Builderz GmbH

Mehr Menschen erreichen.
Wir helfen bei Ihrem Personal Branding & Corporate Influencing auf LinkedIn.

Gründer & Geschäftsführer

Hochschule für Musik und Theater München

Im Rahmen des Studiengangs "Digitale Kommunikation" darf ich den Studierenden im Modul "Kommunikation im Zeitalter der KI" mein Wissen und Erfahrungen rund um digitale Kommunikation, Personal Branding und Nutzung von KI für Kommunikation näher bringen. Aber wir werden uns auch mit dem Thema Web3 im Kontext von Kommunikation auseinandersetzen und auch darüber hinaus einen Blick auf die Kommunikation unserer KI-Zukunft werfen.

Dozent

Bernhard Neumann

Sharing my experience and knowledge to facilitate a successful entry into the Web3 space for brands and companies. With training, strategies, and appropriate communication. Together, we find out if and how your company can utilize the opportunities of the technology in order to further your company's growth.

Branding & Emerging Tech Strategist

Bernhard Neumann Podcast

Let's explore Web3 use cases together and learn from experts and builders in the space.

Host

SIRIUS

Advisor

LOBECO GmbH

Development & Execution of Social Media Marketing & Digital Marketing Strategies

Consultant

Junior Consultant

Praktikant

PGA Golf Playing Professional

Oklahoma State University

From 2007 till 2012 I was on the Oklahoma State University Golf Team. At that time, the golf team was ranked as the best college golf team in the US twice, while being in the Top 3 every single year. I played several events alongside my team mates of which many have become very successful professional golfers after their college career. Rickie Fowler, Peter Uihlein, Morgan Hoffman, Kevin Tway, Sean Einhaus and Taylor Gooch are some of them who play professionally on the highest level (PGA Tour, European Tour).

Oklahoma State University Golf Team

Deutscher Golf Verband e.V.

Deutsche Nationalmannschaft Golf (Herren)

After having been in the Bavarian state team for 5 years, I was called into the German national team at the end of the 2003 golf season. 

During my time on the team, I played several team championships including the European Team Championship. Also, I represented my country in well over 20 international individual events.
My biggest individual achievement during that time came in 2005, when I became the first German to win the prestigious The Boys Amateur Championship.

Deutsche Nationalmannschaft Golf (Jungen)

Brand Strategist | I write about how brands can unlock Web3 to grow their business | Former professional golfer

The personal brand wins. However, most decision-makers still don't understand this.

They build logos, websites, and corporate designs with their teams. But the truth is simple: 77% of consumers prefer to buy from companies whose founders have a strong personal brand.

The numbers don't lie.

As a leader, you face a crucial choice: chase digital or take off in person. There is no longer a middle way.

I am Bernhard Neumann. And I have a clear mission.

I transform ambitious founders and executives into digital personalities with real impact. Period.

As a former professional golfer and German national player, I learned at the highest level what precision, strategic thinking, and relentless excellence mean. Today, these principles are the foundation of my agency Builderz, with which we pursue a clear mission: To make your personal brand shine and achieve measurable business results.

Why personal branding is crucial for you:

- People buy from people they trust
- Personal profiles achieve up to 20x more visibility on LinkedIn than company pages
- The more time people spend with your content, the deeper their trust becomes

You don't need a huge team or a budget in the millions.

What you need is a strategy that works.

One of our clients started from scratch just 6 months ago. Today, he reaches over 550,000 people in his target group. In total, we look after more than 55 million followers. Not somehow, but strategically, with measurable goals.

Our programs - from the Executive Influence Program to Corporate Influencer Training - are based on a simple promise:

Your digital presence grows every week. Your company's turnover grows with it. Your time investment remains minimal.

As a communications lecturer and international speaker, I know that authentic communication is not a coincidence, but an art and a science. This expertise flows into every strategy we develop for our clients.

Our guiding principle: “The best or nothing.” We only work with people who are ready to make more of their business and position themselves as thought leaders.

Do you want the attention you and your company deserve? Then let's talk. No sales pitches. No pressure. Just an open conversation about your goals.

Simply contact me here on LinkedIn or via my website at the top of the profile.

In one hour my 10-day silent meditation retreat starts. 

I'll be cut off the world completely.

No communication, no talking, no nonverbal communication, no reading, no writing, just being. 

Sounds horrifying? 

It is. It's very hard. It's one of the toughest things I've done in my life and I'm doing this for the seventh time. But I wouldn't be doing it if it hadn't its benefits. For me is many things, but let me name a few. 

Vipassana meditation is about getting in peace with change, accepting change on the deepest level so that change is neither good or bad, but change.

If you get there, life becomes much easier because you don't get triggered by the things that happen. 

I mean getting in peace with change is unlocking your life, is taking the stress out of everything because stress is simply just wishing things to be different than they are. If you accept change truely, there is no stress for you. It's not happening.

Here are two other things I treasure: 

- these retreats let me feel, understand and know that happiness is within and there's no point in chasing it somewhere other than within yourself. 

If you watch the people after 10 days, if you look in the room and after 10 days you're allowed to talk to them, it's the only thing that's left is love and most people are incredibly happy and what they had for 10 days was minimal food, a firm small bed and another person snoring in the same room, sleeping in the same room with you, yet happy as a cucumber and so I mean you see where I'm going with this. 

- for me personally it's also really nice to know that there's an off button, like that there is a thing you can do that actually relieves you of the constant triggering or whatever it may be for you and for me just knowing that there is this technique.

Last time I did it two years ago, I was great with having no expectation, but I had this one goal of just meditating well and there was already too much attachment, so I was really working hard on letting go, which is obviously this insane thing you do and so for this one I'm gonna show up as planned. I'm gonna participate as the program wants me to and everything happens after that and I'll be fine with that, that's my attitude going into this one.

All the best, till then, Bernhard 

P.S.: my friends told me I have to do a before and after foto ;)

Helping elite entrepreneurs build category-of-one brands using AI augmentation and the psychology of peak performance | Client Portfolio with 55M+ followers | Ex-pro golfer and national player 🏌🏻🇩🇪

10 days of training the mind in absolute silence.
(can you see the difference?)

Yesterday, I finished my seventh Vipassana silent meditation retreat. 

10 days, no talking, no writing, no reading, no outside communication. Completely alone with my thoughts.

Why have I spent 70 days of my life already sitting in silence?

Because this meditation technique sharpens the mind, teaches me equanimity (observing rather than judging), and helps me create a gap between thought and reaction (meaning, nothing triggers you).

I want to share three realizations I had:

1. I missed only two things, even having nothing other than simple clothes, and two clean meals a day.

I didn't miss TV, didn't miss Social Media. I felt silly, cause it is not living live. There is no life lived in watching random TV shows. It really doesn't feel like what life is all about.

The only two things were family & friends (people) and exercising my body.

How about that ... 

2. We run away from our thoughts all day. Coming into the retreat, I was quite calm, collected, felt at peace. 

Very different story after one day alone with my thoughts. Literally hundreds shooting wildly and sometimes violently through my head.

Where were they coming from? 

They were there all the time. But with a phone always at hand, thousands of great distractions at your fingertips, I just always managed to run away from them.

The lesson for me: Next time I don't have anything in particular to do and I turn to my phone, I'm going to stop myself there, take out a pen and paper, and write what's on my mind.

See where that leads.

3. How is training the mind not the most normal thing humans do?

Sure, humans learn things daily, we have schools and universities, and learn on the job or do further education. 

But, that is not the type of training I mean.

What I mean is becoming the master of your mind. Being able to think thoughts clarely and on the other hand not being overwelmed by thoughts, coupled with emotions.

Our mind is our best friend, but often also our worst enemy. It dictates 100% what kind of experience of life you have. 100%. Everything you experience is subjective and interpreted by your mind. How your mind works and how you can focus and control it makes all the difference in your life. It's everything.

And yet, I'm an outlier for training it daily and intensively in those 10-day retreats.

Makes no sense.

It makes sense to most of humanity to train and take care of the body (fitness, nutrition, supplements, medicine). Everyone in the world comes into contact with it daily. 

How are we not doing the same for the mind? The thing that literally runs the show.

If that makes you curious, I can highly recommend the program I have been doing. Just ask me in the comments, also if you have any questions. I'm happy to share.

Have a great week, Bernhard

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