NAGA

Head of User Acquisition

NAGA Pay

Binaryx Platform

Head of Performance Marketing

Independent PPC Strategist. Galandzovskyi Stanislav

UpWork profile - https://www.upwork.com/freelancers/~0166512402d2c41a2e

Google Partner

Responsibilities:
Creation of PPC strategies.
Creation and launch of PPC campaigns.
Consulting for business owners.
Drawing up advertising budgets.
Budget management.
Analytics and campaign improvement.
Detailed reports on ads performance

Key achievements:
️More than 300 projects in 6 years    
Budget management over 2,000,000 euros per month
The total budget for 2021 is more than $21 million
Average ROAS for projects 700% for 2021
More than 100 hours of individual consultations
Speaking at two conferences
Average collaboration time 2 years

Independent Digital Marketing Strategist & PPC Specialist

Laurus Agency

Responsibilities:
Creating processes to manage a team from scratch.
Checking, monitoring, introducing and launching PPC campaigns for Fintech.
Direct participation in the work of accounts of key customers.
Verification of the performance of targets.
Drawing up advertising budgets.
Creation, launch, and optimization of advertising campaigns in Google Ads, Bing Ads.
Preparation of weekly and monthly reports on the effectiveness of advertising campaigns.
Results interpretation, customer consultation on the results of advertising campaigns.

Key achievements:
️Creating Google Ads & PPC departments from scratch    Budget management over 2,000,000 euros
2018 - implementation of KPI by 110%
2019 - implementation of KPI by 185%
2020 - implementation of KPI by 234%

Head of PPC

Zilch

GoMage

Responsibilities:

Ad channels management: 
Google Ads, 
Bing Ads, 
LinkedIn Ads, 
Quora Ads, 
LinkedIn Ads, 
Twitter Ads.

Configure project analytics using: GTM, GA4, BigQuery, Data Studio.
Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns.
Optimizing campaign performance & creating an ad campaign hypothesis.
Perform ongoing paid keyword discovering, expansion and optimization.
Researching & analyzing competitor advertising links.

Key achievements:
️Development of the PPC strategy for projects    
2018 - implementation of KPI by 90%
2019 - implementation of KPI by 120%
2020 - implementation of KPI by 135%
2021 - implementation of KPI by 148%

Senior PPC Specialist

Median ads & School

Responsibilities:
Manage, mentor and develop a team of sales representatives.
Managing agency clients.
Setting up Ads campaigns.
Developing multi-quarter plans.
Identifying key client stakeholders.
Consulting & communicating with customers
Implementing creative ways to improve customer relationships.
Consistently attain and exceed monthly goals.
Promoting other Google products.
Creating & ideating new product features.

Key achievements:
Creating Google Ads department from scratch    
Creating processes to manage a Google Ads team from scratch
Maintaining key clients of the company
PPC team training
KPI execution by 167%

Head of User Acquisition at NAGA (Fintech, Forex, CFD, Stocks, Crypto, BNPL, Prop)

Hi, I'm Stanislav Galandzovskyi, a Performance Marketing PPC Expert with 7+ years experience in data-driven digital marketing services. 

I'm a certified Google Ads Specialist. I will help you increase sales while lowering your CPL, while focusing on your business goals and ROI.

I am adept at marketing high complexity products and B2B services in competitive markets. I’ve managed large & medium-sized advertising accounts, with monthly budgets well over $2 million on Google Ads.

Expertise 

I’ve worked both as head of the PPC in a number of reputed digital marketing agencies, as well as consulted and worked as a PPC Advertising Expert in multiple projects across various product categories. 

Industries: Fintech, Forex, Crypto, SaaS, Tech, E-commerce.

My clients include Ecommerce, Tech & Blockchain development companies, Video conferencing, Fintech, Cryptocurrency, Marketing SaaS products, B2B consulting companies, IT development companies & more

Please reach out if you have any questions about me, I am happy to share more.

Look forward to working with you!

Google is not the same anymore. 
 
And that's not hyperbole. With the formation of its new "Platforms and Devices" division, we're witnessing a monumental pivot in Google's strategy. This isn't just another corporate reshuffle. It's a clear signal that the Google we've grown accustomed to is evolving in a significant way. 
 
For years, we've seen Google as a search engine giant, a purveyor of digital advertising, and a creator of software and hardware that have become integral to our daily lives. But this? This is a bold step into a future where Google's ambitions seem boundless. 
 
What does this mean for us in the digital marketing sphere? It's a signal to adapt, to anticipate, and to align our strategies with the new directions Google is exploring. The implications are vast - from how we approach SEO and PPC to the integration of new technologies in our campaigns. 
 
As we digest the full scope of this announcement, one thing is clear: the landscape of digital marketing and technology is about to change, and Google is leading the charge. 
 
Let's brace ourselves for the journey ahead. 
 
 
Check this out:

🇺🇦 Stanislav Galandzovskyi, PhD

androidcentral.com • 6 min read

Google just changed forever

Struggling with your Google Ads strategy? 🤯 Employ advanced targeting and segmentation. By using behavioural data 📊, demographic insights and AI-predictive models 🤖, you can identify and understand your ideal audience. 
 
It's not just about finding them, but engaging them with customised messaging 💬 that speaks to their needs at the right time. Incorporating creative methods, like custom affinity audiences or life events targeting, can significantly improve your campaign's performance 🚀. 
 
Next steps? Audit your current strategy, challenge your assumptions, and embrace Google Ads' machine learning for dynamic segmentation adjustment. In the world of digital advertising 🌐, those who whisper directly into the audience's ear will be heard the loudest 📢 - so refine your approach and make your Google Ads campaigns stand out.

Google Ads - a universal solution for all businesses? Let's rethink this. 
 
It's easy to see Google Ads as a one-platform-serves-all. Yet, can it truly cater to every business type and size? The diversity in business types - from ecommerce to fintech - demands more than a one-size-fits-all campaign. 
 
Google Ads offers flexibility and granularity. An ecommerce site may excel with Shopping campaigns and dynamic search ads, capitalising on visuals and product targeting. A B2B consulting firm finds value in finely-tuned search campaigns with niche services and long-tail keywords. Success lies not in a perfect structure, but in understanding your business and tailoring your strategy. 
 
So, before jumping into your next campaign based on best practices or others' success, pause. Consider your audience's needs, behaviours, and online industry interactions. Sometimes, veering off the traditional route might reveal winning strategies bespoke to your business. 
 
Let's discuss - have any unconventional strategies worked for you in Google Ads? Share below! #PPC #GoogleAds #DigitalMarketingStrategies

Ever wondered why some brands seem to have all the luck with their PPC campaigns? It's not luck; it's strategy. 
 
In today's digital landscape, understanding how to effectively structure your Google Ads search campaigns is paramount. Whether you're a fledgeling start-up or an established multinational, the principles of campaign structure can make or break your online advertising efforts. 
 
Firstly, let's talk about granularity. The more granular your campaigns and ad groups, the better you can tailor your messaging to specific audiences. This isn't just about creating a multitude of ads; it's about matching the intent behind every search query with ad copy that speaks directly to that need. 
 
Then, there are match types. Utilising a mix of exact, phrase, and broad match types allows you to capture a wide range of search intent while controlling spend on less relevant clicks. Remember, with great power comes great responsibility – regularly reviewing search term reports ensures you're capturing the right kind of traffic. 
 
Lastly, negative keywords are your unsung heroes. Regularly updating them helps avoid irrelevant traffic that drains budget and dilutes your message. It’s like having a bouncer at the door of your campaign, ensuring only the right people get in. 
 
In conclusion, there is no one-size-fits-all when it comes to Google Ads search campaign structure, but there are universal truths in aiming for granularity, balance in match types, and strategic use of negative keywords. Keep these principles in mind and you're well on your way to crafting campaigns that not only reach but resonate with your target audience. 
 
 
 
------------------------ 
🇺🇦 I am Stanislav.  
🔺 Supporting your leveraging Google Ads for sales. 
🔺 Providing audits, training, and consultancy. 
 
Liked this post? Want to see more? 
🔔 Ring it in my Profile 
Follow #PPCbyStanislavGalandzovskyi 
🔝 Connect with me 
 
#PPC #PaidMarketing #GoogleAds

Is Google Ads AI A Boon or Bane for PPC? 
 
Google's AI advancements trigger a debate - are they enhancing PPC strategies, or are we losing campaign control?  
 
On one side, we've got automated bidding strategies saving time and boosting broader strategies. On the other, performance marketers voice concerns about transparency and granular adjustments.  
 
What's your stance on this progression? Are AI-driven features in Google Ads serving you well, or are you craving more manual control? Let's open this debate, exchange experiences, and shape the future of PPC together.

Future-proof Your PPC Strategy? 
 
Not all clicks convert in digital marketing. As ecommerce trends, tech innovations, and user expectations shift, the question is: Is your PPC strategy future-proof? It's not just about adapting but anticipating.  
 
AI and machine learning are revolutionising audience targeting and segmentation. We can now predict consumer behaviour more accurately. However, appreciating your target demographic's changing needs remains vital.  
 
Stubborn adherence to traditional methods can lead to less effective campaigns. To stay ahead, continuous learning and experimenting are key. How can we ensure our PPC strategy stays effective and sets standards in this ever-evolving landscape? Let's discuss future-proof strategies for lasting success!

Peek into the boardroom: CMO and Head of Marketing. Two warriors, one battlefield. How do their roles differ? 
 
Firstly, the CMO. Standing at the helm of the marketing ship, they're more than just a head of department. CMOs are liaisons to the C-suite, ensuring that marketing objectives align with company goals. 
 
On to the Head of Marketing. They're not simply playing second fiddle. Their job is akin to a field general, making strategic plans come alive. They're the ones having day-to-day run-ins with marketing scenarios. Handling tactical decisions? That's their domain. 
 
Let me put it this way: a CMO is like a master chess player, plotting the game ahead. The Head of Marketing is the chess pieces, making the moves come to life. 
 
What's your viewpoint? Ever been a part of this tug-of-war role? Share your experiences! 
 
P.S: Stay tuned for my next post exploring the evolving role of the CMO in a rapidly digitising economy.

In a world where the digital marketing landscape is as volatile as it is dynamic, staying ahead of the curve is not just an option; it's a necessity. Especially when it comes to leveraging Pay-Per-Click (PPC) advertising, where every click counts and every ad spend must justify its return. 
 
As a seasoned Performance Marketing PPC Expert, I've navigated the turbulent waters of Google Ads, Facebook Ads, and other platforms to drive success for Ecommerce, Blockchain development companies, Fintech entities, and more. The key? A blend of creativity, data-driven strategies, and an unyielding commitment to optimisation. 
 
Yet, what often goes unnoticed is the critical role teamwork plays in sculpting successful PPC campaigns. Cultivating a team that's not only proficient in PPC but also constantly evolving with the industry's pace is fundamental. It’s about fostering an environment where continuous learning is the norm and experimentation is encouraged. This approach has been instrumental in refining our strategies, ensuring we remain agile in an ever-changing digital arena. 
 
To my fellow digital marketers: never underestimate the power of a well-rounded team. In this rapidly evolving industry, having a crew that's as adaptable as it is skilled can make all the difference. Let's continue pushing boundaries together, making every penny of our ad spend count. After all, in the realm of PPC advertising, complacency isn't just inadequate; it's potentially costly. 
 
Whether you're developing your in-house capabilities or enhancing your agency's prowess – remember, growth lies at the intersection of innovation and collaboration. Let’s keep leading by example, driving towards not just meets but exceeds our clients' expectations. Your thoughts?

Shaking up your PPC strategy? 🚀 
 
In the fast-paced digital marketing world, refining our PPC approach is key. We don't just bank on keywords, we make swift, data-informed decisions. Exploiting AI and understanding micro-moment targeting brings limitless innovation. 
 
As Performance Marketing pros, our mission is to translate advancements into solid results. Been in the game long or just started? Share your insightful experiences. Let's collaborate and reshape the success of PPC advertising.

Tesla is at it again.  
 
And this time, it's not just about electric cars.  
 
They're stepping into the ride-hailing arena with a bold new app.  
 
Imagine hailing a ride, but with the futuristic twist only Tesla can provide.  
 
According to a recent article, Tesla is gearing up to launch a ride-hailing service, banking on its advancements in vehicle autonomy.  
 
Their approach? A vision-only architecture, promising a scalable and profitable autonomy business.  
 
Here's why I believe they're on the right track: 
 
Firstly, Tesla's relentless focus on innovation has always set them apart. Their move into ride-hailing isn't just an expansion—it's a revolution.  
 
Secondly, their vision-only architecture could redefine what we expect from autonomous vehicles.  
 
And finally, in a world where convenience is king, Tesla's end-to-end neural network integration in their vehicles could offer an unmatched user experience.  
 
The potential here is enormous—not just for Tesla, but for the future of transportation.  
 
Read more about their ambitious plans here: [https://lnkd.in/ei4qvGjy) 
 
In the race towards the future of mobility, Tesla is not just participating—they're leading the charge.  
 
And I, for one, can't wait to see where this journey takes us. 
 
Check this out: 
https://lnkd.in/eW-KeBB3

Open article: https://www.nextbigfuture.com/2024/04/tesla-shows-a-ridehailing-app-and-will-launch-a-ride-hailing-service.html](https://www.nextbigfuture.com/2024/04/tesla-shows-a-ridehailing-app-and-will-launch-a-ride-hailing-service.html) by www.nextbigfuture.com

https://www.nextbigfuture.com/2024/04/tesla-shows-a-ridehailing-app-and-will-launch-a-ride-hailing-service.html](https://www.nextbigfuture.com/2024/04/tesla-shows-a-ridehailing-app-and-will-launch-a-ride-hailing-service.html)

Let's turn the table on Google Ads for mobile apps. It's not just about attracting users; it's about keeping them engaged. Don't overlook the power of app engagement campaigns. They remind existing users of your app's value, right when they're most likely to interact. 
 
Consider a streaming app. You've run successful app install campaigns, but how about nudging viewers with a personalised advert for a new series release? It's re-engagement with a twist.  
 
Your call to action? Dive back into your Google Ads account and explore app engagement campaigns. You might just unlock a new level of user retention.  
 
Any thoughts on exploring this avenue? 
 
 
 
 
------------------------ 
🇺🇦 I am Stanislav.  
🔺 Supporting your leveraging Google Ads for sales. 
🔺 Providing audits, training, and consultancy. 
 
Liked this post? Want to see more? 
🔔 Ring it in my Profile 
Follow #PPCbyStanislavGalandzovskyi 
🔝 Connect with me 
 
#PPC #PaidMarketing #GoogleAds

Silos have no place in business. 🚫 
 
In a digital marketing world that never rests, and an IT sector playing catch up, a chasm has formed. But it's not about aligning departments - it's about merging innovation with implementation. 💡 
 
Picture a world where digital marketing and IT development are more than aligned – they're co-creating. Marketers grasp tech's constraints and possibilities, and IT understands the fluidity of digital marketing. This isn't a fairy tale – it's a strategic necessity. 🌐 
 
The key? Collaboration, communication, and a unified vision. Establish cross-functional teams, introduce agile methods for flexibility and quick adaptation. Let's not stop there - endorse a culture of constant learning. Regular knowledge-sharing sessions can untangle complexities, fostering mutual respect. 👥 
 
The outcome? A synchronised approach that anticipates future trends, and digital marketing strategies enhanced by IT. 🚀 
 
It's time to replace silos with bridges. 🌉 
 
Share your thoughts on aligning digital marketing strategies with IT development for a future-proof approach to innovation. Your insights could illuminate the way forward. 💬

Keen to unearth hidden PPC depths? 
 
Beyond keyword bidding, PPC advertising offers unexplored e-commerce potential. 
 
Harness AI and machine learning in your campaigns. Predict behaviour, adjust bids and personalise ads for an unparalleled experience. 
 
Embrace shopping ad enhancements and visual search. Your ads become immersive experiences enabling potential buyers to interact with your products. 
 
Integration of voice search is crucial. Stay at the forefront of emerging trends by optimising your ads for voice assistants. 
 
Remarketing with a focus on customer lifetime value prioritises long-term engagement, reshaping ad spend philosophy. 
 
Social proof in PPC ads drives quality traffic. Boost credibility with reviews and ratings. 
 
Eager to delve into these PPC strategies? Engage and share your thoughts. Let's unlock PPC potential together.

Influencer marketing just hit a digital evolution curve that's hard to ignore. 
 
In the realm of clicks, likes, and shares, AI influencers are stepping up, reshaping the marketing landscape in ways we're just beginning to understand.  
 
A recent deep dive into this phenomenon reveals how these pixel-perfect personas are not just novelty acts but serious players in the influencer marketing game.  
 
Imagine having a brand ambassador who is always on-brand, never tires, and can be in multiple places at once. That's the power AI influencers are bringing to the table.  
 
Their rise is a testament to the ever-blurring lines between technology and humanity, posing both exciting opportunities and ethical dilemmas for marketers.  
 
For brands, this means navigating a new frontier of authenticity and engagement. For traditional influencers, it's a call to innovate or risk being overshadowed.  
 
The age of AI influencers is here, and it's redefining influence in the digital space.  
 
Are we ready for the change? 
 
Dive into the full discussion [here](https://lnkd.in/eDvrfwAj). 
 
Check this out: 
https://lnkd.in/eDvrfwAj

The Rise of AI Influencers: How Artificial Intelligence is Shaping the Influencer Marketing Landscape

Open article: The Rise Of AI Influencers: How Artificial... by incrediblethings.com • 4 min read

The Rise Of AI Influencers: How Artificial...

Navigating the Waters of Performance PPC in Tech and E-commerce - The Unsung Hero of Conversion 
 
As someone deeply entrenched in the performance marketing space for over seven years, it's fascinating to observe how PPC campaigns can be the linchpin for success in highly competitive sectors like tech, e-commerce, and even emerging fields such as blockchain and fintech. Yet, this very cornerstone of digital marketing strategy often goes underappreciated amidst the buzz around SEO, content marketing, and social media. 
 
The world of PPC is constantly evolving. With platforms like Google Ads and Facebook becoming more sophisticated by the day, the strategies that worked yesterday might not yield results tomorrow. This reality demands a proactive approach to campaign management, requiring advertisers to stay ahead of algorithm changes and consumer behaviours. It's not just about maximising clicks; it’s about nurturing those clicks into conversions through meticulous analysis and optimisation. 
 
Yet, despite its complexities, PPC holds a unique advantage - measurability. Unlike many other forms of advertising, every penny spent on PPC can be tracked to understand exactly what it is bringing back in terms of ROI. This granular insight allows businesses to make informed decisions quickly, adapting their strategies in real-time to capture market opportunities or mitigate challenges as they arise. 
 
So why is PPC often relegated to the background? Perhaps it's due to its technical nature or the misconception that it’s merely a 'set it and forget it' component of digital marketing. But let me tell you, there's nothing more exhilarating than tweaking a campaign based on data-driven insights and watching those minor adjustments turn into major gains. 
 
As we continue to navigate the complexities of digital advertising in an increasingly competitive landscape, let us not overlook the power of PPC. It may just be the unsung hero your business needs to drive meaningful engagement and conversion. 
 
For brands looking to make their mark in sectors ranging from e-commerce to blockchain, investing in a solid PPC strategy isn't just recommended; it’s essential. Amidst the noise of digital 
 
 
 
------------------------ 
🇺🇦 I am Stanislav.  
🔺 Supporting your leveraging Google Ads for sales. 
🔺 Providing audits, training, and consultancy. 
 
Liked this post? Want to see more? 
🔔 Ring it in my Profile 
Follow #PPCbyStanislavGalandzovskyi 
🔝 Connect with me 
 
#PPC #PaidMarketing #GoogleAds

Shifting Paradigms in Tech: Embracing Diversity and Inclusion 
 
In today’s rapidly evolving tech landscape, the key to innovation and growth lies not just in technology itself, but in the people who craft it. It’s time we celebrate not only technological breakthroughs but also the diversity of minds behind them. 
 
I’m proud to share an inspiring journey that intertwines professional growth with the empowerment of underrepresented communities. Recently, a group I founded, aimed at supporting black software engineers through data-structures & algorithms study, has reached a remarkable milestone – over 2,000 members on Facebook and 2,767 on LinkedIn. This group stands as a testament to what we can achieve when we come together to uplift each other. 
 
Joining Airbnb has opened a new chapter in my career where I am privileged to dedicate part of my efforts towards supporting diverse groups alongside my engineering role. Airbnb’s commitment to diversity & inclusion mirrors my own values and presents an exciting opportunity to work with an unprecedented number of black software engineers. Our goal is not only to celebrate this diversity but also to expand it further. 
 
I extend my heartfelt thanks to those who have supported this journey – Dwalu Khasu, Desmond Meray, and Manken Conde, whose achievements and testimonies have inspired many. Their stories underscore the importance of supportive networks that many underrepresented talents lack due to systemic barriers in our industry. 
 
For those seeking a more diverse working environment at one of the top tech companies globally or need support in your career development within this space, I encourage you to reach out or join our thriving groups. Together, we can bridge gaps and build a more inclusive tech industry. 
 
Let’s continue to share and support this cause for wider reach and impact! Your engagement makes a world of difference in advancing diversity and inclusion within tech—a sector where every voice should be heard and valued. 
 
 
 
------------------------ 
🇺🇦 I am Stanislav.  
🔺 Supporting your leveraging Google Ads for sales. 
🔺 Providing audits, training, and consultancy. 
 
Liked this post? Want to see more? 
🔔 Ring it in my Profile 
Follow #PPCbyStanislavGalandzovskyi 
🔝 Connect with me 
 
#PPC #PaidMarketing #GoogleAds

**𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗳𝗼𝗿 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗚𝗿𝗼𝘄𝘁𝗵 𝗧𝗲𝗮𝗺𝘀 📈** 
 
Ever wondered what powers the explosive growth of behemoths like Uber 🚖 and Facebook 🌐? Behind their skyrocketing success lies a not-so-secret weapon: high-impact growth teams 💥. 
 
Growth teams are the unsung heroes 🦸‍♂️ behind the scenes, blending creativity 🎨 with analytics 📊 to drive businesses forward. They're fearless, innovative, and always on the lookout for the next big leap. But what truly sets them apart? 
 
The foundation of any successful growth team lies in its core values: transparency 🧩, communication 🗣️, ethics, and an unquenchable thirst for data 📈. Yet, understanding the phase of growth your company is navigating through stands paramount. Whether it’s focusing on creating unmatched customer experiences like Uber 🚖 or constantly evolving through feedback like Facebook 🌐, knowing your current stage sets the tone for your strategy. 
 
At Uber, we didn’t just aim for sales. We strived to enhance every touchpoint in our customer's journey, making significant improvements based on constant feedback and iterations. Similarly, Facebook’s distinct growth teams have a clear vision at every stage, ensuring that every effort is aligned with the company’s overarching goals. 
 
So here’s a thought — what does your team look like? Are you fostering a culture that values a growth mindset above all? Remember, setting realistic and achievable goals goes beyond just amplifying sales figures; it involves building a team that's resilient, adaptable, and ready to take on challenges head-on 💪. 
 
Would love to hear about your experiences in cultivating such teams or the challenges you're facing along this journey. Let's navigate these waters together! 🤝 
 
 
------------------------ 
🇺🇦 I am Stanislav.  
🔺 Supporting your leveraging Google Ads for sales. 
🔺 Providing audits, training, and consultancy. 
 
Liked this post? Want to see more? 
🔔 Ring it in my Profile 
Follow #PPCbyStanislavGalandzovskyi 
🔝 Connect with me 
 
#PPC #PaidMarketing #GoogleAds

Adapting Ad Spend to a Post-Pandemic Market 🌐 
 
The past year has reshaped digital marketing 🔄. As we adjust, we must ask: How are your PPC tactics adapting? 🤔 
 
The pandemic fast-tracked digitalisation 💻, making online visibility essential. But standing out on crowded platforms requires more than just presence. We need to dive into data analytics 📈 and audience segmentation, ensuring every ad spend penny works as hard as we do 💪. 
 
Stay ahead by adopting flexible campaigns, testing new keywords and creative elements, and focussing on conversion rate optimisation. Amidst the digital clutter, a strategy of learning 👩‍🎓 and adaptation provides opportunities to shine. Let's explore the innovative approaches propelling brands forward. What tweaks have boosted your ROI 🔝 in these challenging times?

Unlocking the Future: Embracing Diversity in Tech 
 
It's an exhilarating moment when your passion project not only takes flight but soars beyond expectations. Imagine starting a community with a mission to uplift and empower, and then witnessing it grow to encompass thousands of like-minded individuals. That's precisely what happened with our initiative aimed at supporting black software engineers through the nuances of data-structures & algorithms, now boasting over 2,000 members on Facebook and nearly 3,000 on LinkedIn. Today marks another milestone in this journey as I embark on a new chapter with Airbnb. 
 
Airbnb's dedication to diversity and inclusion truly sets a benchmark in the tech industry. Their commitment offers me an unprecedented opportunity: for the first time in my career, I'll be working alongside a significant number of black software engineers. This is not just about numbers; it's about creating a workspace where diversity is celebrated, and where we can all thrive and contribute to our fullest potential. 
 
The power of community support cannot be underestimated. Our group’s success story – reaching thousands of members and directly influencing career opportunities – underscores the critical need for such platforms in overcoming systemic barriers within the tech industry. This journey wouldn’t have been possible without heroes like Dwalu Khasu, Desmond Meray, and Manken Conde, whose endeavors have not only enriched this initiative but have set examples that inspire us all. 
 
For those looking towards a future in tech that truly embraces diversity, let’s connect. Whether you’re seeking to join a more inclusive team or you’re underrepresented and require support navigating your career or studies, there are resources available. By sharing opportunities and extending support within communities, we can break down barriers together. 
  
Remember, every action towards promoting diversity in tech paves the way for more equitable opportunities tomorrow. Let’s share this message far and wide – not just for visibility but as a call to action for everyone who believes in making technology an accessible and inclusive field. 
 
 
 
------------------------ 
🇺🇦 I am Stanislav.  
🔺 Supporting your leveraging Google Ads for sales. 
🔺 Providing audits, training, and consultancy. 
 
Liked this post? Want to see more? 
🔔 Ring it in my Profile 
Follow #PPCbyStanislavGalandzovskyi 
🔝 Connect with me 
 
#PPC #PaidMarketing #GoogleAds

Harnessing Google Ads extensions at their peak? 🚀 They're your untapped golden ticket for superior ad visibility and performance. 
 
Ad extensions amplify your ad content, pushing up click-through rates. Site link extensions guide users straight to your pages, while callout extensions highlight your unique selling points. 
 
Many advertisers, however, neglect the strategic use of these extensions. Tailoring them to your campaign goals elevates visibility and engagement, offering users diverse ways to interact. A strategically positioned call extension, for example, simplifies direct connection with your business. 
 
In a nutshell, ad extensions are not mere add-ons. They're vital ingredients of your Google Ads campaigns. Their optimisation could spell the difference between a good and a great PPC strategy. Explore and experiment with each extension type across your campaigns - you may be in for a surprise! 💡

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