Vivid Digital UK

Sales And Marketing Director

FUJIFILM SonoSite, Inc.

Territory Sales Manager

Verathon Inc., subsidiary of Roper Technologies, Inc.

Territory Sales Manager- Verathon, Capital Equipment and Consumables – BladderScan & GlideScope
•	Growth of a new two new products: BladderScan within Urology, general hospital wards and procurement. GlideScope within anaesthesia including support within theatres, ICU, A&E, Critical Care.
•	Large territory covered (South Coast-Cornwall to Kent then up to Oxford)
•	Responsible for managing and growing pipeline.
•	Plan all customer visits and prepare commercial plans independently.
•	Coordinate all after-sales in-house activities to ensure high quality pre & post-sales support
to all customers.
•	Prepare written presentations, reports and price quotations.
•	Ensuring technical, content and competitor knowledge is kept current and up-to-date.

ALK Abelló

•	Growth and market share for three products within allergy and immunotherapy.
•	Initialising and supporting the growth of three new clinics. 
•	Fully accountable for creating first line positioning for an AAI product in two CCGs. 
•	Developing relationships with key opinion leaders. 
•	Identifying new opportunities to drive business. 
•	Analysing existing sales trends and the potential for growth, preparing and reviewing business plans. 
•	Working closely with marketing to engage HCPs in writing articles for a dispensing doctor’s magazine within my region. 
•	Experience with working within a large territory (Devon, Cornwall, South Wales, Gloucester, Wiltshire, Bristol, Somerset). 
•	Attending overseas conferences.

Key Account Manager

Almirall

•	Fully understand the formulary process, playing a pivotal role in working towards formulary for two new products.
•	Developed strong relationships with DTC members and CCG leads. 
•	Creating relationships with key advocates for formulary
•	Experience in KOL development. 
•	Fully accountable for achieving sales targets within budget for the territory using account management practice. 
•	Analysing existing sales trends, the potential for growth and data on competitor products, preparing and implementing business plans. 
•	Growth of Market Share for two brands within Respiratory and GI. 
•	Working closely with the KAM, identifying key customers in prescribing accounts, maximizing potential with reviews and support. 
•	Supporting and using customers in speaker meetings.
•	Changing perceptions of people who would not prescribe due to formulary, building confidence for them to start trailing.

Medical Representative

Vivid is an exciting new spin off from the globally recognised tech brand, FusionWiFi, specialising in content creation and social media management. 

Vivid connects every digital marketing element, driving business reviews, managing social media, executing campaigns. We work closely with small and large businesses to integrate all elements of digital communication to drive return on investment. Think empty tables filled, orders being placed and a queue outside your shop. 

With our extensive knowledge on data capture, email campaigns, Facebook advertising, SMS & WhatsApp Marketing we are able to link all channels of online communication to hold the attention of your audience. When all these aspects are working in alignment with consistent messaging, this is where the magic happens.

Just caught myself mid-sniff with this amazing candle! Why, you ask? Well, the other day, my good friend Daniel J. Moore shared his genius new technique for sparking creativity with his clients. He asked, "If your brand/company was a scent, what would it smell like?" 

Naturally, my mind went straight to Oud and Rose for VIVID Digital – luxury with a feminine flair! So now, I'm here, inhaling this delightful aroma, channeling all the luxurious vibes.

Now, I want to pass the question on to you: If your company was a scent, what would it smell like? Drop your fragrant thoughts below! 👃💭

#CreativeFlair #BrandScent #LuxuryAromas #OudAndRose #ScentChallenge #BusinessVibes #DanielTheGenius

Jennifer Troman 

A few weeks back I asked in a poll what kind of content you wanted to see. The majority came back as saying they wanted more top tips. 
 
Well this is my first in a series:  
 
DON'T MAKE PEOPLE FEEL LIKE THEY'RE BEING MARKETED TO.  
 
One of the most fundamental, yet often overlooked, elements of effective marketing is the need to avoid making individuals feel like mere targets or data points. Today's consumers are astute; they can swiftly discern when they're being treated as just another customer, another transaction, another sale. What they yearn for, and rightly so, is authentic engagement. It's about building and nurturing relationships, not fostering transactional interactions. 
 
This shift in mindset can be the difference between a consumer choosing your brand over another. It's the difference between fostering one-off purchases and cultivating loyal customers. 
 
So, my fellow marketing enthusiasts, buckle up! Our journey has just begun. Stay tuned for more insights, more top tips, and a wealth of wisdom. 
 
Photo credit: Me with a golden retriever puppy to make your Friday that bit sweeter. 😍🐶 
 
#marketingtips #relationshipbuilding #puppylove

Ready for a game-changer in the events and hospitality industry?

Many of you don't know but Vivid Digital was developed from its sister company FusionWiFi Ltd. Well, we have some BIG news for you. After 6 months of solid hard work Fusion is just about to launch something very special revolutionising the way the events and hospitality industry works. It has already been trialled at Sandbanks beach polo and SandFest with some fantastic results. I don't want to give too much away but what if I said it solved the following problems?

1. Enhances Customer Experience: The software effectively manages customer expectations from the moment they enter the venue until they are seated, ensuring a seamless and enjoyable experience.

2. Boosts Venue Footfall: By creating engaging experiences and offering incentives, the solution attracts more visitors to the venue and encourages repeat visits, especially effective for nightclubs.

3. Optimises Revenue with Loyalty Programs: The software implements targeted loyalty programs and discounts for customers while they are waiting at the bar, driving increased revenue and enhancing customer satisfaction.

4. Streamlines Review Management: Once customers leave, the software captures feedback and manages reviews. It allows businesses to address negative feedback proactively before it escalates, while also simplifying the process of posting positive reviews on platforms like Google.

Photo credit: An oldie but a goodie of the old work van having it’s rave up at SandFest. 

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🔍 Curious to learn more?

💬 Drop your thoughts in the comments!

👍 Like and share to spread the word!

🔔 Follow us for updates!

Here’s something I came across today and wanted to share:

Marketing is asking someone on date.

Branding is the reason they say Yes.

Sales is when they finally say I do.

Customer success is why they stay happily in the relationship.

Video Credit: My happy dog who completely agrees with this statement. 🐩🥰

#happydog #caringissharing #clientgoals

Why I’m Breaking My Own LinkedIn Rule Today.

I usually stick to my 80/20 rule – 80% industry insights, 20% about our services. But today, I'm too proud to stay quiet, I am chatting all about what we can offer as an agency... sorry not sorry. 

Our CPD accredited courses are finally here!

These aren’t just courses; they’re growth tools for small business owners. Whether you're a virtual assistant or running a start-up social media agency, these courses are designed to uplift your business awareness and skills.

My team poured their hearts into creating these, and I believe they can make a real difference for you.

Let’s grow together. 🌱

👉 Check them out and let me know what you think!

Director at Vivid Digital: Fueling Brand Success and Driving Growth via Social Media Strategy. 📧 jen@vivid.digital 🏆 Meta Certified Community Manager

Invest in our Mastering Social Media Marketing Workshop and transform your business!

Learn to harness the power of social media, boost brand awareness, engage customers, and drive sales. Perfect for beginners with expert guidance & hands-on learning.

Start your journey to success today & send us a DM!

More info here: https://lnkd.in/eNy-Qq7u

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✨ Mark & Spencer are upping their marketing game! ✨ M&S has partnered with Mark Wright and Spencer Matthews for their new menswear line, blending style and quality for the modern man. This collaboration is spot on for their target demographic. There is definitely someone new in their marketing department. Check out the video from Marks & Spencer's TikTok. 👔🔥 

#MarksAndSpencer #Menswear #FashionForward

Mark & Spencer!

M&S has partnered with Mark Wright and Spencer Matthews, both well-known public figures in their late 30s, for the launch of their new menswear line.

This collaboration is strategically brilliant as it aligns perfectly with M&S's target demographic, showcasing stylish choices that resonate with modern men seeking both quality and fashion-forward designs.

This got me excited and I won't even be shopping menswear! 

Video taken from Marks & Spencers TikTok.

#MarksandSpencers #BrandCollab

Are your social media posts falling flat? Here's what you might be doing wrong and how to fix it... 
 
1️⃣ Overloading with Text: Social media is all about instant gratification. Your audience wants quick, digestible content. Aim to keep your posts short and sweet. Think about the key message you want to convey and trim the excess. 
 
2️⃣ Ignoring Visuals: Humans are visual creatures. High-quality images, infographics, and videos can significantly boost engagement rates. Invest in good visual content or use reliable stock photo sources. 
 
3️⃣ Forgetting a Call to Action: You need to guide your audience on what to do next. Whether it’s to visit your website, participate in a poll, or share their thoughts, a clear Call to Action (CTA) can dramatically increase interaction. 
 
4️⃣ Inconsistent Posting: Out of sight, out of mind. Consistency is key to keeping your audience engaged. Create a content calendar and stick to it. Regular updates help build a loyal audience. 
 
5️⃣ Neglecting Analytics: Knowing what works and why is crucial for refining your strategy. Regularly check your analytics to understand which posts are performing well and which aren't. Adjust your tactics accordingly. 
 
6️⃣ Not Engaging with Your Audience: Social media is not just a broadcasting tool; it’s a two-way street. Respond to comments, engage in conversations, and show that there’s a human behind the brand. 
 
7️⃣ Overly Promotional Content: While it's important to promote your services, a balance is essential. Mix up your content with industry insights, user-generated content, and interactive posts like polls and surveys. 
 
🎯 Take control of your social media strategy today. Understand your audience, deliver value, and keep refining your approach. 
 
Share your biggest social media challenge below and let’s tackle it together! 👇 
 
#DigitalMarketing #SocialMediaStrategy #AudienceEngagement #LeadGeneration #MarketingTips #JenniferTroman

Your Feedback Matters: Help Us Shape our Social Media Courses! 

Struggling with social media management? You're not alone.

We’re designing a new course and need YOUR insight. 

What's your biggest challenge?
- Crafting engaging content?
- Analysing metrics?
- Managing multiple platforms?
- Brand Strategy and Development?

Your vote will directly influence our future curriculum.

Drop your thoughts in the poll. Let’s create something amazing together! 👇

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