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Graham Robertson

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๐—œ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ๐˜€ ๐˜€๐—บ๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฟ, ๐˜€๐—ผ ๐˜๐—ต๐—ฒ๐˜† ๐˜๐—ต๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ป ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ, ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐˜„๐—ผ๐—ฟ๐—ธ, ๐—ฎ๐—ป๐—ฑ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€. ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐ŸŽ“ ๐Ÿ“š ๐Ÿ“ˆ Are you seeing a gap between your marketing team's potential and the results they deliver? Our marketing training is designed to equip your team with the tools and strategies to overcome these hurdles and drive stronger results. Our ๐—•๐—ฒ๐—น๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด shows how the best marketers analyze, think, define, plan, and execute as they learn to use strategic thinking, brand positioning, brand plans, marketing execution, and brand analytics. ๐—ช๐—ต๐˜† ๐—ฐ๐—ต๐—ผ๐—ผ๐˜€๐—ฒ ๐—•๐—ฒ๐—น๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด? โ€ข We will equip your team with the ๐—ฒ๐˜€๐˜€๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ to meet your expectations, including analytics, strategic thinking, brand positioning, strategic planning, and marketing execution. โ€ข We impact their ๐—ผ๐—ป-๐˜๐—ต๐—ฒ-๐—ท๐—ผ๐—ฏ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ by ensuring that your marketers directly apply every new tool, method, and skill to the brand they work on. โ€ข Our ๐—ฉ๐—ฃ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—ฐ๐—ผ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ด replicates real-world challenges, with your marketers experiencing the pressure and expectations they face in a boardroom. Learn more about our Marketing Training programs: https://beloved-brands.com/brand-management-training/ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด ๐Ÿง  ๐Ÿ“ˆ ๐Ÿ’ก We help you define what your brand stands for. Then, we help build a strategic plan to achieve the best possible future. Everyone who works on the business must know what your brand stands forโ€”every employee, partner, and customer. We make sure that everyone on your team knows the strategies and their role in delivering those strategies. https://beloved-brands.com/brand-consulting/ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—–๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ ๐ŸŒ ๐Ÿ’ผ ๐Ÿš€ ๐Ÿข ๐Ÿ’ป In my marketing career, I led some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP of Marketing. I have won numerous awards including Marketing Magazineโ€™s โ€œMarketer of the Yearโ€, BusinessWeekโ€™s best new product award, and 4 Effie advertising awards. ๐—•๐—ฒ๐—น๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ฝ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ๐˜€ ๐Ÿ“• ๐Ÿ“” ๐Ÿ“š I wrote my book, Beloved Brands, as the playbook for how to build a brand that consumers will love. 85% of our reviewers give us a 5-star rating. https://www.amazon.com/dp/B09RY3DNBP

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Graham Robertson 's Best Posts (last 30 days)

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"๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—น๐—น ๐—ถ๐˜?" ๐—ถ๐˜€ ๐—ฎ๐—น๐—น ๐˜๐—ผ๐—ผ ๐—ฐ๐—ผ๐—บ๐—บ๐—ผ๐—ป ๐—ถ๐—ป ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด. Imagine if a pilot or surgeon had to waste time arguing over terms. Why do marketers do it? Imagine a co-pilot on an emergency landing saying: "Oh, you call it a runway. That's not what I call it." Or in the middle of a surgery, a doctor says, "Scalpel?" and the other doctor says, "Do you mean that Precision Skin Zipper, otherwise known as the PSZ?" For some reason, marketers seem to want to create new terms every day. Many are useful, but even more are useless. Physical availability? We don't really need a new term for "distribution," as it has been extremely clear for the past 120 years. Most people using the term 'physical availability' have never called on Walmart Here's my starting list of marketing definitions that I use with ๐ŸŽฏ brand positioning โ™Ÿ๏ธ strategic planning ๐Ÿ” brand analytics ๐Ÿ“ˆ financial analysis ๐Ÿ“ฃ creative briefs ๐Ÿ’กproduct innovation ๐Ÿ›’ selling & retailing As this is a work in progress, please tell me the five terms I should add to my list. It's likely missing many of the tactical terms. Some of those will be in the next round. Could you tell me the ones I should include? SEO? E-Commerce? Assortment? And please, avoid the goofy terms. Don't do brand vs marketing, performance marketing, or customer product fit. Those are goofy. If you want to challenge the way you think about marketing, ๐—ฐ๐—น๐—ถ๐—ฐ๐—ธ ๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜๐—ผ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—บ๐—ฒ ๐—ผ๐—ป ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป: https://lnkd.in/gfXyFCZ8 Iโ€™m ๐—š๐—ฟ๐—ฎ๐—ต๐—ฎ๐—บ ๐—ฅ๐—ผ๐—ฏ๐—ฒ๐—ฟ๐˜๐˜€๐—ผ๐—ป, the founder and CMO of Beloved Brands. I post something daily on LinkedIn that will get you to think differently about marketing and make you smarter. I promise not to give you THE answer but to provide you with tools to find YOUR answer.


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