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Are you a consultant looking to grow your business using digital marketing strategies that actually work? Content marketing is a powerful way to build deep engagement with your audience and attract high-quality clients. A good content-based marketing approach is steeped in generosity and over the long-term, it can do wonders for your brand and your business. Seth Godin and I discussed this at length on the Productive Insights podcast. To access the episode, head over to the Productive Insights website, and type the words "episode 200" into the search bar. Without a steady stream of engaged prospective clients (which can be achieved via content marketing), sales start to dry up. Finances get tighter. Tough decisions have to be made and you do longer hours. This impacts your health and family life. What's it costing you or your business to NOT have a clear content marketing strategy which showcases your expertise and attracts high-quality clients? The benefits of a content-first strategy are enormous. Podcasting in particular is working extremely well right now if you do it right. Here are some recent podcasting trends: ★ Monthly podcast listeners are affluent: 16% have an annual household income of $150K or more ★ Monthly podcast listeners are educated: 30% have some grad school or an advanced degree ★ People who are weekly podcast listeners spend a mean time of 5 hours and 7 minutes per week listening to podcasts. ★ On average, people spend 4 hours a day listening to audio. ★ Forty-eight percent of monthly podcast consumers follow companies/brands on social media Source: Salesforce(dot)com I have over 15 years of international experience in finance and strategy with a CPA and an MBA from the AGSM. I have a passion for helping other professionals build a commanding presence online through podcasting. Apply for an initial strategy session to find out more: https://www.CallAshRoy.com.

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