Anna York

I help marketing departments and business owners scale their brands by connecting content marketing with AI.

→ SEO + AI
→ Content + AI
→ Brand Designs

The main priority is to maintain the quality of work, and it is not compromised to prioritize the use of AI technology.

💬 DM me “AI” to learn more!

Visit my website (at top of my profile) for free resources.

Senior Digital Marketing Consultant

Brand30

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

Member

SEO meets AI | AI-powered SEO without sacrificing quality 🍎 | Only for brands that want to grow 10x faster | Ready to scale your brand?

7 powerful prompts to do keyword research 👇

7 Prompts for Keyword Research

6 best SEO courses to become a certified SEO.

Get certified by the world's most prestigious academies.

The summer holidays are coming
→ It's time to level up your learning 

Numbers explained:

1. Yoast - Free SEO training for beginners
↳The topics covered in this SEO-free training course are:

• SEO for beginners’ training
• WordPress for beginners training
• Yoast SEO for WordPress plugin training
• Structured data for beginners’ training

Link: https://lnkd.in/emheMcAK


2. Hubspot Academy
↳The topics covered in this SEO-free training course are:

• SEO basics
• On-page and Technical SEO
• Keyword research for SEO
• Link building for SEO
• Optimizing the website for rich results
• SEO reporting

Link: https://lnkd.in/e3upG67S


3. SemRush Academy
↳The course is divided into 2 modules covering 6 topics:

Module 1 – Technical SEO
• SEO audit
• HTTPS issues
• Crawlability issues

Module 2 – On page Signals
• Creating SEO-friendly content
• Getting ideas for On-page optimization
• Getting rid of On-page errors

Link: https://lnkd.in/ebF7NYGT


4. Moz Academy
↳The course is divided into 2 modules covering 7 topics:

• SEO Strategy
• Keyword Research
• Searcher satisfaction
• On-page Optimization
• Technical SEO
• Link Building

Link: https://academy.moz.com/


5. Skill Share
↳Two of the best SEO courses in SkillShare are: 

• Introduction to SEO: Tactics and Strategy for Entrepreneurs
• SEO Today strategies

Link: https://lnkd.in/efAaZi7W


6. Coursera
↳This course takes four months to finish:
 
• Course 1 – Introduction
• Course 2 – Google SEO fundamentals
• Course 3 – Optimising a website for Google search
• Course 4 – optimize SEO
• Course 5 – Google SEO Capstone projects
 
Link: https://www.coursera.org/


👉 Get certified and become an SEO expert in 2024. 

Happy learning! 🙋‍♀️

P.S. Follow me, Anna York, for more content like this.

3 Best Prompts for On-Page SEO Optimization 👇

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

3 power prompts for On-Page SEO

How I find easy win keywords with Reddit and Ahrefs 👇 

(Easy Step-by-Step Method)

Reddit, Inc. is a treasure trove of user-generated content (UGC).

This means search engines can't always guarantee that the content is helpful or answers the search query effectively.

So, if you find a Reddit thread ranking #1 on Google,
chances are a well-written blog post will outrank it quickly.


Here's how to find these Reddit threads:

Step 1: 
↳ Go to Reddit and find a subreddit related to your industry.

Step 2: 
↳ Copy the subreddit's URL.

Step 3:
↳ Paste it into Ahrefs Site Explorer.

Step 4: 
↳ Click on the Organic Keywords report.

Step 5: 
↳ Sort by position.

Step 6: 
↳ Target the first 4 keywords you see.


Happy keyword hunting! 🙋‍♀️

- - -

P.S. Follow me, Anna York, for more content like this.

E-E-A-T is a hot topic in the SEO world right now.

But here’s the thing: most people are getting it wrong.

In 2024, E-E-A-T isn't just about ticking boxes or following a checklist. 
 
👉  It’s a mindset shift.
 
This guide will teach you 5 practical ways to build and demonstrate E-E-A-T
(Experience, Expertise, Authoritativeness, Trustworthiness)

Wishing you success, my friends 🙋‍♀️
Cheers, Anna

- - - 

♻️ Repost this to help others with their SEO
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E-E-A-T: How I Create People-First Content

24 SEO Backlink Tactics (Part 3)

I've made a cheat sheet with the most popular tactics for you. 👇 

Wishing you success, my friends 🙋‍♀️
Cheers, Anna

- - - 

♻️ Repost this to help others with their SEO
And follow me, Anna York, for more content like this.

Do you feel like you're juggling SEO and content tasks? 
You're doing this on top of your day-to-day business operations?

It's a common headache for marketing departments stretched too thin. It affects business owners like you. You are on the edge of greatness. But, the amount of work and the unpredictability of costs hold you back.

You're not just looking for a solution; you're searching for a lifeline.

The reality hits hard:

→ Hours upon hours poured into SEO and content, only to see a trickle of the results you envisioned.
→ Your brand's identity feels like a patchwork. There is no sleek design that speaks volumes to your audience.
→ Every month, the budgeting feels like a gamble, with costs ballooning unexpectedly.

It's a relentless cycle that not only drains your resources but also saps your spirit. The big question is always, "How can I break free? I don't want to compromise quality or hire a small army."

Here's your answer: Scale your brand with Anna and AI.

Imagine partnering with someone who knows exactly where you're coming from. We provide all-in-one SEO, content, and design services. They are for marketing departments and business owners like you. 

What makes this service life-changing?

→ It uses a flat-rate model. This model cuts through budgeting fog. It gives you clear visibility on expenses. 
→ The approach is holistic. It marries SEO, content, and design. This ensures a vibrant and cohesive online presence.
→ It's a scalable partnership that grows with you. It offers the expertise and output of a full marketing team without the hassle.

And if you choose us, you'll be working privately with me and 3 other experts (yes, I'm not a solopreneur) who specialise in SEO + content + design.

We are growing your visibility, engagement, and conversions quietly but powerfully.

No more time spent on hiring and finding talent.
No more stale or boring content.
No more budgetary shocks.

When you're ready drop me a DM with "scale". 

Let me be the wind beneath your wings.

Roisin Bennett

24 SEO Backlink Tactics (Part 2)

I've made a cheat sheet with the most popular tactics for you. 👇 

Wishing you success, my friends 🙋‍♀️
Cheers, Anna

- - - 

♻️ Repost this to help others with their SEO
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How I humanize AI content with Perplexity.

The RIGHT strategy.

Here’s how I do it:

Step 1:

I use a mega Perplexity prompt to humanize the AI content.
”Blog keyword = How to get a high-quality backlink
No fluff, no cringe, every sentence on a new line, make my articles win-win, normal language with a reading grade of 4, keep it neutral….”

👉 Full prompt in the comments.

Step 2:

I use an AI detection tool to check.
But you’re not ready yet ;)

Step 3:

I go through my 7-step checklist (most important) 👇 

1. Double-check crucial facts
↳ AI can misinterpret information or use outdated information.

2. Use your unique voice
↳ Your readers are coming for you. Make sure AI-generated content reflects your tone and style.

3. Simple language
↳ Keep it simple. Complex words or sentences can put your audience off.

4. Do plagiarism checks
↳ Originality is key. Use tools to make sure your content is unique.

5. Overuse of emojis
↳ Using too many emojis is tempting. But, they can hurt your professionalism.

6. Fact-checking current events
↳ Stay accurate. In the fast-paced world of news, check all the details.

7. Don’t skip grammar and proofreading
↳ Don't rush into anything. Tools like Grammarly can help you improve your writing.


For more insights, check out my full guide!

Okay, that's it for today! 🙋‍♀️

Remember, ChatGPT is cool as long as you don't copy and paste everything!

P.S. Want more cool stuff like this? Join my FREE newsletter.

- - - 

♻️ Repost this to help others with their SEO
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How to get backlinks with your expert knowledge 👇 

Use your expertise to get SEO backlinks from top websites.


P.S. In case you need help with your digital PR, follow and DM Fery Kaszoni

P.P.S. You want more pro tips like this? Follow me, Anna York! 

- - - 
#SEO #backlinks #digitalPR

How to get backlinks with your expert knowledge

21 powerful tips to improve your eCommerce page and stop losing clients.

Check out my eCommerce page Cheatsheet: 👇 

Based on our A/B tests, this design converts the most visitors into paying customers.


Numbers explained:

1. 𝗧𝗿𝘂𝘀𝘁 𝗦𝗶𝗴𝗻𝗮𝗹𝘀: Show credit card safety, phone number, and delivery info clearly for trust.
2. 𝗛𝗧𝗧𝗣𝗦/𝗦𝗦𝗟: Use "https://" and update certificates for safety.
3. 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗯𝗿𝗲𝗮𝗱𝗰𝗿𝘂𝗺𝗯𝘀: Use signs to help users find products.
4. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘃𝗶𝗲𝘄𝘀: Display unique reviews for your products.
5. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗶𝗱𝗲𝗼𝘀: Use Wistia for custom videos.
6. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗼𝗽𝘁𝗶𝗼𝗻𝘀: Easy search with spelling help.
7. 𝗖𝗹𝗲𝗮𝗿 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻: Make "buy" buttons easy to tap.
8. 𝗠𝗶𝗰𝗿𝗼𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗦𝗰𝗵𝗲𝗺𝗮: Use tags for Google understanding.
9. 𝗤&𝗔 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Allow questions and answers.
10. 𝗜𝗺𝗮𝗴𝗲𝘀: Show quality pictures, avoid stock photos.
11. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: Write clearly with key info.
12. 𝗣𝗵𝗼𝗻𝗲 𝗻𝘂𝗺𝗯𝗲𝗿: Share contact info.
13. 𝗟𝗶𝘃𝗲 𝗰𝗵𝗮𝘁: Offer real-time support.
14. 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗱𝗲𝘁𝗮𝗶𝗹𝘀: Display your business info.
15. 𝗣𝗮𝗴𝗲 𝘁𝗶𝘁𝗹𝗲: Make titles catchy.
16. 𝗠𝗘𝗧𝗔 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: Create a brief product ad.
17. 𝗣𝗮𝗴𝗲 𝗨𝗥𝗟: Keep web addresses simple.
18. 𝗛𝗲𝗮𝗱𝗲𝗿 𝘁𝗮𝗴𝘀: Use titles for organization.
19. 𝗢𝗽𝗲𝗻 𝗚𝗿𝗮𝗽𝗵 𝗧𝗮𝗴𝘀: Optimize for social sharing.
20. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲𝗻𝗲𝘀𝘀: Ensure mobile-friendliness.
21. 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Link similar items.

Bonus - 22. 𝗣𝗮𝗴𝗲 𝘀𝗽𝗲𝗲𝗱: Keep the website fast.

P.S. Did I miss anything? Comment below 👇

- - - 
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🔄 REPOST this to help others

Many people ask me:

Is SEO still worth investing in today, especially with the rise of AI?

And my answer is; 
Yes, Yes and Yes. 

I believe in the power of content that truly 
⤷ Educates & Entertains your customers. 

Most marketers forget: 

Demand generation is not just about 
⤷ Paid Ads or Social Media. 

Nowadays, many companies focus on channels outside their own website, neglecting their business website.

They try to fill the gaps with: 
➞ AI Content 
➞ Bunch of CTAs 
➞ Keyword Stuffing 

And hope that this is sufficient!

But;

I can tell you from experience,

This is NOT the case!

This might look fancy, but;

➞ Sooner or later this will become a problem.
➞ A website with solely AI content is burdensome.
➞ And it’s unable to build a lead pipeline.

And even worse, it kills trust in your brand.

This is the trust you just built with great LinkedIn content.

In these days;
➞ B2B buyers expect a smooth buying experience.
(almost like B2C)

They want:

➞ Solutions for their pain points & desires
➞ Easily find your website on Google
➞ Understand your offer properly
➞ See if your content confines

GENERIC AI copy does the opposite!

Don't get me wrong here!

You can use AI, but more as your assistant.

AI works best only under human supervision!

Always add;
- Your custom solution
- Your industry insights
- Your personal expertise

While creating content for your website.

And With SEO;

You ENSURE that a potential buyer gets a
⤷ Great user experience with your website.

This also includes basics like

➞ Page Speed
➞ Mobile Friendliness
➞ Content providing Value

This is a crucial part of your
⤷ Demand generation strategy!


Thursday Tips! Over… 🙋‍♀️ 

-----------------

P.S. Does your website contain generic AI content?

P.S.S. Be honest! (I read all the comments).

Follow Anna to master AI-powered SEO!

Why the Semrush Spotlight conference is a must-attend for digital marketers 
(insider tips revealed)

Shine the light on:

→ Your campaigns
→ Your business
→ Your career

Your GOAL should be Making the Most of Spotlight!

Agenda:

→ Semrush certification workshops.
→ Keynote on AI + the Future of Marketing.
→ Sessions on standing out and winning in a crowd.

Refreshment? Of course!

→ Welcome parties to meet fellow attendees.
→ Cocktail reception to close the day.

Perks:

→ Latest trends and success stories.
→ Inclusive marketing strategies.
→ Pop culture in marketing.

Exclusive:

→ Semrush product releases.
→ SECRET speaker session.

Wondering about speakers? I bet you would love to see them!
Click to check out - https://lnkd.in/eTK_hPnk

This Spotlight conference will help you:

→ Transform your MO.
→ Elevate your SEO game.
→ Gain cutting-edge insights.
→ Connect with industry leaders.
→ Discover new marketing strategies.
→ Uncover the SECRET behind SEO’s future.
→ Enhance your growth/professional network.
→ Learn from Expert-led workshops and sessions.
→ Network with top professionals (TOP G’s) of Industry.
→ Witness new product releases exclusively from SEMrush.

You’ll set a new standard for your marketing strategies by attending this event.

Do you have FOMO? Mark your calendars 'cuz it’s Happening!

JOIN me at “Spotlight by Semrush” in Amsterdam on 30th October.

Book Your Tickets Now at - https://lnkd.in/eTK_hPnk

-----------------------------
P.S. Any questions about the event? Ask me in the comments!

P.S.S. ♻Repost this → Make sure no one misses out!

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