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Graham Robertson

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๐—œ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ๐˜€ ๐˜€๐—บ๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฟ, ๐˜€๐—ผ ๐˜๐—ต๐—ฒ๐˜† ๐˜๐—ต๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ป ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ, ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐˜„๐—ผ๐—ฟ๐—ธ, ๐—ฎ๐—ป๐—ฑ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€. ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐ŸŽ“ ๐Ÿ“š ๐Ÿ“ˆ Are you seeing a gap between your marketing team's potential and the results they deliver? Our marketing training is designed to equip your team with the tools and strategies to overcome these hurdles and drive stronger results. Our ๐—•๐—ฒ๐—น๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด shows how the best marketers analyze, think, define, plan, and execute as they learn to use strategic thinking, brand positioning, brand plans, marketing execution, and brand analytics. ๐—ช๐—ต๐˜† ๐—ฐ๐—ต๐—ผ๐—ผ๐˜€๐—ฒ ๐—•๐—ฒ๐—น๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด? โ€ข We will equip your team with the ๐—ฒ๐˜€๐˜€๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ to meet your expectations, including analytics, strategic thinking, brand positioning, strategic planning, and marketing execution. โ€ข We impact their ๐—ผ๐—ป-๐˜๐—ต๐—ฒ-๐—ท๐—ผ๐—ฏ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ by ensuring that your marketers directly apply every new tool, method, and skill to the brand they work on. โ€ข Our ๐—ฉ๐—ฃ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—ฐ๐—ผ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ด replicates real-world challenges, with your marketers experiencing the pressure and expectations they face in a boardroom. Learn more about our Marketing Training programs: https://beloved-brands.com/brand-management-training/ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด ๐Ÿง  ๐Ÿ“ˆ ๐Ÿ’ก We help you define what your brand stands for. Then, we help build a strategic plan to achieve the best possible future. Everyone who works on the business must know what your brand stands forโ€”every employee, partner, and customer. We make sure that everyone on your team knows the strategies and their role in delivering those strategies. https://beloved-brands.com/brand-consulting/ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—–๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ ๐ŸŒ ๐Ÿ’ผ ๐Ÿš€ ๐Ÿข ๐Ÿ’ป In my marketing career, I led some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP of Marketing. I have won numerous awards including Marketing Magazineโ€™s โ€œMarketer of the Yearโ€, BusinessWeekโ€™s best new product award, and 4 Effie advertising awards. ๐—•๐—ฒ๐—น๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ฝ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ๐˜€ ๐Ÿ“• ๐Ÿ“” ๐Ÿ“š I wrote my book, Beloved Brands, as the playbook for how to build a brand that consumers will love. 85% of our reviewers give us a 5-star rating. https://www.amazon.com/dp/B09RY3DNBP

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๐Ÿฎ๐Ÿฌ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ง๐—ฒ๐—ฎ๐—บ ๐— ๐—จ๐—ฆ๐—ง ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐˜๐—ผ ๐—–๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ฒ ๐—ช๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐—•๐—ฒ๐˜€๐˜ Letโ€™s be honest. Most marketing teams are only great at some thingsโ€”and average at the rest. But the best brands are built by marketers who know how to think, define, plan, and execute with precision. If your team isnโ€™t strong across all five core marketing skill areas, youโ€™re not just falling behindโ€”youโ€™re losing growth, competitive edge, and talent. ๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐Ÿฎ๐Ÿฌ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ต๐—ถ๐—ด๐—ต-๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ถ๐—ป๐—ด ๐˜๐—ฒ๐—ฎ๐—บ ๐—บ๐˜‚๐˜€๐˜ ๐—บ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ: ๐Ÿ“Š ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ๐˜† Can your team find the "so what" in the data? The best marketers lead deep-dive reviews, uncover insights, and turn performance metrics into growth strategies. ๐Ÿง  ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ง๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด Are they shaping the futureโ€”or reacting to the present? Great marketers frame key issues, make smart strategic choices, and inspire decisive action. ๐Ÿ“ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฃ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ถ๐—ป๐—ด Have they defined a space you can truly own? Your team should be turning product features into meaningful consumer benefits and building an idea that shows up in every touchpoint. ๐Ÿ—บ๏ธ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฃ๐—น๐—ฎ๐—ป๐—ป๐—ถ๐—ป๐—ด Can your marketers write plans that actually drive performance? The best write with focus, link strategy to execution, and align everyoneโ€”from sales to agenciesโ€”around one cohesive direction. ๐Ÿš€ ๐—™๐—น๐—ฎ๐˜„๐—น๐—ฒ๐˜€๐˜€ ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป Is the work consistently brilliant in-market? From tight briefs to bold creative and omnichannel precision, the best marketers bring plans to life in ways that make an impact. โš ๏ธ Hereโ€™s the challenge for you: If your team is falling short in even one area, your brand is exposed. At Beloved Brands, we train marketers to be better thinkers, planners, and doers. Our Beloved Brands Marketing Training gives your team the tools to competeโ€”and winโ€”in todayโ€™s marketplace. https://lnkd.in/gHZH7fBA ๐—™๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—บ๐—ฒ ๐—ผ๐—ป ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป! Iโ€™m ๐—š๐—ฟ๐—ฎ๐—ต๐—ฎ๐—บ ๐—ฅ๐—ผ๐—ฏ๐—ฒ๐—ฟ๐˜๐˜€๐—ผ๐—ป, the founder and CMO of Beloved Brands. I post something daily on LinkedIn that will get you to think differently about marketing and make you smarter. With over 50,000 followers, I promise not to give you THE answer but to provide you with tools to find YOUR answer. If you want to challenge the way you think about marketing, ๐—ฐ๐—น๐—ถ๐—ฐ๐—ธ ๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜๐—ผ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—บ๐—ฒ ๐—ผ๐—ป ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป: https://lnkd.in/gfXyFCZ8


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