Penguin Publishing Group

Forthcoming book tentatively called "What's Stopping You".

I believe we all have a version of us who is the confident, successful person we know we can be.

But too often we get in our way. I certainly did. And it took years for me to overcome myself + eventually become "successful".

What's Stopping You is my way of sharing with you mental frameworks and principles to help you win at the game of life and business.

Coming out Jan 2026 as one of Penguin's Flagship Books.

Author

Legon Ventures

Own a bunch of niche companies led by incredible teams.

We partner with companies that we believe we can supercharge and eventually sell.

So far so good.

Founder 

Fanbytes by Brainlabs

Started this as a 21 year old in university with two cofounders.

Within 5 years, I grew the team to 80 people. We started working with the world's biggest brands like Nike, Samsung and U.K. Government.

Fanbytes was acquired by global marketing company Brainlabs in May 2022 in a multi-8 figure deal.

CEO + Cofounder

Failed businesses

Tried a bunch of businesses which didn't work.

Giverr
↳ This was supposed to be a social commerce business. Raised money from investors. Failed because I wasn't techy enough.

Bandzie
↳ I wanted this to be a way for artists to monetise their fans. Raised money from investors. Failed because wasn't really solving a problem.

Doodlar
↳ I wanted to create an easy way for non profits to raise money. Failed because I didn't know how to sell properly.

Chief Failure Officer

Bar Pass Limited

When I was 19, I knew nothing about start-ups. 

I joined Bar Pass as an an attempt to learn more about how startups work from an employee perspective. It was a mobile ordering app, and the experience was great.

Worked closely with the small team and did everything from marketing to competitive analysis and was part of the team getting on to the Microsoft Ventures Accelerator.

The biggest lesson it left me with: success depends on a great team, and especially on having great founders.

Ultimately I left because I raised investment for a startup.

Business Development

EntrepreneurExpress

This was my first company that got acquired. I was only 17. 

Acquired by Horizon Media. An online business publication introducing me to the world of advertising and how to drive traffic.

Interviewed people like Richard Branson, Alan Sugar and James Caan on the content side and struck large ad deals with programmatic ad networks to monetise.

- Pretty much did everything from writing to sales to marketing.
- Sold company after 11 months in a small 6 figure deal. 

This experience taught me that you could just create your own reality. I was hooked.

A crash course to the wonderful world of advertising and social media.

Co-Founder/Editor in Chief

Alpha Tutoring

Started this to win a bet at 14. Grew the company to 65 tutors in 6 weeks with a clientele in all corners of London. 

Ultimately it failed because tutors and clientele started booking appointments without my intermediating.

After this, I was hooked on entrepreneurship.

Founder

Sold biz for 8 figures at 27 | Global Speaker | Entrepreneur | Sharing lessons learned

1994:  Born in London and sent to live in Ghana.
Age 11: Came back to South London living on a 4th floor council estate.
Age 14: Started tutoring biz. Made £500 (woop)
Age 17: Started EntrepreneurXpress (sold for £110,000 wooop)
Age 21: Started Fanbytes with my friends in uni.
Age 21 - 27: A blur. Grew the team to 80 people, raised $2m in funding. Won clients like Deliveroo, Samsung and the UK Government.
Age 27: Sold the company to independent agency Brainlabs in a multi 8 figure deal.( wooooooop)
Age 29: Brokered two more business exits.
Age 30:  Building more sellable companies with great founders.

_

3 years ago, I sold my company Fanbytes for 8-figures. Now, I help entrepreneurs scale their business from £50K+ a month to an exit worth millions.

In my experience, most founders don’t realise the biggest mistake that they are making: 

→ If your business can’t run without you, it’s not a business. It’s a bottleneck.

You don’t get freedom.
You don’t get options.
And you definitely don’t get bought.

That’s why I help founders build companies buyers actually want to buy.

Even if you’re not thinking about selling right now,

You should be building like you are.

If you want to build an asset worth owning...

Follow to learn how to build a business you can sell for millions.

Read this twice.

Because if you're building something for the first time 

A business. 
A team. 
A product.

It’s going to feel uncomfortable.

Not because you’re not cut out for it.

But because your brain is wired to resist the unfamiliar.

Because the next level?

That's uncomfortable.

→ It means pitching bigger clients.
→ Hiring someone new.
→ Letting go of control.

That’s where the growth lives.

Get uncomfortable.


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Timothy Armoo

I Build Companies That Sell For Millions And Teach Founders How to Do the Same

Everyone’s obsessed with “making the right decision.”

But here’s the truth:

There is no perfect choice.

Every risk carries a reward.

Either you win…
Or you learn.

You either take the leap and it works out, and your life gets better.
Or, it doesn’t work, and you come out smarter, faster, stronger.

It always pays off.

It’s the hesitation that costs you.

Ever taken a risk that changed your life?


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Most people want to be around you when it’s convenient.

But few support you when it counts.

The people who mention your name in rooms full of opportunity?

That’s loyalty.
That’s leverage.
Those are my kind of people.

Ever had someone do that for you?


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I was wearing £12 shoes and a blazer from Asda.

The doorman called me ‘sir.’

I walked into the 5-star hotel Claridge’s (of course, not as a guest).

I sat in the lobby like I belonged. Even though I knew I didn’t.

And the doorman? He held the door open and said:

“Good morning, sir.”

That word hit different.

Not one teacher had called me that.
Not even neighbours.
No one.

But he did. Without knowing anything about me.

That moment stuck.

Because respect does something. It builds identity.

Years later, I built Fanbytes and sold it for 8 figures.

In that moment, I was just a broke kid in Sports Direct loafers, pretending to be belong. And someone treated me like I already did.

Ian, thank you.

Ever had someone believe in you before you believed in yourself?


♻️ Repost this if it hit.

Ever felt like people don’t really see what you’re capable of?

Like you're almost invisible?

It’s not because you’re not good.

You might just be in the wrong room.

Sometimes people only notice the loudest voice

Not the sharpest thinker.

Don’t take it personal.
Just take it as a sign.

→ Find rooms that notice effort
→ Stay around people who bet on potential
→ Stop explaining your value to people who are committed to misunderstanding it

Let them sleep.

Stop changing yourself to fit the room.

Start choosing better rooms.

Have you ever been underestimated? Comment below.


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At 14, I made my first £500 tutoring kids.
At 17, I started my first company. Later sold for £110,000.
At 21, I founded Fanbytes while at uni.
At 27, I sold it for a multi 8-figure sum.

I grew up on the 4th floor of a South London Council estate.

Shortcuts were everywhere. Everyone around me was involved in drug money. Gangs. Fast cash.

Instead, I chose differently.

I chose to build companies.

All of this?

It didn’t come from playing it safe.

I picked a direction. Then tried to move faster than everyone telling me to slow down.

Even when it wasn’t popular.
Even when others didn’t get the vision.

Here’s the thing.

Don’t take advice from people whose life you do not want.

It makes you second-guess your gut.
It makes you chase goals that aren’t yours.
It makes you forget why you started.

Want to move forward?

Silence the crowd.

Then listen to the voice that matters most.

Your own.


—

Ever lost sight of where you’re going because of external noise?

🔔  Follow Timothy Armoo for honest stories about building million-dollar companies.

Be the first person in your family to do things differently.

The first to start a business.
The first to say “no” and mean it.
The first to choose joy over survival.
The first to set boundaries and keep them.
The first to ask for help—and not see it as weakness.

You don’t have to follow the script you were handed.

You can write a better one.

A different one.
A happier one.

You might like your new story better.

What’s stopping you?

P.S. What did you do differently for the first time in your family?

2 years ago, my best friend Richmond Amoah passed away.

So we built a school hall in Ghana to honour his name ❤️

Richmond loved education, typical Ghanaian man believed you should educate yourself as much as possible :)

Now thousands of kids will carry his name forward.

This school is a small way of continuing his legacy.

But here’s the truth.
We don’t need grand gestures to show love.

Rich was the king of small gestures.

During my lucky 12 years of knowing him, I always got little texts of encouragement, little “I’m thinking of yous”,

He was the ultimate hype man...will gas you over the smallest thing.

He taught me the art of “thoughtful checking in” which I made part of my life.

In the busyness of life we can forget that it’s the little texts, the little actions that are more meaningful.

So here’s the takeaway...

There’s someone you’re thinking of as you read this.

Someone who’s had your back.
Someone who’s grown.

Text them. Right now.

You don’t need to meet. Just let them know you’re thinking of them.

Tell them you’re proud.
Tell them you love them.
Tell them they’ve made an impact.

Give them their flowers whilst they can still smell them.

Turning 30 felt different.

I used to think success meant more money, more noise, more “go go go.”

But actually, when I turned 30, it showed me it’s actually about less.
Less proving. Less performing.

More being okay with who you are when no one’s watching.

I put together 30 things I wish I knew earlier.

Which is your favourite? Comment below.


Repost ♻️ this to help others achieve their dreams faster

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30 Lessons I wish I knew

One of my favourite sayings... it's not that deep.

In business and in life things will suck.

Business partners will betray you.
Investors will pull out of deals.
Employees who you liked will go to competitors.

Friends will talk badly behind your back.
Family members will treat you different.
You fumbled the presentation.

But at the end of the day...

Life goes on.

You'll forget it in a few weeks.

You won't die.

So the next time, something "BAD" happens to you.
Something "CATASTROPHIC" happens.

This too shall pass.

Just realise...

It's not that deep.


♻️ Repost to show this to someone who needs this reminder
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I sold my company for 8 figures.

But I nearly left millions on the table.

Not because of revenue.

Because of what was missing behind the scenes.

→ I didn’t have predictable systems
→ I didn’t design it to be sold
→ I was involved everywhere
→ I didn’t know about market timing

Most founders do this without realising it, and miss out big

I learned the hard way that building a sellable business has a formula.

These 4 moves made all the difference. 👇

Save this and send it to another founder who’s building to sell.


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4 Things I wish I Knew Before Selling My Company

Tope Awotana’s father was killed in front of his eyes when he was 12 years old.

But he went on to build a billion dollar company that we all use today. Here’s how this Nigerian founder beat the odds.

Born in Lagos, Nigeria, into a middle-class family, Tope’s parents were quite successful as entrepreneurs

However, at 12, everything changed. 

Tope witnessed his father get shot and killed in a carjacking and immediately his world was turned upside down. 

Despite this tragedy, Tope showed incredible resilience and brilliance, completing school in Lagos at 15 and moving to Atlanta shortly afterwards to study computer science and business management at University. 

After graduating he joined software company EMC as a salesperson before leaving after 9 years to invest in this crazy idea he thought might just work. 

Calendly. 

He poured his life savings ($200K) into the idea and hired a development team in Kyiv, Ukraine to help him build it. 

In 2014 Russia invaded Crimea, riots broke out between anti-government protestors and armed police in Kyiv, and things were looking uncertain to say the least.

Despite warnings from family & friends, Tope flew out to Kyiv to work personally with his development team to ensure Calendly was a success - working to the sound of Molotov cocktails and gunfire right outside his windows. 

Now, fast forward 10 years, and Calendly is a behemoth valued at $3 billion, making Tope a billionaire.

Speaking on his success in 2022, Tope explained how the death of his father was a major motivator for him, saying:

“I felt like he didn’t get a chance to complete his work. There was a part of me from a very early age that wanted to redeem him.”

I think it’s safe to say that Tope, you’ve definitely redeemed him.

Tope’s story is an incredible example of resilience, dedication and the fearless pursuit of entrepreneurship that we should all learn from. 

Repost this to share Tope’s story ♻️

Netflix, Uber Eats, and mindless scrolling have stolen more dreams than failure ever will.

Comfort is a slow trap.

You won’t even feel it tightening.

One easy choice at a time.
One “I’ll do it tomorrow”
One more episode.

Then suddenly, you’re busy, but you’re not growing anymore.

You filled all your time without going anywhere.

Comfort feels good.

Until you realise it’s costing you everything you actually wanted.


Follow Timothy Armoo to get more out of life and business

Ever leave a meeting and think…

“Why did I say yes to that?”

Yeah… Same. We’ve all been there.

You get pulled into coffee chats, “quick” calls, endless DMs, and suddenly, your whole day’s gone.

Not building.
Not resting.

Just saying yes to everything but yourself.

Here’s the truth:
You don’t owe everyone your time.

Just because they ask, doesn’t mean you have to give it.

Be ruthless with your calendar.

Protect your peace like your business depends on it.

Because it does.


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My friend sold for $650M.

But here's what surprises most people.

(You’ll want to save this.)

It wasn't a crazy growth story.
He just made big companies trust him before he’d earned it.

Most founders wait until they’re “ready” to go upmarket.

Husayn Kassai didn’t.

He sold to giants while still looking up at $1M ARR.

How?

He looked enterprise-ready from day one.
He solved problems that couldn’t wait.
And he let bigger platforms carry him into the room.

Last week, I wrote down all 4 strategies he used to build and sell his business.

Steal this playbook for your business. 👇


(Save it. You’ll want to come back to this.)

If this was valuable, repost ♻️ for others.

How Husayn Sold His Business For $650M

We regret to inform you.
We regret to inform you.
We regret to inform you.
We regret to inform you.
We regret to inform you.
We regret to inform you.
We regret to inform you.
We regret to inform you.

How many times have you heard that?

This is the part of entrepreneurship no one puts on the timeline.

Investor passed.
Client disappeared.
Your big idea... ignored.

And the worst of it? You still have to show up like you’re winning.

Let me be real with you.

Rejection isn’t the killer.

It’s the not knowing if you’re on the edge of a breakthrough or just building a very expensive hobby.

But here’s what I’ve learned.

Every “we regret to inform you” is a test.

Not of your business.

Of you.

→ Will you fold?
→ Will you water down the vision?
→ Or will you double down and send the next pitch, launch the next thing, keep swinging?

Because the “we’re delighted to inform you” moment does come.

Not to the most talented.

Not to the most followed.

But to the ones who stayed in the fight.

It will happen. Just try again.


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She sold 4 companies for $100M+.

No fluff. No hacks. Just 5 moves most founders never make.

(This post is worth more than $100M+, save it for later)

Most founders dream of a big exit.

My friend Anastasia Koroleva engineered hers.

She built to sell.
She made herself irrelevant.
And she let the right buyer pay more.

Last time we met, she broke down exactly what she did, and how you can too.

Steal this playbook for your business. 👇


(Save it. You’ll want to come back to this.)

If this was valuable, repost ♻️ for others.

How Anastasia sold her businesses for $100M+

A founder with a £3M business was offered just £900K.

Brutal. But avoidable.

His business valuation was much lower than what he expected.

And it’s simple to fix.

The problem? His business looked too dependent on him.

At first, that seems smart:
→ You know your clients.
→ You know every moving part
→ You know how to fix any problem

But that same control kills value.

Aa business reliant on its founder is much more vulnerable. Buyers would need to buy you in order to get the full value.

So I asked him 3 simple questions:
1. What breaks if you disappear?
2. Who else knows how to deliver?
3. How many decisions needed your sign-off last week?

That told us everything

Here’s how I'd fix it. 👇


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Don't Let This Kill Your Business Valuation

A £500 bet changed everything.

I was 14. Walking home from school with my mate Kunal.

We passed a black Mercedes parked on the street.

He looked at it and asked, “How much do you think that costs?”

“£500?” I said.

That wasn't a joke. Back then, £500 felt like a million.

He laughed.
Then said:

“I bet you’ll never have £500 before you’re 18.”

I laughed it off.

But something flipped.

I didn’t want to be the guy who couldn’t. That night, I started thinking: how do I make money?

I was the maths kid. So I started tutoring.

£10 an hour. Then £15. Then I hired the best bio student, paid him £10, and kept £5 profit. It wasn’t just tutoring anymore, it became a business.

I didn’t know what a margin was.
Didn’t know what customer acquisition meant.
But I knew how to solve a problem and get paid for it.

That’s all business is.

Find a skill → Solve a problem → Package it → Sell it.

That first £500?

Looking back, it really wasn't about the money.

It gave me proof that I could create value from scratch.

Fast forward a decade, I’d exited my company in an 8-figure deal.

But that silly bet?
Still echoes.

Kunal passed away years ago.

There’s a bench with his name on it in a park nearby.

Every time I walk by, I nod.

And silently thank him for the challenge that sparked it all.

I scaled to 8-figures and still felt stuck.

Why? Because the business needed me to do anything.

The messy middle is real.

It looks like, but it’s actually a trap.

If you’ve scaled past $20K/month, you’re probably feeling it.

You work insane hours.
You’re the bottleneck.
You’re stressed out of your mind.

Here’s how I escaped it:

→ Productised the offer
→ Hired leaders
→ Measured freedom, not just revenue
→ Built systems that ran without me

If you're in the middle, this is your cheat code. 🧠


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