monday.com

Responsible for a section of the blog and getting used to all the awesomeness at Monday

Sr. SEO Manager

SEO Bros 😎

Wanna get your site roasted by 2 expert SEOs? Send me a DM with your site and your biggest challenge with organic growth / user experience / conversions. Newsletter + Podcast coming soon!

Head of Community / Course Instructor

M3 Community

Want to see your marriage go from poop to bliss? Come join our community.

Community Member

RevGenius

RevGenius is an exclusive online community for revenue-focused marketers and sales professionals. Join us!

Member

Mayple

I joined Mayple as a freelance content writer, 

As their first marketing hire. 

And we've done some amazing things together. 

I quickly took over the blog, 

Started with 4 articles a month

And grew that to 20 articles per month. 

Optimizing our evergreen posts shot up our traffic from 2k to 20k/mo.... 

Then we built a bunch of SEO-optimized high-quality blog posts, 

And now we are trending to hit 46k this month. That's visitors, with a big V (for victory). 

Oh, forgot to mention, 

I also helped build their podcast + YT channel + content promotion strategy. 

And I'm managing a team of writers from all over the world. 

Our content is not just good, it's finger-licking good.

Mayple matches brands with the world's top marketers. 

We have 600+ vetted and hand-picked experts. Come join us!

Director of Content

Started out by writing blog posts about eCommerce marketing and quickly became in charge of the blog, organic social media, and email newsletters.

Content Marketer

Perimeter 81

Managing P81's group of writers, publishing posts, creating stunning briefs.

Content Manager (Mayple project)

Brightech

Grew sales to over $1M annually.
Grew email sales by 4X to over 40k subscribers
Grew Instagram to over 140k followers 
Grew Pinterest to 1.8M views
Grew email list by 2.5X
Launched over 11 new marketing channels and managed them all
Build relationships with over 300 influencers
Executed cold email campaigns with over 30% response rates

Director of Marketing

Managing growth and marketing operations for an innovative lighting company based in LA. 
We are currently looking for interior designers/influencers and writers that cover interior design topics to work with.

Growth Manager

Interior Design Inspiration

It all started when we noticed that there is no medium publication that deals with interior design 😲. 

So we decided to create one 🤩. 

We're building the premier place to find inspiration, tools and tips about interior design, interior decor, and home lighting. ✨

Join us here - www.medium.com/interior-design 👌🤳😊

Editor / Growth Manager

ShareSomeFriends 

Created outbound email campaigns that received an open rate of 70% and a response rate of 30%. 
Lead site redesign and UI/UX redesign. 
Set up a sales organization & infrustructure (CRM, outbound email campaigns, lead generation machine, and an onboarding process). 
Created the blog and managing all content. 
Wrote a 4,500 words article where I interviewed 20 infuential marketing experts.

Content Manager

Rockin'​ Content

We help businesses and startups promote themselves through epic content. 
I've written over 120K words in 11 months. 
Here's everything we've done so far - https://clearvoice.com/cv/BenKazinik
This is the brainchild of all the content writing/editing/social media management and promotion that I've done in the last year.

Founder / Mad Content Scientist 

Content @Mayple, 0 to 50k/mo visitors, I want to be your next podcast guest 😎

I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates. 

I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.

Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - ben.kazinik@mayple.com

Unpopular opinion: 

GEO is not a thing 

AEO is not a thing

AIO stands for AI overviews

that last one is a search feature and it’s so unpredictable that Google doesn’t even know how to track it.

stop pretending like you’re a GEO expert, we need more data on what works and what doesn’t, 

and until then do yourself a favor and call it good old plain SEO, cause that’s what it is. 

thank you for your attention to this matter.

Ben Kazinik

0-231k/mo visitors | SEO @monday | I build AI Workflows for SEO | “GEO” is not a thing

GEO Gurus: SEO is dead
Me: GEO is not a thing
Meanwhile Google:


At Google Search Live in Zurich John Mueller said "AI systems rely on search. and there is no such thing as GEO or AEO without doing SEO fundamentals. 
Tricks will come out and they will work for a short time, companies that want to be around for the long term should focus on something that is proven with long term stability and not tricks."

There are various stats from studies on how many pages get cited by LLMs that aren't visible on search, or at least on the first page, and maybe I will go through some of them and summarize for yall, 

And I would take any statement from Google with a grain of salt, but ALL SEO fundamentals will help you get cited by LLMs. So just do them Karen, and don't fire your SEO team just yet. 

Image and quote courtesy of the great Eli "product-led SEO" Schwartz. Follow him, you'll thank me later.

Want your site to be found on LLMs?

Don't make these mistakes. 

We just finished our 3rd SEO roast LIVE on the monday mansion!

It was a BLAST, here's a quick summary of the top site bloopers we found: 

1. EEAT - the about us section needs to be about YOU, not some salesy product description. And please put some pictures, bios, titles, the story of your business. People & LLMs love a good story

2. Buyer journey - your shop button can't go to another site.. that's just a big No No. The user gets confused and leaves.

3. Conversions - you need a popup, a banner, visible CTAs that make sense. We saw multiple sites with no conversion elements. 

4. Watch the video for the rest of our tips, video is coming up soon. 

Special thanks to Shaked Yehiel, Yaron Avisar, Itay Malinski and our surprise roaster 😻 Maeva Cifuentes 💃 💃 💃

0-231k/mo visitors | SEO @monday | I build AI Workflows for SEO | Head of Community @SEO Bros

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