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๐ ๐บ๐ฎ๐ธ๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ๐ ๐๐บ๐ฎ๐ฟ๐๐ฒ๐ฟ, ๐๐ผ ๐๐ต๐ฒ๐ ๐๐ต๐ฟ๐ถ๐๐ฒ ๐ถ๐ป ๐๐ผ๐ฑ๐ฎ๐โ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ผ๐ฟ๐น๐ฑ, ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ฒ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ ๐๐ผ๐ฟ๐ธ, ๐ฎ๐ป๐ฑ ๐ฑ๐ฟ๐ถ๐๐ฒ ๐๐๐ฟ๐ผ๐ป๐ด๐ฒ๐ฟ ๐ฟ๐ฒ๐๐๐น๐๐. ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ง๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด ๐ ๐ ๐ Are you seeing a gap between your marketing team's potential and the results they deliver? Our marketing training is designed to equip your team with the tools and strategies to overcome these hurdles and drive stronger results. Our ๐๐ฒ๐น๐ผ๐๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ป๐ฑ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ง๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด shows how the best marketers analyze, think, define, plan, and execute as they learn to use strategic thinking, brand positioning, brand plans, marketing execution, and brand analytics. ๐ช๐ต๐ ๐ฐ๐ต๐ผ๐ผ๐๐ฒ ๐๐ฒ๐น๐ผ๐๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ป๐ฑ๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ง๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด? โข We will equip your team with the ๐ฒ๐๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ธ๐ถ๐น๐น๐ to meet your expectations, including analytics, strategic thinking, brand positioning, strategic planning, and marketing execution. โข We impact their ๐ผ๐ป-๐๐ต๐ฒ-๐ท๐ผ๐ฏ ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ by ensuring that your marketers directly apply every new tool, method, and skill to the brand they work on. โข Our ๐ฉ๐ฃ-๐น๐ฒ๐๐ฒ๐น ๐ฐ๐ผ๐ฎ๐ฐ๐ต๐ถ๐ป๐ด replicates real-world challenges, with your marketers experiencing the pressure and expectations they face in a boardroom. Learn more about our Marketing Training programs: https://beloved-brands.com/brand-management-training/ ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ผ๐ป๐๐๐น๐๐ถ๐ป๐ด ๐ง ๐ ๐ก We help you define what your brand stands for. Then, we help build a strategic plan to achieve the best possible future. Everyone who works on the business must know what your brand stands forโevery employee, partner, and customer. We make sure that everyone on your team knows the strategies and their role in delivering those strategies. https://beloved-brands.com/brand-consulting/ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ฎ๐ฟ๐ฒ๐ฒ๐ฟ ๐ ๐ผ ๐ ๐ข ๐ป In my marketing career, I led some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP of Marketing. I have won numerous awards including Marketing Magazineโs โMarketer of the Yearโ, BusinessWeekโs best new product award, and 4 Effie advertising awards. ๐๐ฒ๐น๐ผ๐๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ป๐ฑ๐ ๐ฝ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ๐ ๐ ๐ ๐ I wrote my book, Beloved Brands, as the playbook for how to build a brand that consumers will love. 85% of our reviewers give us a 5-star rating. https://www.amazon.com/dp/B09RY3DNBP
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"๐ช๐ต๐ฎ๐ ๐ฑ๐ผ ๐๐ผ๐ ๐ฐ๐ฎ๐น๐น ๐ถ๐?" ๐ถ๐ ๐ฎ๐น๐น ๐๐ผ๐ผ ๐ฐ๐ผ๐บ๐บ๐ผ๐ป ๐ถ๐ป ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด. Imagine if a pilot or surgeon had to waste time arguing over terms. Why do marketers do it? Imagine a co-pilot on an emergency landing saying: "Oh, you call it a runway. That's not what I call it." Or in the middle of a surgery, a doctor says, "Scalpel?" and the other doctor says, "Do you mean that Precision Skin Zipper, otherwise known as the PSZ?" For some reason, marketers seem to want to create new terms every day. Many are useful, but even more are useless. Physical availability? We don't really need a new term for "distribution," as it has been extremely clear for the past 120 years. Most people using the term 'physical availability' have never called on Walmart Here's my starting list of marketing definitions that I use with ๐ฏ brand positioning โ๏ธ strategic planning ๐ brand analytics ๐ financial analysis ๐ฃ creative briefs ๐กproduct innovation ๐ selling & retailing As this is a work in progress, please tell me the five terms I should add to my list. It's likely missing many of the tactical terms. Some of those will be in the next round. Could you tell me the ones I should include? SEO? E-Commerce? Assortment? And please, avoid the goofy terms. Don't do brand vs marketing, performance marketing, or customer product fit. Those are goofy. If you want to challenge the way you think about marketing, ๐ฐ๐น๐ถ๐ฐ๐ธ ๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ ๐ณ๐ผ๐น๐น๐ผ๐ ๐บ๐ฒ ๐ผ๐ป ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป: https://lnkd.in/gfXyFCZ8 Iโm ๐๐ฟ๐ฎ๐ต๐ฎ๐บ ๐ฅ๐ผ๐ฏ๐ฒ๐ฟ๐๐๐ผ๐ป, the founder and CMO of Beloved Brands. I post something daily on LinkedIn that will get you to think differently about marketing and make you smarter. I promise not to give you THE answer but to provide you with tools to find YOUR answer.
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