝘰𝘶?.

Eleven chapters, each one a cheat code. Things like

→ How to build a network from nothing.
→ How to stop living by other people’s scorecards.
→ How to take action before you feel ready.

These are the same cheat codes that took me from being an anxious, self doubting, self hating kid in South London… 

...to building and selling a company for tens of millions, and now running a portfolio that does £47 million a year.

I wrote this book for one reason: to help you get out of your own way.

What’s Stopping You is available to pre-order now. And I’d be grateful if you did.

Everything I wish I knew when I started.

Pre-order the book here: www.whatsstoppingyoubook.com/li

1994: Born in London and sent to live in Ghana.
Age 11: Came back to South London living on a 4th floor council estate.
Age 14: Started tutoring biz. Made £500 (woop).
Age 14: Started EntrepreneurXpress (sold for £110,000 wooop).
Age 21: Started Fanbytes with my friends in uni.
Age 21-27: A blur. Grew the team to 80 people, raised $2m in funding. Won clients like Deliveroo, Samsung and the UK Government.
Age 27: Sold the company to independent agency Brainlabs in a multi 8 figure deal (wooooooop).
Age 29: Brokered two more business exits.
Age 30: Building more sellable companies with great founders.

Most people overestimate what they can do in a year. And underestimate what they can do in a decade.

2 years ago I started writing a book to show you with all the shortcuts that helped me create a life I had always dreamed about.

This book is everything I would tell my 14-year-old self.

So excited for you to read it.

Pre-order the book here: https://lnkd.in/eC6Wy85p

Timothy Armoo

Pre-Order My New Book “What’s Stopping You?” In My Featured Section ⬇️

My Story From Council Estate to 8-Figure Exit

My book is dedicated to my friend Kunal. He passed in 2022.

This is the story.

When I was 14, my best friend Kunal made me a bet that will change my life.

We saw a black Mercedes Benz and he asked me how much it costs.

I had no concept of money, so I said the biggest number I could imagine.

“£500”

He bet me that I couldn’t make £500 before I turned 18.

To win, I started a tutoring company. My first taste of business.

I remember I hit £500, Kunal told me, “I knew you’d do it. I just wanted you to prove it.”

Without that bet, there is no Fanbytes.
Without that bet, there would be no exits.
Without that bet, I wouldn’t be where I am now.

Over time we lost connection, life pulled us apart.

Then one day I came across a bench with his name on it.

I made a few calls and heard the worst news. Kunal had passed away.
I cried that day. I was angry. But mostly, I was grateful.

Grateful that at 14, he saw something in me that I couldn’t yet see in myself.

Now, once a month, I sit on his bench and talk with him.

He loved tennis, and I imagine him making jokes about people’s playing styles, then pivoting to physics.

In my book “𝘞𝘩𝘢𝘵'𝘴 𝘚𝘵𝘰𝘱𝘱𝘪𝘯𝘨 𝘠𝘰𝘶?”, I dedicate a section to people like Kunal.

To people who see more for you than you see for yourself.

It's a genuine lifehack to surround yourself with people who see more in you than you see in yourself.

Because the greatest gift you can give someone is belief.

My hope is that my book is a gift to thousands of people across the world.


P.S. If you’ve ever had someone who believed in you before you believed in yourself, this book is for you. Pre-order 𝘞𝘩𝘢𝘵'𝘴 𝘚𝘵𝘰𝘱𝘱𝘪𝘯𝘨 𝘠𝘰𝘶? today and let it be your reminder.

Pre-order it here: https://lnkd.in/eC6Wy85p

Mediocre marketers are beating great operators.

Not because they're better.

Because they're louder.

If you're building in silence, you're basically invisible. If your network has no clue what you're working on, you don't exist. And if your customers can't explain why you're different... you're just noise.

I've watched 7-figure founders lose deals to kids with Twitter accounts.
Lost hires to companies with worse culture but better content.
Lost acquirers who literally couldn't find them online.

All because they thought being good was enough.

Visibility beats ability until proven otherwise.

You don't need to be an influencer. But if you're not documenting wins, sharing lessons, and owning your narrative... someone louder is eating your lunch.

🔁 So what do you do?

1. Document – Every week, share one win, one lesson, one challenge.
2. Differentiate – Build your own proven frameworks. Frameworks beat opinions.
3. De-platform – Get people off social and onto your email list. Own the relationship.

I get it. You think quiet excellence is noble.

But in business, invisible equals irrelevant.

Time to get loud.

Strategically.



I also break down frameworks to help you win in business (and in life) in my newsletter CheatCodes, 18K+ founders and operators building in today’s world already read it.

Subscribe here 👇
https://lnkd.in/eMy22Fbw


♻️ Repost and follow Timothy Armoo if you love the Simpsons.

Read this if you feel ignored

Fear expires. Regret doesn't.

41% of people never start because they're scared of failing.

7 truths that separate people who make it from people who don't: 👇


1. Fear is expensive tuition.
Every scary moment teaches you something nobody else can. The bigger the fear, the more valuable the lesson.

2. Your competition isn't better. They just started.
While you're perfecting your pitch, someone with half your skills is already closing deals.

3. "Not ready" costs more than failing.
I've watched founders lose millions waiting for the perfect moment. It never came.

4. Discomfort is your competitive advantage.
What scares you today becomes your moat tomorrow. Most people quit before they get there.

5. Playing it safe is the riskiest move.
Staying comfortable makes you 3x less likely to succeed. The market rewards courage, not caution.

6. Success isn't about feeling fearless.
It's about being terrified and moving anyway. Every expert you admire did exactly this.

7. Your brain is lying to keep you average.
That voice saying "wait"? It's not protecting you. It's robbing you of everything you want.


Ten years from now, you'll laugh at what scared you today.

Make the fear worth something.


P.S. Which truth hit home for you? 👇


♻️ Repost to help others
🔔 Follow Timothy Armoo for more uncomfortable truths

Your biggest problem isn't real.

You're just looking at it wrong.

That fear about starting your business, making that move, sending that message - it's actually telling you what to do next.

I spent years thinking fear meant stop.
Turns out fear means go.

The biggest opportunities are hiding behind the things that scare you most.

Your "impossible" situation right now - someone else turned that exact obstacle into their biggest opportunity.

No money → forces you to be creative.
No connections →  you build it your way.
No experience → you won't repeat old mistakes

Same reality.
Different lens.

Between 25 and 35, you'll face this choice a thousand times: Play it safe or bet on yourself.

In 10 years, you'll either be the one who flipped their perspective - or the one still waiting for problems to disappear.

They won't.

Start anyway.


🔔 Follow Timothy Armoo to win in life and business
♻️ Repost to inspire someone in your network

Reset Your Password | LinkedIn

JSESSIONID

LinkedIn Recruiter Login

li_at

LinkedIn Talent Solutions

Do you agree?

F*ck everyone…

Who doesn’t make you feel like you are good enough.

You don’t deserve that energy in your life.

Do what you love.
Build something big.

P.S. Speaking of big, I’m launching something big on Wednesday…

My first book is finally here!! It’s called "What’s Stopping You?"

Two years ago, I came back to the council estate where I grew up to start writing it. It’s finally done.

This book is for people like you.

I call you “the ambitious minority”.

People like you who are getting after it.

Who know you can be more and do more.
Who refuse to settle for mediocrity.

I'll be real… the hardest part of my journey wasn't in business, it was conquering my self doubt and negative talk.

So yes, you’ll learn a bunch of business stuff from the book, if you use them, you'll make money.

It wouldn't be a Timo book if we didn't talk about making money 😏

But most importantly, you'll finish this book with 11 practical frameworks to reinvent yourself.

Frameworks that help you when things get messy, mental exercises to access the stronger version of yourself.

My desire is by the end of the 2 hours it takes you read this, you’ll have the tools to finally be the person you want to be.

These are the same 11 frameworks that took me from an anxious kid in ends to selling companies for tens of millions of dollars by 30.

Whether you've connected with me for 2 years or 2 weeks, thank you very much for being part of this journey.

"What's Stopping you" is now available to pre order. There's a bunch of cool bonuses if you pre order. I'm sure you'd like them.

Thank you for being part of the crew.

Pre-order the book with the link in the comments.

I was supposed to be stabbed...

The best productivity hack you'll receive today:

Someone less qualified than you already started because fear didn't stop them.

Look, we've all been taught to "know our place." Stay in our lane. Don't reach too high.
Throw that out.

But the most successful people are professional outsiders. They put themselves where they don't belong.

The gap between you and the person living your dream isn't talent or timing.

It's the willingness to look stupid.

Stop earning your place.

Take it.


If this hit… Sign up to my newsletter CheatCodes. Tomorrow’s newsletter explains why your first business needs to fail. 20K+ entrepreneurs are already subscribed.

It's gonna be good.

Subscribe here 👇
https://lnkd.in/eMy22Fbw


♻️ Repost to help a first-time founder
🔔 Follow Timothy Armoo to build and scale your business

31 today 🎂

And as I reflect over the last year, here is my biggest takeaway...

Not being afraid to look stupid is a cheatcode in life.

Everything I’ve done, every great memory, every great story has come as a result of not being afraid to look stupid.

If you do it enough times, you realise that you don’t even need to try that hard to win.

Everything you want is on the other side of looking “stupid”.

Everything you desire is gained by ignoring the opinions of random people and just living the life you want.

Here’s to another year of “being stupid”.


P.S the 3rd picture is my proudest achievement this year. I wrote this book to help you unlock the B.S stories you’ve told yourself as to why you can’t do the thing. I know it will help you same way it helped me.

This chip shop got 25M views without spending money on ads.

They had one secret weapon:

Destiny behind the counter.

Here’s their secret.

Her colleague filmed random moments. Vinegar pours. Customer banter. Nothing special.
Until it was.

25M+ views later, they've got queues around the block and tourists flying in for selfies with a chip shop worker.

Look, they didn't change the chips.

They just gave their business a face.

And that face built a 156K following and is building a £10M brand.

Every "boring" business can do this →


I also break down frameworks to help you win in business (and in life) in my newsletter CheatCodes..

Subscribe here 👇
https://lnkd.in/eMy22Fbw


♻️ Repost to help another entrepreneur
🔔 Follow Timothy Armoo for frameworks to make more money

Would you do this?

Two years ago, I started writing the book I wish I had when I was 18.

Growing up I had big dream but also bigger doubts.

I didn’t know how to start. I didn’t know who to call,
I didn’t know if I was even capable.

That’s why I wrote 𝘞𝘩𝘢𝘵’𝘴 𝘚𝘵𝘰𝘱𝘱𝘪𝘯𝘨 𝘠𝘰𝘶?

Eleven chapters, each one a cheat code. Things like:

⁠- How to build a network from nothing.
- ⁠How to stop living by other people’s scorecards.
⁠- How to take action before you feel ready.

Pre-order the book: https://lnkd.in/eC6Wy85p

These are the same cheat codes that took me from being an anxious, self doubting, self hating kid in South London… to building and selling a company for tens of millions, and now running a portfolio that does £47 million a year.

This book took two years, hundreds of drafts, and everything I know about making progress.

I wrote it for one reason: to help you get out of your own way.

If you’ve ever felt stuck, if you’ve been waiting for permission.. this book is for you.

𝘞𝘩𝘢𝘵’𝘴 𝘚𝘵𝘰𝘱𝘱𝘪𝘯𝘨 𝘠𝘰𝘶? is available to pre-order now. And I’d be grateful if you did.

I hope this improves your life in the same way it did mine.

Thank for being part of our crew. I appreciate it more than you can imagine.

Pre-order the book here: https://lnkd.in/eC6Wy85p


-TKA

"What if nobody wants what I'm building?"

That's the smartest question you'll ever ask.

Most founders avoid it. They're terrified of the answer.

So they build for months. Burn through savings. Launch to crickets. Then sit there wondering why nobody's buying while their runway disappears.

I've watched this movie too many times.

Look, I've launched 7 companies. 3 failed because I was too scared to ask if anyone actually wanted them.

The other two? I validated first.

So before you do anything…

Validate your idea first. Make sure the market actually wants what you’re selling.

Here’s my framework →



If this helped… Check out the frameworks I share in my newsletter CheatCodes, where I share the best frameworks to help you win in life and in business.

Subscribe here 👇
https://lnkd.in/eMy22Fbw



♻️ Repost to help another entrepreneur
🔔 Follow Timothy Armoo for frameworks to make more money

Will your business idea work? Read to find out

I should be charging for this.

But I’m giving away 30 strategies to get clients, for free.

These aren't ordinary strategies.

They helped me:

→ Land high ticket clients without chasing them.
→ Build systems that buyers pay $$$$$ to acquire
→ Reduce your hours and start being the CEO you want to be

And now, I’m giving them away.

These will help you get clients - even if you’re starting from scratch with $0 and no audience.

Want instant access?

1. Make sure we are connected
2. Comment “CLIENTS”

And I’ll send it over ✅

I've watched 100+ first-time founders.

The pattern is always the same…

They build for months without talking to a single customer, then wonder why nobody's buying.


Here are 7 mistakes every first-time founder makes 

(and how you can avoid them): ⬇️

1. Building before validating
Talk to 50 potential customers before writing code. Their wallets tell the truth.

2. Fearing rejection more than wasted time
A "no" costs you nothing. Building the wrong thing costs you everything.

3. Perfecting in private
Ship something ugly that works instead of something perfect nobody sees. First make it exist, then make it good.

4. Solving problems you think exist
Your assumptions will LITERALLY bankrupt you. Talking to your customer won’t.

5. Avoiding the uncomfortable questions
"Would you pay for this?" beats "Do you like this idea?" every time.

6. Mistaking interest for intent
"That's cool" means nothing. "Here's my credit card" means everything.

7. Waiting for the perfect moment
The best time to validate was yesterday. The second best time is now.

The ones who make it aren't smarter.

They just validate before they build.

If you're a first-time founder, focus on validating your ideas first.

It'll save you months of building the wrong thing.

And maybe your savings too.


If this helped… Check out the frameworks I share in my newsletter CheatCodes, where I share the best frameworks to help you win in life and in business.

Subscribe here 👇
https://lnkd.in/eMy22Fbw


♻️ Repost to help a first-time founder
🔔 Follow Timothy Armoo to build and scale your business

I spent 14 years staring at buildings I thought I'd never enter.

Every evening, same spot. Same towers. Same dream that felt impossible.

Watching those skyscrapers like they were another planet. Like success lived there and I was stuck watching from the outside.

Every evening, same spot. Same view.

"One day I'll wear a suit. Shake hands in those offices. Be somebody."

Sounds dumb now. But when you're 21 and broke, those buildings feel like they're built to keep you out.

That voice you're voice you’re hearing right now - the one that says you don’t belong… It's the same one I heard every single night looking at those towers.

Then we sold Fanbytes.

Met the bankers in those exact buildings. Even went up the Shard – the one I used to stare at like it was untouchable.

Standing up there, I could see my old neighborhood. My old life.

And I realised something.Those buildings never moved. I did.

The only distance between you and where you want to be is the moment you decide you already belong there.

Stop waiting for permission.

Start anyway.


P.S. I’ve just launched my book - it’s about the 11 cheatcodes I wish I had when I was 18. Pre-order it here: https://lnkd.in/eC6Wy85p

The £10M mistake 85% of founders make...

And how to fix it. 👇

Most founders work IN their business. Not ON it.

Look, I get it. You started this thing, you know every detail, every client loves dealing with "the founder."

But when a buyer asks "What happens when you leave?" and you can't answer, that feeling costs you millions.

If you're still approving invoices, reviewing marketing copy, or explaining your pricing for the 100th time, you don't own a business.

You own a job.

And nobody pays 8 figures for a job.

The difference between a business and a job is simple: one makes money without you, the other dies without you.

Want to build something that runs itself?

The 3-step system is in the carousel →


♻️ Repost if you know a founder stuck IN their business
🔔 Follow Timothy Armoo for more exit strategies

Which one are you building?

There’s 3 months left in 2025.

But most people give up and wait for 2026.

You can do better.
You still have 3 months.

3 months to get better.
3 months to learn a new skill.
3 months to reinvent yourself.

There’s enough time.

You just have to decide.

3 months are enough to finish strong and set yourself up for an amazing 2026.


P.S. I spent 2 years writing the book for my younger self. If you want to pick up a copy, click the link in the comments.

🔔 Follow Timothy Armoo for content to build, scale, and monetise your business
♻️ Repost for a friend who loves reading

Have You Read These 5 Books?

To whoever needs to hear this today…

At some point, you’ve got to stop blaming your childhood.

You’ve got to stop blaming the fact that your parents were divorced, or you grew up in a rough area. Or that your dad left when you were born, or that you were bullied in school.

You’ve got to stop letting life happen to you.

Don’t go with the flow.
Only dead fish go with the flow.
Are you a dead fish?!

Yes, we all inherited different stories. But this is YOUR life. This is it. You get to decide your reactions.

You are playing the game.

You are responsible for how you feel next week, next month, next year.

Really take in that last sentence. Really deep it. The phrase “that’s just how I am” is cap. You are in charge.

That should scare you a little bit, but lowkey it should excite you. You are the f***ing designer of your own life. You didn’t write the beginning of your story, but you’re writing the next chapter.

That’s all you.

You have the pen.
Choose to rewrite your story.

Most speakers start with "Please take your seats."

I start with "Everyone JUMP!"

This is what happens 2 minutes into my keynotes.

You know what? After dozens of talks, I learned something: The energy you give is the energy you get.

When everyone's jumping together, something mad happens.
The tension drops and people start feeling the energy.

And not gonna lie - I thrive off people's energy.
They feed off mine. We create something together.

I don't want you sitting there taking notes like it's a lecture. Nah.

This is something we're all in.

And let’s be honest, your next presentation doesn't need more slides. Your next meeting doesn’t need a longer agenda.

They need energy.

Try this tomorrow:

- Start your meeting with "Everyone stand up for 30 seconds."
- Open your presentation with a physical warm-up.
- Begin your 1-on-1 by walking, not sitting.

Small ritual. Big shift.

I’m telling you - watch what happens when you stop trying to command attention and start creating connection.

Energy is contagious - but someone has to go first.

Be that someone.

A winner is just a loser who tried once more.

Walt Disney was fired from a newspaper for "not being creative enough.
Albert Einstein was expelled from school for being "slow and anti-social.
Oprah Winfrey was fired from her job as a television reporter because she was “unfit for tv.

Here's what I've learned: That voice in your head saying you're not good enough? Not ready? Not qualified?

Everyone has it.

The difference is some people tell it to shut up.

Look, I get it. Nobody wants to look stupid. Nobody wants to fail in public. Trust me, I've been there.

But you know what's worse than looking foolish?

Never finding out how good you could've been.

So yeah, you might fall on your face. You might mess up spectacularly.

Or...

Put your ego aside. Take the leap.

You might be far better than you ever imagined.


If this hit… Sign up to my newsletter CheatCodes. Today's newsletter explains why your first business needs to fail. 20K+ entrepreneurs are already subscribed.

You're gonna want to read it.

Subscribe here 👇
https://lnkd.in/eMy22Fbw


♻️ Repost to help another entrepreneur
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