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Graham Robertson

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๐—œ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ๐˜€ ๐˜€๐—บ๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฟ, ๐˜€๐—ผ ๐˜๐—ต๐—ฒ๐˜† ๐˜๐—ต๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ป ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ, ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐˜„๐—ผ๐—ฟ๐—ธ, ๐—ฎ๐—ป๐—ฑ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€. ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐ŸŽ“ ๐Ÿ“š ๐Ÿ“ˆ Are you seeing a gap between your marketing team's potential and the results they deliver? Our marketing training is designed to equip your team with the tools and strategies to overcome these hurdles and drive stronger results. Our ๐—•๐—ฒ๐—น๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด shows how the best marketers analyze, think, define, plan, and execute as they learn to use strategic thinking, brand positioning, brand plans, marketing execution, and brand analytics. ๐—ช๐—ต๐˜† ๐—ฐ๐—ต๐—ผ๐—ผ๐˜€๐—ฒ ๐—•๐—ฒ๐—น๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด? โ€ข We will equip your team with the ๐—ฒ๐˜€๐˜€๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ to meet your expectations, including analytics, strategic thinking, brand positioning, strategic planning, and marketing execution. โ€ข We impact their ๐—ผ๐—ป-๐˜๐—ต๐—ฒ-๐—ท๐—ผ๐—ฏ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ by ensuring that your marketers directly apply every new tool, method, and skill to the brand they work on. โ€ข Our ๐—ฉ๐—ฃ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—ฐ๐—ผ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ด replicates real-world challenges, with your marketers experiencing the pressure and expectations they face in a boardroom. Learn more about our Marketing Training programs: https://beloved-brands.com/brand-management-training/ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด ๐Ÿง  ๐Ÿ“ˆ ๐Ÿ’ก We help you define what your brand stands for. Then, we help build a strategic plan to achieve the best possible future. Everyone who works on the business must know what your brand stands forโ€”every employee, partner, and customer. We make sure that everyone on your team knows the strategies and their role in delivering those strategies. https://beloved-brands.com/brand-consulting/ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—–๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ ๐ŸŒ ๐Ÿ’ผ ๐Ÿš€ ๐Ÿข ๐Ÿ’ป In my marketing career, I led some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP of Marketing. I have won numerous awards including Marketing Magazineโ€™s โ€œMarketer of the Yearโ€, BusinessWeekโ€™s best new product award, and 4 Effie advertising awards. ๐—•๐—ฒ๐—น๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ฝ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ๐˜€ ๐Ÿ“• ๐Ÿ“” ๐Ÿ“š I wrote my book, Beloved Brands, as the playbook for how to build a brand that consumers will love. 85% of our reviewers give us a 5-star rating. https://www.amazon.com/dp/B09RY3DNBP

Check out Graham Robertson 's verified LinkedIn stats (last 30 days)

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Graham Robertson 's Best Posts (last 30 days)

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Non-marketers, please stop telling marketers how to do their jobs! You are embarrassing yourself. Every marketer has suffered the stop-by at the desk, having to listen to the dumbest ideas ever. The finance person, plant manager, even the CEO all stop by and say, โ€œYou know what would be a great ideaโ€ฆโ€ We have to listen, smile, and then say, โ€œGreat idea,โ€ no matter how dumb or lame the idea is. This is the curse of being a marketer because non-marketers always tell us how to do our jobs. No one ever tells a pilot, โ€œI hear the Pittsburgh airspace is good todayโ€ or tells a surgeon about a new scalpel their taxidermist uncle uses. Accountants don't get non-accountants stopping by with tax tips. I suppose that everyone who has a TV and can critique Super Bowl ads believes they can now claim to be marketing experts. When I see people on LinkedIn writing, โ€œMarketers need to think more about the consumer,โ€ I think youโ€™ve never met a real marketer. The best marketers started doing that around 1915. This is now popular among non-marketers. When I hear, โ€œMarketers should analyze data,โ€ again, I think, what incompetent marketers have you been hanging around with? Thatโ€™s been a significant part of the job since 1950. Sure, big data. However, I have been working on data from share report data to Ipsos tracking data to weekly Walmart sales tracking data. Do you even know what marketers do? When I read, โ€œThe CEO should be in charge of the brand,โ€ I think, โ€œWell, then the CEO should be in charge of the IT system.โ€ Sure, they are in charge, but they should be smart enough to delegate to the experts who will strengthen their brand. The best marketing-led organizations have bottom-up recommendations, empowering the brand manager to tell their directors what they want to do, who then support them in moving that up to the VP and President. The worst organizations are when the CEO walks down the hall and asks, โ€œWhy are we not on Instagram? My 15-year-old daughter showed me how cool it is this weekendโ€. This is likely why the average tenure of a CMO is under 24 months at this point. They are like sports coaches, who are hired to be fired, by the impatience of getting results. Or is it the impatience of not implementing the dumb ideas? When I hear, โ€œMarketing needs to be more than just advertisingโ€ once again, you donโ€™t understand the jobโ€ฆ.typically, advertising is 10-15% of the job. The best marketers determine the strategy, figure out the brand promise, brand communication, product innovation, purchase moment, and consumer experienceโ€ฆthey touch all of them and decide on all of them, but they let their experts run each of those touchpoints. When I read about brand building and transaction marketing being two separate skills by two separate types of people, I quietly think you're an idiot. Marketers donโ€™t just โ€œdo marketing.โ€ We run a business. We touch everything.


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