mohitperiwal.com

Working with startup to generate leads for B2B and sales for D2C clients through strategic content and meaningful ads. 

My work profile includes: 

- Crafting Google Ads and Facebook Ads campaigns for new cleints. 
- Doing optimisation to generate steady flow of output from paid ads. 
- Creation of paid marketing funnel. 
- Strategizing and Developing different audience, segments, keywords and formats. 
- A/B testing for ads and finding winning creatives

Consultant

Annalect India

I lead and manage dynamic teams focused on driving performance across multiple domains and markets. With a keen eye for optimization and strategic activations, I orchestrate comprehensive campaigns spanning Search, Display, Performance Max  and Ecommerce. 

Key Responsibilities:

1. Strategic Campaign Management: Spearheading the development and execution of high-impact campaigns across Google Ads and Walmart Ads platforms, I ensure optimal visibility and engagement for our brands in diverse markets including Poland, Netherlands, Hungary, Portugal, and France.

2. Team Leadership and Coordination: Leveraging strong leadership skills, I guide and motivate cross-functional teams to achieve campaign objectives while fostering an environment of collaboration and innovation.

3. Performance Optimization: Implementing data-driven strategies, I continuously refine and optimize campaigns to enhance performance metrics such as CTR, CPC, and ROAS, driving sustainable growth and maximizing return on investment.

4. Market Activation and Expansion: Facilitating market activations across platforms, I oversee the seamless integration of campaigns to effectively reach target audiences and capitalize on emerging opportunities in evolving markets.

5. Google Domain Market Expertise: With a deep understanding of Google's domain markets, I develop tailored strategies and activations that resonate with local audiences, ensuring strategic alignment and impactful brand presence.

Team Lead

Google Ads Mastery Sessions

Podcaster

Brand Mender

- Handling Paid Media Team 
- Media Plans For New Client Pitches
- Creating Google Ads and Facebook Ads Stratgies to deliver maximum results. 
- Introducing new processes to streamline work and reducing TAT throughout media and creative team.
- Delivering client results through constant change in ads process and workings.

Growth Head

Story Digital 

Leading Paid Media and SEO department for some awesome businesses. 
- Handling Google Ads accounts for E-commerce, Salon Chains  and B2B business for 3L+ per month budget.
- Account Optimizations for better leads and sales on a weekly basis.
- Making paid media and SEO strategies for new clients and making sure that they are applied perfectly.
- Created SEO process and blueprint that is being followed in entire SEO department.
- Crafting new paid media strategies for existing clients by making sure they get every penny of worth they are spending.

Senior Media Strategist

Worked as a freealncer for agency clients to give more ideas about paid media strategies that helps to generate more sales and revenue for agency clients.

Freelance

GroupM

- Handling clients : VSP, Eyeconic, Nando's , Carousell, British Telecommunications & Securities, Carousel and more.
- Responsible for overall cycle of campaigns from start to end.
- Daily Account Optimization suggestions based on account spend.
- Achieving decided KPI's within targeted budget.
- Ensuring maximum ROI for campaigns.
-. Ensuring proper media spend through-out media plan cycle.
- Making strategic changes to maintain Cost Per Acquisition, ROAS, Impression Share and Revenue

 Media Activation 

ZapOne Solutions

Worked on Overall Digital Marketing strategies from Paid to Organic and Inbound Marketing

Digital Marketing Intern

Cognizant

Professional Google Ads Strategist and Content Writer

PPC Specialist

Genpact

Handled Business Operations of AON process. Creation of industrial certificates and handled team operations.

Process Associate

Top 20% Of Google Ads Expert - I Help Businesses To Generate 2X ROAS In 30 days of Launch Through Strategic Google & Social Ads with "creative ad strategies".

Hi, I’m Mohit Periwal a “result-driven” paid media expert with 5+ years of expertise working with the largest B2B and B2C conglomerates across the United Kingdom, the United States of America, Ireland and Indian markets. 

I help businesses with hyper focused and result oriented Google Ads and Social Media Advertising by: 

- Generating 3X - 8X ROAS
By creating a hyper-targeted buyer persona and distributing ads where they matter the most.

- Generating more than 3X traffic at lower CPC
By creating ad copies through my secret web-conversion strategies to create ads that are more relevant to the user.

- Having more leads at up to 45% lower CPA
By improving marketing campaigns with regular changes and optimizations.

Some of the companies I have worked with include Cognizant, Google Vendors, GroupM, Story Digital and many small bootstrapped businesses.

Why me? Coz, I focus more on humans and less on algorithms to generate results.

On average, my customized methods have delivered the following results for my clients:

📈 45% improvement in Leads Quarter over Quarter.

📈 57% improvement in Sales Month over Month.

📈  43% increase in traffic at 37% lower CPC. 

If you think your business deserves to grow, let’s have a conversation.

Whether it’s carefully planned Google Ads or consumer-focused Social Media campaigns that convert, I am all in. 

Wanna Grow: DM me on Linkedin  or email  @: mohitperiwal09@gmail.com to change the trajectory of your business

See you on the other side!

The 2lakh/Month Question Answered.

When to hire the premium performance expert vs. the in-house team.

I've seen Founders agonise over this. They think a full-time hire is cheaper.

It's not.

A premium expert charging 50k+/month is not a cost centre; they are a Profit Multiplier.

Think about it:

An in-house team's value is capped by the daily routine. They are reactive. They manage.

A high-value consultant is proactive and strategic. They create.

Here’s the breakdown for the CMO/Founder spending 2Lakh+ per month:

In-House: You get an employee who costs 25K/mo + benefits + training. You get maintenance. You get one perspective. They report to you.

Premium Expert: You get a battle-tested strategist who has managed crores in spend across different accounts, niches and demographics. 

You get proprietary frameworks. They challenge your strategy. They report on profit. Coz they know what works.

You don't pay 50K for execution. You pay it for the insight that moves your ROAS from 3x to 6x. 

This shift alone justifies the fee ten times over.

If your ad spend is a major revenue engine, you can’t afford an amateur learning on your dime.

You need an expert who guarantees a positive ROI on their fee.

Are you ready to stop managing a budget and start multiplying revenue?

Drop a "YES" in the comments, and I'll send you my one-page decision matrix.

#CMO #FounderLife #PerformanceMarketing #GoogleAdsStrategy #HighGrowth #MarketingLeadership #facebookads

Mohit Periwal

Performance Marketer | Helping D2C Brands Generate Sales through Paid Ads on Google Ads & Meta Ads

Not able to grow your ROAS above 3X on meta? Here's the uncomfortable truth.

Meta's algorithm is built to find the path of least resistance. It's easy to find customers who will buy once. That gets you 3x.

The one thing you are missing is LTV-Centric Creative Strategy.

85% of advertisers follow the same strategy:

-Using one set of creatives focused on the first purchase (transactional value).
-Campaigns are optimised for the lowest CPA, not the highest LTV (Lifetime Value).
-The Result? Stuck at 3X ROAS.

The Solution? Nurture-to-Earn-More.

"You must introduce a middle-funnel creative designed not to sell, but to educate and bond".

-Top-of-Funnel: Hook them with the pain point.
-Middle-of-Funnel (The Missing Link): Educate them on your category and why your solution is better, not just available. (Think value-driven videos, carousel, not discounts.)
-Bottom-of-Funnel: The transactional CTA.

This shift moves your audience from clickers to informed, loyal customers. It breaks the 3x ceiling and unlocks 5x+ ROAS.

Stop feeding algorithms cheap, low-LTV customers.

If 90% of your ads are "Buy Now" and your ROAS is flatlining, you're not playing the long game.

Shift your strategy and see the difference in your returns.
#FacebookAds #MetaAds #ROAS #PerformanceMarketing #MarketingStrategy

Performance Marketer | Helping D2C Brands Scale from 3X to 5X ROAS in 90 Days by Google Ads & Meta Ads.

Your Meta ads are getting lazier. And you’re paying for their bad habits.

Brands & Advertisers who saw a flatlining ROAS after Meta's "Andromeda" update. It feels like the platform just stopped working.

It didn't. You're just feeding the algorithm the wrong data. 

Andromeda isn't a minor patch; it’s a fundamental shift in how Meta’s AI learns and scales.

The key change? It penalises complexity.

If your campaigns are overloaded with unnecessary ad sets and restrictive micro-targeting, you're tying the machine's hands.

The top 1% of advertisers aren't trying to outsmart Andromeda. They're feeding it exactly what it needs to scale—clean, simple, high-velocity data.

Here’s the single biggest shift required:

- Stop audience segmentation. Start conversion purification.
- You must embrace simplified campaign architecture and focus 90% of your effort on making your conversion events (pixels) & creative output flawless. - - Your job now is to give the AI the clearest signal possible, not the tightest rope to walk on.

This is how you break the stagnation and unlock growth again.

If your Meta campaigns feel "stuck" and your budget is being wasted on complexity, your current setup is a liability.

DM me "Ads" and I’ll audit your meta ads account for free (only for brands spending 1.5Lakh+/month who need scalable results).

#MetaAds #AndromedaUpdate #PerformanceMarketing #MarketingStrategy #startupmarketing

The 5 Lakh/Month Mistake: I trusted the "Experts". 🤦‍♂️

Early in my career, I took over a high-stakes meta account with a ₹ 5 lakh/month budget. The previous agency had a massive, complex account structure - 8+ campaigns, 70+ ad groups.

I was told, "Don't change it; it's optimal.

And the foolish part? I listened. For 90 days, I just optimised the pre-settled structure. The performance plateaued, no change.

My biggest flop? Not having the courage to simplify.

I finally ignored the "expert" file & rebuilt the entire architecture from scratch.

Fewer campaigns, tighter audiences, clearer objectives.

The result? 🚀 Within 45 days, the efficiency spiked, freeing up 10% of the budget for high-growth testing.

Here's a  3-Point Lesson for CMOs & Founders:

1. Complexity Kills Profit: An over-engineered ad account is a sign of an insecure manager, not a genius. Demand brutal simplicity.
2. Challenge the Baseline: Never inherit strategy. Start fresh. Ask, "If I had half of the money, how would I build this today?
3. Pay for Decisiveness: A 50K/month expert doesn't just manage; they make the tough, simplifying calls that in-house teams often avoid.

You are paying for clarity and the confidence to trash what isn't working.

What's the one piece of "expert" advice you ignored that saved your business? Share your story below! 👇

#MarketingMistakes #PerformanceMarketing #googleads #facebookads #founder #storytelling

CMO's/CEO's  First Mistake: Using a "Standard" Ad Budget Split.

Stop dividing your budget by platform popularity. Start splitting it by customer intent.

The goal isn't just clicks. It's the maximum enterprise value. 💰

Here is the strategic split for high-growth companies spending $75K+/month:

Google Search (40-60%): This is your Intent Capture engine.

- People are actively searching for your solution.
- High CPA, but the highest immediate conversion probability.
-  Rule: Dominate your high-intent commercial keywords.

Meta Ads (Facebook/Instagram) (30-40%): This is your Demand Creation engine.

- People aren't searching, you're interrupting them.
- Low CPA, but higher friction to convert.
- Rule: Spend here to build remarketing lists for Google and nurture demand.

YouTube/Display (10-20%): This is your Audience Builder and Efficiency Multiplier.

-Brand awareness and mass reach for pennies.
-Rule: Use compelling video to warm up audiences before they ever hit Google Search.

The truth is, 80% of accounts have this split wrong, leaving profit on the table. They spend too much on low-intent Meta traffic and too little on the high-intent keywords that close deals.

If you're spending ₹ 1 lakh+/month and your split is based on a guess, rather than CLTV/CAC modelling, you're bleeding money.

I help CMOs and Founders fix this core allocation mistake and run profitable performance ads on Google and meta. 

DM me "budget split" and let's fix your allocation.

#CMO #MarketingStrategy #BudgetAllocation #GoogleAds #MetaAds #PerformanceMarketing

Ever feel like your ads are not giving expected results? They're poking around for "quick wins" instead of fixing your ads.

Stop auditing ad accounts like it's 2019. Your hard-earned money deserves a system.

That's why I created the 4-Pillar Efficiency System.

I use this exact framework to audit every ad account, guaranteeing a minimum 20% efficiency gain in 60 days.

The 4 Pillars of Profitability: 

1. Structural Integrity: Is the account built for machine learning? (The simplest structure wins—always.)

2. Intent Alignment: Is the ad copy mirroring the user’s exact pain/query? (If not, your budget is bleeding on irrelevant clicks.)

3. LTV/CAC Modelling: Are we bidding on the value of the customer or just the transaction? (This is the difference between being stuck at 3X ROAS and scaling.)

4. Creative Speed: Is your testing system set up for rapid iteration or slow, seasonal launches? (Speed of change= speed of profit.)

A cheap audit gives you a genric list of changes. A premium audit gives you a new operating system for growth.

I focus on the foundational flaws that prevent 3x ROAS from becoming 5x ROAS.

If your performance ads are not giving expected results they should, the problem isn't the platform. It's the Pillars.

DM me the word "Strategy" and I'll share a customised strategy for your business that will help you explode your ROAS. (Serious founders only).

#CMO #AdAudit #PerformanceMarketing #GoogleAds #FacebookAds #GrowthHacking #growthmarketing

If your D2C brand is still relying on interest-based targeting, you're building your house on sand. 

The existing ad strategy on Meta will be dead very soon. 

The social ads landscape has fundamentally changed. Your crutches—Interest, Age, Gender, Psychographics—are functionally obsolete.

Earlier, they were used to hand-deliver to your audience. Now, they're just an expensive suggestion to the algorithm.

Your campaigns are performing worse, not because the platform is broken, but because your strategy is lagging. You are paying a premium for data the machine no longer needs.

So what Now? Creative is the New Targeting

It’s no longer who you show the ad to; it’s how compelling the message is to the broad audience Meta serves.

To win in this new era, you must obsess over:

1. Audience Pain Points: Not who they are, but what they desperately need solved.
2. Product-as-Solution: Use video to visually demonstrate the transformation, not just the features.
3. Multiple Angles: Never rely on one winner. Test 5-10 distinct narratives (UGC, educator, emotional) to identify scalable traction.
4. Strategic Retargeting: Use discounts as a conversion accelerator, only after the creative has proven the value proposition.

If your brand is stuck sub-3x ROAS because you’re still trying to outsmart the algorithm with old targeting methods, your problem is strategic.

Are you a brand spending 1.5Lakh+ on ads but not getting the desired growth? DM me with the word "creative strategy" and I will audit your ad account for free. 

#D2C #Ecommerce #MetaAds #CreativeStrategy #performancemarketing #marketinghead

You're losing ₹100K a month to the "Invisible Loss."

CMOs, Founders, listen up.

The affordable freelancer is a myth.

You may be saving 15K on a monthly fee. Sweet deal, right?

But you're actually paying a 20x higher price: Opportunity Cost.

The Scenario:

Affordable Freelancer: They get you a 3x ROAS. They keep the wheels turning. They follow instructions. You're satisfied.

Problem: Your campaign could be hitting 5x ROAS with strategic, premium execution.

That 2x difference? That's your Invisible Loss.

On a ₹100,000 monthly ad spend, that's ₹200,000 in missed revenue. Every. Single. Month.

You didn't save 15K on fees. You forfeited ₹200,000 in profit.

High-value performance isn't a cost. It's a mechanism for exponential return.

Pay someone to unlock your capacity.

Ready to quantify your Invisible Loss?

DM me "UNLOCK" for a breakdown of your current ceiling.

#CMO #MarketingStrategy #PerformanceMarketing #googleads #facebookads #startup

This Google Ads Lie is quietly costing you millions. 🤫

And 95% of advertisers never notice this.

While checking the recommendations tab looks helpful. It feels like a clear path to optimisation.

It's actually a blueprint for mediocrity and budget waste. 

Google’s recommendations are built to maximize Google’s revenue, not your profit. 

They encourage more spend, broader reach, and implementing features before they're proven for your specific business model.

Every time you blindly click "Apply All," you trade a strategic dollar for a speculative one. 

You're only increasing your budget burn rate while losing control needed to scale profitably.

Next time you see those "helpful" suggestions, pause. Run them through this strategic filter first:

1. Business Alignment: Does this suggestion directly improve your CLTV/CAC ratio?
2. Customer Value: Does this improve the ad experience for the high-ticket customer we want?
3. Context & Control: Does this sacrifice precision for volume? (Never trade control for volume.)
4. The Budget Test: Does this change require me to spend more money? (If yes, scrutinise it hardest.)

Following these steps immediately puts you ahead of 90% of your competition.

If you've implemented Google's recommendations and your budget is moving faster than your revenue, your account is compromised. 

You need strategic clarity.

Follow Mohit Periwal for more marketing updates. 

#GoogleAds #CMO #PerformanceMarketing #MarketingStrategy #startupmarketing

Want to generate maximum ROAS from your meta ads? 

Test as many creatives as possible.

With Andromeda's update, the need for interest targeting will vanish in future. 

Meta's algorithm is getting smarter day by day.

With the right creative, you can reach your most potential audience. 

The more connected creatives you make, the more you can sell. 

Drop a 👍 if you agree. 

#meta #andromeda #facebookads #socialmediamarketing #performancemarketing

Most Common  Google Ads Fact: You should spend more to generate more qualified leads.

Well, it's a lie. 

A mid-market B2B client was ready to give up on Google Ads.

They were running a 1,50,000/month budget and stuck with a 2200 CPA. Brutal.

Agency they fired was focused on vanity metrics. I focus on profitability.
I didn't touch the budget. Just burned the old structure to the ground.

Here’s the 60-day result:
CPA cut down to 1700
Qualified Leads increased by 37%.
Same spend. Dramatically better pipeline.

How? It wasn't "magic." It was a ruthless focus on intent and exclusion.

Audited the entire Search Query Report to find non-buyer language. 

Restructured campaigns around high-value customers. Flipped the script from "casting a wide net" to precision targeting using right keywords, intent-based ad copies and precise conversion tracking with right conversion value for each conversion.

This is the difference between an Account Manager and a Strategic Performance Partner. One manages settings; the other manages your P&L.

If your B2B ads are generating noise instead of revenue, your structure is the problem.

Ready to see the full breakdown?

DM me "37%" and I’ll share the 3-step audit checklist I use. 

#GoogleAds #B2BMarketing #MarketingStrategy #GrowthHacking #CMO

The more you know your customer's life, pain points, desires, likes & dislikes, the more you will sell. It's not always the algorithm, it's the strategy, connection building and communication.

People need ads that educate them, make them heard, connected & valued. 

Being Salesy is so outdated.

Connecting with the audience through the right ads and storytelling builds long-term leverage. 

#performancemarketing #Googleads #Metaads #branding #d2c

Your B2B Lead Gen Campaigns are broken if they're optimising for volume over value. 🚨

Recently, I audited a B2B Google Ads account that spends 1 lakh a month on ads. 

The conversions on the interface were high. 

In reality, the leads were low quality. 

The whole budget was going to waste, just spending without getting ROI. 

Here's what I did that shifted the account from getting high-volume, low-quality leads to intent-driven leads at lower cost. 

I paused all the running campaigns and launched an entirely new structure of 4 campaigns as follows: 

- Search - Brand & Competitor
- Search - Generic
- YouTube Video
- Demand Gen

Search gives the position

YouTube gave awareness

Demand gen helped to reach an untapped audience. 

The results? 

-5 High-Quality, High-Ticket Leads secured last month.
-Lead Cost slashed from INR 6500 to INR 4820 (a 25% reduction!)
-CPC down by 34%.
-CTR up from 3% to 5%.

If your lead gen is a treadmill of low-quality contacts, your growth engine is sputtering.

#B2BLeadGen #GoogleAds #DemandGeneration #MarketingStrategy #performancemarketing

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